As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

In the first quarter of 2025, gaming company Roblox Corporation had over 36 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 32 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 80 percent of Roblox game users signed up on a mobile device. In comparison, only three percent of Roblox games users accessed Roblox content primarily through consoles.

During the first quarter of 2025, gaming company Roblox Corporation accumulated over 21.7 billion hours worth of global user engagement with Roblox games. This figure is up from 18.7 billion hours in the previous quarter.

As of the first quarter of 2025, gaming company Roblox Corporation had over 97.8 million daily active users of Roblox games worldwide. This figure represents a 26 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the first quarter of 2025, about 61 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

In the first of 2025, gaming company Roblox Corporation had seen approximately 7.5 billion hours worth of user engagement by Roblox games users under the age of 13. This is an increase from the 6.6 billion total hours worth of user engagement from the same user group in the previous quarter.

As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

As of the first quarter of 2025, gaming company Roblox Corporation had over 19.7 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 23.6 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

As of December 2023, gaming company Roblox Corporation reported that only 526 games or "experiences" had generated more than ten million hours of user engagement in the past 12 months. In comparison, approximately 7.9 million Roblox experiences had less than 1,000 hours worth of playtime.

As of January 2025, the United States accounted for 56 percent of global player spending on the Roblox mobile gaming app. Users in the United Kingdom generated five percent of player spending in the preceding 30 days. Roblox is one of the most popular mobile gaming apps worldwide.

As of December 2024, gaming company Roblox Corporation reported that 21 percent of Roblox games users were located in the United States and Canada. Additionally, 26 percent of Roblox games users were located in Europe.

As of the first quarter of 2025, gaming company Roblox Corporation's daily active users had an average booking of 12.34 U.S. dollars on Roblox games. This figure is down from the average booking of 15.97 U.S. dollars in the previous quarter. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of December 2023, gaming company Roblox Corporation reported that only nine developers or creators using Roblox games were rewarded over 10 million U.S. dollars. In comparison, approximately five million Roblox games developers or creators were not rewarded at all.

Town RPG Brookhaven was the most popular Roblox game of all time, with over 67 billion visits as of June 2025. Second-ranked, anime-inspirited Blox Fruits amassed 52.4 billion visits, respectively. Smash hit Grow a Garden was released in March 2025 and has been breaking user records since its release. The farming simulator already ranked ninth among the most-visited Roblox games of all time, three months after release. What is Roblox? Roblox is a free-to-play (F2P) online gaming platform that offers user-generated gaming content and other immersive virtual experiences. Initially released for PC in 2006, the platform is now also available for mobile devices and Xbox One and draws millions of players from across the globe each day. The daily user count for Roblox games reached 88.9 million active players during the third quarter of 2024, and user engagement on Roblox is high. A new social hangout in times of COVID-19 While online games are the beating heart of the Roblox platform, and over half of U.S. kids and teens under the age of 16 played the game by mid-2020, the service has also branched out into other forms of online entertainment. For example, Roblox recently introduced private virtual spaces for users to hold meetups, social gatherings, and even birthday parties amid national lockdowns. Young audiences also flock to the platform for virtual concerts and fan meetups as Roblox continues to evolve its live music event portfolio.

In the first quarter of 2025, gaming company Roblox Corporation generated total revenues of nearly 1.04 billion U.S. dollars. This figure is up from the previous quarter's revenue peak of 988 million U.S. dollars. The company generates almost all of its revenue through the sales of their virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.

In the month ending December 31, 2024, "millions" of developers and creators earned Robux on the Roblox Platform, of which more than 24,500 developers were registered in the Developer Exchange Program. In the most recently reported year, developers and creators that were qualified and registered in Roblox's Developer Exchange Program earned 922 million U.S. dollars in the annual payout. Roblox creators can earn the virtual currency Robux through their virtual gaming creations.

In 2024, gaming company Roblox Corporation reported an annual consolidated net loss from of over 940 billion U.S. dollars. This figure is an decrease from last year's net loss of 1.16 billion U.S. dollars. The Roblox Corporation is video game developing company based in the United States, and was founded in 2006.

A 2024 survey found that ** percent of the U.S. population aged 13-24 years played Roblox, up from ** percent in 2022 and ** percent in 2020. Among the overall population in the United States, ** percent played the online game.

In 2024, research and development was the biggest cost center of gaming company Roblox. Operational expenses in this segment amounted to over 1.44 million U.S. dollars. This represents a 15 percent increase from the previous fiscal year. R&D spending for Roblox consists mainly of personnel costs for employees engaged in maintaining the platform's functionality. The company also stated that it planned to increase research and development spending to develop new features for its product. Infrastructure and trust & safety was the second-largest spending area, with 878 million U.S. dollars in annual expenses.

In 2024, gaming company Roblox Corporation generated annual bookings of over 4.37 billion U.S. dollars. This figure is up from the previous year's generated bookings worth 3.5 billion U.S. dollars. The Roblox Corporation is video game developing company based in the United States, and was founded in 2006.