Primark was the leading fashion store in the UK, based on brand usage among Generation Z in 2024. The predominantly UK based retailer is used by 51% of internet users, five percentage points more than second placed H&M. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Forever 21 and H&M wwere the leading fashion store in the United States, based on brand popularity among Generation Z in 2024. The retailer were popular among 47 percent of internet users.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

According to a survey conducted in October 2024, over ** percent of Gen Z agreed with the statement that all fashion brands should consider addressing social issues. Over ** percent shared that they were up-to-date with current fashion trends.

Forever 21 was the leading fashion store in the United States, based on brand usage among Generation Z in 2024. The predominantly U.S. based retailer was used by 36 percent of internet users, three percentage points more than second placed Ross Dress for Less. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

According to data gathered in 2022 on fashion-engaged consumers in the United States, adidas Originals had the highest difference in affinity score between Gen Z and older generations, with over ** percent separating consumers under and over 25 years old. Of the displayed brands, Urban Outfitters scored the highest among Gen Z.

Nike was by far the most popular brand of clothing amongst teenagers in the United States, according to survey results from Spring 2025. In that time period, ********* of American teens preferred to buy and wear Nike clothes. Nike Nike is one of the world's best known brands, the famous tick logo and "just do it slogan" are instantly recognisable. Their apparel is worn by any of the world's most famous sportstars. Perhaps one of their most iconic lines are the Air Jordan sneakers. All this fame isn't for nothing. Nike was the *********** valuable apparel brand in 2024. The increasing popularity of activewear Activewear became increasingly popular over the coronavirus (COVID-19) pandemic, a trend which has continued as more people work remotely. This has led to sportswear blending into day-to-day fashion. This has helped activewear companies increase their revenues, with brands such as Adidas and Lululemon also seeing an upturn in sales.

When it came to the best known sportswear brands among Gen Z in the UK in 2024, Adidas edged out rival Nike by one percentage point to claim top spot. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

According to a survey conducted in 2024, around ** percent of Gen Z consumers in the United Kingdom shared that they rely on brands they know and trust when it comes to buying eveyday fashion. About ** percent claimed that sustainability was an important factor to them.

According to a 2025 survey, identifying which women's apparel brands are showing the most growth in popularity among Gen Z, SKIMS came out on top, achieving the maximum score of ***. Shein was not far behind, with a score of **.

As of 2024, nearly ** percent of Gen Z shoppers in the United States were aware of the brand Shein. In comparison, approximately ** percent of shoppers reported to wanting to purchase apparel from the brand.

In April 2024, 40 percent of Gen Z adults in the United States reported to search gift ideas, as well as hair and makeup content on TikTok, making those the most popular search categories among the selected audience. On Instagram, the fashion industry dominated, as 27 percent of consumers stated using the platform to search for fashion brands. Google was mostly used to search for hospitality and local services, as 66 percent of young internet users in the U.S. searched for restaurants and bars, and local services on the search engine.

In 2023, U.S. women's clothing store sales amounted to about 40.3 billion U.S. dollars. This was a slight decrease compared to the previous year, which was a record year for women’s clothing store sales, at 41.84 billion dollars. Spending on womenswear On average, in 2023, consumers spent an annual total of 655 dollars on women’s and girls’ clothing. This was considerably more than the 502 dollars spent on average on menswear in the same year. The generation that spent the most on womenswear items was Generation X, born 1965 to 1980, who spent approximately 900 dollars that year on average. The youngest generation, Generation Z, spent about half as much as Gen X. Gen Z women’s popular brands In a popularity growth index of leading women's casual apparel brands among Generation Z in the U.S. in 2024, the shapewear brand, SKIMS, came out on top. SKIMS is particularly well-known, as it is co-founded by Kim Kardashian. In second place was the online fast fashion retailer, Shein. Shein was the second most downloaded shopping app worldwide in 2024, with almost 235 million downloads.

According to a survey conducted in March 2025, around ** percent of U.S. Gen Z associated the denim brand Levi's with 1990s fashion. Just ** percent made the same connection with Birkenstock.

H&M was the leading fashion store in the UK, based on brand buzz among Generation Z in 2024, over one third of UK fashion store Gen Z customers had heard about H&M in the media, on social media, or in advertising over the past three months. This was three percentage points more than second placed M&S. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

In a 2023 survey conducted among Australian consumers regarding sustainable fashion, about 55 percent of respondents from Generation Z claimed they are more likely to buy a fashion item with a sustainably-made label. In contrast, only 37 percent of Baby Boomers surveyed stated the same.

In a 2025 survey, ** percent of Generation Z consumers in the United States said that they had purchased t-shirts and tops in the past 3 months. Over **** of respondents had purchased sweatshirts or hoodies.

This statistic depicts the operating profit of the H&M Group worldwide from financial year 2009 to 2024. In 2024, the global operating profit of the H&M Group was about 17.3 billion Swedish kronor, an increase from the previous year's profit. H&M in the UKH&M is one of the best known apparel retailers in the United Kingdom, with an awareness of 93 percent among consumers in the UK. Overall two fifths of consumers in the country liked the apparel brand in 2023. This figure was even higher among Gen Z respondents, at 57 percent. This made H&M the second most popular fashion brand for Gen Z in the UK, behind Primark. Best Known fashion stores in the UK Primark also topped the overall ranking of fashion stores by brand awareness in the United Kingdom in 2023, edging out H&M by one percentage point. Next followed closely in third, also just one point behind second. The top six stores all had an awareness score of 90 percent or higher.

According to a survey conducted in 2024, about a quarter of Gen Z consumers in the Netherlands avoided buying fast fashion in order to pressure companies into taking action against climate change. Another quarter of Gen Z shoppers planned to start avoiding fast fashion for this reason.

According to a 2024 survey, around ** percent of Gen Z from the United Kingdom, France, Spain, Italy, and Germany shared that both presence of certification and information provided by the company are their main sources of information on whether a brand is sustainable. Less than ** percent relied on public figures who speak openly on environmental issues.