During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that brand guidelines were well-known and used by most of their organizations. On the other hand, ** percent of interviewees said their organizations did not have any brand guidelines.

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

In 2021, the United States was expected to be the largest marketing data market, valued at **** billion U.S. dollars. China ranked second in terms of market size that year. In total, global data market was estimated at **** billion U.S. dollars.

According to a September 2021 survey among marketing professionals worldwide, ** percent of respondents said they used customer data the majority of the time when making decisions. This was followed by ** percent of respondents saying they used customer data at some times, while only ** percent said they used it very little or did not use it at all.

According to the results of a survey on the performance of influencer marketing content in comparison to brand-created content on channels other than social media in the United States in early 2021, ** percent of responding marketers stated that when integrated to other channels, influencer content outperformed their brand created content, while ** percent said that they had not yet tested influencer content in comparison to brand-created content.

According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, ** percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another ** percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.

When asked about brands and how they use consumer data to create personalized shopping experiences in 2021, approximately *** in *** consumers around the world said they typically only shared their personal information with a brand if it was required in order to proceed. Nearly the same number of respondents said they are becoming increasingly concerned with how brands use their personal data. Overall, there are still many people who are not thrilled by the idea of sharing their information for the sake of personalization.

United States SB: PA: Outlook: FN: Increase Marketing/Sales data was reported at 26.800 % in 11 Apr 2022. This records an increase from the previous number of 25.600 % for 04 Apr 2022. United States SB: PA: Outlook: FN: Increase Marketing/Sales data is updated weekly, averaging 26.900 % from Nov 2021 (Median) to 11 Apr 2022, with 18 observations. The data reached an all-time high of 31.900 % in 29 Nov 2021 and a record low of 22.600 % in 22 Nov 2021. United States SB: PA: Outlook: FN: Increase Marketing/Sales data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.S049: Small Business Pulse Survey: by State: Northeast Region: Weekly, Beg Monday (Discontinued).

Complementary dataset to DOI: 10.1016/j.procs.2021.01.116

Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A. (2021): Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception – Case Study. In: Procedia Computer Science 181 (1), S. 157–165.

The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.

Ecuador No. of Active Credit Cards: by Brand: Union Pay data was reported at 7,543.000 Unit in May 2024. This records an increase from the previous number of 7,275.000 Unit for Apr 2024. Ecuador No. of Active Credit Cards: by Brand: Union Pay data is updated monthly, averaging 4,005.000 Unit from Jan 2021 (Median) to May 2024, with 41 observations. The data reached an all-time high of 7,543.000 Unit in May 2024 and a record low of 176.000 Unit in Apr 2021. Ecuador No. of Active Credit Cards: by Brand: Union Pay data remains active status in CEIC and is reported by Superintendency of Banks. The data is categorized under Global Database’s Ecuador – Table EC.KA012: Active Credit Cards Statistics.

What are the average email marketing results in different countries? Here’s what we’ve found.

Global marketing data market was valued at ***** billion U.S. dollars in 2019, and it was expected to grow to ***** billion in 2021. In the U.S., the market is expected to grow from **** billion to **** billion in the same period.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at ** percent.

During an August 2022 survey, ** percent of values-driven Generation Z consumers from ** countries worldwide said they almost always or often bought brands, products, or services that supported a social justice cause. Among baby boomers, ** percent of values-driven consumers behaved like that. The source defines values-driven consumers as consumers who pay more for a brand, product, or service that represents their values.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated they believed that trustworthiness and transparency were the most important traits of a brand, dominating all other traits. A year earlier, the share stood at ** percent.

According to a survey conducted in February 2021 on attitude to company and brand sustainability behavior, nearly ** percent of respondents expected companies and brands to do a lot more to reduce their carbon impact. About ** percent of the respondents wanted companies to put people and planet before profit.

According to a survey of consumers conducted in September 2021 in selected global markets, ** percent of respondents across all the examined countries were willing to share their email addresses with brands to get a personalized experience and additional incentives. Users in Germany were less willing to share data with brands, with only around ***** in 10 respondents reporting they were willing to share what they had been previously browsing on the brand's website and app. By comparison, consumers in India were more willing to share data with brands, with ** percent of respondents reporting being willing to share information on their social values.

In the third quarter of 2021, leading fashion luxury brands invested roughly *** million U.S. dollars in social media marketing in China. The most popular social channel was Weibo, garnering more than *** million dollars or ** percent of the total Media Impact Value (MIV®). Xiaohongshu (RedNote) and Douyin followed, with ***** million and **** million, respectively.