As of January 2024, approximately 30 percent of mobile apps offering their services via paid subscriptions did not present a free trial monetization strategy. In comparison, 49 percent of the examined mobile apps operating on subscriptions utilized a mixed model, offering free trials for some of their products but not all of them, or for limited periods of time.

LinkedIn, owned by Microsoft and founded in 2002, is a business and employment-based social networking platform. Although the service is free, LinkedIn users have the option to become premium members. In 2023, the social network for professionals made about 6.44 billion U.S. dollars from paying for premium memberships. This was an increase of about 13 percent from 2022.

In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.

A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were ***** million premium users on the platform in 2023, up from around ***** million in 2022.

How many paid subscribers does Spotify have? As of the fourth quarter of 2024, Spotify had 263 million premium subscribers worldwide, up from 236 million in the corresponding quarter of 2023. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

In 2023, it was estimated that social networking and news aggregator Reddit had approximately 530 thousand paying Reddit users enjoying a premium subscription. While the number of Reddit premium subscribers experienced a constant increase between 2018 and 2023, the number of paying users on the platform remains limited. Reddit premium subscriptions are priced at 5.99 U.S. dollars per month, or 49.99 U.S. dollars per year, and include access to premium subreddits such as r/lounge, as well as an ad-free experience.

The average market risk premium in the United States decreased slightly to *** percent in 2023. This suggests that investors demand a slightly lower return for investments in that country, in exchange for the risk they are exposed to. This premium has hovered between *** and *** percent since 2011. What causes country-specific risk? Risk to investments come from two main sources. First, inflation causes an asset’s price to decrease in real terms. A 100 U.S. dollar investment with three percent inflation is only worth ** U.S. dollars after one year. Investors are also interested in risks of project failure or non-performing loans. The unique U.S. context Analysts have historically considered the United States Treasury to be risk-free. This view has been shifting, but many advisors continue to use treasury yield rates as a risk-free rate. Given the fact that U.S. government securities are available at a variety of terms, this gives investment managers a range of tools for predicting future market developments.

In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to 58 percent, compared to 84 percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from 95 percent in June 2021 to 98 percent in June 2024.

In 2024, the most popular free mobile application to download in Poland was the online shopping platform — ****.

This statistic highlights the gluten-free products market value in the United States from 2014 to 2025. In 2018, the U.S. gluten-free products market was valued at about 8.79 billion U.S. dollars, and is forecasted to reach to over 16.31 billion U.S. dollars by 2025.

As of the first quarter of 2024, ** percent of U.S. Prime Video consumers had an ad-supported account, while ** percent had an ad-free subscription. In contrast, ** percent of Netflix subscribers had an ad-free account and just ** percent subscribed to an ad-supported tier.

Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.

Spotify's ad-supported monthly active users reached a record high of *** million in the fourth quarter of 2024, continuing the music streaming giant's trend of consistent growth. This figure represents an increase from *** million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with *** million active users in Q4 2024, marking a surge of ** million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching *** million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for ** percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing ** percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching **** euros in 2024. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

As of the first quarter of 2024, the majority of active accounts under Peacock were monthly premium subscriptions, with ** percent of respondents. Notably, ** percent of accounts were part of the free Peacock service and only **** percent of users have Peacock's premium plus yearly plan.

Sub-Saharan Africa is home to more mobile money users than any other region in the world, with 283 million active mobile money users in 2024. This represents over half of the global total active accounts.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

Africa is home to more mobile money users than any other region, with 283 million active users as of 2024. In total 514 million mobile money accounts were active around the world in that year.

In 2022, 70 percent of global duty-free shoppers who browsed alcohol and tobacco aisles made a purchase in this category. These two were the leading categories in terms of conversion rate. Worldwide, just over half of shoppers in duty-free shops purchased luxury products after browsing.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

This statistic illustrates the most popular features included in packaged current banking accounts in the United Kingdom (UK) as of June 2016. Added value accounts and premier accounts fall into the category of packaged accounts, meaning a monthly fee is paid in exchange for a number of additional benefits compiled by the bank. The most common feature offered with packaged bank accounts was commission free foreign currency, with a share of 88.5 percent of accounts offering this feature at that time. The second and third most common features offered also related to travel at that time, namely commission free travelers cheques and travel insurance.