To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

According to a survey conducted among marketers in the United States in March 2022, ** percent of respondents said they used intent data to deliver targeted ad content, while ** percent said they used it for email marketing. This was followed by ** percent of respondents stating they used intent data for marketing personalization.

During a 2020 survey carried among data marketers primarily from North America, ** percent of respondents named the decline of cookies/change in availability of third-party data as the issue they expected to occupy most of their attention and resources in 2020. Business recovery from COVID-19 was the top worry, mentioned by **** percent of responding marketers.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

The Healthcare Marketing & Communications market has evolved into a crucial component of the healthcare ecosystem, as organizations strive to connect effectively with patients, providers, and stakeholders in an increasingly digital world. The market, which encompasses diverse strategies such as digital marketing, pa

During a 2024 global survey among marketing and media leaders, approximately ** percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around ** percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

The Data Analytics in Retail Industry is segmented by Application (Merchandising and Supply Chain Analytics, Social Media Analytics, Customer Analytics, Operational Intelligence, Other Applications), by Business Type (Small and Medium Enterprises, Large-scale Organizations), and Geography. The market size and forecasts are provided in terms of value (USD billion) for all the above segments.

The Multi-level Marketing (MLM) Software market has emerged as a critical component in the evolving landscape of direct selling and network marketing. As businesses increasingly adopt MLM strategies to leverage personal networks for sales, the demand for robust software solutions has surged. MLM software provides es

The global marketing data analysis software market is projected to grow from XXX million in 2023 to XXX million by 2033, with a CAGR of XX% during the forecast period. The growth of the market is attributed to the increasing adoption of data-driven marketing strategies by businesses to improve their customer engagement and sales performance. Additionally, the growing popularity of cloud-based software solutions and the availability of advanced analytical tools are driving the market growth. The market is segmented based on application, type, company, and region. The retail and e-commerce segment holds the largest market share due to the high demand for data analysis in the industry. The website analysis software segment is expected to witness significant growth during the forecast period due to the increasing need for businesses to track and analyze website traffic and behavior. The North American region dominates the market, followed by Europe and Asia Pacific. The key players in the market are HubSpot, Semrush, Looker Data Sciences (Google), Insider, LeadsRx, SharpSpring, OWOX BI, and Whatagraph BV.

The Real-Time Marketing Services market has emerged as a dynamic and vital segment within the broader marketing landscape, revolutionizing how brands interact with consumers. In an era where speed and personalization are paramount, businesses leverage real-time marketing strategies to engage audiences, respond to tr

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

In 2020, the size of the global mobile marketing market was estimated at ** billion U.S. dollars, and the source projected that it would reach ***** billion dollars by 2030. This would signify a compound annual growth rate (CAGR) of over ** percent.

This dataset extracts the survey results of the operation and development of our multi-level marketing business (as of the end of 2022), statistics table 11 content.

The Property Digital Marketing market has emerged as a crucial element in the real estate industry, revolutionizing the way properties are marketed and sold. By leveraging digital platforms and advanced marketing techniques, real estate professionals can effectively showcase properties to a broader audience, engage

The data science and predictive analytics market size was over USD 19.07 billion in 2024 and is projected to reach USD 179.05 billion by 2037, witnessing around 18.8% CAGR during the forecast period i.e., between 2025-2037. North America industry is estimated to dominate majority revenue share of 35% by 2037, on account of high rate of adoption of cutting-edge technology in the region.

The Mobile Business Intelligence Market Report is Segmented by Solution (Software and Services), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Sales and Marketing Analytics, Finance and Risk Analytics, and More), End-User Vertical (BFSI, IT and Telecommunications, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Big Data and Business Analytics Market Outlook

In 2023, the global Big Data and Business Analytics market size is estimated to be valued at approximately $274 billion, and with a projected compound annual growth rate (CAGR) of 12.4%, it is anticipated to reach around $693 billion by 2032. This significant growth is driven by the escalating demand for data-driven decision-making processes across various industries, which leverage insights derived from vast data sets to enhance business efficiency, optimize operations, and drive innovation. The increasing adoption of Internet of Things (IoT) devices, coupled with the exponential growth of data generated daily, further propels the need for advanced analytics solutions to harness and interpret this information effectively.

A critical growth factor in the Big Data and Business Analytics market is the increasing reliance on data to gain a competitive edge. Organizations are now more than ever looking to uncover hidden patterns, correlations, and insights from the data they collect to make informed decisions. This trend is especially prominent in industries such as retail, where understanding consumer behavior can lead to personalized marketing strategies, and in healthcare, where data analytics can improve patient outcomes through precision medicine. Moreover, the integration of big data analytics with artificial intelligence and machine learning technologies is enabling more accurate predictions and real-time decision-making, further enhancing the value proposition of these analytics solutions.

Another key driver of market growth is the continuous technological advancements and innovations in data analytics tools and platforms. Companies are increasingly investing in advanced analytics capabilities, such as predictive analytics, prescriptive analytics, and real-time analytics, to gain deeper insights into their operations and market environments. The development of user-friendly and self-service analytics tools is also democratizing data access within organizations, empowering employees at all levels to leverage data in their daily decision-making processes. This democratization of data analytics is reducing the reliance on specialized data scientists, thereby accelerating the adoption of big data analytics across various business functions.

The increasing emphasis on regulatory compliance and data privacy is also driving growth in the Big Data and Business Analytics market. Strict regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, require organizations to manage and analyze data responsibly. This is prompting businesses to invest in robust analytics solutions that not only help them comply with these regulations but also ensure data integrity and security. Additionally, as data breaches and cybersecurity threats continue to rise, organizations are turning to analytics solutions to identify potential vulnerabilities and mitigate risks effectively.

Regionally, North America remains a dominant player in the Big Data and Business Analytics market, benefiting from the presence of major technology companies and a high rate of digital adoption. The Asia Pacific region, however, is emerging as a significant growth area, driven by rapid industrialization, urbanization, and increasing investments in digital transformation initiatives. Europe also showcases a robust market, fueled by stringent data protection regulations and a strong focus on innovation. Meanwhile, the markets in Latin America and the Middle East & Africa are gradually gaining momentum as organizations in these regions are increasingly recognizing the value of data analytics in enhancing business outcomes and driving economic growth.

Component Analysis

The Big Data and Business Analytics market is segmented by components into software, services, and hardware, each playing a crucial role in the ecosystem. Software components, which include data management and analytics tools, are at the forefront, offering solutions that facilitate the collection, analysis, and visualization of large data sets. The software segment is driven by a demand for scalable solutions that can handle the increasing volume, velocity, and variety of data. As organizations strive to become more data-centric, there is a growing need for advanced analytics software that can provide actionable insights from complex data sets, leading to enhanced decision-making capabilities.

In the services segment, businesses are increasingly seeking consultation, implementation, and support services to effective

The Digital Retail market has transformed the shopping landscape, offering a seamless blend of convenience and accessibility that modern consumers demand. As of the latest reports, the global digital retail market is valued at a staggering $4 trillion, reflecting significant growth over the past decade. This growth

The Data Classification Market Report is Segmented by Component (Software and Services), Classification Method (Content-Based, Context-Based, and More), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Access Control and IAM, Governance and Compliance, and More), Industry Vertical (BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).