Introduction

LinkedIn Statistics: LinkedIn is the largest professional networking site in the world with over 1 billion members as of 2024. LinkedIn's relevance in connecting professionals, business opportunities, and industry news is justified by its ever-growing member base.

In 2024, LinkedIn's revenue reached USD 17.14 billion, marking a 10% increase over the previous year. This article will explore key LinkedIn statistics and trends, analysing user demographics, engagement, marketing potential, and content generation trends.

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

Unlock the full potential of LinkedIn data with our extensive dataset that combines profiles, company information, and job listings into one powerful resource for business decision-making, strategic hiring, competitive analysis, and market trend insights. This all-encompassing dataset is ideal for professionals, recruiters, analysts, and marketers aiming to enhance their strategies and operations across various business functions. Dataset Features

Profiles: Dive into detailed public profiles featuring names, titles, positions, experience, education, skills, and more. Utilize this data for talent sourcing, lead generation, and investment signaling, with a refresh rate ensuring up to 30 million records per month. Companies: Access comprehensive company data including ID, country, industry, size, number of followers, website details, subsidiaries, and posts. Tailored subsets by industry or region provide invaluable insights for CRM enrichment, competitive intelligence, and understanding the startup ecosystem, updated monthly with up to 40 million records. Job Listings: Explore current job opportunities detailed with job titles, company names, locations, and employment specifics such as seniority levels and employment functions. This dataset includes direct application links and real-time application numbers, serving as a crucial tool for job seekers and analysts looking to understand industry trends and the job market dynamics.

Customizable Subsets for Specific Needs Our LinkedIn dataset offers the flexibility to tailor the dataset according to your specific business requirements. Whether you need comprehensive insights across all data points or are focused on specific segments like job listings, company profiles, or individual professional details, we can customize the dataset to match your needs. This modular approach ensures that you get only the data that is most relevant to your objectives, maximizing efficiency and relevance in your strategic applications. Popular Use Cases

Strategic Hiring and Recruiting: Track talent movement, identify growth opportunities, and enhance your recruiting efforts with targeted data. Market Analysis and Competitive Intelligence: Gain a competitive edge by analyzing company growth, industry trends, and strategic opportunities. Lead Generation and CRM Enrichment: Enrich your database with up-to-date company and professional data for targeted marketing and sales strategies. Job Market Insights and Trends: Leverage detailed job listings for a nuanced understanding of employment trends and opportunities, facilitating effective job matching and market analysis. AI-Driven Predictive Analytics: Utilize AI algorithms to analyze large datasets for predicting industry shifts, optimizing business operations, and enhancing decision-making processes based on actionable data insights.

Whether you are mapping out competitive landscapes, sourcing new talent, or analyzing job market trends, our LinkedIn dataset provides the tools you need to succeed. Customize your access to fit specific needs, ensuring that you have the most relevant and timely data at your fingertips.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were ***** million premium users on the platform in 2023, up from around ***** million in 2022.

The number of LinkedIn users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Canada and Mexico.

A comprehensive dataset of over 120 LinkedIn statistics, covering demographics, video engagement, marketing, advertising, freelancing, AI trends, and revenue performance.

Introduction

LinkedIn Statistics: LinkedIn, launched on May 5, 2003, is a professional networking platform that has grown to become a cornerstone for professionals worldwide. Founded by Reid Hoffman and a team of co-founders in his living room, LinkedIn was created to help people build professional connections, find job opportunities, and share industry insights.

LinkedIn quickly evolved to include features such as job listings, company pages, and content sharing, which have made it an essential tool for both job seekers and recruiters.

This article will guide you accordingly, as it includes all current trends and analyses taken from several insights.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

In January 2025, there were around **** million LinkedIn users in the United Kingdom, up from **** million the previous examined month. LinkedIn user numbers grew steadily throughout 2023 and during the first half of 2024. Furthermore, the employment oriented network has witnessed a **** percent growth in users since November 2023.

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

There are more male LinkedIn users than females – although it is pretty balanced.

Success.ai provides extensive access to LinkedIn data, featuring over 700 million public profiles and 70 million company records. This service is ideal for professionals in marketing, advertising, and B2B marketing, aiming to enhance market research and lead generation strategies. With a focus on LinkedIn profile data, our offerings are meticulously curated to support businesses in identifying and engaging with key decision-makers through detailed insights.

• LinkedIn Profile Data: Detailed insights into individual professional histories and qualifications.
• LinkedIn Data: Comprehensive access to user activities and engagement metrics.
• LinkedIn Company Data: In-depth company profiles including industry, size, and employee data.
• User Profiles Data: General user demographics and professional backgrounds.
• Licensed Professionals Data: Verified data on professionals with credentials and certifications.

Key Use Cases:

• Marketing: Leverage LinkedIn data to create targeted marketing campaigns.
• Advertising: Utilize detailed demographic and professional data for precision advertising.
• B2B Marketing: Engage directly with key industry players and decision-makers.
• Market Research: Analyze industry trends and gather competitor insights.
• Lead Generation: Generate and qualify leads based on detailed company and professional data.

Why Choose Success.ai for LinkedIn Data?

• Unmatched Data Integrity: With AI-enhanced validation, we ensure 99% accuracy across all data points.
• Global Reach: From startups to multinational companies, our data spans across all major regions including North America, Europe, and Asia.
• Customization and Flexibility: Tailor your data sets with filters that meet your specific needs, delivered in formats like CSV, Excel, or through our API.
• Compliance and Reliability: Adherence to GDPR and other privacy laws makes our data not only reliable but also ethically sourced.
• Competitive Pricing: Our best price guarantee ensures you receive the most value for your investment.

Our LinkedIn Data Solutions are designed to provide actionable insights that help businesses grow by understanding their market better and connecting with potential clients more effectively. Success.ai is committed to delivering high-quality, up-to-date data that empowers your business operations.

Get Started Now: Unlock the potential of LinkedIn with Success.ai and transform your business strategies with our advanced data solutions. Contact us today to learn more about our services and how we can help you achieve your business goals with precision and efficiency.

Success.ai – Where data meets precision at the best price.

There were 2 910 000 Linkedin users in Ireland in February 2024, which accounted for 56.3% of its entire population. People aged 25 to 34 were the largest user group (1 400 000).

LinkedIn had 27.4 million users in Canada as of January 2025, and more than 43 percent of these users were aged between 25 and 34 years. Users aged 18 to 24 years made up 23 percent of all users of LinkedIn in Canada, and more than 27 percent of users were aged between 35 and 54 years.

There were 121 200 000 Linkedin users in India in January 2024, which accounted for 8.2% of its entire population. People aged 25 to 34 were the largest user group (61 000 000).

There were 314 000 Linkedin users in Czechia in March 2024, which accounted for 2.9% of its entire population. People aged 35 to 54 were the largest user group (140 000).

There were 244 000 000 Linkedin users in United States of America in October 2024, which accounted for 70.8% of its entire population. People aged 25 to 34 were the largest user group (110 000 000).