In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.

Introduction

Google Ads Statistics: The online advertising of Google Ads, an integral part of the whole scheme at large, has been the leading figure in the global digital market. Incepted in 2000, businesses have been using this tool as a means to reach their potential market through search and display advertising. By 2023, Google Ads would have cemented its position beyond doubt, contributing a huge percentage of revenue to Alphabet, which is its parent company.

Therefore, this paper will dive into the latest statistics from key trends, market shares, and revenue analysis for 2023 and 2024. It will also look at how Google Ads statistics have performed lately, why it is important for advertisers, and find out whether it will still grow in the future.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

The results of a March 2022 survey conducted in the United States show that ** percent of respondents disliked advertising of products and services that were not related to them. A the same time ** percent of survey participants said they liked ads of products and services that were highly relevant to them.

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by ** and ** percent of respondents, respectively.

In early 2025, Emily, a small business owner from Denver, ran her first Instagram ad to promote her sustainable skincare line. Within 48 hours, she saw a 34% jump in profile visits and a 12% boost in website clicks. She wasn’t alone. From local brands to global corporations, businesses across...

During a December 2023 survey, around ** percent of United States consumers aged 18 to 29 selected influencer posts as the most likely advertising format to encourage them to try a new product, followed by ** percent aged 30 to 44. In contrast, television ads ranked highest among older groups, favored by ** percent of ** to ** and ** percent of consumers over **.

36.8% of the entire world’s population uses Facebook at least once per month.

Industry research found that the click-through rate of search ads worldwide stood at **** percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

In 2020, the amount spend on advertisement per user worldwide increased around *** U.S. dollars to **** U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost ** U.S dollars by 2025.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

As of early 2025, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with **** percent. YouTube and Facebook followed, with **** and **** percent, respectively.

In 2022, revenues of the advertising, public relations (PR), and related services sector in the United States reached nearly 171 billion U.S. dollars, up from little more than 153 billion dollars a year earlier – an annual growth of almost 11.5 percent. For comparison, the U.S. ad, PR & media buying sector's expenses increased by 12.5 percent to about 107 billion dollars in 2022.

Ad audiences and where to find them TV remained the leading offline advertising touchpoint in the U.S. as of December 2023. Almost half of surveyed consumers included the silver screen among the non-digital media where they came across ads throughout the four weeks preceding the data collection. However, the internet quasi ubiquity was undeniable: social media was the online channel with the highest reach in the U.S., mentioned by 44 percent of respondents. Video portals like YouTube and video streaming platforms like Netflix tied for second, each selected by 37 percent.

What Americans want from online ads: less nuisance, more fun During the same December 2023 study, about 40 percent of U.S. consumers reported feeling annoyed by digital ads. Some 35 percent also disliked receiving online ads based on their search history. A digital format that intends to be less invasive and more conversational is that of influencer marketing. According to that survey, the most popular digital influencer categories in the U.S. were, by far comedy and music, chosen by 42 and 39 percent of responding adults, respectively.

In 2024, online advertising revenues in the United States will reach an estimated ***** billion U.S. dollars, over twice as much as all other listed media combined. According to the projections, digital ad spending will continue to expand over the following 4 years, surpassing *** billion dollars by 2028. Meanwhile, the results of broadcast TV will decrease. Radio and out-of-home (OOH) – including digital out-of-home (DOOH) – media will experience compound annual growth rates (CAGRs) of *** and *** percent in the period, respectively. It is a digital world, after all The internet's hegemony in the American market seems far from reaching a ceiling despite its skyrocketing growth throughout the 21st century. Between 2013 and 2023, online ad revenue in the U.S. increased more than five-fold, reaching *** billion dollars in the latter year. Search, display, and video collectively accounted for over ** percent of that figure, making them the U.S. leading formats by share of the digital ad spend. Traditional media's role in the ad landscape The ranking of fastest-growing ad media in the U.S. in 2023 reveals that only business-to-business (B2B) channels recorded double-digit increase rates. Cinema – still recovering from the pandemic – followed, along with the internet and OOH advertising.

During a May 2024 online survey among parents of children aged two to ** in the United States, nearly half (or ** percent) reported seeing commercials when watching content with their kids. Around ** percent said they did not see any ads, while ** percent skipped commercials. According to the same study, most U.S. kids saw ads on YouTube that led them to ask their parents to make a purchase.

During an October 2023 survey, *** percent of responding Gen Z consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. *************** ranked first, named by ** percent of respondents in this age group.

This statistic presents information on the share of native digital display advertising in the United States in 2018 and 2020, by type. According to the source, **** percent of native digital display ads in 2018 were programmatic, whereas this figure is expected to grow by *** percent by 2020.

During a survey conducted among consumers in the United States in February 2024, ** percent of respondents who had heard an ad during a podcast in the week leading up to the survey stated podcast ads were the best way to reach them. Among respondents who recalled seeing an Instagram ad, ** percent said this ad channel was the best way to reach them.

During an early 2024 survey among consumers owning a connected TV (CTV) in the United States, ** percent of respondents included advertisements for TV shows and movies in their preferred ad categories. This was followed by ** percent of respondents citing restaurant ads.