The ad spending in the 'video advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2025 and 2029 by in total 33.58 billion U.S. dollars. After nearly a decade of consecutive growth, the spending is estimated to reach 93.88 billion U.S. dollars in 2025. Find other key market indicators concerning the average ad spending per internet user (ARPU) and ad spending growth.The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'banner advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2025 and 2029 by a total 14.75 billion U.S. dollars. After nearly a decade of consecutive growth, the spending is estimated to reach 71 billion U.S. dollars in 2025.Find other key market indicators concerning the average ad spending per internet user (ARPU) and revenue growth.The Statista Market Insights cover a broad range of additional markets.

The source forecast that Brazil will experience the highest growth in advertising spending in 2025 among the ** largest ad markets worldwide, with a projected increase rate of **** percent. Canada and China will follow with estimated expansions of approximately **** and **** percent, respectively. Meanwhile, ad expenditures in France, Germany, Japan, and Australia were predicted to rise less than **** percent in 2025. The Brazilian ad market Brazil's advertising industry ranks among the most creative worldwide, with other sources estimating its 2024 ad spending at almost ** billion U.S. dollars in 2024 and well over ** billion dollars by 2026. Home to a vast digital consumer base, Brazil's digital retail media ad segment has also thrived throughout the *****, with the latest projections indicating double-digit growth rates for this sector as the decade unfolds. Asian ad giants The swift expansion of the Chinese and Indian ad markets exemplifies their importance for advertising in the Asia-Pacific (APAC) region. Each features unique mediascapes, albeit united by a strong focus on mobile internet users. As a result, Asia's online video advertising and marketing industry has played a key role in connecting brands and consumers.

The ************* is leading the ranking by ad spending via mobile, recording *** billion U.S. dollars. Following on the second spot is ***** with ***** billion U.S. dollars, while the Netherlands is closing the ranking of largest ** mobile ad markets with *** billion U.S. dollars, resulting in a difference of *** billion U.S. dollars to the ranking leader.The Statista Market Insights cover a broad range of additional markets.

Comparing the ** selected regions regarding the ad spending in the 'Banner Advertising' segment of the digital advertising market, China is leading the ranking (** billion U.S. dollars) and is followed by Japan with *** billion U.S. dollars. At the other end of the spectrum is New Zealand with *** million U.S. dollars, indicating a difference of **** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding share of revenue in the programmatic segment of the digital advertising market and a ranking by country regarding ad spending in the search advertising segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

Comparing the 12 selected regions regarding the ad spending in the digital advertising market, China is leading the ranking (*** billion U.S. dollars) and is followed by Japan with ** billion U.S. dollars. At the other end of the spectrum is Malaysia with *** billion U.S. dollars.Find other insights concerning similar markets and segments, such as a ranking of subsegments in North America regarding ad spending growth in the Digital Advertising market as a whole and a ranking by country regarding year-on-year growth in the share of revenue generated via mobile purchases in the digital advertising mobile segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

Concerning the selected segments, the segment retail has the largest ad spending share with ** percent. In comparison, education and training is ranked last, with *** percent.Find more statistics on other topics: a comparison of the largest digital ad spending in Europe and a comparison of the leading digital display ad spending in Europe. The Statista Market Insights cover a broad range of additional markets.

The source forecasts that global digital advertising spending will grow by slightly more than ** percent in 2025. Further growth of the market was projected in the following years.

The ad spending in the advertising market in North America was modeled to stand at ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Advertising.

Between 2025 and 2029, the ad spending is forecast to increase in all segments. The trend observed from 2017 to 2024 remains consistent throughout the entire forecast period. Notably, the Search Advertising Mobile segment achieves the highest value of ****** billion U.S. dollars in 2029. Find other insights concerning similar markets and segments, such as a comparison of ad spending growth in the United States and a comparison of revenue in the Netherlands.The Statista Market Insights cover a broad range of additional markets.

In 2025, advertising spending in the United States will amount to an estimated ***** billion U.S. dollars, making it the leading global ad market by that measure. China ranked second with a forecast ad expenditure of over *** billion dollars, while the United Kingdom and Japan rounded out the top four with ad revenues of about ** billion and ** billion dollars, respectively. Ad spend by region According to another source's projections, Canada and the U.S. formed the world's highest-spending ad market as of 2024, followed by the Asia-Pacific (APAC) region and Western Europe. Behind the absolute values, however, lays a perhaps unexpected growth forecast. The estimates indicate that Latin America will be the fastest-growing ad market between 2024 and 2026, with its expenditure going from less than ** billion to almost ** billion dollars in the period – an increase of over ** percent. For comparison, the U.S. and Canada combined and APAC were expected to grow between ***** and **** percent during the same period. Top digital ad markets Slightly more specific rankings, such as that of the leading global economies by digital ad spending, reveal predictable results and key differences. In 2024, the U.S. and China remained on top, and the UK placed third and well ahead of Japan, demonstrating the British market's remarkable focus on online strategies. The same applies to the list of countries by social media ad expenditure, showing that the UK spent an estimated *** billion dollars more on that channel than Japan in 2023. The latter ranking also depicts a much tighter race between the U.S. and China for the top spot, with projected social media ad revenues of around ** billion and ** billion dollars, respectively.

The source forecast that digital advertising spending worldwide will reach *** billion U.S. dollars in 2025, up **** percent from *** billion dollars a year earlier. The figure was predicted to continue rising, exceeding *** billion by 2027. The same study projected that the internet's share in global ad spend will exceed ** percent in 2027.

In 2024, social media advertising spending in the United States amounted to ** billion U.S. dollars, out of nearly *** billion total online media advertising spending forecast for that year.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

During a survey conducted amongbusiness owners and marketing leaders at businesses with 0-100+ employees in early 2025, 51 percent of respondents said they would budget an increase in advertising spending in 2025. Around four in 10 said they would budget the same amount as in 2024, while eight percent said they would budget a decrease.

In 2025, print advertising spending in the United States will amount to an estimated **** billion U.S. dollars, down from **** billion dollars a year earlier. The value was forecast to continue to decline throughout the decade, barely surpassing ***** billion dollars by 2029. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

The source forecast that, in 2025, digital channels would attract nearly ** percent of the global advertising expenditure, while TV would account for less than ** percent. According to the projections, print and out-of-home (OOH) media will tie in third place, each with a ***-percent share. Shifts in advertising spending Another source forecast that, in 2024, the sectors with the fastest-growing ad spending worldwide would include politics, non-profit, and financial services, with politics alone standing with a projected increase of more than *** percent by 2024 – presumably due to the presidential election in the United States. These changes, however, will not be the same everywhere. South Asia was projected to be the only world region recording a double-digit ad expenditure growth rate in 2024. The U.S. and Canada would follow with a combined *** percent increase. Ad spend in the media sector Retail media stood first among channels with the highest annual change in advertising spending worldwide, surpassing ** percent in 2024. Connected TV (CTV) and social media followed. In the U.S. alone, the ad spending per internet user of the social media advertising market was projected to continuously increase between 2024 and 2028, surpassing an estimated *** U.S. dollars per user in the latter year.

The advertising expenditure in the digital advertising market in the Netherlands was forecast to increase to 5.6 billion euros in 2025. The expenditure is expected to surpass 7.1 billion euros by 2028 and to surpass.Find further information regarding ad spending in France and growth of mobile ad spending in France.The Statista Market Insights cover a broad range of additional markets.

In 2023, mobile advertising spending in the United States stood at roughly *** billion U.S. dollars. The source projected that it would increase to *** billion by 2025. Mobile web is expected to account for ** billion whereas in-app for *** billion dollars.