In 2023, the U.S. bicycle market was valued at *** billion U.S. dollars. Over the coming years, the market is projected to increase by a quarter, growing to a value of about **** billion U.S. dollars by 2029. This development follows a worldwide trend, with the global bicycle market expected to increase by nearly ** percent in the same period.

The bicycle market in the United States is projected to grow over the coming years, with annual growth rates between *** and *** percent forecast between 2024 and 2029. This follows high levels of growth in 2022, of **** percent.

The U.S. bike-sharing market is projected to experience continuous growth over the coming years. By 2029, revenue from the sector is expected to grow to *** million U.S. dollars.

In 2023, electric bicycles accounted for nearly **** percent of the total United States' bicycle market. This was a significant increase compared to 2015, when the market share still stood at **** percent. Electric bikes made up more than *** percent of the market for the first time in 2020.

This statistic represents the percentage distribution of U.S. bicycle sales in 2016, sorted by key source country. In that year, some **** percent of bicycles sold in the United States were imported from China or Taiwan. In 2015, U.S. bicycle market was sized at around *********** U.S. dollars.

The United States bicycle market is projected to grow to a value of **** billion U.S. dollars by 2029. Revenues in the bicycle market went up by ** percent during the COVID-19 pandemic, rising to nearly *** billion U.S. dollars in 2020. By 2024, revenue in the market had grown to *** billion U.S. dollars.

The market for electric bicycles in the United States is projected to grow significantly between 2023 and 2029. The market for speed pedelecs is expected to grow particularly strongly with a compound annual growth rate of **** percent. Meanwhile, e-bikes with pedal or throttle assist are expected to experience an annual compound growth rate of just under *** percent.

Data on the global subscription video-on-demand (SVOD) market showed that revenue more than quadrupled between 2017 and 2023, growing from 25 billion U.S. dollars to 107 billion U.S. dollars. Further rapid growth is predicted to continue in the future, and by the year 2029, the revenue is expected to surpass 127 billion U.S. dollars.

Industry’s revenue growth to slow down in the future However, the growth is expected to slow down to around 19 percent in the following six years until 2029. The increasing number of platforms made available in the past few years has led the customers to alter their consumption behavior to reduce subscription costs. Recent data from the United States suggests that more and more SVOD consumers opt for cheaper, ad-supported plans. At the same time, subscription cycling – the habit of subscribing to a streaming service to watch only one specific piece of content– has likewise gained popularity among users.

SVOD subscriptions expected to grow further Implementing ad-supported tiers is just one strategy of the industry to make sure that their revenues continue to grow. The combined monthly cost consumers must pay for the leading SVOD services without advertisements in the U.S. has been growing to over 99 U.S. dollars. Despite increasing costs and phenomena like subscription cycling, the overall number of SVOD subscribers is not expected to decline in the future. On the contrary, latest estimates suggest that the biggest players in the industry, such as Netflix, Amazon Prime Video, and Disney+, will all be able to multiply their customer base.

As of April 2022, Peloton was the most common brand of exercise bike owned by individuals in the United States. According to survey results, **** percent of spin bike owners in the U.S. were using a Peloton bike. By contrast, Schwinn and NordicTrack products were owned by **** and **** percent of respondents, respectively.

In 2020, over ********** bicycles were imported into the United States. This is a year-on-year increase of around ** percent compared to 2019 when trade was negatively impacted by an uncertainty about tariffs on Chinese imports. While first quarter sales in 2020 were affected by the global Covid-19 pandemic, the market recovered by the fourth quarter of that same year. There was an increase of over ** percent in the fourth quarter of 2020 compared to the same period one year earlier.

As of April 2022, Peloton was the most popular brand of spinning bike which consumers from the United States were likely to purchase. According to survey results, **** percent of respondents who were considering purchasing a spinning bike were leaning towards buying a Peloton product.

This statistic displays annual revenue figures of bicycle dealership and repair in the United States from 2008 to 2013. In 2008, the revenue of bicycle dealership and repair in the U.S. totaled to * billion U.S. dollars.

In 2023, the value of Taiwanese bicycles exported to the United States amounted to around *** million U.S. dollars. The U.S. was also the main export market in terms of Taiwanese bicycle export volume.

Netflix remains the most used video streaming service in the U.S., however, its dominance has been challenged in an overcrowded market. A few years ago, half of its competitors, such as Disney+, Apple TV+, and Peacock, did not exist. A survey from September 2022 found that over ***** in four U.S. households had a Netflix account, closely followed by Amazon Prime Video, with ** percent of respondents stating to subscribe to the service. In comparison, Discovery+ was only used by **** percent of households. Shift to ad-supported content The subscription video-on-demand (SVOD) market has recently been struggling in order to retain customers. Not only Netflix lost a substantial number of subscribers, but also Disney+ and Hulu, especially in the saturated U.S. market. As streaming viewers look to cut costs, they canceled several expensive SVOD services and signed up for cheaper options. From 2019 to 2022, the share of subscriber additions to lower-cost ad-supported subscription services jumped to ** percent. Meanwhile, ad-free subscription tiers were falling out of favor. Subscription cycling With increasing subscription fees and so many SVOD platforms and content to choose from, many consumers have found another way to save money but also keep up with all the new TV shows and movies – subscription cycling. According to a survey from 2023, ** percent of respondents in the U.S. have signed up for a service to watch a specific TV series, up from a share of ** percent in the previous year. Streaming services with a small content catalog, like Apple TV+ and Paramount+, were most likely to be watched for only one program.

The number of e-scooter sharing systems in the U.S. has been on a downward trajectory since 2021, dropping by around ******* from *** systems to *** systems. Dockless bike share systems meanwhile went from *** schemes in 2018 to stabilizing between ** and ** schemes in more recent years. While the total number of schemes in the market has declined, this has not affected the availability of shared micromobility overall to the same extent. The overall number of cities served by these schemes has not dropped to the same extent.

Peloton saw its global product revenue rise sharply from just under *** million U.S. dollars in 2019 to almost **** billion U.S. dollars in 2021. However, product revenue experienced a decrease from 2022 onwards, falling back under *** billion U.S. dollars in 2024. Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike, which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The company's first stationary bike was released in 2014, with a new version coming to the market in September 2020. Peloton added a treadmill to its product portfolio in 2018, with a touchscreen and sound bar at the front of the machine allowing users to connect to online classes through their devices.

How much revenue does Peloton make? In 2024, Peloton's annual revenue worldwide was just over *** billion U.S. dollars, marking small decline compared to the previous year. When examining the different regions where Peloton operates, North America accounted for the largest portion of the company’s revenue, generating over *** billion U.S. dollars. In contrast, approximately ***** percent of Peloton’s total revenue came from outside North America. Additionally, when breaking down Peloton’s revenue by type, the majority, approximately **** billion U.S. dollars, was derived from its fitness subscription service, which provides users with access to exclusive workouts and training plans.

According to an April 2022 survey, almost ** percent of respondents from the United States were not considering purchasing a Peloton product in the next five years. Out of the products which were in demand, the Peloton Bike was the most popular, with nearly a quarter of survey participants leaning towards buying the exercise machine in future.