The statistic shows the results of a survey among digital shoppers in the United States about the number of online reviews they expect that would make them trust a product. According to the source, most consumers in the 18 to 24 age group expected more than 200 reviews per product. The average number of expected reviews was 112. Overall, younger shoppers expected more reviews than older shoppers.

This statistic presents the factors that would encourage consumers in the United States to purchase more online. According to the 2018 findings, 80 percent of respondents reported that the leading factor that would encourage them to shop more online was the increased availability of free and fast shipping. Additionally, 57 percent of respondents stated that easy and free return policies would encourage them shop more online versus in brick and mortar stores.

This statistic presents the frequency of adults in the United States watching the following types of vlogs across various social media platforms as of November 2018. According to the findings, 65 percent of respondents reported to never watching gossiping vlogs, while in comparison only 33 percent of respondents stated similar responses for vlogs that covered product reviews and unboxings.

The total number of reviews and ratings on Tripadvisor worldwide has increased significantly since 2014, reaching the one billion mark in 2021. In the following years, the company mentioned that the number of reviews on the platform exceeded one billion. As of 2024, such reviews and ratings related to over nine million travel entries, including experiences, accommodation, restaurants, airlines, and cruises.

This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.

During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.

In 2023, German consumers rated various bicycle retailers in the country based on their customer service. The rating was based on a scale of 1 to 5, following the grading system in German education - 1 stands for "excellent", while 5 equals "bad". According to the results of the survey, ZEG customer service was rated highest, with an average score of 2.43.

From 2020 to 2023, Trustpilot Group plc reported that their number of reviews grew from *** million in 2020 to *** million in 2023. In 2021, the platform experienced a **** percent increase from the previous year, reaching *** million reviews. This was followed by a **** percent increase to *** million reviews in 2022, and a further **** percent rise to *** million reviews in 2023.

In 2021, many online shoppers in the United Kingdom (UK) considered what previous buyers had to say about products before purchasing the items themselves. Approximately **** in *** UK consumers stated they would check online reviews before buying from a particular business. Even more shoppers said they often avoid enterprises with a rating lower than four.

In recent years, it has become increasingly important to the consumer to read up on a product, business, or service before spending any money. In 2021, nearly ** percent of online shoppers typically read between *** and *** customer reviews before making a purchasing decision. Less than *** in *** shoppers did not have a habit of reading customer reviews before buying.

This statistic illustrates the results of a survey on the opinion on web reviews in Italy in 2015. During the survey period, it was found that 80 percent of the respondents reported to read reviews but to compare them in order to get a better outcome.

This statistic displays the findings of a survey on the most preferred recipients of complaints regarding personal data protection in the European Union (EU-28) as of March 2015. During the survey period, it was found that four percent of respondents would prefer to send a complaint to the EU institutions and bodies.

This statistic displays the frequency of writing online reviews or app reviews among internet users in the United Kingdom in 2013, broken down by subject matter. In 2013, 27 percent of respondents reported writing reviews for products available to buy online sometimes or rarely.

This statistic displays the share of United Kingdom consumers who read and posted product reviews online in 2014. Posting a negative review was carried out by only 11 percent of those who responded.

With the rising trend of Internet sustanability and ecology, the source has provided insights about the energy consumption levels and therefore effects on smartphone autonomy, of travel applications during the customer rating consultation phase in France in October 2018. Following the favored products consultation phase, the user would look at the customer reviews, consuming as much as little as 0.71 mAh for Trivago and 1.11 by HôtelTonight.

This statistic shows the types of research that consumers performed prior to purchasing a product in the United States as of 2018. As of 2018, ** percent of consumers stated that they read online consumer reviews before purchasing a product.

The source has provided information about the energy consumption levels of e-commerce websites in milliampere hour (mAh), during different stages of application usage on a smartphone in France in 2018. In the e-commerce application category tourism, the hotel app with the lowest energy consumption during the consultation of favored products was Trivago with 0.71 mAh. HôtelTonight scored 1.11 mAh, followed by Expedia with 1.17 mAh.

Before arriving to the favorite product consultation of the customer journey, the hotel search activity was also measured by the source.

This statistic shows the number of monthly complaints about coupon websites in China in 2012. In January 2012, there were 760 complaints from users about coupon websites.

This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in North America were polled which 'sustainable' food attributes they rate as very important to them. Some 24 percent of North Americans described organic as a very important product attribute.

This statistic displays the usage penetration (reach) of online review websites among demographic groups in Great Britain as of August 2013. Among respondents aged 35 to 49, 7 percent reported visiting a review website once a week or more often.