How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The volume of active postpaid SIM cards in Belgium increased steadily between 2014 and 2023, while the volume of active prepaid SIM cards declined over the same period. At the beginning of the nine year period, there were roughly three thousand more active postpaid than prepaid SIM cards in circulation. In 2023, there were roughly six times as much active postpaid SIM cards as prepaid cards.

In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads. TikTok Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively. Meta Platforms In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.

According to a study conducted during the first quarter of 2020, 59.4 percent of online retail merchants in the United States permitted customers to create a site profile but also to purchase via buy button. A total of 15.2 percent of merchants provided buy button options but still required shoppers to create a profile before accessing them. Almost 13 percent of e-retailers made user profiles mandatory before ordering and almost the same share of retailers did not offer any site profies whatsoever.

In the three months ended December 31st, 2023, HelloFresh had approximately 6.64 million active customers worldwide, down from 7.07 million the previous quarter. The number of subscribers peaked at over 8.5 million in the first quarter of 2022.

Quarterly orders and revenue

In the final quarter of 2019, HelloFresh reached over 10 million orders for the first time. This is an increase of just over five million orders compared to the final months of 2017. As such, it comes to no surprise that the net revenue generated by the company has likewise increased: the company generated global net revenues of nearly 7.6 billion euros in 2023.