The statistic shows the results of a survey among digital shoppers in the United States about the number of online reviews they expect that would make them trust a product. According to the source, most consumers in the 18 to 24 age group expected more than 200 reviews per product. The average number of expected reviews was 112. Overall, younger shoppers expected more reviews than older shoppers.

This statistic presents the information that is considered the most helpful in product reviews according to internet users in the United States as of September 2018. According to the findings, 60 percent of respondents stated that information regarding product performance was considered the most helpful when reading reviews, while in comparison 55 percent of respondents reported that purchaser satisfaction was considered to be most useful for them.

This statistic illustrates the Share of internet users who checked restaurant information (reviews, reservations, etc.) online on a smartphone in the United States in the last month in 2018, by age. In that year, 32.88 percent of respondents aged 18 to 29 years stated that they checked restaurant information (reviews, reservations, etc.) online on a smartphone in the United States in the last month.

This statistic illustrates the share of American internet users who checked restaurant information (reviews, reservations, etc.) online in the last month in 2018, by age. In that year, 42.34 percent of respondents aged 18 to 29 years stated that they checked restaurant information (reviews, reservations, etc.) online in the last month.

During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.

The statistic presents the leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018. An unbox video is that in which a person takes the viewer though a process of opening the packaging of a product and reviews its the initial use. According to the study findings, the majority of influencer unbox videos on YouTube were about toys, at 29 percent.

This statistic presents the frequency of adults in the United States watching the following types of vlogs across various social media platforms as of November 2018. According to the findings, 65 percent of respondents reported to never watching gossiping vlogs, while in comparison only 33 percent of respondents stated similar responses for vlogs that covered product reviews and unboxings.

This statistic gives information on the number of check-ins by registered members on Foursquare between August 2011 and August 2017. As of the most recently reported month, the social check-in app community had accumulated over 12 billion check-ins worldwide.

This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.

In 2021, Google's share of online reviews increased to 71 percent, up from 67 percent in 2020, indicating a rise in willingness from consumers to share their experiences and opinions online. Overall, Google is the platform and search engine on which most consumers leave reviews for local businesses.

In 2021, many online shoppers in the United Kingdom (UK) considered what previous buyers had to say about products before purchasing the items themselves. Approximately nine in ten UK consumers stated they would check online reviews before buying from a particular business. Even more shoppers said they often avoid enterprises with a rating lower than four.

The total number of reviews and ratings on Tripadvisor worldwide has increased significantly since 2014, reaching the one billion mark in 2021. In the following years, the company mentioned that the number of reviews on the platform exceeded one billion. As of 2024, such reviews and ratings related to over nine million travel entries, including experiences, accommodation, restaurants, airlines, and cruises.

This statistic presents the factors that would encourage consumers in the United States to purchase more online. According to the 2018 findings, 80 percent of respondents reported that the leading factor that would encourage them to shop more online was the increased availability of free and fast shipping. Additionally, 57 percent of respondents stated that easy and free return policies would encourage them shop more online versus in brick and mortar stores.

This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.

When it comes to the people finding online customer reviews helpful in selected countries worldwide, Indonesia ranks the highest in this list. 76 percent of consumer in Indonesia share this attitude. Following in the second place is Argentina, while Japan can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

A November 2021 survey of online users in the United States found that 81 percent of respondents had used Google as a tool to evaluate local businesses in the past 12 months. Yelp was ranked second with over half of respondents using the review platform for such purpose.

This statistic presents the share of Amazon shoppers in the United States who trust product reviews as of February 2020. During the survey period, 24.6 percent of survey respondents stated that they only trusted reviews from Verified Purchasers.

In recent years, it has become increasingly important to the consumer to read up on a product, business, or service before spending any money. In 2021, nearly 70 percent of online shoppers typically read between one and six customer reviews before making a purchasing decision. Less than one in ten shoppers did not have a habit of reading customer reviews before buying.

In a November 2021 survey conducted in the United States, 85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews. The business having a higher than average star rating than other businesses was also a very important factor, with 76 percent of respondents stating that this was one of the most important aspects.

According to a survey conducted in January 2023, 33 percent of consumers in the United States reported to always read online reviews of local businesses. Over 43 percent said that they regularly read online reviews of local businesses and just two percent said that they never read online reviews.