There has been a continued upward trend in the population share of active social media users in Australia. As of February 2022, approximately 82.7 percent of the Australian population were active users compared to just 58 percent in 2015.

Preferred social media brands and most popular activities

Facebook was the most popular social media brand in Australia in 2019, with 56 percent saying they used the platform the most often. Elsewhere, 21 percent said they used Instagram and six percent used Snapchat.

Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with over half of users regularly sending private messages and 50 percent commenting on posts. Active users also post pictures and videos, with 38 percent of users saying they have posted visual content.

When do Australians use social media?

In 2018, most social media use took place during Australians free time; 61 percent said they used social media platforms in the evening, 59 percent were first thing in the morning users, and 42 percent said they logged on during breaks.

Interestingly, when it comes to users being banned from social media, just over half said in 2019 that they somewhat agree that bans are ineffective.

Civilian Population: 15 Years & Over: Male: 25-29 Years data was reported at 1,027.468 Person th in Jan 2025. This records an increase from the previous number of 1,024.726 Person th for Dec 2024. Civilian Population: 15 Years & Over: Male: 25-29 Years data is updated monthly, averaging 701.207 Person th from Feb 1978 (Median) to Jan 2025, with 564 observations. The data reached an all-time high of 1,027.468 Person th in Jan 2025 and a record low of 579.783 Person th in Feb 1978. Civilian Population: 15 Years & Over: Male: 25-29 Years data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.G001: Civilian Population: by Age, Sex and Status.

Quarterly estimates of total resident population for states, territories and Australia. Includes estimates of the population by sex in five-year age groups; numbers (and some rates) of births, deaths, infant deaths, interstate and overseas movements; quarterly and/or annual time series spreadsheets; projected resident population for states, territories and Australia; and projected number of households for capital cities, states territories and Australia.

The number of Instagram users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-13.94 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the sixth consecutive year to 9.27 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like New Zealand and Fiji.

Civilian Population: Not Married: 15 Years & Over: 65 Years & Over data was reported at 1,904.520 Person th in Jan 2025. This records a decrease from the previous number of 1,913.427 Person th for Dec 2024. Civilian Population: Not Married: 15 Years & Over: 65 Years & Over data is updated monthly, averaging 1,073.031 Person th from Feb 1978 (Median) to Jan 2025, with 564 observations. The data reached an all-time high of 1,972.174 Person th in Jun 2024 and a record low of 640.202 Person th in Feb 1978. Civilian Population: Not Married: 15 Years & Over: 65 Years & Over data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.G001: Civilian Population: by Age, Sex and Status.

The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

The Australian Government Department of Jobs and Small Business publishes a range of labour market data on its Labour Market Information Portal website (lmip.gov.au). The link below provides data from the Labour Force Survey conducted by the Australian Bureau of Statistics. The boundaries used in this survey are known as Statistical Area 4 regions. The data provided includes unemployment rate, employment rate, participation rate, youth unemployment rate, unemployment duration, population by age group and employment by industry and occupation.

Civilian Population: Married: 15 Years & Over: Male: 55-64 Years data was reported at 1,083.848 Person th in Jan 2025. This records a decrease from the previous number of 1,089.136 Person th for Dec 2024. Civilian Population: Married: 15 Years & Over: Male: 55-64 Years data is updated monthly, averaging 739.058 Person th from Feb 1978 (Median) to Jan 2025, with 564 observations. The data reached an all-time high of 1,099.452 Person th in Jun 2023 and a record low of 521.053 Person th in Jun 1978. Civilian Population: Married: 15 Years & Over: Male: 55-64 Years data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.G001: Civilian Population: by Age, Sex and Status.

The Australian Statistical Geography Standard (ASGS) brings together in one framework all of the regions which the Australian Bureau of Statistics (ABS) and many other organisations use to collect, release and analyse geographically classified statistics. The ASGS ensures that these statistics are comparable and geospatially integrated and provides users with a coherent set of standard regions so that they can access, visualise, analyse and understand statistics.

Civilian Population: 15 Years & Over: Male: 55-64 Years data was reported at 1,502.443 Person th in Jan 2025. This records an increase from the previous number of 1,501.625 Person th for Dec 2024. Civilian Population: 15 Years & Over: Male: 55-64 Years data is updated monthly, averaging 926.173 Person th from Feb 1978 (Median) to Jan 2025, with 564 observations. The data reached an all-time high of 1,502.443 Person th in Jan 2025 and a record low of 623.515 Person th in Feb 1978. Civilian Population: 15 Years & Over: Male: 55-64 Years data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.G001: Civilian Population: by Age, Sex and Status.

The Australia Data Center Storage Market is segmented by storage technology (network attached storage (NAS), storage area network (SAN), direct attached storage (DAS)), by storage type (traditional storage, all-flash Storage, hybrid storage), by end user (IT & telecommunication, BFSI, government, media & entertainment and other end-user). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

The benchmark interest rate in Australia was last recorded at 4.10 percent. This dataset provides - Australia Interest Rate - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The report covers Australian Retail Industry Companies & Overview and is segmented by Products (Food and Beverages, Personal and Household Care, Apparel, Footwear and Accessories, Furniture, Toys and Hobby, Electronic and Household Appliances, and Other Products) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online, and Other Distribution Channels).

With a 2G network shutdown due across the country, Australian mobile owners will soon have to convert to smartphones to be able to use their mobile phones. Fortunately, smartphone penetration in the country is already high. In 2017, 81 percent of the Australian population used a smartphone and the share was estimated to reach around 87 percent by 2026. This represents just over 23.6 million smartphone users across the country. With the uprising of 5G networks, along with advancements in mobile technology, the way Australians use smartphones may change in the near future.

The changing smartphone landscape

The pace at which smartphones are transforming has been rapid. Developments in wireless technology and hardware have been propelled forward due to the requirements of today’s smartphone users. Tasks that can be accomplished with a smartphone have become more advanced and smartphones are becoming more integrated into our day-to-day lives. Among many other uses, Australians are using their smartphones for fitness and health tracking, digital payments, gaming, and social networking. Intrinsically linked to this, mobile internet user penetration will likely continue to increase.

Leading smartphone brands

Tech giant Apple was the market leader in terms of the number of smartphones sold in Australia. Smartphone sales were negatively impacted by the COVID-19 pandemic, which led to many vendors facing supply constraints and store closures around the world. Even still, Apple has remained the dominant smartphone brand, while iOS has maintained an over 50 percent market share of mobile operating systems.

The National Regional Profile (NRP) presents, for all Australia, a range of data for various types of small regions. Data are available for Local Government Areas, Statistical Areas Levels 2 and other larger geographies. The NRP is intended for users interested in the characteristics of regions and in comparing regions across Australia. Data are in time series, where available.

The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Civilian Population: Married: 15 Years & Over: Female: 25-34 Years data was reported at 1,247.334 Person th in Jan 2025. This records an increase from the previous number of 1,241.836 Person th for Dec 2024. Civilian Population: Married: 15 Years & Over: Female: 25-34 Years data is updated monthly, averaging 972.322 Person th from Feb 1978 (Median) to Jan 2025, with 564 observations. The data reached an all-time high of 1,247.334 Person th in Jan 2025 and a record low of 902.854 Person th in Nov 2004. Civilian Population: Married: 15 Years & Over: Female: 25-34 Years data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.G001: Civilian Population: by Age, Sex and Status.

In March 2003, banks and selected Registered Financial Corporations (RFCs) began reporting their international assets, liabilities and country exposures to APRA in ARF/RRF 231 International Exposures. This return is the basis of the data provided by Australia to the Bank for International Settlements (BIS) for its International Banking Statistics (IBS) data collection. APRA ceased the RFC data collection after September 2010.

The IBS data are based on the methodology described in the BIS Guide on International Financial Statistics (see http://www.bis.org/statistics/intfinstatsguide.pdf; Part II International banking statistics). Data reported for Australia, and other countries, on the BIS website are expressed in United States dollars (USD).

Data are recorded on an end-quarter basis.

All banks operating in Australia complete ARF 231. Between March 2003 and September 2010, only those larger RFCs with sizeable overseas assets and/or liabilities completed RRF 231. Bank and RFC positions are reported in Australian dollars (AUD). Non-AUD denominated positions have been converted to AUD using an appropriate end-quarter exchange rate, so changes in reported data between quarters are due not only to changes in positions but also valuation gains or losses due to exchange rate changes.

There are two sets of IBS data: locational data, which are used to gauge the role of banks and financial centres in the intermediation of international capital flows; and consolidated data, which can be used to monitor the country risk exposure of national banking systems. Only locational data are reported in this statistical table.

Some liabilities are reported at market value, but contractual or nominal values are used where market values are not appropriate.

The locational data presented in this statistical table may differ from the balance sheet data reported by banks (and RFCs between March 2003 and September 2010) in their ARF/RRF 320.0 Statement of Financial Position return to APRA (and published in statistical tables B2, B3, B9 and B10). ARF/RRF 231 asks for gross positions to be reported (including on-balance sheet derivatives). However, in ARF/RRF 320.0, derivative positions can be reported on a net asset or net liability basis. This difference is particularly relevant in the case of foreign currency derivative positions with residents in Australia (included in other assets and other liabilities in the locational data).

Data are shown for a selected group of countries that account for the bulk of the total. Similar data for other countries are also available in statistical table B12.2.1.

The positions by country are summed to produce a ‘Total non-residents’ figure that represents reporting entities’ total positions with offshore counterparties in all currencies. The positions shown for Australia are positions with residents in foreign currency.

‘Deposits’ comprise all claims reflecting evidence of deposit – including non-negotiable certificates of deposit – that are not represented by negotiable securities. Thus, loans and deposits include interbank borrowings, loans and inter-office balances, foreign trade-related credits, international loans received and granted, and deposits received and made on a trust basis.

Sale and repurchase transactions (repos) involving the sale of assets (e.g. securities and gold) with a commitment to repurchase the same or similar assets, financial leases, promissory notes, non-negotiable debt securities, endorsement liabilities arising from bills rediscounted abroad and subordinated loans (including subordinated non-negotiable debt securities) are also included as ‘Deposits’.

‘Debt securities issued’ are all negotiable short- and long-term debt instruments (including subordinated issues and issues in an entity’s own name but on behalf of third parties). The classification as international debt securities issued is determined by the place and currency of issue rather than the residence of the issuer as in the case of reporting entities’ holdings of debt securities. This criterion is used due to the difficulty of determining the residence of the current holder of a negotiable instrument.

‘Other liabilities’ include on-balance sheet derivative contracts and working capital received by local branches from their head offices abroad. Accrued interest and items in the course of collection are also included in other assets and liabilities.

The Australian Coffee Market Report is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD) During the Forecast Years for the Above Segments.