As of May 31, 2024, Nike employed over 79,000 workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States. Nike’s shoe division Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence. When was Nike founded? Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs. The fiscal year end of the company is May, 31st.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

This statistic shows Nike's revenue worldwide from 2016 to 2025, by sales channel. In the fiscal year of 2025, Nike's sales to wholesale customers generated revenues of approximately 25.9 billion U.S. dollars.

In fiscal 2025, Nike's footwear revenue from the EMEA region amounted to about 7.6 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four billion dollars and about 720 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 13 billion U.S dollars in 2025, compared to around 17 billion U.S dollars generated by other regions. Overall, the 12.3 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 44.7 billion U.S dollars in 2025. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

In fiscal 2025, Nike's footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.5 billion U.S. dollars. The sportswear manufacturer is based in the United States and is one of the world's largest apparel and footwear brands. Nike's footwear segment Each year, Nike makes the bulk of its (footwear) revenue in North America. In the year ended May 31, 2025, the company generated nearly 13 billion U.S. dollars' worth of footwear sales on this continent alone. And while the company does generate roughly 30 percent of its worldwide sales through its apparel catalog, about two-thirds of the company's earnings come from footwear sales each year. The global footwear industry The worldwide footwear market is a multi-billion dollar industry. Valued at approximately 500 billion U.S. dollars in 2025, the footwear market is set to reach almost 600 billion by 2030. When it came to the countries with the highest market revenue in the footwear industry, the United States, China, and India topped the list.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

This timeline presents Nike's North American revenue from 2009 to 2025, by segment. Nike's North American revenue from footwear amounted to roughly 12.7 billion U.S. dollars in the year ended May 31, 2025, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the year ended May 31, 2025, Nike generated about 12.7 billion U.S. dollars' worth of footwear revenue in North America. This was a decrease compared to the previous fiscal year. All regions recorded a decrease in sales. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically at the forefront of product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing".

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was a slight decrease than in the previous financial year. Apparel and equipment revenues also decrease slightly from 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating almost 20 billion U.S. dollars in fiscal 2025. The company’s success does not end there, however. The brand is recognized the world over, with iconic products, marketing campaigns, and sponsorships. Nike operates nearly 660 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the second most valuable apparel brand in 2024. Nike had a brand value of almost 30 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked top of the list, and adidas came eighth.

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

In the financial year ended May 31, 2025, Nike's U.S. revenue amounted to about 19.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

In the financial year of 2025r, NIKE Direct accounted for approximately ***percent of Nike's total brand revenue. This means that for every 100 dollars made by the brand globally, over ** dollars were generated from the company's direct-to-consumer (D2C) segment. The D2C channel has been growing consistently over the past decade. In the year ended May 31, 2025, sales through NIKE Direct reached almost 19 billion U.S. dollars.

In 2024, revenue generated in North America accounted for 44 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 19.6 billion U.S. dollars.

As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.

Nike's popularity

The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

This statistic shows Nike's revenue worldwide from 2016 to 2021, by product category. In 2021, Nike's sportswear category generated approximately 15.1 billion U.S. dollars in revenue.

In fiscal 2025, Nike's apparel segment generated nearly 13 billion U.S. dollars in revenue worldwide. By far the company's largest segment, however, was Nike's footwear division, which generated some 29.5 billion U.S. dollars worldwide that year.

The statistic depicts the global revenue of Nike, Adidas, Puma, and Under Armour from their respective footwear segments in each company's 2024 financial year. In that year, Nike generated considerably more revenue from footwear than the other three companies combined. Adidas' revenue from footwear was approximately 14.6 billion U.S. dollars.

This statistic shows a ranking of the leading Nike products in Great Britain from 2013 to 2023. In 2023, an estimated *** million people used Nike sports shoes and trainers. That was a decrease of nearly ************ people compared to the previous year.