Of the surveyed fast fashion retailers in Europe, H&M had the highest proportion of sustainable collections among their clothing lines in the first quarter of 2021, at almost 25 percent. Notably, the percentage of sustainable clothing at Zara and C&A decreased massively from 2020 to 2021.
Sustainable fashion consumers
Sustainability is an increasingly important topic in many aspects of life, and consumers around the world are paying more attention to the sustainability of fashion. A 2022 survey showed that the majority of lifestyle brand consumers care more about the sustainability of products than they did in the previous year. 80 percent of respondents from China and 67 percent of respondents from the United States said that their concerns had increased. One way of shopping more sustainably is to simply buy fewer products. 73 percent % of lifestyle brand consumers in France and 69 percent in the United Kingdom (UK) said that they were intending to purchase fewer products for the sake of sustainability.
H&M sustainability
Fashion brands are aware of the consumer demand to act more sustainably. There is particular pressure on fast fashion companies, such as H&M and Zara, to reduce their environmental impact. In response, these companies have set sustainability targets and publish their progress. H&M intends to source 100 percent of its materials sustainably, and use 100 percent renewable electricity by 2030. Currently, 95 percent % of H&M’s electricity comes from renewable sources.
The fashion industry is projected to grow significantly in the next ten years. Two categories in the fashion industry that are of interest are the fast fashion market and the second-hand fashion market. By 2029, the fast fashion market is expected to grow by 20 percent. For the second-hand market this number is higher at 185 percent.
Market overview
Because of technological innovation, fashion in the last two decades has been produced at an accelerating speed. This so called 'fast' fashion is known for it’s accessible price point. Additionally, it often responds well to current trends because of product turnover, which further increases the appeal. European brands such as
In the United States, the online retailer selling fast fashion that was most liked or loved by shoppers in March 2023 was Amazon.com. When it came to fast fashion, the online marketplace was reported as liked or loved by 42 percent of women and 34 percent of men. Meanwhile, omnichannel retailer Old Navy was liked or loved by 42 percent of women and 35 percent of men.
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The Global Fast Fashion Market Size Was Worth USD 60.50 Billion in 2022 and Is Expected To Reach USD 179.50 Billion by 2030, CAGR of 14.56%.
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According to Cognitive Market Research, The Global Fast Fashion market size is USD 99.6 billion in 2023 and will grow and expand at a growth rate or compound annual growth rate (CAGR) of 8.2% from 2023 to 2030.
The demand for Fast Fashion is rising due to the higher media innovations, higher quick fashion expenditure, a growing young population, and the expansion of developing countries.
Demand for adult wear remains higher in the Fast Fashion market.
The Women category held the highest Fast Fashion market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Fast Fashion market will experience the strongest growth until 2030.
Increased Social Media Adoption to Provide Viable Market Output
Increasing social media usage will likely fuel the fast fashion industry throughout the forecast period. Around the world, social media usage is continuously expanding. Through their social feed, social media outlets link influencers & fashion icons to people, and people learn about fashion trends and other aspects. These individuals then utilize social media to make transactions as well.
By April 2022, ads on any existing platform will be virtually 100% inescapable. While apps were first designed as a social network for connecting with friends, they have since evolved into a more curated, ad-targeted approach. Instagram, for example, rearranged its familiar user experience to replace creator portals with algorithm-based commerce. Similar approaches are possible.
(Source:www.searchenginejournal.com/10-new-social-media-platforms-apps-to-have-on-your-radar/457629/)
Social media is always pushing downloadable stuff to its users. Zara, Urban Outfitters, and SHEIN, among the most popular fashion retailers, replicate new pieces from big fashion designers produced inexpensively for the public, manufacturing whole new stock for their stores virtually every week. Growth in social media and new integrated product offers will favorably impact the quick fashion sector.
Technological Advancements in VR And AR to Propel Market Growth
Fashion garment manufacturers are investing in Virtual Reality (VR) and Augmented Reality (AR) technologies to merge the real and online selling worlds.
For example, in June 2019, the US retail giant Amazon released a virtual fitting room app, allowing customers to try on garments before purchasing them. In addition, online fashion store ASOS developed a 'Virtual Catwalk,' a video service that allows customers to see apparel products on moving models using augmented reality.
(Source:press.aboutamazon.com/2022/6/amazon-fashion-introduces-a-more-convenient-way-to-shop-with-virtual-try-on-for-shoes)
Customers may virtually test on clothes thanks to a customized measuring feature that uses AR technology. This makes online purchasing more engaging, dynamic, and enjoyable. It also assists in attracting more traditional customers to online shopping sites. Buyers may view the product themselves before purchasing it using these technologies.
Market Dynamics of Fast Fashion
Inadequate Compensation To Workers Hinders Market Growth
Employees in the fashion industry, especially women (who constitute about 80% of all garment workers worldwide), are underpaid. Women are also susceptible to workplace harassment. In addition, female garment workers in Asia's main fast fashion firms face abuse and harassment, including poor working conditions, inadequate compensation, and overtime, all leading to inefficiency. As a result, most individuals will not want to work in the fashion industry. As a result, inadequate compensation and working conditions impede the expansion of the Fast Fashion Market.
Impacted By Impact of COVID-19 on the Fast Fashion Market
Growth in the historical era was driven by increased foreign direct investments, growth in developing markets, expansion in media development, technological advancements, and urbanization. The influence of COVID-19, counterfeit products, reductions in free trade, severe competition, and increased inventory levels had a detrimental impact on growth throughout the historical era. Introduction of Fast Fashion
Higher media innovations, higher quick fashion expenditure, a growing young population, and the expansion of developing countries are expected to drive growth in the Global quick Fashion Market. The expanding young population'...
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Global Fast Fashion Market size was valued at USD 93.66 Billion in 2022 and is poised to grow from USD 100.87 Billion in 2023 to USD 182.6 Billion by 2031, at a CAGR of 7.7% during the forecast period (2024-2031).
In early 2024, two-thirds of Hispanic Americans surveyed stated that they purchase fast fashion products, while over 60 percent of non-Hispanic Americans indicated that they don't purchase fast fashion items.
The Measurable AI Temu & Fast Fashion E-Receipt Dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.
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Shein had the lowest womenswear prices compared to all other fast-fashion retailers in the United States. According to average prices monitored on March 8, 2022, dresses would be sold at 15.74 U.S. dollars on Shein, while Zara had an average selling price of 48.19 U.S. dollars for the same product. The price difference was also also quite stark for women's outwear: shoppers were charged an average of 19.72 dollars for outwear products sold on Shein, compared to H&M's 51.22 dollars and Zara's 78.27 dollars.
Shein's market share in the United States more than doubled between March 2020 and March 2022, going from approximately 18 to 40 percent. This market share gain occurred at the expense of nearly all other fast fashion companies in the United States, as all except Zara saw their market share dwindle during that time period. Most notably, H&M's market share in the U.S. decreased ten percentage points between March 2020 and March 2022. By November 2022, Shein held 50 percent of the U.S. fast fashion market.
Fast fashion e-commerce
As the fast fashion industry continues to evolve, Shein is not the only e-commerce pure player disrupting the overall landscape. Companies such as ASOS and Zalando, for example, can turn out collections with remarkable speed, providing an edge against their brick-and-mortar competitors. From 2020 to 2022, net sales at ASOS.com are forecast to increase by more than two million U.S. dollars. Over the same time period, Zalando's net sales are forecast to increase by nearly one million U.S. dollars.
The rise of Shein
Shein may not be the only e-commerce pure player changing the landscape of the fast fashion industry, but it is definitely the most prominent one. According to estimates, the fast fashion giant has seen its revenue increase by more than 22 billion U.S. dollars since 2016. Maybe even more impressive is the fact that Shein.com was the second fastest growing e-commerce website in the world in 2022, and was the only fashion company to crack the list.
Success.ai’s Fashion & Apparel Data for Apparel, Fashion & Luxury Goods Professionals in Asia provides a robust dataset tailored for businesses seeking to connect with key players in Asia’s thriving fashion and luxury goods industries. Covering roles such as brand managers, designers, retail executives, and supply chain leaders, this dataset includes verified contact details, professional insights, and actionable business data.
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The market size of fast fashion was valued at over 11 billion U.S. dollars in India. The market is likely to grow at CAGR of 16.5 percent by 2030. H&M, Zara, and Roadster were some of the popular fast fashion brands in the country.
According to a survey conducted in September 2024, nearly 90 percent of American consumers thought that social media fueled overconsumption of fashion. Just under 60 percent believed that Americans valued quantity over quality in fashion.
Initiated in 2018, Disrupting Fast Fashion: A Case Study about Social and Environmental Innovation was a four-year project intended to recognize and undo the harm that fast fashion precipitates at its origin and in Canada, from both a mutual benefit and environmental point of view. Cornerstones of the research include a re-imagining of the roles of anonymous garment workers and plight of fast fashion, to create a socially innovative and alternative income producing avenue to support apparel skills training, sustainable employment, and community education.
Success.ai’s Employee Data for the Apparel, Fashion, and Luxury Goods sector in Europe provides unparalleled access to verified profiles of designers, merchandisers, brand managers, supply chain experts, and decision-makers. Leveraging over 130 million enriched profiles, this dataset delivers actionable insights and verified contact details to empower your outreach, marketing, and recruitment strategies. Whether you aim to market products, recruit talent, or explore industry trends, Success.ai ensures your data is accurate, enriched, and continuously updated.
Why Choose Success.ai’s Employee Data for Apparel, Fashion & Luxury Goods Professionals? Comprehensive Professional Profiles
Access verified profiles of designers, product developers, marketing professionals, and executives in the apparel, fashion, and luxury goods industries. AI-driven validation ensures 99% accuracy, minimizing bounce rates and optimizing outreach efforts. Focused Coverage in European Markets
Includes professionals across Europe’s key fashion hubs, such as Paris, Milan, London, and Berlin. Target individuals from high-end luxury brands, fast fashion chains, and niche designer labels. Continuously Updated Dataset
Real-time updates ensure relevance by reflecting changes in roles, organizational affiliations, and industry dynamics. Tailored for Fashion & Luxury Insights
Enriched profiles include work histories, areas of specialization, and decision-making roles for deeper audience understanding. Data Highlights: 130M+ Verified Employee Profiles: Access a vast network of apparel, fashion, and luxury professionals. 50M+ Work Emails: Communicate directly with designers, merchandisers, and brand managers. Enriched Professional Histories: Gain insights into career trajectories, organizational affiliations, and areas of expertise. Region-Specific Segmentation: Target professionals in European fashion hubs with precision filters. Key Features of the Dataset: Fashion and Luxury Professional Profiles
Identify and connect with key players in fashion design, luxury brand management, retail operations, and supply chain logistics. Engage with professionals driving trends, innovation, and strategy in the fashion industry. Detailed Firmographic Data
Leverage insights into company sizes, revenue ranges, geographic markets, and operational focuses. Tailor your approach to align with the unique demands of the fashion and luxury sectors. Advanced Filters for Precision Targeting
Refine searches by job role, industry segment (luxury, fast fashion, sportswear), or years of experience. Customize campaigns to address challenges like sustainability, digital transformation, or supply chain optimization. AI-Driven Enrichment
Enhanced datasets provide actionable details for personalized campaigns, highlighting achievements, certifications, and key projects. Strategic Use Cases: Marketing Products and Services
Promote fabrics, design software, supply chain solutions, or luxury retail technology to designers, merchandisers, and operations managers. Engage with professionals overseeing product innovation and market expansion. Recruitment and Talent Acquisition
Target HR professionals and luxury brands seeking designers, brand managers, and marketing experts. Simplify hiring for roles requiring creative and business acumen. Collaboration and Partnerships
Identify designers, fashion houses, or luxury brands for collaborative campaigns, product launches, or sustainable initiatives. Build partnerships with industry leaders driving fashion innovation. Market Research and Trend Analysis
Analyze shifts in consumer preferences, sustainable practices, and digital retail transformation in Europe’s fashion sector. Use insights to refine product development and marketing strategies. Why Choose Success.ai? Best Price Guarantee
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Tailor datasets to specific industry niches, geographic regions, or professional roles to meet your strategic objectives. Strategic APIs for Enhanced Campaigns: Data Enrichment API
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Automate lead generation for a consistent pipeline of qualified professionals, scaling your outreach efficiently. Success.ai’s Employee Data for Apparel, Fashion & Luxury Goods Professionals enables you to connect with the innovators shaping Europe’s fashion landscape. With verified contact details, enriched professional profiles, and regional e...
Based on the revenue figures from the company's financial year 2018, Spain-based retailer Zara (Inditex) ranked as the leading fast-fashion company in Europe. In that year, Zara generated around 22 billion British pounds, surpassing the annual revenues of British retailers Marks & Spencer and Primark combined.
Fast fashion’s product suppliers
The fashion industry’s big names such as Zara and H&M are known for driving overproduction of apparel, which is predominantly outsourced through supplier factories in developing countries. H&M’s two main suppliers are located in China and Bangladesh, for instance. While the former also happens to be where most of the Inditex Group’s products are manufactured, the Spanish fashion retailer also has suppliers around European countries, such as Portugal and Spain.
Europe’s textile waste problem
Fast fashion companies often receive criticism for a string of reasons, the main ones revolving around environmental and ethical issues. Besides concerns around materials used in the production of clothes, unsold apparel that may end up sitting in companies’ inventories and clothing products that actually reach consumers but end up getting discarded create immediate problems. Recent studies looking into discarded textile items demonstrated that in Europe total textile waste produced per person was as high as nearly 15 kilograms, most of which went to landfills to complicate the matter even further.
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Empower your brand with data-driven strategies to navigate the fast-paced fashion industry confidently, maintaining a competitive edge.
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Product Lifecycle Management (PLM) In Fashion Market size was valued at USD 826.86 Million in 2023 and is projected to reach USD 1,485.29 Million by 2031, growing at a CAGR of 7.61% from 2024 to 2031.
Global Product Lifecycle Management (PLM) In Fashion Market Outlook
The surge in demand for fast fashion has triggered a profound transformation in how the fashion industry utilizes Product Lifecycle Management (PLM) systems. These systems, crucial for managing the entire lifespan of a product from its inception to retail, have become indispensable tools for fast fashion brands. These brands, known for their agility in bringing runway trends to consumer shelves rapidly, face immense pressure to streamline operations and reduce time-to-market. PLM software serves as the backbone of this transformation, facilitating seamless collaboration across design teams, suppliers, and manufacturers. By centralizing and standardizing product data and workflows, PLM systems ensure that everyone involved in the product development process is on the same page. This alignment is crucial for fast fashion brands, allowing them to innovate swiftly in response to evolving market trends and consumer demands.
The globalization of fashion brands is propelling the growth of the PLM market by highlighting the need for sophisticated tools to manage complex, cross-border operations. PLM systems enable fashion companies to streamline processes, enhance collaboration, ensure compliance, and promote sustainability, ultimately driving efficiency and competitiveness in the global fashion industry. Implementing PLM software involves multiple cost factors, such as licensing fees, hardware and infrastructure upgrades, and customization to fit specific business needs, and integration with existing systems. Additionally, companies must allocate resources for employee training, further increasing the overall expense.
These upfront costs can be daunting, especially for organizations with limited budgets or those in competitive markets where cost efficiency is vital. Moreover, the integration of 3D design and virtual sampling into global Product Lifecycle Management (PLM) systems is transforming the fashion industry by significantly enhancing efficiency, cost-effectiveness, and sustainability. 3D design software allows designers to create precise digital models of garments, enabling real-time adjustments without the need for physical prototypes. This not only fosters creativity but also streamlines the iterative design process, reducing the number of physical samples required.
In the United States, Shein was the most downloaded app in the fashion and beauty app segment in 2024, registering more than 36 million downloads. Nike ranked second, with 9.7 million, followed by Poshmark with about seven million. The rise of fast fashion SHEIN-Fashion Shopping Online is the mobile app of Chinese company Shein, focused on selling fast fashion over the internet. Known for its vast catalog of inexpensive, trendy clothing, Shein has seen its popularity quickly skyrocket across the globe, particularly among younger consumers. Helped by the COVID-19 pandemic and an aggressive marketing strategy, Shein's app hit new records in monthly downloads in the U.S. in 2020. The brand has also positioned itself as the most searched brand on Google in the North American country, surpassing long-established local competitors such as Old Navy and JCPenney in 2021. Resale is not to be forgotten As a counter-proposal to the overconsumption encouraged by fast fashion, various brands have been increasingly betting on resale. In the United States, platforms such as Poshmark and GOAT have incorporated this option, attracting thousands of online shoppers interested in giving fashion items a second life. In 2021, Poshmark's app totaled some 10.4 million downloads on iOS and Android devices, while GOAT was downloaded 7.5 million times in the same period. According to forecasts, the value of the U.S. online resale market will increase nearly threefold between 2020 and 2030, to nearly 196 billion U.S. dollars.
Apparel Market Size 2025-2029
The apparel market size is forecast to increase by USD 707.4 billion at a CAGR of 7.1% between 2024 and 2029.
The market is experiencing significant growth, driven by various trends and challenges. Sustainability and ethical practices are increasingly important to consumers, leading to a magnetization towards labels that prioritize these factors. The e-commerce sector's expansion is another key growth factor, enabling easy access to a wide range of textiles, from cotton to silk, wool, and more. Fast fashion continues to dominate the scene, with consumers seeking affordable and trendy options. Meanwhile, the luxury apparel segment, including LED lighting technology in clothing, athletic apparel, and textiles like yarn, are gaining traction In the market. Additionally, the spa and wellness industry's influence on apparel is growing, with consumers seeking comfortable and stylish clothing for relaxation and self-care.
Swimwear and sneakers remain popular categories, catering to the active lifestyle trend. Overall, the market's future looks promising, with continued innovation and consumer demand driving growth.
What will be the Size of the Apparel Market During the Forecast Period?
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The market encompasses a vast array of products, including traditional garments and luxury wear, catering to adults and children. This market is characterized by its dynamic nature, driven by advancements in textile technology and the increasing popularity of online shopping and e-commerce portals. Fiber-based materials, such as yarns and fabrics derived from knitting, weaving, and stitching, form the foundation of the apparel industry. The market's size is substantial, with demand for various apparel items, including shirts, pants, coats, skirts, suits, heels, sneakers, and boots, fueling its growth. Luxury brands continue to hold a significant presence, offering high-end apparel and footwear items that cater to discerning consumers.
The apparel industry's future direction lies In the integration of technology, sustainability, and innovation, ensuring a continuous evolution of this essential and ever-changing market.
How is this Apparel Industry segmented and which is the largest segment?
The apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
End-user
Women
Men
Children
Distribution Channel
Offline
Online
Type
Mass
Premium
Luxury
Geography
APAC
China
India
Japan
South Korea
North America
Canada
US
Europe
Germany
UK
France
Middle East and Africa
South America
By End-user Insights
The women segment is estimated to witness significant growth during the forecast period.
The market experienced significant growth, with the women's segment holding the largest share in 2024. Driven by factors such as evolving fashion trends, increasing purchasing power, and changing lifestyles, women continue to be the primary consumers of apparel. Fashion consciousness among women is at an all-time high, leading to a continuous demand for new clothing items, accessories, and footwear. Innovative designs catering to specialized needs, such as adaptive clothing for individuals with disabilities or mobility challenges, are gaining popularity. Brands like Silverts offer stylish and functional solutions, such as pants with easy-pull-up dressing grips and jackets with concealed magnet closures.
Online shopping through e-commerce portals and mobile devices has become increasingly popular among the millennial generation, contributing to the market's growth. Sustainable approaches, including the use of recycled materials, textile-based fibers like cotton and silk, and eco-friendly dyeing methods, are also gaining traction In the apparel industry. Luxury brands and high-end fashion continue to influence trends, with a focus on long-lasting clothing and unique concepts. However, concerns regarding the harmful impacts of fast fashion on the environment and the use of unethical practices, toxic chemicals, and animal cruelty persist.
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The Women segment was valued at USD 686.90 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 44% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market experienced significant growth In the Asia Pacific (AP
Of the surveyed fast fashion retailers in Europe, H&M had the highest proportion of sustainable collections among their clothing lines in the first quarter of 2021, at almost 25 percent. Notably, the percentage of sustainable clothing at Zara and C&A decreased massively from 2020 to 2021.
Sustainable fashion consumers
Sustainability is an increasingly important topic in many aspects of life, and consumers around the world are paying more attention to the sustainability of fashion. A 2022 survey showed that the majority of lifestyle brand consumers care more about the sustainability of products than they did in the previous year. 80 percent of respondents from China and 67 percent of respondents from the United States said that their concerns had increased. One way of shopping more sustainably is to simply buy fewer products. 73 percent % of lifestyle brand consumers in France and 69 percent in the United Kingdom (UK) said that they were intending to purchase fewer products for the sake of sustainability.
H&M sustainability
Fashion brands are aware of the consumer demand to act more sustainably. There is particular pressure on fast fashion companies, such as H&M and Zara, to reduce their environmental impact. In response, these companies have set sustainability targets and publish their progress. H&M intends to source 100 percent of its materials sustainably, and use 100 percent renewable electricity by 2030. Currently, 95 percent % of H&M’s electricity comes from renewable sources.