In a 2024 survey, ** percent of respondents in selected countries had used a password in the past two months to access a work account. This represents a decrease from 2022, when over ** percent of respondents declared having used a password to access a work account in the last two months.

A 2022 survey of working adults worldwide revealed that over ** percent used a unique password for each account at work, while ** percent did the same regarding their private accounts. A further ** percent said they saved login information in a web browser at work, while ** percent used a password manager app. Another technique of handling passwords, such as rotating more than *** passwords across accounts, was a common habit for *** percent of the respondents who managed their private and work accounts.

In 2023, passwords to sign in to social media accounts were the category of passwords most frequently forgotten by individuals, with a share of searches for forgotten passwords exceeding ** percent. Passwords to access email accounts ranked second, with nearly ** percent of total searches for forgotten passwords.

In 2024, ** percent of respondents from the United States, United Kingdom, Canada, Australia, India, Germany, and New Zealand stated that they always used a unique password for each online account. However, **** percent of respondents used the same password across all their accounts.

In 2023, when asked what best described their password practices, ** percent of respondents mentioned using strong passwords, but repeating variations of them. By contrast, ********** of respondents claimed using strong and unique passwords for every account.

In a 2024 survey, when asked which authentication methods they used to authenticate or login to their personal accounts, nearly ** percent of respondents among employed adults worldwide mentioned username and password. Another ** percent selected mobile SMS-based authentication. Just under ** percent of respondents reported using a password manager to login to their personal accounts.

This statistic presents the share of adults in Canada who changed their passwords for selected online services in the past 12 months as of September 2018. Overall, **** percent of respondents stated that they had changed their online banking password during that period.

As of March 2024, ** percent of Max users reported that they will keep their subscription even if password sharing goes away. Over one in five Max customers stated to share their accounts with someone outside their household.

According to an early 2024 survey, the most-shared video streaming services in the United States was YouTube TV, with ** percent of respondents stating that they have used an account that belongs to someone else in order to stream content on these video-on-demand platform. In comparison, **** percent of people interviewed used someone else’s login to view Max content.

According to a survey conducted in 2022, the main authentication method used to protect online accounts was the one-time password (OTP) in Singapore. Password and biometrics followed as the main security measures in the country.

A mid-2024 survey revealed that over ************ Netflix subscribers, sharing passwords with one to two other people, made no changes to their subscription. In total, over ** percent said that a change in subscription behavior was not necessary, as they only share their accounts within their own households. However, ** percent of users reported opting for a family plan, meaning they began paying an additional fee for Netflix users outside their household.

In 2020, the global biometric authentication and identification market was valued at over *** billion U.S. dollars, with the most valuable end users being government bodies and border management bodies. By 2026, the global authentication and identification market is forecast to reach nearly *** billion U.S. dollars, with banking and financial institutions' end users exceeding *** billion U.S. dollars. A more secure alternative to passwords Biometrics, which refers to the measurement and analysis of people's unique physical characteristics, was considered the best form of passwordless authentication method in 2022. Such methods reduce the risk of dangerous password management practices and decrease the number of ways attackers can hack into accounts. Additionally, users no longer have to deal with password fatigue or remember the answers to security questions. Examples of biometric technologies include facial, voice, and iris recognition, as well as automated fingerprint identification and signature verification. Automated fingerprint identification systems recorded a market revenue of nearly **** billion U.S. dollars in 2022, with forecasts suggesting this will reach around ** billion U.S. dollars by 2027. However, face recognition is expected to be the biometrics segment with the highest increase in usage in the upcoming years. Addressing privacy concerns Despite its advantages, biometric technology is facing serious concerns, ranging from privacy and data protection to a lack of legislation and governance. In 2022, ** percent of respondents from Europe considered the existing legislation on the use of biometrics to be strict enough, against only ** percent of respondents from the Americas. To address these concerns, educating users about the benefits and risks of biometrics while ensuring that these systems are secure and transparent is essential.

According to a 2022 survey, among selected European countries representing Netflix's largest European markets, password sharing is most common in Spain, where nearly half of subscriber households share their password with someone outside of that household. Germany followed with ** percent of Netflix households sharing their SVOD credentials.

In 2019, the most common way of accessing online services was through identification by username or email address and password. On the other hand, ********* of Hungarians also used their social media account to log in when using online services.

Fast IDentity Online (FIDO) is an open standard for passwordless authentication that allows users to sign and access their resources without a username or password by using an external security key or a platform key built into a device. In 2023, nearly half of respondents among IT professionals worldwide had adopted the FIDO2 standards, which incorporate a user-controlled cryptographic authenticator with W3C Web Authentication (WebAuthn) to enable built-in multi-factor authentication without the need to rely on traditional passwords.