During an April 2023 online survey among adults in the United States, more than two-thirds of respondents said they strongly or somewhat supported brands temporarily changing logos and visual identities for Christmas and the Fourth of July. Less than half stated the same about Pride month and Juneteenth. According to the same study, ** percent of U.S. adults thought brands should never change their logos.

During an April 2023 online survey among adults in the United States, ** percent of respondents said that a brand should never change its logo and visual identity. Meanwhile, ** percent of the responding adults stated a company should shift its logo at least **** every ** years. Do logos impact the purchasing process? According to the same study, ************ U.S. consumers reported purchasing a product because it had an interesting logo. This percentage varied remarkably depending on the shopper's age. Over **** of millennials and adult Gen Zers said they bought an item based on its appealing visual identity. Gen Xers' and baby boomers' shares stood at only ** and ** percent, respectively. Who changes their visuals – and when U.S. adults' support for seasonal logo revamping also depends on the occasion. Only Christmas and the Fourth of July – when Americans celebrate the country's independence – received the green light for a temporary visual identity shift from over ********** of respondents. Neither do consumers notice all the changes on supermarket shelves. Around ** percent of responding adults spotted differences in Pepsi's and Burger King's logos. Meanwhile, less than *********** noted that Toblerone removed Switzerland's famous mountain peak from its packaging for legal reasons after Mondelēz partially moved the chocolate's production to Slovakia.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

How high is the brand awareness of Microsoft Teams in the United States?When it comes to messenger users, brand awareness of Microsoft Teams is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Microsoft Teams in the United States?In total, *** of U.S. messenger users say they like Microsoft Teams. However, in actuality, among the *** of U.S. respondents who know Microsoft Teams, *** of people like the brand.What is the usage share of Microsoft Teams in the United States?All in all, *** of messenger users in the United States use Microsoft Teams. That means, of the *** who know the brand, *** use them.How loyal are the users of Microsoft Teams?Around ** of messenger users in the United States say they are likely to use Microsoft Teams again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.What's the buzz around Microsoft Teams in the United States?In July 2022, about *** of U.S. messenger users had heard about Microsoft Teams in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Microsoft Teams in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Facebook in the UK?When it comes to social media users, brand awareness of Facebook is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Facebook in the UK?In total, **% of UK social media users say they like Facebook.What is the usage share of Facebook in the UK?All in all, **% of social media users in the UK use Facebook.How loyal are the users of Facebook?Around **% of social media users in the UK say they are likely to use Facebook again.What's the buzz around Facebook in the UK?In February 2024, about **% of UK social media users had heard about Facebook in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly. While it was estimated at ***** zettabytes in 2025, the forecast for 2029 stands at ***** zettabytes. Thus, global data generation will triple between 2025 and 2029. Data creation has been expanding continuously over the past decade. In 2020, the growth was higher than previously expected, caused by the increased demand due to the coronavirus (COVID-19) pandemic, as more people worked and learned from home and used home entertainment options more often.

Price comparison portals can be useful in various ways. While they allow buyers to find the best possible price available for a product, they can also help sellers to make sure that the pricing of their products remain competitive. Sellers also can use these portals to market their products in front of a very targeted audience.

In the U.S., Google Shopping is the most well-known price comparison portal with a brand awareness of 59 percent. Second on this list are Yahoo Shopping and Bing Shop, that are recognized by almost half of the internet respondents. Shopzilla comes in fourth, followed by Shopping.com and PriceGrabber.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

How high is the brand awareness of Hinge in the U.S.?When it comes to online dating users, brand awareness of Hinge is at ** percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Hinge in the U.S.?In total, ** percent of U.S. dating service users say they like Hinge.What is the usage share of Hinge in the U.S.?All in all, ** percent of dating service users in the U.S. use Hinge.How loyal are the users of Hinge?Around * percent of dating service users in the U.S. say they are likely to use Hinge again.What's the buzz around Hinge in the U.S.?In September 2024, about ** percent of U.S. dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months.

When it comes to the most well-known digital music providers in the U.S., Spotify leads the list ahead of Pandora. Both these platforms are recognized by 89 percent and 86 percent of the respondents in the United States respectively. Third on this list comes YouTube Music, followed by iTunes and Amazon Music.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

How high is the brand awareness of Adidas in the United States?When it comes to sports and outdoor online shop users, brand awareness of Adidas is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Adidas in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Adidas. However, in actuality, among the ** percent of U.S. respondents who know Adidas, ** percent of people like the brand.What is the usage share of Adidas in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Adidas. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Adidas?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Adidas in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Adidas in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

Old Navy was the most well-known fashion store in the U.S. in 2024. It was recognized by 92 percent of internet users in the United States. The second spot on this list is occupied by JCPenney with a brand awareness of 91 percent, followed by Macy's, and Kohl's, as they incorporate a brand awareness of 90 and 89 percent, respectively.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

How high is the brand awareness of Apple in the United States?When it comes to watches users, brand awareness of Apple is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, *** of U.S. watches users say they like Apple. However, in actuality, among the *** of U.S. respondents who know Apple, *** of people like the brand.What is the usage share of Apple in the United States?All in all, *** of watches users in the United States use Apple. That means, of the *** who know the brand, *** use them.How loyal are the owners of Apple?Around *** of watches users in the United States say they are likely to use Apple again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.What's the buzz around Apple in the United States?In March 2024, about *** of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

IT spending worldwide is projected to reach over 5.7 trillion U.S. dollars in 2025, over a nine percent increase on 2024 spending. Smaller companies spending a greater share on hardware According to the results of a survey, hardware projects account for a fifth of IT budgets across North America and Europe. Larger companies tend to allocate a smaller share of their budget to hardware projects. Companies employing between one and 99 people allocated 31 percent of the budget to hardware, compared with 29 percent in companies of five thousand people or more. This could be explained by the greater need to spend money on managed services in larger companies. Not all companies can reduce their spending While COVID-19 has the overall effect of reducing IT spending, not all companies will face the same experiences. Setting up employees to comfortably work from home can result in unexpected costs, as can adapting to new operational requirements. In a recent survey of IT buyers, 18 percent of the respondents said they expected their IT budgets to increase in 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How high is the brand awareness of LEGO in the United States?When it comes to toys and baby online shop users, brand awareness of LEGO is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is LEGO in the United States?In total, ** percent of U.S. toys and baby online shop users say they like LEGO. What is the usage share of LEGO in the United States?All in all, ** percent of toys and baby online shop users in the United States use LEGO.How loyal are the customers of LEGO?Around ** percent of toys and baby online shop users in the United States say they are likely to use LEGO again. What's the buzz around LEGO in the United States?In April 2024, about ** percent of U.S. toys and baby online shop users had heard about LEGO in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.