As of 2024, internet penetration in Europe was the highest among the world regions, growing from nearly 60 percent in 2009 to 91 percent in the latest measured year. Internet use in Africa was the lowest worldwide, at 38 percent. As of the same year, the total global internet reach translated to an estimated 4.9 billion internet users worldwide. Europe digital dominance Europe remains the most connected region globally, with steady growth in internet usage. Between 2023 and 2024, the number of internet users rose by 3 percent, and projected to reach 800 million by 2029. As of October 2024, Northern Europe was the first region worldwide by internet penetration, accounting for 97.5 percent penetration rate, while four of the six countries with the highest internet penetration rate worldwide are European, which highlights the region's dominance. Africa’s digital growth Internet use in Africa continues to grow, with mobile devices accounting for most of the web traffic across major African markets. Between 2023 and 2024, the number of internet users on the continent increased by nearly 13 percent, while the number of mobile internet users increased by 26 percent, reaching 331 million. As of January 2024, Morocco was leading with an impressive internet penetration rate of around 91 percent, while countries like Nigeria, Egypt, and South Africa had the highest number of internet users in the continent.

As of February 2025, Nigeria registered *** million internet users, which corresponded to about half of the total population. Data from 2021 cannot be directly compared to those from previous years as the sources used by the publisher change. Data show that the percentage of the population using the internet in the West African country generally fluctuated in the last years.

The population share with mobile internet access in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 16.8 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach 38.94 percent and therefore a new peak in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of 2022, Nigeria had nearly 84 million internet users. This figure is projected to grow to 117 million internet users in 2027. Moreover, internet penetration amounted to over 38 percent of the population in 2022 and is set to reach 48 percent in 2027. Internet usage in Nigeria Nigeria is one of the most populous countries worldwide. As of 2023, there were almost 64 million mobile internet users in Nigeria. Mobile phone internet usage is particularly popular. The country is considered a mobile-first market where infrastructure and online usage development skipped wide-ranging desktop PC adoption and went straight to mobile internet usage via inexpensive smartphones. With more than three-quarters of Nigerian web traffic being generated via smartphones, Nigeria ranks eighth on the list of African countries based on the share of traffic via mobile. Other African markets with a similar share of mobile online traffic are Mali, Gambia, and the Central African Repiblic. Internet freedom in Nigeria According to the Freedom House Index, Nigeria ranks fourth in Africa with Malawi , registering 60 index points in the internet freedom index in 2023. The country has very strong libel laws. Subsequently, Nigerian internet users do not often feel free to express themselves online fully.

As of February 2025, Morocco had an internet penetration of over 92 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with 88.5 percent, followed by Seychelles with over 87 percent. On the other hand, The Central African Republic, Chad, and Burundi had the lowest prevalence of internet among their population. Varying but growing levels of internet adoption Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029. Mobile devices dominate web traffic Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.

As of October 2025, Nigeria had 107 million internet users—the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 96 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections. Anticipating notable growth: Africa's internet user rise and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent, which was below the global average, measured at around 68 percent. Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most sizable internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

Internet user penetration in Nigeria saw a slight increase between the years 2018 and 2022, going from around 26 percent to over 38 percent. As of 2022, the estimated number of internet users in the country was more than 83 million. Moreover, the share of the Nigerian population using the internet is expected to grow to approximately 48 percent by 2027.

Mobile internet user penetration in Nigeria As for mobile internet user penetration in Nigeria, there is a slight increase too. As of 2023, around 40 percent of the Nigerian population was already using a mobile device to access the internet. In 2027, 51 percent of all internet users are expected to use a mobile device for internet access.

How much does mobile data cost in Nigeria? Mobile internet user penetration rate partly depends on the price of mobile data. As of August 2023, the average price for 1 GB of mobile data in Nigeria was 0.39 U.S. dollars. The cheapest price for mobile internet in the country was 0.13 U.S. dollars, whereas the most expensive price was 1.64 U.S. dollars for 1GB.

As of February 2025, the internet penetration rate in Nigeria reached **** percent. The indicator expresses the percentage of the total population that uses the internet. In the last years, the number of internet users fluctuated in the West African country. However, data from 2021 cannot be directly compared to those from previous years, as the sources used by the publisher changed.

The percentage of households with internet access in Nigeria was forecast to continuously increase between 2024 and 2029 by in total **** percentage points. After the seventh consecutive increasing year, the internet penetration is estimated to reach ***** percent and therefore a new peak in 2029. Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Ivory Coast and Senegal.

The number of internet users in Africa was forecast to continuously increase between 2024 and 2029 by in total 327.8 million users (+51.52 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 964.1 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Europe and the Americas.

In 2021, 55.4 percent of individuals in Nigeria used the internet, up from 9.3 percent in 2009. In 2020, Nigeria's population amounted to approximately 217 million people.

As of October 2025, China has the world’s largest online population, with approximately 1.3 billion internet users. India, currently the most populous nation, ranks second with about 1.03 billion users. The United States follows in third place. Worldwide internet usage As of October 2025, there are more than six billion internet users worldwide. However, user distribution varies significantly by region. In 2024, Eastern Asia alone accounted for 1.34 billion internet users, while Africa and the Middle East reported considerably lower figures. As expected, urban areas also exhibited higher rates of internet access compared to rural regions. Internet use in China It is no surprise that China ranks first among countries with the most internet users. Driven by rapid economic development and a strong cultural embrace of technology, 91.6 percent of China’s estimated 1.4 billion residents are online. As of the third quarter of 2024, about 91.8 percent of Chinese internet users were active on WeChat, the country’s most popular social platform. During the same period, Chinese internet users spent an average of five hours and 33 minutes online each day.

The population share with mobile internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 21.7 percentage points. After the eighteenth consecutive increasing year, the mobile internet penetration is estimated to reach 46.22 percent and therefore a new peak in 2029. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

The number of smartphone users in Africa was forecast to continuously increase between 2024 and 2029 by in total 353.1 million users (+109.45 percent). After the eighteenth consecutive increasing year, the smartphone user base is estimated to reach 675.71 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Caribbean and Europe.

The number of Instagram users in Africa was forecast to continuously increase between 2024 and 2028 by in total 39.1 million users (+57.16 percent). After the sixth consecutive increasing year, the Instagram user base is estimated to reach 107.54 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Europe and Caribbean.

The online banking penetration rate in Africa was forecast to continuously increase between 2024 and 2029 by in total 5.2 percentage points. After the fifteenth consecutive increasing year, the online banking penetration is estimated to reach 13.25 percent and therefore a new peak in 2029. Notably, the online banking penetration rate of was continuously increasing over the past years.Shown is the estimated percentage of the total population in a given region or country, which makes use of online banking.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the online banking penetration rate in countries like North America and Europe.

The number of Facebook users in Africa was forecast to continuously increase between 2024 and 2028 by in total 141.6 million users (+56.79 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 390.94 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Europe and Asia.

The number of Twitter users in Africa was forecast to continuously increase between 2024 and 2028 by in total 28.1 million users (+100.75 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 55.96 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Australia & Oceania and North America.

The number of Youtube users in Africa was forecast to continuously increase between 2024 and 2029 by in total 0.03 million users (+3.95 percent). The Youtube user base is estimated to amount to 0.79 million users in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Worldwide and the Americas.

The number of smartphone users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 48.7 million users (+94.54 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 100.21 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).