During a 2024 global survey among business-to-business (B2B) content marketers at companies, 45 percent of respondents said their organizations and marketing teams did not have guidelines in place for generative artificial intelligence (GenAI) tools. Another 38 percent stated their organizations had such guidelines, while 3 percent were unsure.

Introduction

Content Marketing Statistics: Content marketing has evolved into a vital strategy for businesses seeking to engage their target audiences, enhance brand visibility, and generate leads. Recent years have witnessed notable changes in the way content is developed, shared, and consumed. Current statistics underscore the effectiveness of content marketing, with companies allocating more resources to creating relevant and impactful content that resonates with their target audiences.

Businesses prioritizing content marketing are experiencing increased web traffic, higher conversion rates, and improved customer loyalty. Furthermore, advancements in AI-powered tools, data analytics, and content creation technologies have enabled businesses to refine their strategies and optimise their return on investment. These developments underscore the increasing importance of content marketing in the digital era, solidifying its position as a vital component of contemporary marketing strategies across diverse sectors.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

During a survey carried out in 2022 among marketers from across the globe, ** percent stated they thought their content marketing strategy was very successful; another ** percent perceived their content marketing strategy was successful, and ** percent said it was unsuccessful.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) listed understanding the audience among the leading factors contributing to content marketing's success. High-quality content and industry expertise followed, selected by ** and ** percent of respondents, respectively. According to the same study, B2B content marketers' leading paid content distribution channels included social media ads and search engine marketing (SEM).

During a survey conducted in 2022, ** percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with ** percent and ** percent, respectively.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

During a survey carried out in 2022 among marketers from across the globe, ** percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by ** percentage points compared to the value reported in 2019.

The size of the Content Marketing market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.75% during the forecast period.Content marketing is a strategic marketing approach focused around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and ultimately, drive profitable customer action. Rather than pitching their products or services, a strategic content-driven approach provides relevant and useful content to prospects and customers that helps them solve issues. Content marketing attracts and engages a target audience, builds the brand and creates credibility, generates leads, increases sales, and much more for businesses. It is used in almost all industries to make blog posts, articles, videos, infographics, podcasts, and all other forms of content to educate, entertain, and inspire audiences. Recent developments include: March 2023 - IBM and Adobe partnered to help marketing and creative organizations optimize their content supply chain. For this, IBM is introducing a new way to help Adobe's clients utilize its technologies to transform their marketing organizations by optimizing their content supply chain., February 2023 - Scalenut, an AI-powered search engine optimization (SEO) and content marketing platform launched an AI model backed by content optimization for better SEO content creation workflow. The company further stated that the users of this new platform will have access to the latest information from SERP (Search Engine Results Page), including SERP statistics, which enables them to stay ahead of the curve and make informed decisions about their content.. Key drivers for this market are: Rise of Digital Channels, Growing Need for Demand Generation and Personalized Marketing Strategy. Potential restraints include: Risk of Data Security Threats. Notable trends are: Rise of Digital Channels to Drive Market Growth.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

The content market has evolved dramatically over the past two decades, transitioning from a mere support function in marketing to a vital component of business strategy across industries. This evolution can be attributed to the growing importance of digital presence, where high-quality, engaging, and relevant conten

Market Size statistics on the Content Marketing industry in Australia

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.