As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.

Progressive ranked as the leading TV advertiser in the United States as of May 5, 2025. Over the previous seven days, roughly **** million dollars were invested in television ads to promote Progressive's products and services. In the same period, Tremfya spent around *** million U.S. dollars on TV advertising. TV advertising in the United States Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week new creatives are popping up on TV. Throughout the year, spending on new commercials oscillates between lows of *** million U.S. dollars and highs of *** million. However, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at *** million U.S. dollars in 2022, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force, or Snickers’ Betty White.

Introduction

Snapchat Advertising Statistics: Snapchat's shifting brand strategy is taking place alongside a new advertising campaign that highlights the platform's distinctiveness compared to other social media applications. This initiative is also accompanied by a range of new advertising features aimed at attracting advertisers following several difficult quarters.

Additionally, the company has introduced improved Dynamic Ads, generative AR and AI tools, along with other advertising features tailored for advertisers and brands. The platform has revamped its Dynamic Ads offerings, which will include a new four-tile layout set to launch this year. "As we continue to evaluate...the Dynamic Ad format, we will begin offering it to retailers and e-commerce advertisers," Harris informed us.

Snap is focused on expanding its advertiser base in tandem with the growth of its user base. According to the company's latest earnings report, the platform experienced an 85% each year in its small and medium advertiser base in the first quarter, and it recently announced 422 million daily active users.

Introduction

Pinterest Advertising Statistics: With a strong visual search engine and a worldwide user base surpassing 510 million, Pinterest is swiftly attracting the interest of marketers and social media aficionados. Recent statistics from Pinterest reveal that more than 60% of users are actively on the lookout for new products, while 80% of weekly users are discovering a new brand or product on the platform.

Data released from Pinterest’s own analytics indicate that Pinterest ads reached 340 million users in January 2025. Nevertheless, it is essential to highlight that the figures for advertising reach do not serve as a direct indicator of the platform’s total user base. As we will elaborate later, the total active user count for Pinterest may differ significantly from these advertising audience statistics.

The most recent audience data suggests that Pinterest ads reached 4.1% of the global population in January 2025, according to the latest demographic information from the United Nations.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

Snapshot img

Ad Spending Market Size 2025-2029

The ad spending market size is valued to increase by USD 363.8 billion, at a CAGR of 8.7% from 2024 to 2029. Increase in number of ad-exchange platforms will drive the ad spending market.

Market Insights

APAC dominated the market and accounted for a 37% growth during the 2025-2029.
By Type - Digital segment was valued at USD 356.00 billion in 2023
By segment2 - segment2_1 segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 86.96 billion 
Market Future Opportunities 2024: USD 363.80 billion
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market continues to evolve, driven by the proliferation of digital channels and the increasing use of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) in advertising. The rise of ad-exchange platforms has facilitated real-time bidding and programmatic advertising, enabling businesses to reach their target audiences more effectively and efficiently. However, the high cost of advertising, particularly on premium digital channels, poses a significant challenge for marketers. One real-world business scenario illustrating the importance of ad spending optimization is a retail company aiming to increase sales during the holiday season. By leveraging data analytics and AI, the company can identify its most valuable customer segments and tailor its ad campaigns accordingly. Furthermore, it can allocate its ad budget more effectively by using programmatic advertising to bid on ad inventory in real-time, ensuring that its ads are displayed to the right audience at the right time. Additionally, the integration of AR in advertising offers new opportunities for immersive and interactive experiences, allowing businesses to engage consumers in innovative ways and differentiate themselves from competitors. Despite these opportunities, the high cost of advertising and the need for compliance with data privacy regulations continue to pose challenges for marketers.

What will be the size of the Ad Spending Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with marketing analytics playing a pivotal role in shaping marketing strategies. Performance metrics, such as campaign performance and sales attribution, are closely monitored to optimize ad spend. Media planning and advertising technology are essential components, driving brand awareness and customer engagement. Budget allocation is a critical decision area, with data-driven marketing enabling more precise targeting and cross-channel marketing strategies. Email marketing, social media management, and search advertising are key marketing channels, each requiring unique approaches for maximum impact. Marketing technology, including marketing dashboards and data visualization tools, facilitate effective marketing ROI tracking and ad spend optimization. Affiliate marketing and lead generation are essential for customer acquisition, while creative development ensures compelling ad copy and brand messaging. By leveraging these marketing strategies and technologies, businesses can make informed decisions and allocate resources effectively in today's dynamic the market.

Unpacking the Ad Spending Market Landscape

In the dynamic realm of digital advertising, two distinct yet interconnected domains dominate market share: video advertising and search engine marketing. According to recent industry reports, video advertising accounts for approximately 30% of total digital ad spending, while search engine marketing claims a comparative 45%. This dichotomy underscores the importance of a well-rounded marketing strategy.

Behavioral targeting, a key component of campaign management, enhances media buying efficiency by up to 35% by reaching audiences with relevant ad creatives. Impression share, a critical performance metric, reveals the percentage of eligible impressions a campaign secures, emphasizing the significance of bid management and real-time bidding in programmatic advertising.

Ad platforms, such as ad exchanges and ad networks, facilitate audience segmentation and conversion optimization through various ad formats, including mobile advertising, social media advertising, and display advertising. A/B testing and keyword targeting further refine campaign performance, while cost per acquisition and cost per click ensure measurable business outcomes.

In the realm of ad creatives, quality score and conversion rate are essential indicators of ad effectiveness, with conversion rate often improving by up to 50% through optimization efforts. Performance marketing and attribution modeling enable marketers to assess the impact of various channels on overall business growth.

Marketing automation, influencer marketing, and landing pa

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

Snapshot img

Programmatic Advertising Spending Market Size 2025-2029

The programmatic advertising spending market size is forecast to increase by USD 892.7 billion, at a CAGR of 38.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing trend toward online shopping and the high penetration of augmented reality (AR) technology in the advertising sector. Consumers' preference for digital channels has led to a surge in programmatic ad spending, providing businesses with unprecedented opportunities to reach their audiences effectively. AR technology, with its ability to create immersive and interactive ad experiences, is revolutionizing the way brands engage consumers, further fueling market growth. However, the market faces challenges that necessitate strategic navigation.
The low transparency in the programmatic advertising ecosystem poses a significant obstacle for marketers, making it difficult to assess the effectiveness and value of their ad spend. Addressing this challenge through increased transparency and accountability measures will be crucial for businesses looking to optimize their programmatic advertising strategies and maximize their returns.

What will be the Size of the Programmatic Advertising Spending Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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Programmatic advertising spending continues to evolve, driven by the intersection of real-time data, automation, and advanced technologies. Cross-device tracking and performance measurement enable advertisers to reach consumers consistently across various touchpoints. Real-time bidding (RTB) and header bidding allow for efficient and effective campaign management, while frequency capping and demographic targeting ensure brand safety and audience segmentation. Machine learning algorithms and predictive analytics optimize ad creative and audience engagement, driving conversions. Social media advertising and private marketplaces offer new opportunities for reach and transparency. Programmatic direct and first-party data enable data-driven decision making, enhancing agile marketing strategies. Transparency and accountability remain crucial, with ad fraud detection and brand safety measures evolving to address emerging challenges.

Contextual targeting and targeting options expand reach and relevance, while supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory. The programmatic landscape continues to unfold, with digital out-of-home (DOOH), native advertising, and automated optimization shaping the future of programmatic advertising. Artificial intelligence (AI) and real-time data further enhance the capabilities of programmatic platforms, enabling more effective and efficient advertising strategies.

How is this Programmatic Advertising Spending Industry segmented?

The programmatic advertising spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Open auction
  Automated guaranteed
  Invitation-only
  Unreserved fixed-rate


Type

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Application Insights

The open auction segment is estimated to witness significant growth during the forecast period.

The market is characterized by the integration of various advanced technologies and strategies to deliver targeted and personalized ads in real-time. Cross-device tracking enables advertisers to follow consumers across multiple devices, providing a more comprehensive understanding of their behavior and preferences. Performance measurement tools help advertisers assess the effectiveness of their campaigns, while real-time data fuels real-time bidding (RTB) and automated optimization. Privacy regulations, such as GDPR and CCPA, have brought about stricter data handling practices, necessitating the use of first-party data and data-driven decision making. Demand-side platforms (DSPs) and supply-side platforms (SSPs) facilitate programmatic bidding, allowing advertisers to place bids on ad inventory in real-time.

Frequency capping, demographic targeting, and audience segmentation are crucial targeting options to ensure efficient ad delivery and minimize ad waste. Brand safety and transparency and accountability are essential considerations, with ad fraud detection and predictive analytics playing key roles in maintaining trust and confidence in the digital advertising ecosystem. Native advertising, video ad

Introduction In 2010, a small coffee shop in Portland decided to run its first Facebook ad. The owner spent just $20, targeting locals within a 5-mile radius. The result? A weekend rush that nearly tripled their regular traffic. Fast forward to 2025, and stories like this are no longer the...

As per newly released data by Future Market Insights (FMI), the global salеs of the nativе advеrtising industry is еstimatеd to be worth USD 103,229.3 million in 2025 and anticipatеd to reach a value of USD 733,315.8 million by 2035. Salеs arе projеctеd to risе at a CAGR of 21.7% ovеr thе forеcast pеriod bеtwееn 2025 and 2035. Share of native advertising market in its parent market (global advertising market) is 20% to 25%.

Semi-Annual Industry Update

In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will inch forward by an estimated 0.9% and profit will slide to 20.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services has motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to the benefits of the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 1.1% through the end of 2030 to total $82.8 billion.

This data set contains pounds and value for all seafood products that are landed and sold by established seafood dealers and brokers in the SE Region of the US mainland. In the US Caribbean, the landings are reported by permitted fishers. These types of data, referred to as the general canvass landings statistics, have been collected by the NOAA Fisheries Service, National Marine Fisheries Service and its predecessor agency, the Bureau of Commercial Fisheries. These data are available on computer since the mid 1920s. The quantities and values that are reported in this data set include monthly landings that were initiated in 1972. Between 1926 and 1971, data were collected annually and not monthly. Mixed annual and monthly data occur from 1972-1976 according to State and year. The general canvass landings include quantities and value for all commercially caught marine species and are identified by species or species group. These data are collected from or reported by every seafood dealer or broker that is licensed by each state in the Southeast Region (North Carolina through Texas). In addition, information on the gear and area of capture is available for most of the landings statistics in the data set except for Florida 1977-1996 and Louisiana 1992-1999. However, because these data are summaries, they do not contain information on the quantities of fishing effort or identifications of the fishermen or vessels that caught the fish or shellfish. In early years, these data were collected by field agents employed by the Southeast Fisheries Science Center and assigned to local fishing ports. These individuals would canvass the seafood dealers and record the quantity and value for each species or species category from the sales receipts maintained by the seafood dealers. Based on their detailed knowledge of the fishing activity in the area, the agents would estimate the type of fishing gear and area where the fishing was likely to have occurred. It should be noted that landings by gear and water body (fishing area) does not reside in the monthly landings data set for Florida for the years, 1977-1995, Louisiana 1990-1999, and Texas (for gear) from 1993 to present (this is subject to change for years 2008 and more recent). Annual landings by gear, water body and distance from shore are available in the Annual General Canvass data for Florida. More detailed information on the caveats associated with these data is provided in the Issues section. In more recent years, the states in the Southeast Region began to implement trip ticket programs that required the licensed seafood dealer/brokers to report the landings of all seafood products. A trip ticket program was initiated in Florida in 1985, in North Carolina in 1994, in Louisiana in 1999, in Alabama in 2000, and in Texas in 2007. In addition to the quantities of these landings, the states require dealers to report the price, the type of gear and the fishing area for each trip. Through cooperative agreements with each of the states, monthly summaries of the states trip ticket programs are provided to the Southeast Fisheries Science Center (SEFSC) and are included in the general canvass landings data set. In addition, summarized data are extracted from the NOAA-SEFSC Gulf Shrimp System for commercial landings of shrimp species that are landed at port in the coastal area of the Gulf of Mexico.

In 2024, digital advertising accounted for approximately ** percent total media advertising spending in Latin America. The share was highest in North America, where it stood at **** percent.

Survey of 620 businesses on social media advertising pricing

Survey of 250 businesses on how much they spend on X advertising and their X advertising costs

Commercial valuation data collected and maintained by the Cook County Assessor's Office, from 2021 to present. The office uses this data primarily for valuation and reporting. This dataset consolidates the individual Excel workbooks available on the Assessor's website into a single shared format. Properties are valued using similar valuation methods within each model group, per township, per year (in the year the township is reassessed). This dataset has been cleaned minimally, only enough to fit the source Excel workbooks together - because models are updated for each township in the year it is reassessed, users should expect inconsistencies within columns across time and townships. When working with Parcel Index Numbers (PINs) make sure to zero-pad them to 14 digits. Some datasets may lose leading zeros for PINs when downloaded. This data is property-level. Each 14-digit key PIN represents one commercial property. Commercial properties can and often do encompass multiple PINs. Additional notes: Current property class codes, their levels of assessment, and descriptions can be found on the Assessor's website. Note that class codes details can change across time. Data will be updated yearly, once the Assessor has finished mailing first pass values. If users need more up-to-date information they can access it through the Assessor's website. The Assessor's Office reassesses roughly one third of the county (a triad) each year. For commercial valuations, this means each year of data only contain the triad that was reassessed that year. Which triads and their constituent townships have been reassessed recently as well the year of their reassessment can be found in the Assessor's assessment calendar. One KeyPIN is one Commercial Entity. Each KeyPIN (entity) can be comprised of one single PIN (parcel), or multiple PINs as designated in the pins column. Additionally, each KeyPIN might have multiple rows if it is associated with different class codes or model groups. This can occur because many of Cook County's parcels have multiple class codes associated with them if they have multiple uses (such as residential and commercial). Users should not expect this data to be unique by any combination of available columns. Commercial properties are calculated by first determining a property’s use (office, retail, apartments, industrial, etc.), then the property is grouped with similar or like-kind property types. Next, income generated by the property such as rent or incidental income streams like parking or advertising signage is examined. Next, market-level vacancy based on location and property type is examined. In addition, new construction that has not yet been leased is also considered. Finally, expenses such as property taxes, insurance, repair and maintenance costs, property management fees, and service expenditures for professional services are examined. Once a snapshot of a property’s income statement is captured based on market data, a standard valuation metric called a “capitalization rate” to convert income to value is applied. This data was used to produce initial valuations mailed to property owners. It does not incorporate any subsequent changes to a property’s class, characteristics, valuation, or assessed value from appeals.Township codes can be found in the legend of this map. For more information on the sourcing of attached data and the preparation of this datase

Graph and download economic data for Producer Price Index by Industry: Commercial Printing, Except Screen and Books: Advertising Printing (Lithographic) (PCU32311K32311K09) from Jun 1982 to Aug 2025 about advertisement, book, printing, commercial, PPI, industry, inflation, price index, indexes, price, and USA.