During an April 2023 online survey among adults in the United States, more than two-thirds of respondents said they strongly or somewhat supported brands temporarily changing logos and visual identities for Christmas and the Fourth of July. Less than half stated the same about Pride month and Juneteenth. According to the same study, ** percent of U.S. adults thought brands should never change their logos.

During an April 2023 online survey among adults in the United States, ** percent of respondents said that a brand should never change its logo and visual identity. Meanwhile, ** percent of the responding adults stated a company should shift its logo at least **** every ** years. Do logos impact the purchasing process? According to the same study, ************ U.S. consumers reported purchasing a product because it had an interesting logo. This percentage varied remarkably depending on the shopper's age. Over **** of millennials and adult Gen Zers said they bought an item based on its appealing visual identity. Gen Xers' and baby boomers' shares stood at only ** and ** percent, respectively. Who changes their visuals – and when U.S. adults' support for seasonal logo revamping also depends on the occasion. Only Christmas and the Fourth of July – when Americans celebrate the country's independence – received the green light for a temporary visual identity shift from over ********** of respondents. Neither do consumers notice all the changes on supermarket shelves. Around ** percent of responding adults spotted differences in Pepsi's and Burger King's logos. Meanwhile, less than *********** noted that Toblerone removed Switzerland's famous mountain peak from its packaging for legal reasons after Mondelēz partially moved the chocolate's production to Slovakia.

During an April 2023 online survey among adults in the United States, ** percent of respondents reported thinking that a product's logo was a major consideration when shopping at a grocery store. Around ** percent deemed it a minor consideration, while the remaining ** percent said it was not a consideration at all. According to the same study, approximately ** percent of U.S. GenZers purchased a product because it had an interesting logo.

During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that brand guidelines were well-known and used by most of their organizations. On the other hand, ** percent of interviewees said their organizations did not have any brand guidelines.

Between the second half of 2019 and the first half of 2020, the loved brand on social media was Instagram. The social media platform had accumulated a total of 108.7 million "love" mentions across 104.7 million posts, generating 722 billion potential impressions and over two billion total engagements during the measured time frame. Second-ranked Amazon only generated 27.3 million "love" mentions.

How high is the brand awareness of Microsoft Teams in the United States?When it comes to messenger users, brand awareness of Microsoft Teams is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Microsoft Teams in the United States?In total, *** of U.S. messenger users say they like Microsoft Teams. However, in actuality, among the *** of U.S. respondents who know Microsoft Teams, *** of people like the brand.What is the usage share of Microsoft Teams in the United States?All in all, *** of messenger users in the United States use Microsoft Teams. That means, of the *** who know the brand, *** use them.How loyal are the users of Microsoft Teams?Around ** of messenger users in the United States say they are likely to use Microsoft Teams again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.What's the buzz around Microsoft Teams in the United States?In July 2022, about *** of U.S. messenger users had heard about Microsoft Teams in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Microsoft Teams in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

Old Navy was the most well-known fashion store in the U.S. in 2024. It was recognized by 92 percent of internet users in the United States. The second spot on this list is occupied by JCPenney with a brand awareness of 91 percent, followed by Macy's, and Kohl's, as they incorporate a brand awareness of 90 and 89 percent, respectively.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

This statistic shows the share of respondents in Singapore who would be willing to have a brand logo and the words 'sponsored by' on their profile photo on all of their social media accounts as part of a brand sponsorship, broken down by social media platforms, as of December 2017. During the period surveyed, ** percent of respondents who used Snapchat indicated that they would be willing to have the brand logo and the words 'sponsored by' on all of their social media profile pictures. In comparison, ** percent of respondents who used Facebook would be willing to do so as part of a sponsorship deal.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

How high is the brand awareness of Priceline in the United States?When it comes to travel portal users, brand awareness of Priceline is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Priceline in the United States?In total, **% of U.S. travel portal users say they like Priceline. What is the usage share of Priceline in the United States?All in all, **% of travel portal users in the United States use Priceline.How loyal are the users of Priceline?Around **% of travel portal users in the United States say they are likely to use Priceline again.What's the buzz around Priceline in the United States?In 2024, about **% of U.S. travel portal users had heard about Priceline in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Scalable Capital in Germany?When it comes to neobanking and neobrokerage users, brand awareness of Scalable Capital is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Scalable Capital in Germany?In total, *** of German neobanking and neobrokerage users say they like Scalable Capital. However, in actuality, among the *** of German respondents who know Scalable Capital, *** of people like the brand.What is the usage share of Scalable Capital in Germany?All in all, ** of neobanking and neobrokerage users in Germany use Scalable Capital. That means, of the *** who know the brand, *** use them.How loyal are the customers of Scalable Capital?Around ** of neobanking and neobrokerage users in Germany say they are likely to use Scalable Capital again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.What's the buzz around Scalable Capital in Germany?In May 2022, about *** of German neobanking and neobrokerage users had heard about Scalable Capital in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Scalable Capital in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Price comparison portals can be useful in various ways. While they allow buyers to find the best possible price available for a product, they can also help sellers to make sure that the pricing of their products remain competitive. Sellers also can use these portals to market their products in front of a very targeted audience.

In the U.S., Google Shopping is the most well-known price comparison portal with a brand awareness of 59 percent. Second on this list are Yahoo Shopping and Bing Shop, that are recognized by almost half of the internet respondents. Shopzilla comes in fourth, followed by Shopping.com and PriceGrabber.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

How high is the brand awareness of Apple in the United States?When it comes to watches users, brand awareness of Apple is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, *** of U.S. watches users say they like Apple. However, in actuality, among the *** of U.S. respondents who know Apple, *** of people like the brand.What is the usage share of Apple in the United States?All in all, *** of watches users in the United States use Apple. That means, of the *** who know the brand, *** use them.How loyal are the owners of Apple?Around *** of watches users in the United States say they are likely to use Apple again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.What's the buzz around Apple in the United States?In March 2024, about *** of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Hinge in the U.S.?When it comes to online dating users, brand awareness of Hinge is at ** percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Hinge in the U.S.?In total, ** percent of U.S. dating service users say they like Hinge.What is the usage share of Hinge in the U.S.?All in all, ** percent of dating service users in the U.S. use Hinge.How loyal are the users of Hinge?Around * percent of dating service users in the U.S. say they are likely to use Hinge again.What's the buzz around Hinge in the U.S.?In September 2024, about ** percent of U.S. dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months.

During a 2024 global survey, approximately ** percent of responding consumers reported telling their friends or family about a bad experience with a brand, while ** percent sent feedback directly to the company. Three years earlier, those shares stood at about ** and ** percent, respectively. Meanwhile, the share of respondents who said they did not tell anyone about the bad experience rose from less than ** percent in 2021 to ** percent in 2024.

A global survey conducted between November 2022 and January 2023 revealed that seven in ten respondents had taken steps to protect their online identity. Those who enabled multi-factor authentication were 30 percent. Additionally, 28 percent said they changed default settings on devices. On the other hand, 30 percent said they had not done anything to protect their digital identity.

** percent of German respondents answer our survey on "Brand awareness by category" with *************. The survey was conducted in 2025, among 38,550 consumers.