Around eight out of 10 consumers interviewed in a 2023 global survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 64 percent of respondents stated that ads based on location data are creepy.

The latest Facebook statistics show that the platform is growing – especially when it comes to advertising. These are the latest Facebook advertising statistics you need to know.

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

In 2025, media owners' global advertising revenue will amount to an estimated 1.1 trillion U.S. dollars, up from approximately 1.04 trillion dollars a year earlier – an annual growth of 7.7 percent. The figure was projected to continue to expand, reaching nearly 1.4 trillion dollars by 2029. The world's largest ad markets According to another source, the United States and Canada collectively account for most of the global ad spend, followed by the Asia-Pacific (APAC) region. Europe, Latin America, the Middle East, and Africa leg far behind: In 2024, these four regions' ad expenditures combined barely surpassed three-quarters of APAC's. On a country level, the U.S., China, and the United Kingdom were the world's leading markets by estimated ad spend in 2024. Japan, Germany, and Canada rounded up the top six. The relevance of online advertising Most of the global ad revenues have come from the internet, which continues to boost the industry's total gains year after year. It was projected that, in 2024, digital's share in the world's ad spend would surpass two-thirds in almost all regions, except for Latin America. The performance of emerging online ad economies will likely push this concentration. A source estimated that Peru, Argentina, Chile, India, and Colombia ranked among the fastest-growing digital ad markets in 2023, with estimated increase rates of at least 16 percent.

During a 2023 survey, 67 percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with 52 percent of respondents saying they often or sometimes used ads on this platform.

In 2024, global advertising spending will reach an estimated 917 billion U.S. dollars, up from 845 billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately 8.5 percent. The annual value was projected to continue to expand, surpassing 1.17 trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted seven out of 10 ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than 20 percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around one-quarter of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held most of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

During a survey conducted among consumers in the United States in August 2024, 25 percent of respondents said they found ads in mobile gaming apps at least somewhat frustrating. Ads in movie streaming services were considered frustrating by 21 percent of responding internet users.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion U.S. dollars. However, the spending increased by nearly 19 percent that year, after decreasing by just above one percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to 250 billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately 153 billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over 72 billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly 10 billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching 11.8 billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadain market also suffered. That year ad spend in the country fell to 10 billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

Industry research found that the click-through rate of search ads worldwide stood at 1.63 percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

During a June 2024 survey among teenagers aged 13 to 17 in the United States, 52 percent reported seeing commercials on YouTube recently. Video-on-demand (VOD) and Facebook followed, respectively mentioned by 31 and 30 percent of respondents.

In the second quarter of 2024, advertising and other unspecified revenue accounted for 2.8 percent of Instacart's gross transaction volume (GTV). The company's ad platform Instacart Ads offers brands a variety of products such as sponsored products, coupons, or delivery promotions.

In 2022, search advertising spending amounted to 185.35 billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to 261 billion U.S. dollars.

Search Advertising
Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly 106.5 billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years.

Leading segment drivers
The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over 55 billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass 86 billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around 60 percent of their search advertising budgets towards the U.S. tech giant.

A survey conducted in Japan in March 2024 showed that more than 52 percent of the respondents decided to close an online advertisement displayed to them within the most recent year. While an almost equally high share clicked on an advertisement accidently, more than one-fifth of the respondents stated that they clicked on it intentionally.

In 2021, U.S. ad revenue reached close to 304 billion U.S. dollars. Over the past decade, excluding 2020 when the advertising market was reorganized due to the coronavirus outbreak, advertising revenue in the United States has been constantly growing. In 2021, the ad market in the country saw positive growth of 22.7 percent, showing recovery from the impact of the pandemic. Which media are important for U.S. advertisers?    Industry figures indicate the clear significance of internet advertising, and within that the predominance of search. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to 21.4 percent of ad total media ad revenues in 2022. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below five and 10 percent respectively.

In 2024, online advertising revenues in the United States will reach an estimated 252.8 billion U.S. dollars, over twice as much as all other listed media combined. According to the projections, digital ad spending will continue to expand over the following four years, surpassing 275 billion dollars by 2028. Meanwhile, the results of broadcast TV will decrease. Radio and out-of-home (OOH) – including digital out-of-home (DOOH) – media will experience compound annual growth rates (CAGRs) of 0.6 and 2.4 percent in the period, respectively. It is a digital world, after all The internet's hegemony in the American market seems far from reaching a ceiling despite its skyrocketing growth throughout the 21st century. Between 2013 and 2023, online ad revenue in the U.S. increased more than five-fold, reaching 225 billion dollars in the latter year. Search, display, and video collectively accounted for over 90 percent of that figure, making them the U.S. leading formats by share of the digital ad spend. Traditional media's role in the ad landscape The ranking of fastest-growing ad media in the U.S. in 2023 reveals that only business-to-business (B2B) channels recorded double-digit increase rates. Cinema – still recovering from the pandemic – followed, along with the internet and OOH advertising.

According to market estimates, total media advertising spending the United States in 2020 would amount to 225.8 billion U.S. dollars. By 2024, the figure is expected to grow to 322 billion dollars.. Advertising spending in the U.S. – additional information

Advertising can utilize almost any form of media to meet its needs, including print, television, radio, cinema, outdoor, mobile and online. If there is a space where consumers are going to look at, advertisers will buy it up. The United States, in particular, is the largest advertising market in the world. China is to be the second leading market according to the ranking, yet its ad expenditures are estimated to represent less than half of the amount calculated for the U.S. Television is the main medium for advertisers in the U.S., as it has accounted for about 40 percent of all advertising spending in the country since 2010. However, with the rise of digital platforms, not all mediums are as heavily invested in as others. Particularly traditional mediums such as radio, magazines and newspapers all suffered a decrease in ad spending, with newspapers suffering the most. Newspaper ad spent is forecast to decline from nearly 15 percent in 2010 to about 5.5 percent in 2020. Despite being a leader in the advertising industry as of 2015, television’s share of advertising spending is also projected to decrease in the coming years. Digital is forecast to become the main media for advertisers in the U.S., accounting for 37 percent of all advertising spending in the country in 2017. In terms of revenue, digital advertising in the U.S. is forecast to generate more than 210 billion U.S. dollars by 2022, with search advertising accounting for the largest portion of this amount. Banner ads and social media advertising also belong to digital formats important for advertisers in the U.S. Within the digital market, mobile advertising is also a heavily invested in sub-sector of the advertising industry. In 2020, this spending on mobile ads in the country reached 98.3 billion U.S. dollars. Search advertising and display advertising account for the majority of mobile advertising spending.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 152.3 billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.