The number of international tourist arrivals worldwide increased significantly in 2024 over the previous year, slightly surpassing pre-pandemic levels. After declining with the onset of the COVID-19 pandemic to roughly *** million, the lowest figure recorded since 1989, global inbound tourist arrivals reached **** billion in 2024. Europe is the most popular destination for international tourism Europe is the global region that attracts the highest number of international tourists. In 2024, inbound tourist arrivals in Europe exceeded pre-pandemic levels, totaling over *** million. Within this region, Southern and Mediterranean Europe was the most popular destination for international tourism, recording over *** million arrivals in 2024. How big is the global travel and tourism market? According to Statista Mobility Market Insights, the global travel and tourism market's revenue – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down travel and tourism's revenue worldwide by sales channels reveals that the online channel generated approximately ** percent of the global transactions' value that year.

The number of international tourist arrivals in Europe increased significantly in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, inbound arrivals in Europe totaled almost *** million, making it the region with the highest number of international tourist arrivals worldwide. What are the leading travel markets in Europe? Both before and after the impact of the COVID-19 pandemic, France topped the ranking of the European countries with the highest number of inbound tourist arrivals, ahead of Spain, Turkey, and Italy. In 2024, international tourist arrivals in France reached *** million. When looking at the European countries with the highest inbound tourism receipts, Spain recorded the highest figure that year, followed by the United Kingdom and France. The economic contribution of travel and tourism in Europe In 2023, the total contribution of travel and tourism to Europe’s gross domestic product amounted to over *** trillion U.S. dollars. This figure includes the direct, indirect, and induced impacts of these industries. Meanwhile, travel and tourism's total contribution to employment in Europe reached nearly ** million that year.

The total number of inbound tourist arrivals in Europe grew in 2024 over the previous year, exceeding pre-pandemic levels. Overall, Southern/Mediterranean Europe reported the highest number of international tourist arrivals in the region, both before and after the onset of the COVID-19 pandemic, with ***** million arrivals in 2024. This figure made Southern/Mediterranean Europe the region with the highest number of international tourist arrivals worldwide that year.

In 2024, the number of international tourist arrivals worldwide recorded a **** percent annual increase. That year, global inbound tourist arrivals caught up with the figure from 2019, reaching **** billion.

In June 2025, the number of international tourist arrivals worldwide increased by *** percent over the previous year. That month, inbound tourist arrivals worldwide totaled ***** million.

International travel spending in the United States increased to ***** billion U.S. dollars in 2023. This spending was forecast to reach as much as ***** billion U.S. dollars by 2028.

In the first half of 2025, North Africa saw the highest increase in inbound tourism arrivals worldwide, with international arrivals growing by **** percent compared to 2019. In contrast, Oceania recorded the sharpest decline in arrivals, with a **** percent decrease. When breaking down the number of inbound tourist arrivals worldwide by subregion, Southern/Mediterranean Europe reported the highest figure in 2024.

In 2024, the number of tourist arrivals amounted to around 35.6 million, which significantly increased from the previous years, which were approximately 28.2 million. The tourism industry in Thailand was one of the most negatively affected industries by the COVID-19 pandemic. Thai tourism industry rebound post-CIOVID-19 The vibrant culture, mouthwatering dishes, and breathtaking scenery make Thailand a top destination in the region. With the globally wide-spread COVID-19 outbreak, the Thai tourism industry was heavily affected due to global travel restrictions. However, since the pandemic was brought under control and restrictions were lifted, the sector showed signs of rebound and was expected to regain its momentum. In 2022, the Thai government eased COVID-19 restrictions, resulting in a significant increase in the annual volume of airport passengers in Thailand in 2023 and 2024. Thailand's visa waivers program The primary factor that tourists take into account when planning their travel is the travel expense. An increase in the price of travel was the most common concern about traveling among visitors to Thailand. In order to subsidize the expenses and increase the number of international tourists visiting the country, the Thai government has waived visas for citizens of China and India in 2024, and intends to provide visa-free travel to citizens of several additional nations in the future.

The number of international tourist arrivals in Italy grew by 0.9 percent in 2024 over the previous year. Despite the annual increase, inbound tourist arrivals remained below pre-pandemic levels, totaling **** million in 2024.

In the first half of 2025, the number of international tourist arrivals worldwide exceeded pre-pandemic levels across all global regions except for the Asia-Pacific region. During that period, the Middle East recorded the highest increase in inbound tourist arrivals compared to 2019, with growth of **** percent. In contrast, inbound tourist arrivals in the Asia-Pacific region were roughly ***** percent lower between January and June 2025 than in 2019.

In 2024, the total number of international tourist arrivals in Italy, including overnight and same-day travelers, reached **** million. While this figure showed an increase in arrivals of *** percent over the previous year, it remained below pre-pandemic levels.

In June 2025, international tourist arrivals in Europe exceeded pre-pandemic levels, totaling almost ** million. Over the period considered, **** and ****** were the months with the highest volume of tourist arrivals in Europe, either before or after the impact of the COVID-19 pandemic.

According to a 2025 study, both inbound arrivals and outbound visits globally were expected to grow that year. In 2025, inbound overnight arrivals were forecast to increase by **** percent over the previous year, while outbound trips were predicted to grow by **** percent.

In June 2025, all global regions, except for the Middle East, recorded an increase in international tourist arrivals compared to the same month of the previous year. Overall, Europe was the most visited region by inbound tourists worldwide, with almost ** million arrivals in June 2025.

This statistic shows the number of international tourist arrivals worldwide from 1990 to 2019, by region of origin. In 2019, about ***** million international tourists originated from Asia and the Pacific region. Global tourism - additional information International tourist arrivals increased gradually between 2009 and 2019 as a result of the growing ease of travel for many people around the world. In recent years, the number of tourists traveling the globe annually exceeded the *** billion mark. In 2019, the region with the largest number of outbound travelers was Europe, with approximately *** million travelers, while Asia Pacific was the second leading region. Figures were also similar in terms of international tourist arrivals to the two regions. The World Tourism Organization (UN Tourism) forecast that the gap between the Asia Pacific region and Europe will shorten significantly by 2030.

In March 2025, the number of international tourist arrivals in Italy, including visitors who stayed overnight and same-day travelers, totaled almost *** million. This figure showed an increase in arrivals of *** percent over the previous year. How much do inbound travelers spend in Italy? In 2023, Italy ranked fourth on the list of the countries with the highest number of international tourist arrivals worldwide, with almost ** million arrivals. While the number of travelers did not catch up yet with pre-pandemic levels, the total international tourist expenditure in Italy exceeded the figure from 2019, amounting to over ** billion euros in 2023. What are the leading inbound travel markets in Italy? Both before and after the impact of the pandemic, Germany was the leading inbound travel market in Italy based on tourist arrivals, ranking ahead of France and Switzerland in 2024. While Germany was also the country with the highest inbound tourist expenditure in Italy that year, the United States came in second in that case, followed by the United Kingdom and France.

There were approximately 35 million overseas arrivals in the United States in 2024. This figure was forecast to increase annually between 2024 and 2028.

The number of international tourist arrivals in France increased by *** percent in 2024 over the previous year, reaching *** million, the highest figure reported by the destination to date. Both before and after the impact of COVID-19, France was the country with the highest number of international tourist arrivals worldwide, ahead of Spain and the United States. What are the leading inbound travel markets in France? In 2023, Germany was the leading inbound travel market in France based on tourist arrivals, accounting for ** percent of arrivals by international travelers. That year, the United Kingdom, Belgium, and Italy followed in the ranking. What are the preferred destinations for French outbound travelers? When looking at the distribution of outbound tourist departures from France, Spain and Italy stood out as the leading destinations in 2023, together representing nearly **** out of 10 trips abroad by French travelers. That year, the United Kingdom, Morocco, and Germany were other popular outbound travel markets.

Over the forecast period until 2030, the revenue share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the online revenue share exhibits a difference of 13.15 percent between 2018 and 2030. The Statista Market Insights cover a broad range of additional markets.

Chile was the leading country of origin among international tourists who visited Peru in 2024, accounting for roughly ******* tourist arrivals. Meanwhile, the United States ranked second that year. The international tourism volume in Peru was still below pre-pandemic levels that year.