This statistic illustrates the consumers of energy drinks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2024, a combined *** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. After a brief decline at the beginning of the pandemic, it rose regularly again from 2021 onwards. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame, sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately ********consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

Regular consumption of energy drinks is least seen among the oldest generation in the U.S., according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly in 2025. The share of Gen Z was at ** percent.

The Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Statistical data on energy drink market size, product introductions, and consumer demographics from 2006.

According to this Kantar survey from 2024, * million people are consuming this product with a frequency level of '2 - three times a week'. In contrast, ****** thousand people have a frequency level of 'More than once a day'.

Market Size statistics on the Energy Drink Production industry in the US

The United States Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

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Energy Drinks Market Size 2025-2029

The energy drinks market size is valued to increase USD 51.3 billion, at a CAGR of 8.7% from 2024 to 2029. Hectic lifestyle and need for instant energy will drive the energy drinks market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 41% growth during the forecast period.
By Product - Sparkling energy drinks segment was valued at USD 65.30 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 97.51 billion
Market Future Opportunities: USD 51.30 billion
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market represents a dynamic and continually evolving industry, fueled by consumer demand for products that offer instant energy and productivity. Core technologies, such as caffeine and taurine, remain at the heart of energy drink formulations, while applications span various sectors, including sports, workplaces, and education. The market is further segmented into product categories, including carbonated and non-carbonated beverages, and service types, such as ready-to-drink (RTD) and concentrate or powder formats. Despite the market's growth, it faces challenges, including stiff competition from low-cost substitutes and increasing regulations. For instance, the European Union has imposed stricter labeling requirements and caffeine limits on energy drinks.
Nevertheless, opportunities abound, particularly in the increasing demand for low-calorie energy drinks, which cater to health-conscious consumers. According to recent reports, the low-calorie segment is expected to account for over 40% of the global energy drink market share by 2027. With the hectic pace of modern life showing no signs of slowing, the market continues to unfold, offering both challenges and opportunities for industry participants.

What will be the Size of the Energy Drinks Market during the forecast period?

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How is the Energy Drinks Market Segmented ?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Sparkling energy drinks
  Still energy drinks


Distribution Channel

  Offline
  Online


Type

  Natural/organic
  Conventional


Category

  Carbonated Energy Drinks
  Non-Carbonated Energy Drinks
  Natural Energy Drinks
  Sports Drinks


Format

  Ready-to-Drink (RTD)
  Shots
  Powder


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, characterized by their carbonation, have gained significant traction among consumers worldwide. These beverages, which can be made with carbonated water or soda water as their base, have become popular due to their association with providing instant energy. To meet this growing demand, companies are continually introducing new sparkling energy drink products and expanding their production capacities. For example, in April 2024, Breville launched InFizz Fusion, its first carbonated beverage, which can be used to carbonate various beverages, including juices, wine, alcohol, coffee, and tea. This innovation is expected to attract new customers and contribute to the expansion of the sparkling energy drink segment in the market.

Moreover, companies are differentiating their products through ingredient sourcing, vitamin fortification, and carbonation techniques. For instance, some energy drinks contain herbal extracts, such as guarana and taurine, while others use natural sweeteners. Additionally, quality control testing, sensory evaluation, and manufacturing processes are crucial elements in ensuring product consistency and safety. Advertising campaigns, pricing strategies, sales promotions, and brand positioning are essential components of marketing efforts in the energy drinks industry. Shelf life extension, electrolyte balance, and sugar substitutes are also significant factors in product development. Functional ingredients, such as vitamins and minerals, are increasingly popular, as consumers seek healthier alternatives.

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The Sparkling energy drinks segment was valued at USD 65.30 billion in 2019 and showed a gradual increase during the forecast period.

The market is dynamic, with ongoing innovation strategies and regulatory compliance p

The India Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

The Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

The North America Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Regular consumption of energy drinks is not seen among the oldest generation in the UK, according to Statista's Global Consumer Survey. However, around ***percent of Millennials said they drink energy drinks regularly. The share of Gen Z was comparatively higher at ***percent.

Global Energy Drink Market size is expected to be worth around USD 223.1 Billion by 2033 from USD 99.3 Billion in 2023, growing at a CAGR of 8.4% during the forecast period from 2033 to 2033.

The US Energy Drinks Market Size Was Worth USD 18.99 Billion in 2023 and Is Expected To Reach USD 24.56 Billion by 2032, CAGR of 2.9%.

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This statistic denotes the global market size across several regions including APAC, North America, Europe, South America, and MEA. The energy drinks market size was estimated to be at $ 24.18 bn in 2020-2024.

The size of the global energy drinks market has been derived by triangulating data from multiple sources and approaches. While arriving at the market size, we have considered data points, such as the size of the parent market and the revenues of key market participants, such as AriZona Beverages USA LLC, Dabur India Ltd., Living Essentials Marketing LLC, Monster Energy Co., Mutalo Group, National Beverage Corp., PepsiCo Inc., Red Bull GmbH, The Coca Cola Company, and Vitale Beverages Pvt. Ltd.

Energy drinks in the United States have increased in popularity recently. In 2017, energy drink sales in the United States amounted to ** billion U.S. dollars and reached around ** billion U.S. dollars by 2025. Packaged beverages in the United States Energy drinks are one of the top-selling packaged beverages in the United States. In 2024, energy drinks accounted for almost ** percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Leading energy drink brands In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2025, Red Bull sales reached *** billion U.S. dollars. Monster was the second-leading energy drink brand in the United States that year, generating sales of around *** billion U.S. dollars. Red Bull also manufactures a popular sugar-free energy drink, as well as Red Bull The Blue Edition, which is blueberry-flavored.

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Sports And Energy Drinks Market Size 2024-2028

The sports and energy drinks market size is forecast to increase by USD 106.7 billion at a CAGR of 13.52% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer preferences for functional beverages and the rising number of health and wellness conscious consumers, particularly among millennials. This demographic is fueling market expansion with their active lifestyles and demand for convenient, on-the-go beverage solutions. Additionally, the market is benefiting from the trend toward more functional drinks, as consumers seek alternatives to traditional sugary drinks. However, challenges persist, including growing concerns over obesity and the potential health risks associated with excessive consumption of these beverages. Companies operating in this market must navigate these challenges by offering healthier options, transparent labeling, and effective marketing strategies to capitalize on the market's opportunities. Overall, the market presents significant growth potential for businesses that can effectively address consumer demands and navigate regulatory and health concerns.

What will be the Size of the Market during the forecast period?

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The market encompasses a diverse range of functional beverages designed to enhance physical performance and provide energy boosts. These beverages, which include sports drinks fortified with electrolytes and energy drinks containing caffeine and organic sugar, have gained significant popularity among consumers seeking to optimize their health and fitness routines. Market size is substantial, with sales continuing to grow due to increasing consumer awareness and demand for convenient, on-the-go hydration solutions. Key market trends include the rise of B2C enterprises and ecommerce platforms, enabling easy access to these products for consumers worldwide. Additionally, international institutions and trade associations are driving research and development efforts to create innovative, functional beverages catering to various dietary preferences, such as keto, paleo, and plant-based diets.
Vitamins and minerals are increasingly incorporated into these beverages, further expanding their appeal to health-conscious consumers. Overall, the market is a dynamic and evolving industry, poised for continued growth and innovation.

How is this Sports And Energy Drinks Industry segmented?

The sports and energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Organic
  Non-organic


Product

  Energy drinks
  Sport drinks


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The organic segment is estimated to witness significant growth during the forecast period. The organic segment of the market is experiencing growth due to increasing consumer preference for natural and organic products. Brands like Runa Organic and Aura Organic offer organic sports and energy drinks that adhere to specific organic certification standards. The demand for these beverages is driven by consumers' heightened awareness of the potential health and environmental benefits associated with organic products. The organic segment of the market has seen consistent growth in recent years, as consumers prioritize natural and organic options.

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The organic segment was valued at USD 53.20 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific (APAC) is experiencing growth due to increasing demand in emerging economies like India and China. Canned and bottled sports and energy drinks are becoming increasingly popular in the region. In 2022, China held the largest market share in APAC, driven by a high consumer preference for these beverages. Key companies in China include Red Bull, Coca-Cola, and Suntory. To expand their reach in APAC, manufacturers are investing in marketing and promotion. For instance, Coca-Cola launched single-serve bottles in India and Indonesia in 2019 to cater to budget-conscious consumers. Energy drinks, electrolytes, and functional beverages are popular categories in the market, with many containing caffeine, sugar, vitamins

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The energy drinks market size was valued at $ 24.18 bn in 2020-2024. The market is expected to witness robust growth at a CAGR of 7 % during the forecast period 2020-2024. The market sizing has been built and validated using multiple demand-side and supply-side approaches for a detailed understanding of the energy drinks market.

The size of the global energy drinks market has been derived by triangulating data from multiple sources and approaches. While arriving at the market size, we have considered data points, such as the size of the parent market and the revenues of key market participants, such as AriZona Beverages USA LLC, Dabur India Ltd., Living Essentials Marketing LLC, Monster Energy Co., Mutalo Group, National Beverage Corp., PepsiCo Inc., Red Bull GmbH, The Coca Cola Company, and Vitale Beverages Pvt. Ltd..

This Drug Abuse Warning Network (DAWN) short report is about emergency department visits involving energy drinks (beverages containing caffeine and vitamins/minerals) from 2007 to 2011.