In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

In 2023, more than **** of millennials worldwide said they use search engines, such as Google, when doing research on products they intend to buy. This makes the search engine by far the most commonly used source of information for product research among this generation. Gen Z also frequently used search engines, but noticeably utilized social media platforms more than older generations.

Introduction

Gen Z Statistics: Generation Z, typically encompassing individuals born from the late 1990s to the early 2010s, is rapidly becoming a defining influence across culture, business, and innovation. Having grown up in an era dominated by smartphones, social media platforms, and instant connectivity, this generation is distinguished by its strong digital literacy, self-awareness, and commitment to social and environmental causes.

Gen Z values authenticity, diversity, and forward-thinking ideas, shaping how they interact with brands, content, and communities. As they transition into adulthood and professional life, it becomes increasingly important for institutions and businesses to understand their evolving mindset and behavior. This summary examines the distinctive characteristics and evolving trends that define Generation Z as a powerful and unique group, driving changes in purchasing habits, cultural values, and online interactions like never before.

Learn how to effectively manage Gen Z in the workplace. Discover their passion for making a difference, their desire for responsibility, and their eagerness to collaborate.

According to a survey conducted in 2024, Generation Z were most likely to say that they incorporate artificial intelligence (AI) into their work, studies, or everyday life in the United States by using the tool for brainstorming, at ** percent, followed by ** percent who used AI for proofreading. In contrast, ** percent of Gen Z cited that they do not use AI for work, studies, or everyday life at all.

Gen Z is reshaping the gaming landscape with bold preferences and habits. They flock to mobile for convenience, lean into PCs and consoles for depth, and thrive in cross-platform worlds that offer choice and social sync. Real-world use cases span everything from mobile esports viewership rising 340% since 2022 to platforms...

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A survey conducted in August 2022 found that Gen Z news consumers most frequently get their news from social media, with 50 percent of respondents reporting they used social networks as their news source on a daily basis. There was a general preference for online news sources rather than offline outlets among Gen Z, with only five percent saying that they read local newspapers every day.
News consumption: Gen Z vs. millennials The same 2022 study showed that whilst there were similarities between news consumption among millennials and Gen Z, there were also stark differences between the two groups. Gen Zers were significantly less likely to listen to the radio or watch television for news, and close to 60 percent said that they never read newspapers. Meanwhile, approximately 20 percent of Millennials reported listening to radio news and 15 percent watched cable or network TV on a daily basis.

Despite these differences, both Gen Z and millennial news audiences both demonstrated a clear preference for using social media to get their news. By contrast, Boomers were the least likely group to use social media for news, generally preferring network news for keeping up to date. Indeed, social networks are not without their problems, with consumers growing concerned about the news they find there. Social media and news Except for podcasts, social media is the least trusted news source in the United States. Fake news circulates there easily as consumers either unknowingly or deliberately share such content, and younger generations, who are the heaviest social media users, are at the highest risk of encountering biased, inaccurate, and untrue stories.

According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

Gen Z's media consumption habits in the United States reveal a strong preference for digital and on-demand content. A 2023 survey found that nearly half of Gen Z respondents watch video streaming services daily, with ** percent streaming music and ** percent playing video games. Digital platforms are undeniably at the core of younger audiences’ media diet. Online media consumption leads to higher ad acceptance The prevalence of streaming services in Gen Z's daily routine is complimented by their receptiveness to advertisements on these platforms. Approximately ** percent of Gen Z adults reported being open to ads on streaming TV – a result significantly higher than that for ads on traditional cable and broadcast TV. This trend aligns with the finding that ** percent of Gen Z consumers engage with ad-supported video streaming services, indicating a willingness to trade ad exposure for content access. Multiplatform engagement and customization Gen Z's media consumption extends beyond passive viewing, with a focus on personalization and multiplatform engagement. The average Gen Z consumer uses over *** video streaming platforms to access TV shows and movies, demonstrating a diverse content appetite across a number of streaming services. Additionally, ** percent prefer watching content on smartphones, highlighting the popularity of on-the-go video viewing behavior. Gen Z also shows a higher propensity for using subtitles or closed captions when watching shows or movies compared to older generations, which indicates a need for customizable tools to enhance the viewing experiences.

As of 2024, ** percent of Generation Z college graduates in the United States preferred hybrid work, while ** percent preferred for work to be in-person. Only **** percent of Gen Z college grads preferred work to be fully remote.

Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading one-out-of-five Generation Z respondents to a purchase.

In the Pakistan, the male population aged between 20 and 24 amounted to about **** percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about *** percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

According to a survey conducted in 2024, ** percent of Generation Z children and adolescents said that they worried about what the world will be like when they are adults in the United States. Gen Z respondents aged 16 to 18 years old were most likely to share this belief, at ** percent, followed by multiracial members of Gen Z youth and female Gen Z youth.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

Among global Generation Z online audiences, mobile devices are the most popular choice for any kind of digital activity. As of the fourth quarter of 2018, 95 percent of 16 to 21 year old internet users had used a mobile device to visit a social networking, whereas only 76 percent had used a PC or laptop to do so.

According to a survey conducted among Generation Z in Japan in November 2024, more than ** percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.