A survey conducted in 2024 shows the growing impact of social media on Gen Z consumers' shopping habits. In 2024, 69 percent of Gen Z discovered new products or brands through social media influencers, a significant increase from 45 percent in 2023. Additionally, 68 percent of Gen Z found new products on social media, up from 60 percent, while around 60 percent of them purchased a product they discovered this way, nearly doubling from the 32 the previous year.

According to a survey conducted among consumers in the United States, 80 percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to 66 percent.

More than half of consumers belonging to Generation Z bought something on social media platforms, according to a survey in 2024. Almost a third of overall consumers bought on social media platforms. The consumer experience In a 2023 survey, Facebook and Instagram were the social media platforms offering the best shopping experience. To gain deeper insights into the elements constituting a satisfactory social commerce shopping journey from the user's viewpoint, key factors shaping consumers' heightened engagement with social commerce included, but were not limited to, deals and discounts, seamless purchasing processes, exclusive offers, and increased availability of customer reviews. Social shopping destinations Facebook is the leading social commerce platform globally, except among Gen Z, who favor Instagram and TikTok. However, the types of social media accounts that shoppers followed and purchased from varied by age group. Gen Z and Millennials predominantly bought from brand accounts, with Gen Z also showing a preference for social media influencers. Conversely, Gen X and Boomers preferred purchasing from trusted retailer accounts.

A 2023 study on generational trends in consumer behavior found that Gen Z consumers in the United States were more likely to purchase used products in response to inflation than other generations and the least likely to buy items on sale. On the other hand, Boomers are the least likely to buy used products as a response to inflation and the most likely to acquire them on sale.

According to a survey conducted by Decision Lab among Vietnam's Gen Z internet users, approximately nine percent of respondents from this generation confirmed using TikTok most frequently for online shopping during the second quarter of 2024, indicating a decrease compared to the preceding quarter. TikTok has emerged as one of the leading social media apps in Vietnam.

In a survey conducted in 2023 among Australian online shoppers, around 27 percent of Millennials surveyed reported making purchases through social media in the past six months. Gen Z respondents followed closely, with 25 percent of respondents in this generation shopping through social media platforms.

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, 64 percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly 65 percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

The majority of the Japanese Generation Z did not consider the efforts of businesses to resolve social issues as an important shopping factor as revealed in a survey conducted in May 2021. One in five respondents stated that when choosing products, it was not important to them whether the businesses behind the products were addressing social issues. Another 33.3 percent considered it as not that important.

A 2023 survey conducted among Generation Z in Indonesia found that most respondents across all age groups had freelance work as their side jobs. Meanwhile, only about a third of respondents aged between 21 and 26 had no extra income sources. With living costs consistently on the rise, many Indonesian Gen Z members rely on side jobs to support themselves financially. Aiming for financial stability Many Generation Z members in Indonesia are part of the sandwich generation, where they have to support both their children and parents. Moreover, Gen Z spends most of their income on food as a basic necessity, leaving them with limited savings. Despite their efforts to invest for the future, most Indonesian Gen Z have not saved enough for emergency funds. The rise of the creator economy among Gen Z Known for their digital fluency, Gen Z in Indonesia drives the creator economy as they become increasingly interested in online side hustles. They are significantly influenced by social media in various aspects of life, from purchasing behavior to travel inspirations. Gen Z utilizes these platforms not only for self-expression but also to build personal brands and businesses, allowing them to generate extra income.

A survey conducted among Australians in 2022 revealed that Millennials were the most likely to be environmentally conscious when buying new and throwing out unwanted items, with over 92 percent of this generational group considering the environmental effects of their purchases. Of the generational groups included in the survey, Boomers were the least likely to consider the environmental effects of their purchasing behavior. Nonetheless, the majority of Boomer respondents, over 80 percent, still indicated being environmentally conscious shoppers.

Sustainable purchasing trends in Australia

According to a survey conducted in late 2022, over 35 percent of Australian consumers always take sustainability into consideration when shopping, with only five percent reporting never considering the environmental effects of their purchases. The most common sustainability practices engaged in by consumers in 2022 included bringing reusable shopping bags to the store, recycling product waste, and purchasing locally sourced and produced products. As a result of cost-of-living pressures and a shift in consumer behavior due to environmental concerns, Australia’s second-hand items market is expanding. As of September 2022, over 85 percent of Australians reported frequently or occasionally purchasing second-hand products, with clothing, footwear, and accessories being the most popular owned second-hand items among shoppers across the country.

Green claims in Australia – cause for concern?

Green claims are becoming an increasingly prevalent part of our shopping experience. Nonetheless, consumers are becoming more and more suspicious of such claims as concerns around greenwashing rise. In 2022, over 70 percent of Australian consumers were influenced by green claims relating to products and packaging deemed as biodegradable, compostable, or made from natural materials. Shoppers across Australia reported coming across green claims most frequently on household cleaning products, as well as in the energy and grocery retail sectors. Green claims made by Australian-owned businesses and small, local businesses were the most likely to be trusted by consumers across the country, with more than half of consumers trusting these types of companies. Eco-friendly claims made by online-only or international businesses were the least trusted among Australian shoppers.

Artificial intelligence (AI) is able to perform purchases, simulating human customers. According to chief executive officers from worldwide enterprises, machine customers are going to be a relevant trend in the future. The AI-driven customer base might be significant by 2030, according to 49 percent of CEOs answering the survey. Already by 2025, 22 percent of surveyed CEOs predict machine customers to have a significant impact in their industries.

The potential of shopping assistants

Consumers are intrigued by the features of AI-powered shopping assistants. More than one-third of shoppers find these tools helpful in discovering new products or services. More surprisingly, one in three consumers is interested in having their needs anticipated by artificial intelligence. This goes well beyond the established habit of creating shopping lists with voice assistants – purchase behavior reported by over half of Gen Z consumers in the United States.

Voice assistants in B2B commerce

Voice commerce is not just a trend in B2C commerce, a worldwide survey from 2022 suggests. When asked how they will finalize a purchase in five years' time, nearly 30 percent of B2B buyers mentioned voice assistants. This was just one percent less than sales representatives – a sign that AI tools might significantly replace in-person relationships in that context.

In 2018, just under 90 percent of survey respondents in the United States reported that they would be prompted to boycott a brand for irresponsible business actions. This was one of the most common ways, in which U.S. consumers would change their behavior in the name of ethical consumption.

Online grocery shoppers in the U.S.

While shopping for various goods online has become very common, online grocery shopping is a younger concept. In the United States, e-commerce sales numbers for food and beverages amounted to roughly 15 million U.S. dollars in 2018, an amount that is expected to exceed 28 million U.S. dollars by 2022. In May of 2018, over half of U.S. consumers stated that they purchased food and beverage products on the web roughly a few times a year.

The option to have groceries delivered to your door has had an impact on convenience store visits and purchases in the United States. In 2018, over 50 percent of both millennials and members of Generation Z reported that they do not visit convenience stores as often as a result of grocery store delivery services.

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E-Commerce Retail Market Size 2024-2028

The e-commerce retail market size is forecast to increase by USD 4,061.3 billion at a CAGR of 11.2% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing use of digital devices for purchasing everyday basics and luxury items. Headless e-commerce architecture, which separates the front-end presentation layer from the back-end services, is gaining popularity for its flexibility and faster time-to-market. Market trends include the integration of artificial intelligence for personalized shopping experiences and the adoption of augmented reality for enhanced product visualization. Payment gateways and digital wallets are becoming essential features for seamless transactions, while security remains a top priority with the implementation of advanced security features. Strict regulatory policies related to compliance and customer protection further fuel market growth. Overall, the market is poised for continued expansion, driven by technological innovations and evolving consumer preferences.

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The market is experiencing significant growth, driven by the increasing popularity of online shopping for daily essentials and luxury products. Smartphones have become the primary device for accessing online platforms, making mobile technologies essential for retailers. Cross-border e-commerce is also gaining traction, enabling consumers to purchase items from different countries. Retail e-commerce includes business-to-business (B2B) and consumer-to-consumer (C2C) transactions. E-commerce platforms are integrating inventory management, order processing, payment integration, mobile applications, and responsive websites to enhance the shopping experience. Digital payment methods, including voice orders and augmented reality, are also becoming increasingly popular. The market's growth is influenced by factors such as internet penetration, convenience shopping, and the availability of computer, smartphone, and tablet devices. Data security is a critical concern for consumers and retailers, necessitating security measures to protect sensitive information. The market is expected to continue its growth trajectory, offering significant opportunities for businesses in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market, particularly in sectors such as apparel and accessories, is witnessing significant growth due to several factors. Increasing consumer affluence, the trend toward premiumization, and the shift toward organized retail are key drivers of this expansion. In India, the domestic lifestyle industry, which encompasses apparel, beauty, accessories, and footwear, is projected to reach USD 210 billion by 2028. A significant factor fueling this growth is the Gen Z demographic, which is heavily influenced by social media trends and is increasingly turning to online platforms for shopping. This demographic's preference for the latest fashion trends and their willingness to invest in premium products make them a crucial segment for e-commerce retailers. Hybrid marketplaces, which combine elements of both pure marketplaces and traditional retail, are gaining popularity in the e-commerce retail landscape.

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The apparel and accessories segment accounted for USD 1,183.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific region is witnessing significant growth in the market due to innovative hybrid marketplaces and strategic partnerships that facilitate cross-border trade. In Japan, for instance, there is an increasing trend towards pure marketplaces that offer services to assist retailers in managing i

FMCG B2B e-Commerce Market Size And Forecast

FMCG B2B e-Commerce Market size was valued at USD 520.9 Billion in 2023 and is projected to reach USD 1220.6 Billion by 2031, growing at a CAGR of 9.1% during the forecast period 2024-2031.

Global FMCG B2B e-Commerce Market Drivers

The market drivers for the FMCG B2B e-Commerce Market can be influenced by various factors. These may include:

Digital Transformation: The FMCG B2B e-Commerce Market is significantly driven by the digital transformation of businesses. Companies are increasingly adopting digital technologies to enhance operational efficiencies and improve customer engagement. The shift towards online selling platforms allows wholesalers and retailers to reach a broader audience without geographical constraints. Moreover, advanced data analytics tools enable businesses to derive insights from consumer behavior, optimizing inventory management and personalized marketing strategies. As e-commerce infrastructure improves and payment solutions become more secure, the confidence among businesses to shift from traditional models to digital platforms continues to gain momentum, facilitating seamless transactions and fostering growth.
Changing Consumer Preferences: Evolving consumer preferences play a crucial role in shaping the FMCG B2B e-commerce landscape. Today’s businesses are increasingly influenced by the demand for convenience, speed, and personalized shopping experiences. B2B buyers seek platforms that not only provide a wide range of products but also sophisticated features like easy navigation, comparison tools, and product reviews similar to B2C sites. Additionally, the rise of subscription models where products can be ordered on a recurring basis is gaining traction. As tech-savvy millennials and Gen Z professionals enter the B2B purchasing roles, their expectations for streamlined and user-friendly online solutions further drive the market.
Supply Chain Efficiency: Supply chain efficiency is a significant market driver for FMCG B2B e-commerce. Businesses are increasingly recognizing the importance of optimizing their supply chains to reduce costs and improve delivery timelines. E-commerce platforms facilitate better inventory management, enabling real-time tracking and reducing the risk of stockouts or overstocking. Technology like blockchain and IoT is being integrated to enhance transparency and traceability in procurement processes. Additionally, automated order fulfillment and logistics coordination streamline operations, allowing businesses to respond swiftly to market demands. As companies prioritize operational agility, the adoption of B2B e-commerce platforms as a tool for supply chain optimization becomes ever more critical.
Globalization: Globalization is another key driver of the FMCG B2B e-Commerce Market. As businesses expand their operations beyond local markets to international terrains, the need for a robust e-commerce solution becomes essential. B2B e-commerce platforms facilitate cross-border transactions, allowing companies to easily source materials and products from global suppliers while reaching new customer bases. This expansion also necessitates compliance with diverse regulations, logistics management, and currency conversions—components that modern e-commerce platforms are equipped to handle. Consequently, as businesses seek new markets for growth, the demand for B2B e-commerce solutions that support globalization intensifies.
Increased Adoption Of Mobile Commerce: The increased adoption of mobile commerce is reshaping the FMCG B2B e-commerce landscape significantly. With the proliferation of smartphones and mobile applications, buyers are seeking to make purchases on-the-go, necessitating platforms that offer mobile-friendly interfaces and seamless user experiences. Mobile commerce enhances the convenience of browsing products, placing orders, and tracking shipments through intuitive applications. Moreover, instant notifications and alerts related to orders and discounts foster immediate purchasing decisions. As businesses adapt to the mobile-first approach, the emphasis on developing feature-rich mobile e-commerce platforms continues to accelerate growth and improve customer satisfaction.
Competitive Advantage: A major driver for the FMCG B2B e-Commerce Market is the urgent need for businesses to gain a competitive advantage in an increasingly crowded marketplace. E-commerce enables companies to leverage data analytics for targeted marketing and strategic decision-making, allowing them to differentiate themselves from traditional competitors. By providing customizable solutions, enhanced customer service, and unique product offerings, businesses can foster loyalty among clients. Companies that invest in user-friendly platforms with quick loading times, effective search functionalities, and educational content enjoy enhanced customer engagement. Therefore, the pursuit of increased market share through innovative e-commerce strategies propels the growth of this sector.

MLM Software Market size was valued at USD 600 Million in 2024 and is projected to reach USD 1,259.12 Million by 2031, growing at a CAGR of 9.97 % during the forecast period 2024-2031.

Global MLM Software Market Drivers

The market drivers for the MLM Software Market can be influenced by various factors. These may include:

Increasing Adoption of Direct Selling Models: Direct selling models, where individuals sell products directly to consumers, bypassing traditional retail channels, have garnered significant traction. The rising consumer preference for personalized shopping experiences, coupled with the convenience of purchasing from home, has led more companies to adopt direct selling models. This paradigm shift necessitates robust MLM software to manage complex networks of distributors, streamline sales processes, and enhance operational efficiencies. MLM software facilitates real-time tracking of sales, commissions, and downline activities, thereby empowering companies to scale their operations effectively. Additionally, the software supports various compensation plans, ensuring timely and accurate commission payouts, which is pivotal for maintaining distributor loyalty and motivation. As direct selling models continue to gain popularity, the demand for sophisticated MLM software solutions is set to rise, driving market growth.

Technological Advancements: The MLM Software Market is significantly driven by rapid technological advancements. Emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Blockchain are being incorporated into MLM software to enhance functionality and security. AI and ML are revolutionizing customer insights and predictive analytics, allowing companies to forecast sales trends and optimize marketing strategies. Blockchain technology, on the other hand, ensures transparency and trust in commission payouts and transactions, which are critical aspects in MLM operations. Additionally, advancements in mobile technology have led to the development of mobile-centric MLM software, enabling distributors to manage their business on-the-go. These technological innovations not only enhance user experience but also drive operational efficiencies, making MLM software an indispensable tool for modern direct selling businesses.

Rising Entrepreneurial Ventures: The rise in entrepreneurial ventures, particularly among millennials and Gen Z, has fueled the MLM Software Market. The increasing desire for financial independence and flexible working hours has led many to explore network marketing as a viable career option. MLM software plays a crucial role in supporting these entrepreneurial ventures by providing tools for business management, performance tracking, and lead generation. It offers features such as automated onboarding, training modules, and performance analytics, which are essential for new entrepreneurs to navigate the complexities of MLM business models. Moreover, the software’s ability to facilitate social selling through integration with social media platforms further attracts young entrepreneurs. As more individuals embark on their entrepreneurial journeys, the demand for reliable and efficient MLM software is expected to surge.

Global Expansion of MLM Companies: The global expansion of MLM companies is another significant driver for the MLM Software Market. As MLM companies penetrate new markets, they encounter diverse regulatory requirements, cultural nuances, and market dynamics. MLM software helps companies manage these challenges by offering multi-currency, multi-language, and compliance management features. It ensures that businesses can operate seamlessly across different geographies, adhering to local regulations while maintaining a unified operational framework. Additionally, MLM software supports global logistics and inventory management, enabling companies to efficiently manage product distribution across various regions. The scalability and adaptability of MLM software make it a critical asset for companies aiming to expand their global footprint. As MLM companies continue to grow internationally, the need for advanced MLM software solutions is expected to rise, propelling market growth.

Regulatory Compliance: MLM software helps companies comply with varying regulatory requirements across different regions, ensuring legal operations and fostering trust among distributors and customers.

Enhanced Operational Efficiency: MLM software streamlines operations such as inventory management, sales tracking, and commission calculations, leading to improved efficiency and productivity.

Data-Driven Decision Making: Advanced MLM software provides analytics and reporting tools that enable businesses to make informed decisions based on real-time data.

Improved Customer Relationship Management: MLM software includes CRM functionalities that help companies maintain strong relationships with their distributors and customers, driving customer loyalty and retention.

Customization and Scalability: Modern MLM software solutions offer customization and scalability options to meet the unique needs of different businesses, making them more appealing to a wide range of companies.

Integration with E-commerce Platforms: Integration capabilities with popular e-commerce platforms allow MLM businesses to expand their online presence and streamline their sales processes.

The number of social media users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 4.7 million users (+8.92 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 57.35 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a study of U.S. users conducted in January 2022, over four in 10 respondents aged between 25 and 40 years reported using emails to contact customers of the business they owned or managed. Phone calls were a less popular method to contact customers than emails and text messages, with only 18 percent of Gen Z users reporting engaging with their customers via this channel. Additionally, social video platform TikTok was indicated by 12 percent of respondents in the Gen Z age group as their contact method to engage customers.

Consumer Packaged Goods (CPG) Market size was valued at USD 5483.4 Billion in 2023 and is projected to reach USD 6615.5 Billion by 2030, growing at a CAGR of 2.8% during the forecast period 2024-2030.

Global Consumer Packaged Goods (CPG) Market Drivers

The market drivers for the Consumer Packaged Goods (CPG) Market can be influenced by various factors. These may include:

Changing Customer Preferences: A variety of factors, including changes in lifestyle, demographics, urbanization, and culture, constantly influence consumer preferences and behaviors. CPG companies need to offer products that fit the needs, tastes, and values of their customers in order to adjust to these shifting preferences.
Product development and innovation: In the CPG industry, innovation is a major force. Businesses spend money on R&D to produce cutting-edge goods that satisfy changing consumer demands, outperform competitors, improve convenience, and add value. The introduction of new products and strategies for product differentiation propel market expansion and rivalry.
Trends in Health and Wellness: Consumers are searching for CPG products that support health, nutrition, and overall well-being as they become more conscious of these issues. Organic, natural, non-GMO, and functional products are becoming more and more in demand as consumers prioritize leading healthier lives. In response, CPG companies provide healthier substitutes and restructure current products to align with consumer inclinations.
E-commerce and Digital Transformation: The CPG industry is undergoing a revolution thanks to the spread of digital technologies and e-commerce channels. Because online shopping platforms offer convenience, variety, and personalized experiences, more and more consumers are choosing them. CPG businesses use omnichannel distribution, digital marketing, e-commerce tactics, and data analytics to increase market share, engage customers, and boost revenue.
Easy Living and Always-On Lifestyles: The demand for easy-to-consume, portable, portion-controlled CPG products that are portable is driven by time constraints and busy lifestyles. Snacking bars, grab-and-go options, single-serve packaging, and ready-to-eat meals all appeal to customers looking for quick and convenient meal solutions.
Sustainability and Environmental Concerns: In the CPG business, consumers’ decisions to buy are influenced by their growing awareness of environmental issues and concerns about sustainability. Sustainable sourcing methods, recyclable packaging, and environmentally friendly goods are top priorities for consumers. To meet consumer expectations and improve brand reputation, CPG companies implement sustainable initiatives, minimize waste, lower their carbon footprint, and embrace the principles of the circular economy.
Demographic Trends: The dynamics of the CPG market are shaped by demographic variables such as population growth, urbanization, aging populations, and household composition. Businesses customize their product lines, package designs, and advertising tactics to appeal to particular consumer demographics, including millennials, Gen Z, baby boomers, families, and multiculturals.
Globalization and Emerging Markets: Globalization gives CPG companies more market opportunities to enter emerging markets and new geographic areas. Consumer spending on CPG products is driven by growing middle-class populations, urbanization, and rising disposable incomes in developing nations. To prosper in a variety of international markets, businesses must modify their marketing tactics, localize their product offerings, and handle regulatory environments.
The COVID-19 pandemic has brought to light the significance of resilient and agile supply chains in the consumer packaged goods (CPG) sector. In order to increase flexibility, responsiveness, and continuity during disruptions and volatile market conditions, businesses concentrate on supply chain optimization, inventory management, risk mitigation, and digitalization.

Snapshot img

Saudi Arabia Food Retail Market Size 2025-2029

The Saudi Arabia food retail market size is forecast to increase by USD 18.05 billion, at a CAGR of 5.9% between 2024 and 2029.

The Saudi Arabian food retail market is experiencing steady growth, driven by shifting consumer preferences and advancements in technology. Demand for healthier, sustainable options like organic and plant-based foods reflects changing buying habits, while e-commerce and digital tools are reshaping how businesses reach customers and streamline operations. Additionally, digital advancements are also shaping the industry, as retailers adopt technologies such as mobile applications, online ordering, and contactless payments to enhance the shopping experience and optimize their operations.
This report delivers actionable insights, including market size, growth forecasts through 2029, and analysis of key segments like grocery and specialty retail. It highlights the rise of online food retail as a major trend, alongside challenges such as intense competition among local and multinational players. 
For businesses aiming to refine strategies, enhance client engagement, or optimize supply chains, this report offers a clear view of the global food retail landscape. Its data-driven approach helps companies navigate evolving trends and tackle competitive pressures to stay ahead in a dynamic market

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The food retail market continues to evolve, with online-grocery sales experiencing significant growth due to consumer polarization towards convenience and contactless shopping. Supermarkets, including Whole Foods, adapt by implementing delivery models such as curbside pickup and direct-to-door services. The food cupboard segment, characterized by small, convenience stores, also thrives in urban areas. Advanced technologies, sustainable practices, and strategic acquisitions are key strategies for market differentiation. Environmental regulations and consumer preferences for healthier foods, especially among Generation Z and millennials, influence product offerings. The beverages segment and online delivery channel further expand, driven by consumer tech adoption and economic recovery. Grocery CEOs partner with merchandising and category management teams to optimize strategy, utilizing senior partners in consumer tech and store operations for advanced analytics and consumer behavior insights. Prices and budgets remain value-conscious, with a focus on sustainability and e-commerce.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Offline
  Online


Packaging

  Flexible
  Semi-rigid
  Rigid


Geography

  Saudi Arabia

By End-user Insights

The offline segment is estimated to witness significant growth during the forecast period. In Saudi Arabia, traditional shopping experiences continue to hold significance for consumers when it comes to purchasing groceries and food items. The cultural appeal of local markets (souks) and brick-and-mortar grocery stores persists, fueling the expansion of offline food retail. Consumers prefer this shopping method to personally inspect the freshness, quality, and appearance of perishable goods, such as fruits, vegetables, and meats. As urbanization increases, the demand for large-format retail stores like hypermarkets rises to accommodate the needs of urban consumers. This trend is driven by the convenience and wide selection these stores offer. Despite the rise of e-commerce, physical stores remain a preferred choice for many value-conscious consumers seeking a more personalized shopping experience.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers for the Saudi Arabia Food Retail industry?

The expansion of hypermarkets and supermarkets in Saudi Arabia is the key driver of the market. The online grocery sales sector is experiencing significant growth due to consumer polarization towards convenience and sustainability. With the rise of millennials and Generation Z consumers, there is a growing demand for advanced technologies such as curbside pickup, direct-to-door delivery, and sustainable practices in the supermarket business. Environmental regulations and consumer behavior are driving the supermarket industry to adopt advanced analytics and merchandising strategies. The beverages segment is a notable area

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).