The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total ***** million users (+**** percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

As of February 2025, over 43 percent of LinkedIn users worldwide were women. The professional social networking platform, which saw an audience of over 220 million users in the United States, reported that over 56 percent of its audience was composed by male users in the examined period.

A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were ***** million premium users on the platform in 2023, up from around ***** million in 2022.

In January 2025, there were around **** million LinkedIn users in the United Kingdom, up from **** million the previous examined month. LinkedIn user numbers grew steadily throughout 2023 and during the first half of 2024. Furthermore, the employment oriented network has witnessed a **** percent growth in users since November 2023.

In 2022, professional networking platform LinkedIn is projected to reach 66.8 million monthly active users in the United States, up from 58.5 million users in 2018. LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network.

According to an online survey conducted in February 2025 in the United States, the majority of LinkedIn users had a high monthly household income, accounting for ** percent of users. Additionally, ** percent of users belonged to middle-income households, and ** percent of LinkedIn users belonged to low-income households.

As of April 2024, professional social networking platform LinkedIn had an addressable advertising audience reach of 102.8 percent in the UAE. Overall, the United States ranked third and the United Kingdom ranked seventh.

According to an online survey conducted in February 2025 in the United States, ********* of LinkedIn users held a bachelor degree or equivalent. Additionally, ** percent of LinkedIn users in the U.S. held a masters degree or equivalent.

As of March 2021, 17.1 percent of Android LinkedIn app owners in the United States accessed the job searching app on a daily basis. According to App Ape, 48.5 percent of U.S. LinkedIn app audiences were monthly active users.

According to an online survey conducted in February 2025 in the United States, ** percent of LinkedIn users in the country were men and ** percent of users were women. Additionally, almost half of all LinkedIn users in the United States were Millennials.

The number of LinkedIn users in Ukraine continuously increased until January 2023, when the figure dropped to about **** million users. As of October 2024, about *** million people in the country used the professional network, marking a slight increase from the previous month.

As of the third quarter of 2020, ** percent of U.S. internet users aged 46 to 55 years used the professional networking platform LinkedIn. Only ** percent of internet users aged 15 to 25 years did the same.

The number of LinkedIn users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Luxembourg and Netherlands.

As of March 2024, youtube.com accounted for over 37.52 percent of social media referral traffic to LinkedIn.com. LinkedIn's second-largest social media traffic driver was twitter.com, which generated more than 16 percent of social media traffic to the professional networking platform. Overall, social media accounted for 0.78 percent of traffic to LinkedIn.com.

According to a study conducted in 2023, ** percent of technical audiences on LinkedIn worldwide stated that the leading type of content that they always followed on the platform is event information, followed by ** percent for company news. Another ** percent of technical engineers on LinkedIn said that they never followed job postings there, followed by ** percent of respondents who never followed industry discussions on the platform, either.

According to the 2024 survey, ** percent of Finns used LinkedIn. Six percent of respondents in Finland used LinkedIn daily, while ** percent used the professional networking service less than once a week. By comparison, ** percent of Finns did not use LinkedIn at all.

How high is the brand awareness of LinkedIn in the United States?When it comes to social media users, brand awareness of LinkedIn is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is LinkedIn in the United States?In total, ** percent of U.S. social media users say they like LinkedIn. However, in actuality, among the ** percent of U.S. respondents who know LinkedIn, ** percent of people like the brand.What is the usage share of LinkedIn in the United States?All in all, ** percent of social media users in the United States use LinkedIn. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of LinkedIn?Around ** percent of social media users in the United States say they are likely to use LinkedIn again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around LinkedIn in the United States?In February 2024, about ** percent of U.S. social media users had heard about LinkedIn in the media, on social media, or in advertising over the past four weeks. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around LinkedIn in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

There were ******* LinkedIn users in Czechia as of February 2025, with ** percent being between 35 and 54 years of age.