In October 2024, Honda alone accounted for approximately 11.8 percent of automotive brands' advertising spending on TV in the United States. Ford and Jeep followed, with shares of 9.5 and 9.2 percent, respectively.

In 2022, advertising spending for Polestar vehicles in the United States amounted to over 4,000 U.S. dollars per unit sold. On the other hand, Tesla spent zero dollars on its car ads.

Ad spend per vehicle sold indicates the five largest and the five smallest advertisers among automobile brands.

In June 2023, an online new and used car retail platform in Portugal recorded that 0.41 percent of its advertising searches were for ads for Mercedes-Benz A Class cars from the Model Year 2018, with another 0.41 percent being for 2015 Mercedes-Benz C Class cars, making them the most searched for models. Overall, Mercedes-Benz vehicles recorded the highest search volume, as only four models in the top ten were from other brands.

In 2021, the automobile industry's expenditure on newspaper advertising in the United States amounted to approximately 170 million U.S. dollars, down 34 percent from 260 million dollars a year earlier.

In June 2023, an online new and used car retail platform in Portugal recorded that 12.7 percent of its advertising searches were for ads for BMW cars, with another 12.2 percent being for Mercedes-Benz cars, making them the most searched for car brands.

In June 2023, an online new and used car retail platform in Portugal recorded that 15 percent of its advertising views were for ads for Mercedes-Benz cars, making it the brand with the most views. Overall, nine of the leading ten car models recording the most views were branded Mercedes-Benz.

In 2023, Kavak was Mexico's largest digital advertiser in the automotive industry, accounting for 9.75 percent of the sector's digital ad spend. MG Motors ranked second with roughly 8.4 percent of the digital ad expenditure.

In 2023, the ad spending of passenger car manufacturers in the United States was the highest on television media, reaching a value of 1.2 billion U.S. dollars. In contrast, newspaper ranked last across all considered media, only amounting to 1.79 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of cellular radio & accessories manufactures and ad spending of entertainment companies.

Chevrolet was the largest digital advertiser among car producers/brands in Ecuador in October 2019, accounting for 55 percent of the sector's digital ad spend. Kia ranked second with 25.44 percent of the digital ad spend.

Automotive advertising spending in the United States was estimated at 29.48 billion U.S. dollars in 2024. Furthermore, the ad expenditure is expected to reach 31.77 billion dollars by the end of 2025.

In 2020, more than 60 percent of the car advertising expenditures were spent on middle-class cars in the price range from 120 to 400 thousand yuan in China. In comparison, higher-class automobiles in the price range from 400 to 800 thousand yuan only made up about 13.1 percent of the total ad expenditures.

Ford was the largest digital advertiser in the automobile industry in Peru in May 2020, accounting for 31.13 percent of the sector's digital ad spend. Toyota ranked second with 30.21 percent of the digital ad spend.

It was calculated that in 2020, the automotive industry in the United States spent 12.42 billion U.S. dollars on digital advertising in the country. After a dip in 2020, caused by the coronavirus pandemic, the sector is expected to bounce back to the levels larger than recorded in 2019. Automotive industry advertising in the U.S. – additional information Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2020 and broken down by medium. Internet was considered the most valuable medium to invest in, as an average care dealership spent 273 thousand U.S. dollars on internet advertising that year. Second to internet was TV advertising with an average car dealership spending 70 thousand U.S. dollars.

Jeep was the largest digital advertiser among car producers/brands in Puerto Rico in October 2019, accounting for 27.4 percent of the sector's digital ad spend. Acura ranked second with 17.37 percent of the digital ad spend.

In 2020, the automobile sales market in China remained active, and its internet advertising had increased significantly. The expenditures for internet advertising in the automobile industry amounted to five billion yuan in the fourth quarter of 2020, growing considerably from 1.81 billion yuan in the first quarter of 2020.

In a survey of representatives of the automotive rental and leasing industry in the United States, it was found that in 2023 the sector spent over 399 million U.S. dollars on advertising. Based on data from the previous year's reporting the ad expenditures for the industry amounted to 363.5 million dollars.

Chevrolet was the largest digital advertiser among car producers/brands in Colombia in May 2020, accounting for 64.46 percent of the sector's digital ad spend. Renault ranked second with 6.97 percent of the digital ad spend.

In 2023, Jeep accounted for over 17 percent of automotive brands' investments in digital advertising in Brazil. Chevrolet and Fiat followed with shares of around 13 and 10 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.

This graph presents the value spent in advertising in the automotive sector in Brazil from 2016 to 2018. In 2018, approximately 6.9 billion Brazilian reals were spent in advertising in the country's automotive market, up from 6.14 billion reals in the previous year.

Chevrolet was the largest digital advertiser among car producers/brands in Chile in May 2020, accounting for 23.74 percent of the sector's digital ad spend. Hyundai ranked second with 16.8 percent of the digital ad spend.