This statistic shows the results of a survey conducted in the United States in ************. Americans were asked how gift-giving normally takes place in their household. For nearly a quarter of respondents, children open their gifts first. About a fifth of Americans did not have a specific approach.

The most popular method for giving gifts in the holiday season of 2022 is by shipping gifts directly to the buyer's home address and giving the gift in person, in both the United Kingdom (** percent of respondents) and the European Union (** percent). The second most popular method is shipping directly to gift recipients, with ** percent of respondents from each region favoring this. Digital gift cards or donations were also a popular method in both regions, but were more favored in the EU (** percent of respondents) than in the UK (** percent).

In the United States, ** percent of Gen Z consumers and ** percent of millennial consumers said they were more likely to give others a self-made gift in 2024, compared to last year's holiday season. Fewer than a ***** of baby boomers felt they were more likely to give someone a gift they created themselves that year.

In the United States, approximately ** percent of consumers said they were more likely to buy/give practical or value-based items for the 2024 holiday season, compared to the previous year. Gen Z was the most likely generation to purchase or gift these kinds of goods.

This statistic shows the results of a survey conducted in the United States in October 2023. At approximately ******* of responses, Americans most commonly opened holiday gifts on Christmas Day before having breakfast. Nearly ******* of those surveyed said they exchanged gifts on Christmas Eve.

According to a survey on high-net-worth Chinese in November 2020, alcoholic products was the most preferred choice regarding gift-giving among those surveyed, with over ** percent of respondents saying so. Around ** percent of respondents chose cigarette and tea when giving gifts.

During a 2019 survey fielded in Peru, 98 percent of responding men and 93 percent of responding women stated they followed the tradition of gift giving at Christmas, whereas 96 percent of all interviewees said they celebrated Christmas in general.

According to the Statista Consumer Insights survey, most consumers in the United Kingdom planned to change their gift-giving habits in 2025 due to financial concerns. In particular, 41 percent of respondents said they would prioritize gifts for close family and friends only, while eight percent expected to buy gifts for children only. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

According to a holiday shopping survey carried out in the United States in late 2025, gift cards and clothes were some of the most popular holiday gifts shoppers were planning to buy – over half of respondents stated that they wanted to buy such goods as a present during this year's holiday season. Holiday gift expenses The amount people are willing to spend on presents depends heavily on the type of product. The most popular gifts also happened to be the categories U.S. consumers planned to spend the most on in 2023. On average, consumers in the United States planned to spend an average of 170 U.S. dollars on gift cards and certificates. In 2023, just under a third of consumers believed they would be spending more on gifts than last year. What would people like to receive? Knowing what to buy others for the holidays can be tricky, as everyone has their own interests and the fact that it is not always apparent what friends and family might want to receive as a gift. That said, a lot of what people are buying seems to coincide with what people want; during Christmas 2023, many individuals in the United States said they would personally be happy with money gifts, vouchers or gift cards, and clothes.

During a 2019 survey fielded in Peru, 88 percent of respondents who said they professed a religion and 83 percent of these who said they did not stated that they followed the tradition of gift giving at Christmas, whereas 96 percent of interviewees said they celebrated Christmas in general.

In 2022 gift, novelty, and souvenir store sales in the United States amounted to around 21.15 billion U.S. dollars, marking a slight increase on the previous year.

Holiday retail sales in the United States

Sales of the gift, novelty, and souvenir industry dropped during the market crash in 2008, as did retail, and the holiday retail sales in the United States overall. However, following the market fall, holiday retail sales started recovering, reaching approximately 930 billion U.S. dollars in 2022, from 503 billion back in 2009. While Millennials and younger consumers tend to choose travel and entertainment over more traditional gifts, presents remain an important role to show appreciation or love towards others. Gift cards, for instance, were amongst the most popular Christmas gifts in the United States in 2023.

Gift-giving on Valentine’s day

Valentine’s Day is a big deal in the United States. In 2024, planned Valentine’s Day spending was expected to reach almost 26 billion U.S. dollars, with jewelry and an evening out being some of the preferred gifts or experiences to give. Traditional brick-and-mortar stores remain popular for purchasing presents; however, more and more customers are turning to online channels to do so. According to a survey conducted in 2021, nearly 40 percent of male respondents were planning to purchase their gifts through Amazon. In that same survey, roughly two-thirds of male consumers in the country intended to buy Valentine’s presents while about six in ten women were planning to do the same.

In the United States, approximately **** of Gen Z consumers said they were more likely to buy/give gift cards during the 2024 holiday season, compared to the previous year. Baby boomers were the least likely to acquire gift cards.

In May 2020, 17 percent of Russians stated in a survey that they would give presents that they made themselves more often than prior to the COVID-19 pandemic and the subsequent self-isolation period. While 12 percent planned to to buy locally produced goods as gifts more often, the same share of respondents refrained from that idea.

In 2023, the size of the gift industry in China reached nearly *** trillion yuan and was forecasted to exceed *** trillion yuan by 2027. Prepared gift sets and gift boxes with specialty food, clothing accessories, cultural and creative products etc. are becoming increasingly popular among Chinese consumers during holiday seasons in China.

According to a survey conducted in Japan in July 2020, the majority of respondents reported to neither give nor receive presents on Father's Day, while only about ***** percent of respondents were both giving and receiving gifts.

This year, the highest spending on Christmas gifts in Europe is expected to occur in the United Kingdom (UK), where shoppers are expected to spend an average of *** euros on Christmas gifts. Those living in the Netherlands are set to have the cheapest Christmas when it comes to gift-giving, with an expected spend of *** euros. The European average sits at *** euros for Christmas gifts.

Overall expenses for general Christmas celebrations in the UK are expected to exceed *** euros.

Online Christmas

The same survey found out that invariably, gifts make up the biggest part of Christmas spending by consumers, followed closely by on food. Consumers were expecting to make their Christmas shopping predominantly in-store, however, online channels showed prospects for growth. The average online Christmas budget increased by *** percent, compared to just *** percent improvement expected in in-store shopping for Christmas.

European Christmas retail spending stalls

Typically, during the last quarter of the year, retail sector sees spikes in spending. In 2017 and 2018, Christmas retail spending in Europe saw growth rates of *** percent. This Christmas, however, spending is forecast to stagnate, and drop from the previous levels for many European countries.

According to a survey conducted in China right before the Spring Festival of 2023, almost ** percent of the respondents were planning on giving beverage products as New Year gifts to family and friends. More than half of the respondents also said they intended to gift snacks and nutrition or health products such as vitamins.

When it comes to giving and receiving Christmas presents, not all gifts are equally appreciated by everyone. During the 2022 holiday season, for example, around 40 percent of baby boomers in the United States said they would not like to receive health and or fitness items as a present. In contrast, only about 20 percent of Gen Z considered such goods unwanted gifts.

Among male Mexican consumers, the most popular present to gift for Valentine's Day in 2024 was flowers, with ***** in ** survey respondents saying they planned on giving them as a gift this February ****. On the other hand, only ** percent of female respondents indicated the same.

In 2023, the year-end gifts (o-seibo) market in Japan was valued at *** billion Japanese yen. The market was forecast to decline to *** billion yen in the following year. O-seibo is a year-end gift-giving custom in Japan commonly practiced around the first half of December. The underlying idea of o-seibo is to display gratitude towards those, who showed support and kindness to the gift-giver over the course of the year.