From October 2024 to February 2025, ChatGPT outperformed competing AI-powered search engines in traffic referral, achieving a total growth of 155.52 percent. Perplexity placed second, despite experiencing more significant fluctuations, with a total growth of 54.78 percent by the conclusion of the analyzed period. With a 43.64 percent overall growth, Google's Gemini ranked third among other engines and maintained the most consistent traffic referral rate. Artificial intelligence-driven trends, notably AI-powered search, are changing online traffic patterns. This suggests a more significant change in the way users find information online and is expected to have a knock-on effect on the digital advertising sector.

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

The AI search engines market is experiencing significant growth, revolutionizing the way users access and consume information across various industries. As businesses and individuals increasingly rely on advanced technologies for better decision-making, the relevance and application of AI-driven search engines have

The number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market worldwide was modeled to stand at ************** in 2024. Following a continuous upward trend, the number of AI tools users has risen by ************** since 2020. Between 2024 and 2031, the number of AI tools users will rise by **************, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Artificial Intelligence.

Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.

The artificial intelligence market

Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.

The future of online search?

Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.

The AI SEO tools market has emerged as a pivotal segment in digital marketing, driven by the increasing complexity of search engine algorithms and the growing demand for data-driven insights. As businesses strive to enhance their online visibility, these sophisticated tools harness artificial intelligence to analyze

The global number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market was forecast to continuously increase between 2025 and 2031 by in total 826.2 million (+238.59 percent). After the tenth consecutive increasing year, the number of AI tools users is estimated to reach 1.2 billion and therefore a new peak in 2031. Notably, the number of AI tools users of the 'AI Tool Users' segment of the artificial intelligence market was continuously increasing over the past years.Find more key insights for the number of AI tools users in countries and regions like the market size in the 'Generative AI' segment of the artificial intelligence market in Australia and the market size change in the 'Generative AI' segment of the artificial intelligence market in Europe.The Statista Market Insights cover a broad range of additional markets.

Software developers are increasingly encountering artificial intelligence (AI) tools in their workflows, but opinions on their accuracy remain divided. According to a 2024 Stack Overflow developer survey, 43 percent of programmers either highly or somewhat trust the output from AI tools, while 30 percent express distrust. This split in trust levels highlights the ongoing debate about AI's role and reliability in software development. Productivity gains drive AI adoption Despite mixed feelings about accuracy, AI tools are making significant impacts on developer productivity. The same survey found that over 80 percent of developers cited improved productivity as the most important benefit of using AI tools, a substantial increase from 33 percent the previous year. This productivity boost is further evidenced by a study showing that developers using AI co-pilots completed tasks 56 percent faster than those without AI assistance. Challenges in AI implementation While AI shows promise in handling complex tasks, with nearly one in three developers reporting its effectiveness in this area, challenges remain. Distrust of AI-generated output was identified as the greatest obstacle to AI adoption in development workflows by two-thirds of developers worldwide. Additionally, 30 percent of developers cited a lack of proper training and education on new AI tools as a significant challenge. These findings underscore the need for continued improvements in AI technology and better resources for developer education to fully realize AI's potential in software development.

The global market size in the 'Generative AI' segment of the artificial intelligence market was forecast to continuously increase between 2025 and 2031 by in total 375.2 billion U.S. dollars (+560.92 percent). After the tenth consecutive increasing year, the market size is estimated to reach 442.07 billion U.S. dollars and therefore a new peak in 2031. Notably, the market size of the 'Generative AI' segment of the artificial intelligence market was continuously increasing over the past years.Find further information concerning the market size change in the 'AI Robotics' segment of the artificial intelligence market in the world and the market size in the 'Natural Language Processing' segment of the artificial intelligence market in the world.The Statista Market Insights cover a broad range of additional markets.

The number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market in Europe was modeled to stand at ************* in 2024. Following a continuous upward trend, the number of AI tools users has risen by ************* since 2020. Between 2024 and 2031, the number of AI tools users will rise by **************, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Artificial Intelligence.

According to the 2024 Stack Overflow developer survey, over 80 percent of developers reported that the most important benefit of using AI tools in their workflow was improved productivity. It is important to note that this is a substantial increase from the previous year's results with around 33 percent, which highlights AI's significance in work environments. Moreover, around 62 and 59 percent of respondents respectively stated that AI sped up learning and helped achieve greater efficiency.

The number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market in the United States was forecast to continuously increase between 2025 and 2031 by in total *** million (+****** percent). After the tenth consecutive increasing year, the number of AI tools users is estimated to reach ****** million and therefore a new peak in 2031. Notably, the number of AI tools users of the 'AI Tool Users' segment of the artificial intelligence market was continuously increasing over the past years.Find further information concerning the market size change in the artificial intelligence market in Spain and the market size change in the 'Generative AI' segment of the artificial intelligence market in the world.The Statista Market Insights cover a broad range of additional markets.

In March 2025, ChatGPT’s mobile app recorded over 64.26 million App Store and Google Play downloads worldwide. Google's Gemini AI Assistant mobile app was released on February 8, 2024, and was initially available in the U.S. market only. In the same month, the app registered around 13.92 million downloads. Regional preferences shape AI app adoption ChatGPT has a strong global presence with over 400.61 million monthly active users in February 2025, but regional preferences vary. In the United States, ChatGPT had a 45 percent download market share, compared to Google Gemini's 11 percent. However, Gemini emerged as the preferred generative AI app in India, representing a 52 percent market share. This competitive landscape now also includes Chinese-based players like ByteDance's Doubao and DeepSeek, indicating an even more diverse and evolving AI worldwide ecosystem. The AI-powered revolution in online search The global AI market has experienced substantial growth, exceeding 184 billion U.S. dollars in 2024 and projected to surpass 826 billion U.S. dollars by 2030. This expansion is mirrored in user behavior, with around 15 million adults in the United States using AI-powered tools as their first option for online search in 2024. Additionally, 68 percent of U.S. adults reported the use of AI-powered search engines for exploring new topics in 2024, with another 44 percent of respondents utilizing these tools to learn or explain concepts.

In 2024, most of the global website traffic was still generated by humans, but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 37 percent of global web traffic in the most recently measured period, representing an increase of 12 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past 2 years, indicating a surge in the sophistication of cyber threats. Simultaneously, the share of simple bad bots drastically increased over the last years, suggesting a shift in the landscape of automated threats. Meanwhile, areas like food and groceries, sports, gambling, and entertainment faced the highest amount of advanced bad bots, with more than 70 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 50 percent of the telecom and ISPs, community and society, and computing and IT segments web traffic. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and even areas targeted by bad bots themselves experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.