Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

As of August 7, 2025, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and India followed, with 8.5 billion and 8.3 billion emails daily, respectively. Overall, Ireland, France, and the United Kingdom each had 8.3 billion emails sent per day. As of December 2024, over 251 million emails were sent worldwide within one minute.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly ***** percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

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According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials reported using emails to contact brands. The same was true for ** percent of respondents from Generation Z.

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.

Get the count of unique users that connected to Exchange Online using any email app.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

What are the average email marketing results in different countries? Here’s what we’ve found.

It started like any other Tuesday morning. A mid-level finance manager at a US-based logistics firm opened what looked like an urgent request from their CEO. The subject line? “Quarterly Financial Review Needed Immediately.” The logo looked legit. The tone felt familiar. Within two minutes, confidential files were shared, and...

During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.

Email, text, and call spam remain major threats nowadays. Nearly half of all daily emails are unwanted, with users worldwide encountering boosted volumes of phishing and scam content. In retail and financial services, spam disrupts customer trust and inflates cybersecurity budgets. Meanwhile, call-based scams cost consumers time and mental strain...

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This data set includes emails from forty two healthy control participants ranging from 16 to 88 years of age (mean = 45.64) and 9 to 24 years of education (mean = 13.36). Three emails were produced by each participant, each within a time limit of three minutes. Emails were anonymised by replacing names, addresses and professions with different names, addresses and professions consisting of the same number of letters. Otherwise, the emails appear exactly as they were written, with no changes to layout, spaces, words, letter case or punctuation. It is expected that this normative data will be useful to clinicians and researchers working with adults with acquired language disorders in assessing email writing.