The statistic provides data on favorite music genres among consumers in the United States as of July 2018, sorted by age group. According to the source, 52 percent of respondents aged 16 to 19 years old stated that pop music was their favorite music genre, compared to 19 percent of respondents aged 65 or above. Country music in the United States – additional information

In 2012, country music topped the list; 27.6 percent of respondents picked it among their three favorite genres. A year earlier, the result was one percent lower, which allowed classic rock to take the lead. The figures show, however, the genre’s popularity across the United States is unshakeable and it has also been spreading abroad. This could be demonstrated by the international success of (among others) Shania Twain or the second place the Dutch country duo “The Common Linnets” received in the Eurovision Song Contest in 2014, singing “Calm after the storm.”

The genre is also widely popular among American teenagers, earning the second place and 15.3 percent of votes in a survey in August 2012. The first place and more than 18 percent of votes was awarded to pop music, rock scored 13.1 percent and landed in fourth place. Interestingly, Christian music made it to top five with nine percent of votes. The younger generation is also widely represented among country music performers with such prominent names as Taylor Swift (born in 1989), who was the highest paid musician in 2015, and Hunter Hayes (born in 1991).

Country music is also able to attract crowds (and large sums of money) to live performances. Luke Bryan’s tour was the most successful tour in North America in 2016 based on ticket sales as almost 1.43 million tickets were sold for his shows. Fellow country singer, Garth Brooks, came second on the list, selling 1.4 million tickets for his tour in North America in 2016.

Data on recorded music industry revenue in the United States from 2009 to 2024 shows steady growth from 2015 onwards. The revenue reached over 11 billion U.S. dollars in 2024, up from the 11 billion reported in the previous year. Music is the revenue driver of the audio market With music being part of everyday life as well as a popular form of entertainment, it has been the most popular audio format and is likely to remain the revenue driver of the industry. Global recorded music revenue alone generated a total of 29.6 billion U.S. dollars in 2024. In the United States, recorded music industry revenue amounted to 11.3 billion U.S. dollars in 2024, which is more than twice as much compared to 2009. Streaming is dominating music consumption Over the years, streaming has become increasingly popular, overtaking other forms of music consumption. Especially physical sales of music have experienced a sharp drop in numbers, only slightly recovering in recent years. Nonetheless, while streaming is by far the most popular way of consumption, the boom it has experienced over the last 10 years or so seems to be slowing down. In 2022, global music streaming revenue only grew by 11.5 percent, which is a significant drop from the growth rate of 24.3 percent in the year before. In 2024, the recorded growth dropped to a single-digit rate.

The most used online music services in the United States in 2025 were Spotify, YouTube music, Pandora, and Apple Music, with 34 percent of survey respondents having recently listened to Spotify, 21 percent to YouTube music, and 13 percent to Apple Music and Pandora. iHeartRadio and Amazon Music lagged behind with just five and eight percent of study participants having used each service respectively in the last month.

In 2024, revenue from digital album downloads amounted to 166.7 million U.S. dollars, less than half the figure recorded in 2018. Meanwhile, subscription and streaming revenues have been increasing annually and reached 14.88 billion that same year, making up the vast majority of revenues for the entire music industry. Digital music – additional informationThe increase in digital music revenue, more specifically subscription and streaming services, may be down to the accessibility and availability of digital music. For legal downloads, consumers can pick between services such as Spotify, Apple Music, and Pandora. Of course, there are countless numbers of illegal sites which distribute digital music also. In 2019, approximately 34 percent of global internet users aged 16 to 24 admitted to accessing music through music ripping, the most popular method being copyright infringement.Digital music sales have made a huge impact on the listings of best-selling lists with digital sales either being combined with physical sales or set apart. The list of the top-selling digital songs in the United States in 2020 features artists such as The Weeknd, Tones and I, and Megan Thee Stallion. The title for the top selling digital song goes to ‘Blinding Lights’ by The Weeknd. The song sold over 372 thousand units in the United States from January to July 2020. Nevertheless, the share of the digital music market does not always directly correspond to the value of the digital market. The value of digital music singles downloads in 2024 amounted to 162.4 million U.S. dollars, which marked a drop in value from 678.5 million in 2017. The value of digital album sales also saw a decrease from 668.5 million in 2017 to 166.7 million in 2024.

The most popular online music site among children aged 7 to 19 in Poland was Spotify in 2022.

The statistic presents data on the most popular audio streaming services in the United States as of August 2017. During the survey, ** percent of respondents stated that they used YouTube to listen to audio.

The most popular song in the United States in 2024 based on the number of audio streams was "A Bar Song (Tipsy)" by Shaboozey, which accumulated over 900 million streams that year. "Not Like Us" was the song ranking second in the given year in the United States with over 823 million streams, closely followed by Post Malone and Morgan Wallen's "I Had Some Help, which cleared close to 823 million in 2024. The last song to surpass 800 million streams that year was "Beautiful Things" by Benson Boone, ranking fourth. Spotlight on Dua Lipa Dua Lipa has been topping the global music charts since releasing her breakthrough singles “New Rules” and “IDGAF” in 2017. Both songs were featured on her self-titled debut album, which peaked at number 3 on the UK album charts. In 2021, Dua Lipa’s song “Levitating” from her Grammy Award-winning second studio album “Future Nostalgia” ranked among the three best-selling digital music singles worldwide. She also stands as the female artist with the most monthly listeners on Spotify, ahead of other pop icons such as Taylor Swift. Where to stream in a sea of services? The demand for streamed audio content is growing every year, but which services are making themselves heard? As of the third quarter of 2023, Spotify remained the leading music streaming provider worldwide, with an audience share of approximately 32 percent, more than double the share who were subscribed to the second-ranked Tencent Music (14.4 percent). Other services in the list included Apple Music, Amazon, and YouTube. According to the Swedish streaming giant’s latest filings, As of the fourth quarter of 2023, the number of Spotify premium subscribers reached 236 million.

Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.

In 2024, the top-selling vinyl album in the United States was Taylor Swift's The Tortured Poets Department with 1.5 million vinyl albums sold. Five of the top 10 selling vinyl albums were released by Swift in 2024. Also, her albums sold over 2.3 million copies on vinyl in the same year, which is the most of any artist. Recent data shows that vinyl record sales in the U.S. have been experiencing a period of constant growth since 2007, and such albums are not reserved only for older, more established artists. Vinyl is back Out of the few physical formats, vinyl is going through a resurgence. The phenomenon of nostalgia, returning to tangible products and vintage vibes is driving the revival of vinyl records. The main reasons for buying vinyl are building a collection, ownership of physical music, and the ritual of playing the record, so the trend is based in lifestyle choices. The numbers show that sales of vinyl are constantly growing, having reached more than 49 million units in 2023 in the United Sates alone. This format is actually on of few in recorded music that shows positive growth throughout the past years, in 2023 reaching 14.2 percent. Taylor Swift leading music consumption The artist's debut album “Taylor Swift” was grounded in country music, but her switch to pop music thereafter led to a significant fanbase - so-called Swifties - and generated substantial media interest. However, according to a study from 2023, her most popular albums are later releases, namely the albums 1989 and Fearless. As of 2024, she has released 10 studio albums in total, while also re-recording 4 of her albums after the rights to her music were bought by music producer Scooter Brown. As a result of her endeavors in this area, Swift became an advocate for female empowerment and an inspiration for musicians who seek greater ownership of their work.

As of July 2024, the artist with the most monthly listeners on Spotify worldwide was The Weeknd, with more than 105 million monthly listeners. In second position stood Taylor Swift, closely followed by Billie Eilish. Taylor Swift with 97.4 million monthly listeners as of July 2024, has been making headlines with her new albums, rerecorded music, as well as her sold-out Era's tour which managed to broke records in the live music industry worldwide. Spotify streams as an indicator of the popularity of artists The number of streams listened to on Spotify is an important indicator of the success of an artist and the popularity of specific songs, since Spotify is one of the most popular streaming platforms worldwide. Over the last years, the Swedish audio streaming and media giant has been steadily growing, reaching a revenue of 7.88 billion euros in 2020. The majority of this revenue was generated through premium subscription rather than advertisement on the platform. The number of global employees of Spotify has been rising alongside the company’s growth, with most of them working in the United States. However, while Spotify is currently the most popular global music steaming provider, there are other important market players in the business, most importantly Apple Music. The music streaming market is booming The trending popularity of these services is directly related to significant developments that are changing the music industry. Changes such as the move from physical music sales towards a more digital form of music consumption benefits streaming services as they gain more subscribers. This overall trend that has emerged over the last two decades has accelerated due to coronavirus pandemic of 2020 during which people started to increase their audio consumption, generating a higher demand for audio entertainment.

The statistic shows the list of the top 10 pop music concerts in Italy in the first quarter of 2018, by number of tickets sold. The first three concerts with the largest audience were the ones of Metallica with nearly 15 thousand tickets sold.

According to a 2024 survey conducted across 28 countries, over ** percent of respondents stated that the genre K-pop was “very popular” in their country. The popularity was at the point where K-pop was known to the general public and related products were being sold. The survey found that the popularity of K-pop reaches far beyond South Korean borders. K-pop industryK-pop is a genre of South Korean popular music. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Idols are usually young individuals, who are known for being good-looking, fashionable, highly trained in singing and dancing, as well as having an almost perfect image. They often make their debut in boy or girl groups, who promote their songs with music videos that feature intense choreographies. The most successful groups are often signed under South Koreas biggest agencies, were they undertake strict training before they make their debut. The K-pop entertainment company with the highest sales revenue in 2024 was HYBE, who manage multiple successful idols and labels, including global stars BTS. K-pop is constantly growingWhile the majority in Western countries have not heard about K-pop before PSY’s ‘Gangnam Style’ in 2012, Korean pop idols started to become famous in Asian countries in 2003. Singer BoA and boy group TVXQ became the first K-pop idols to successfully break into the Japanese market. With the support of the South Korean government, who saw the industries economic potential, the so-called Korean wave (hallyu) started to spread even further, and K-pop gained a global audience. Girl group BLACKPINK was the first K-pop band to headline the famous U.S. music festival Coachella in 2019. With BTS currently on hiatus due to military obligations, and album sales exploding, SEVENTEEN and Stray Kids have pulled ahead to become the biggest active boy groups in South Korea currently.

This statistic shows the result of a survey on free and premium users of digital music services in Finland in 2017, by gender. According to the survey, the share of premium and bundle users was higher among males, amounting to 25 percent.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

This statistic shows the result of a survey on daily music streaming on YouTube in Finland in 2017, by age group. According to the survey, YouTube users aged 12 to 17 streamed music daily more than individuals in other age groups.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

This statistic shows the result of a survey on music streamers on YouTube in Finland in 2017, by age group. According to the survey, 84 percent of Finns aged 12 to 17 years used YouTube to stream music at least weekly.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

This statistic shows the result of a survey on music streamers on Facebook in Finland in 2017, by gender. 31 percent of male respondents streamed music on Facebook at least weekly.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

This statistic shows the result of a survey on recent music purchases among Finns in 2018. According to the survey, 14 percent of respondents had recently purchased digital downloads.

In 2018, 92 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

This statistic shows the answers to a survey question on which illegal channels are used for music consumption in the Netherlands in 2017. The most popular method used among respondents was ripping content from platforms such as YouTube, Spotify or Soundcloud. The use of dedicated devices with pre-installed links to stream music from illegal sources was less common than downloading and streaming without such devices.

The Netherlands' most popular music streaming service is Spotify. The total number of Spotify users (free and paid) was going to reach 6.2 million in the first quarter of 2018.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

This statistic shows the result of a survey on daily music streaming on Spotify in Finland in 2017, by age group. According to the survey, Spotify users aged 12 to 17 streamed music daily more than individuals in other age groups.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.