Pricing Software-as-a-Service (SaaS) products per-user has been voted as the most preferred pricing model, with almost a third of all respondents reporting the same worldwide in 2023. This was followed close behind by a usage-based pricing model with about a 30 percent share.

Price comparison portals can be useful in various ways. While they allow buyers to find the best possible price available for a product, they can also help sellers to make sure that the pricing of their products remain competitive. Sellers also can use these portals to market their products in front of a very targeted audience.

In the U.S., Google Shopping is the most well-known price comparison portal with a brand awareness of 59 percent. Second on this list are Yahoo Shopping and Bing Shop, that are recognized by almost half of the internet respondents. Shopzilla comes in fourth, followed by Shopping.com and PriceGrabber.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching 149 zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than 394 zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just two percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of 19.2 percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached 6.7 zettabytes.

Price checking is a priority for at least eight in ten online shoppers, according to an August 2022 survey conducted in the United States, United Kingdom, France, Germany, and Australia. Up to 83 percent of respondents said they usually compared prices on a few sites before making an online purchase. On the other hand, a total of 17 percent of respondents did not compare prices prior to buying online.

In 2022, the global content management software application market is expected to reach 48.3 billion U.S. dollars. The market is expected to grow at a compound annual rate of 1.1 percent until 2026, suggesting that the market will not see huge gains over the next couple of years.

Content management software application market
Content management software includes various applications and tools that allow companies and individuals to create, publish, maintain, and distribute digital content without building it from scratch. Some features of CMS applications are web content management, document management, digital rights management, authoring tools, and search and portal functions that all can be integrated into a business process through the cloud. Some of the major players include Microsoft, Adobe, Open Text Corporation, and Dropbox. Popular applications for reference are Microsoft 365 and Adobe Experience Manager.

Adobe Systems
While Adobe still ranks second in terms of market share in the content management applications market when compared to Microsoft, its cloud subscription offerings have kept it a persistent competitor. In recent years, Adobe’s Creative Cloud and Document Cloud offerings have seen a tremendous increase in revenue, contributing to its Digital Media segment. Adobe Systems provides its Adobe Experience Manager to customers all over the world in a range of industries from healthcare, banking, life sciences, and communication. Some companies for reference include Time Warner Cable, Roche, and KfW.

In 2024 Tokyo was ranked as the most expensive market worldwide for data center construction. The cost per watt in the Japanese capital was reported at 14.3 U.S. dollars, ahead of Singapore at 13.8 U.S. dollars.

Netflix's global subscriber base has reached an impressive milestone, surpassing 300 million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly 20 million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over one million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting 70 million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around 70.1 million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

The average annual fee for tuition and required services at public higher education institutions in the United States was 7,998 U.S. dollars in 2023. This figure was significantly higher at private higher education institutions, which stood at 34,923 U.S. dollars.

Over the last two observations, the combined price is forecast to significantly increase in all segments. As part of the positive trend, the combined price achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Instant Coffee stands out with the highest value of 157.49 U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Poland and a comparison of volume in Canada. The Statista Market Insights cover a broad range of additional markets.

In 2023, marketing e-mails in Canada had a click-through rate of 8.68 percent, highest among the selected countries presented in the data set. In Germany, the rate stood at 2.37 percent.

In 2021, the global revenue of the customer experience personalization and optimization software and services industry was estimated at 7.6 billion U.S. dollars, and the source projected that it would increase to 11.6 billion by 2026. That represents an increase of over 65 percent in the presented period.

As of 2024, around 59 percent of technical professionals reported that their firm was focusing on cost optimization, while only eight percent prioritized sustainability initiatives to reduce carbon emissions of cloud usage. Additionally, 29 percent responded with both factors being equally paramount.

The global big data and business analytics (BDA) market was valued at 168.8 billion U.S. dollars in 2018 and is forecast to grow to 215.7 billion U.S. dollars by 2021. In 2021, more than half of BDA spending will go towards services. IT services is projected to make up around 85 billion U.S. dollars, and business services will account for the remainder. Big data High volume, high velocity and high variety: one or more of these characteristics is used to define big data, the kind of data sets that are too large or too complex for traditional data processing applications. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets. For example, connected IoT devices are projected to generate 79.4 ZBs of data in 2025. Business analytics Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate business insights. The size of the business intelligence and analytics software application market is forecast to reach around 16.5 billion U.S. dollars in 2022. Growth in this market is driven by a focus on digital transformation, a demand for data visualization dashboards, and an increased adoption of cloud.

For 2024, cyber incidents were a leading business risk to companies of all sizes globally according to risk management experts worldwide. Some industries are more prone to cyberattacks than others. For instance, manufacturing was the most targeted industry globally by ransomware incidents in 2023. Meanwhile, the number of cyber incidents in the financial sector increased in recent years. How does cybercrime jeopardize businesses? Cyber incidents pose a multitude of risks to businesses across various aspects. Financially, they can result in direct losses through theft, ransom payments, or disruptions in operations, which affect revenue streams and stability. Between 2001 and 2023, the monetary damage from cybercrime in the United States rose from 17.8 million U.S. dollars to a staggering 12.5 billion dollars. What challenges do businesses face due to inflation? Inflation poses numerous challenges to organizations, affecting consumer spending, interest rates, driving up operational expenses, and creating uncertainty in strategic planning. Rising prices frequently result in increased costs for raw materials and wages, thereby reducing profit margins. Throughout much of the 2010s, inflation was consistently low, especially between 2013 and 2020, when it fluctuated between 2.7 and 3.6 percent. However, the annual global inflation rate peaked in 2022, at 8.71 percent, and is expected to decline in the following years. This heightened inflation was a sign that the global economy was undergoing a period of great uncertainty, which made it more expensive to do business.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 7.66 U.S. dollars and was the highest among the presented countries. In France, the value stood at 68 U.S. cents.

Between March 2022 and February 2024, the highest average cost of a data breach, nearly 9.77million U.S. dollars, was detected in the healthcare industry. The financial sector ranked second, with 6.08 million U.S. dollars on average per breach. The global average data breach cost in the measured period was 4.88 million U.S. dollars. Data breaches in the public sector cost relatively low, an average of 2.55 million U.S. dollars during the measured period.

In 2022, global content marketing industry revenue was estimated at roughly 63 billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach 107 billion in 2026.

In 2024, the average cost of an industrial data breach reached its peak with an average of 5.56 million U.S. dollars, up from 4.73 million U.S. dollars in 2023. In comparison, the global average cost of a data breach across all studied industries was 4.88 million U.S. dollars.

In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent.

The average price of consumer and enterprise smartphones in the United States varied from 2014 to 2023. In 2023, the average price of a smartphone in the consumer segment was expected to amount to around 823 U.S. dollars, while a businesss smartphone was forecast to cost 822 U.S. dollars. The average price of consuumer smartphones is forecast to increase in the near future, while that of enterprise smartphones is expected to decrease.