This statistic illustrates the consumers of energy drinks in the United States. As of September 2024, 31 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 33 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

According to this Kantar survey from 2024, 2 million people are consuming this product with a frequency level of '2 - three times a week'. In contrast, 480.92 thousand people have a frequency level of 'More than once a day'.

Energy drinks in the United States have increased in popularity recently. In 2017, energy drink sales in the United States amounted to 11 billion U.S. dollars and reached around 21 billion U.S. dollars by 2024. Packaged beverages in the United States Energy drinks are one of the top-selling packaged beverages in the United States. In 2023, energy drinks accounted for almost 32 percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Leading energy drink brands In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2023, Red Bull sales reached 7.3 billion U.S. dollars. Monster was the second leading energy drink brand in the United States that year, generating sales of around 5.5 billion U.S. dollars. Red Bull also manufactures a popular sugar-free energy drink, as well as Red Bull The Blue Edition, which is blueberry flavored.

In 2023, a combined 1.04 billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. In 2017, 679 million liters of energy drinks were consumed in the UK. Additionally, 123 million liters of sports drinks were drunk in the same year bringing total consumption of both to 802 million liters. Compared to the 2016, the combined consumption stagnated after increasing between 2012 and 2016 by 90 million liters. However, during that time frame sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over 2.8 million consumers drink an energy drinks less than once a month. Approximately 898 thousand consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

This statistic shows energy drink unit sales in the United States from 2015 to 2024. According to the report, U.S. sales of energy drinks amounted to approximately 1.58 billion units for the 13 weeks ended on January 4, 2025.

This timeline depicts the sales volume of energy drinks in the United States from 2006 to 2013. In 2011, the energy drink volume in the United States amounted to about 150.2 million gallons. An energy drink is a type of beverage which aims to boost both mental and physical energy. There are many brands and varieties of energy drinks. Generally, they contain caffeine and other stimulants, and in some cases they contain sugar or sweeteners. Energy drinks may or may not be carbonated.

According to the report, the sales volume of energy drinks grew by 14.5 percent for the 52 weeks ended on December 31, 2023.An energy drink is a type of beverage which aims to boost both mental and physical energy. There are many brands and varieties of energy drinks. Generally, they contain caffeine and other stimulants, and in some cases they contain sugar or sweeteners. Energy drinks may or may not be carbonated.

The global combined volume per capita in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 0.3 litres (+8.13 percent). After the ninth consecutive increasing year, the combined volume per capita is estimated to reach 3.95 litres and therefore a new peak in 2029. Find other key market indicators concerning the average price per unit (PPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

When it comes to the most well-known energy drinks in the United States, Red Bull leads the charts with 89 percent brand awareness, followed by Gatorate (86 %) and Monster (85 %), while Gatorate leads in both energy drinks usage share as well as energy drinks customer loyalty, with 45 and 88 percent respectively.

The global combined volume in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 3.2 billion litres (+11.34 percent). After the ninth consecutive increasing year, the combined volume is estimated to reach 31.9 billion litres and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and average consumption per capita. The Statista Market Insights cover a broad range of additional markets.

Regular consumption of energy drinks is least seen among the oldest generation in Canada, according to Statista's Global Consumer Survey. However, around 25 percent of Millennials said they drink energy drinks regularly. The share of Gen Z was at 27 percent.

This statistic presents the market share of the leading sports and energy drink companies worldwide as of 2015. The Red Bull GmbH was ranked third with a market share of 6.7 percent. The global market was estimated at 64.7 billion U.S. dollars.

Sports and energy drinks

Sports and energy drinks are defined as functional beverages which are intended to have an impact on your physical or mental performance, respectively.

Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat. The functional beverage is promoted as a smart alternative to water and claims to maximize endurance and build lean muscle during prolonged physical activity.

Energy drinks aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurin, vitamins and some kind of sweetener. Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

This statistic shows the days on which energy drinks are consumed in the United States in 2016, by race or ethnicity. During the survey, 48 percent of Asian respondents answered that they consume energy drinks both on work days and weekends.

This statistic depicts the volume of energy drinks in the United States from 2011 to 2016. In 2016 the total volume of energy drinks in the United States amounted to nearly 660 million gallons, up from 450 million gallons in 2011.

This statistic depicts the sales volume of energy drinks worldwide in 2015 and provides a forecast for 2018. In 2015, the global sales volume of energy drinks amounted to some 11.5 billion liters.

According to a 2023 survey conducted among Southeast Asian countries, over 18 percent of the respondents in Vietnam consumed energy drinks several times a week. In comparison, less than five percent of the respondents in the Philippines consumed energy drinks several times a week as of January 2023. The Philippines and Thailand also had the highest share of consumers who do not consume energy drinks, at over 50 percent each.

Fortified or functional energy drinks were the top selling segment of energy drinks in the United States in 2018. In that year, such drinks registered sales of 12.2 billion U.S. dollars.

According to a survey conducted in 2021, about 61 percent of energy drinks consumers in the United States were active on Instagram, versus some 57 percent of sports drinks consumers. However, more sports drinks consumers browsed Twitter (46 percent) than energy drinks consumers (43 percent).

In 2021, consumption of energy drinks in Brazil amounted to approximately 0.87 liters per person, slightly up from 0.71 liters per person a year earlier. In the same year, Brazil produced 185.2 million liters of energy drinks.

This statistic shows the energy drink consumption frequency in the United States in 2016, by gender. During the survey, approximately 20 percent of female respondents answered that they consume energy drinks almost daily.