In 2022, over ****** Vietnamese people traveled abroad. From 2013 to 2019, the number of Vietnamese traveling abroad had been increasing yearly. However, this number decreased significantly in 2020 and 2021 due to the impact of the COVID-19 pandemic and its related travel restrictions. Starting from 2022, tourism in Vietnam was expected to rebound as the pandemic was brought under control and borders were reopened.

Tourist Arrivals in Vietnam decreased to 1528.35 Thousand in May from 1654.68 Thousand in April of 2025. This dataset provides - Vietnam Tourist Arrivals- actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to a survey conducted in 2023, travel for healthier living was the most important reason for Vietnamese consumers to go on a trip, as stated by ** percent of the surveyed respondents. Meanwhile, about *** percent of respondents from Vietnam confirmed that they traveled to fulfill their bucket list.

Vietnam VN: International Tourism: Number of Arrivals data was reported at 10,013,000.000 Person in 2016. This records an increase from the previous number of 7,944,000.000 Person for 2015. Vietnam VN: International Tourism: Number of Arrivals data is updated yearly, averaging 3,530,000.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 10,013,000.000 Person in 2016 and a record low of 1,351,000.000 Person in 1995. Vietnam VN: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Vietnam – Table VN.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

According to a 2023 survey conducted in Vietnam, approximately **** percent of respondents expressed concerns about the escalating cost of traveling. Additionally, around **** percent of participants were anxious about health and safety matters related to travel.

Key information about Vietnam Visitor Arrivals

• Vietnam Visitor Arrivals recorded 1,893,933 person in Feb 2025, compared with 2,070,466 person in the previous month
• Vietnam Visitor Arrivals data is updated monthly, available from Jan 2001 to Feb 2025
• The data reached an all-time high of 2,070,466 person in Jan 2025 and a record low of 7,203 person in Jun 2021

In 2023, the total number of international visitor arrivals to Vietnam reached approximately 12.6 million. Prior to the COVID-19 pandemic, Vietnam welcomed 18 million international arrivals in 2019, a record number for the country, following healthy year-on-year growth in visitor numbers since 2016. In March 2022, the country removed its travel restrictions, hoping to assist in the recovery of the tourism sector.

Post-COVID-19 rebound

Vietnam’s tourism industry has become an essential contributor to the country's service sector and overall economic growth. The country’s diverse landscapes, rich cultural heritage, and warm hospitality have attracted a growing number of international tourists in recent years. However, the outbreak of the COVID-19 pandemic dealt a severe blow to the industry, leading to a sharp decline in tourist arrivals and tourism sector revenue since 2020. Despite the challenges, Vietnam’s tourism industry has started to recover after the lifting of pandemic restrictions. In 2023, the country saw an impressive increase in international arrivals, with South Korea being the leading country of origin, followed by Mainland China. In addition to international tourism, the strong domestic market and the pent-up demand for travel have also played a crucial role in the country’s tourism industry. In 2023, the number of domestic tourists in the country reached approximately 108.2 million, doubling from 2021 figures.

An optimistic future for Vietnam’s tourism sector

The government's proactive efforts have enabled the industry to bounce back and regain momentum. For instance, the National Assembly of Vietnam has officially approved the Resolutions to implement a 3-month e-visa for all countries and visa duration exemption for 13 specific countries, effective from August 15, 2023. Particularly, foreigners from all countries and territories with e-visas can enter Vietnam via 42 ports and border gates, and citizens from 13 specific countries are allowed to stay in Vietnam for 45 days instead of 15 days since their entry, regardless of passport type or entry purpose. The visa relaxation is expected to boost tourism, foreign investment, and business cooperation in the country. Furthermore, the government's focus on sustainable tourism practices and infrastructure development will further enhance Vietnam's enchantment to visitors around the world.

Vietnam Tourism Revenue: HCMC: Travel Agencies data was reported at 19,841.000 VND bn in 2016. This records an increase from the previous number of 18,456.000 VND bn for 2015. Vietnam Tourism Revenue: HCMC: Travel Agencies data is updated yearly, averaging 5,809.000 VND bn from Dec 2000 (Median) to 2016, with 17 observations. The data reached an all-time high of 19,841.000 VND bn in 2016 and a record low of 856.000 VND bn in 2000. Vietnam Tourism Revenue: HCMC: Travel Agencies data remains active status in CEIC and is reported by Ho Chi Minh City Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.Q015: Tourism Revenue: Ho Chi Minh City.

According to a survey conducted in 2023, around ** percent of respondents in Vietnam revealed that they preferred to travel to islands and beaches. Comparatively, about ** percent of the survey respondents confirmed that cities were their favorite travel places. Around ** percent of the surveyed respondents preferred to go shopping while traveling.

Vietnam VN: International Tourism: Expenditures data was reported at 4.560 USD bn in 2016. This records an increase from the previous number of 3.595 USD bn for 2015. Vietnam VN: International Tourism: Expenditures data is updated yearly, averaging 1.590 USD bn from Dec 2005 (Median) to 2016, with 12 observations. The data reached an all-time high of 4.560 USD bn in 2016 and a record low of 900.000 USD mn in 2005. Vietnam VN: International Tourism: Expenditures data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Vietnam – Table VN.World Bank.WDI: Tourism Statistics. International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. These expenditures may include those by residents traveling abroad as same-day visitors, except in cases where these are important enough to justify separate classification. For some countries they do not include expenditures for passenger transport items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

International tourism, receipts (current US$) in Vietnam was reported at 3232000000 USD in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. Vietnam - International tourism, receipts - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

Key information about Vietnam Tourism Revenue

• Vietnam's Tourism Revenue reached 35 USD bn in Dec 2024, compared with 29 USD bn in the previous year
• Vietnam's Tourism Revenue data is updated yearly, available from Dec 2000 to Dec 2024
• The data reached an all-time high of 34,757 USD mn in Dec 2024 and a record low of 1,228 USD mn in Dec 2000

The Vietnam online travel market size reached USD 2.80 Billion in 2024 and is projected to reach USD 6.30 Billion by 2033, with a CAGR of 8.30% during 2025-2033. Southern Vietnam currently dominates the market, holding a significant market share of 44.3% in 2024. The rise in mobile internet penetration, expanding domestic tourism among Gen Z and millennials, growing investment in digital infrastructure by local travel platforms, and government support for smart tourism initiatives are some of the major factors encouraging travelers to plan, book, and customize trips online. This is further increasing demand for app-based services and real-time hotel and transport bookings, thereby expanding Vietnam online travel market share.

IMARC Group provides an analysis of the key trends in each segment of the Vietnam online travel market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on booking type and platform.

In 2022, the tourism revenue of Ho Chi Minh City, Vietnam amounted to over **** trillion Vietnamese dong, indicating a fivefold increase compared to the previous year. Ha Noi, the capital of Vietnam, was also among the leading destinations based on tourism revenue in the country that year. Vietnam has shown signs of recovery after a prolonged period of impact from the COVID-19 pandemic.

The Vietnam online travel market is experiencing robust growth, fueled by increasing internet and smartphone penetration, a burgeoning middle class with rising disposable incomes, and a preference for convenient online booking platforms. The market's Compound Annual Growth Rate (CAGR) exceeding 10% since 2019 indicates a significant expansion trajectory projected to continue through 2033. Key drivers include the rising popularity of domestic and international tourism, the increasing adoption of mobile booking apps, and the expansion of diverse travel options offered online, encompassing air tickets, hotel bookings, packaged tours, bus and railway ticketing, and other specialized services. While the market size for 2025 is not explicitly provided, considering a CAGR above 10% since 2019 and the substantial growth of the broader Southeast Asian online travel market, a reasonable estimate for the 2025 market size in Vietnam would be between $2 billion and $3 billion USD. This estimate is based on publicly available data about similar markets and their growth rates. The market's segmentation reveals a strong preference for mobile platforms, suggesting that companies should prioritize mobile-first strategies. Competitive pressures are high, with established international players like Booking.com and Expedia alongside prominent local players such as Traveloka and Agoda dominating the market. However, opportunities exist for niche players focusing on specific segments or offering unique value propositions. Despite the positive outlook, the market faces challenges. These include fluctuations in the tourism industry due to geopolitical events or economic downturns and the need for continuous investment in technology and marketing to stay competitive. The increasing reliance on online platforms also raises concerns about data security and user privacy. Continued infrastructure improvements, particularly in areas with lower internet penetration, will remain crucial to supporting the market's expansion. Moreover, robust customer service and effective fraud prevention measures will be key differentiators for success within this competitive landscape. The forecast period (2025-2033) promises further growth, driven by ongoing technological advancements and shifting consumer preferences within the travel sector in Vietnam. Recent developments include: November 2022: Booking Holdings, Inc. announced the expansion of the Travel Sustainable Program to relevant brands across the Booking Holdings family., April 2022: Expedia Group and Qtech Software, a travel technology software provider, announced an expanded collaboration to deliver access to Expedia Group's travel supply to travel businesses globally through Qtech's flagship technology platform, OTRAMS GO. As a result of this collaboration, travel businesses of all sizes now have greater accessibility to premium hotel content and technology via the OTRAMS GO platform, helping generate higher revenue, grow their businesses, and improve efficiency in the travel ecosystem.. Key drivers for this market are: Increasing Internet Penetration, Government Initiatives and Infrastructure Development. Potential restraints include: Increasing Internet Penetration, Government Initiatives and Infrastructure Development. Notable trends are: Vietnam Online Travel Ranks One of Five Top Countries in Asian-Pacific Region.

Vietnam luxury travel market size is projected to exhibit a growth rate (CAGR) of 6.5% during 2025-2033. The increasing demand for advanced booking platforms, in-flight amenities and smart hotel rooms, which help to provide seamless and high-tech services, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type of tour, age group, and type of traveller.

International tourism, expenditures (current US$) in Vietnam was reported at 4360000000 USD in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. Vietnam - International tourism, expenditures - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

Vietnam VN: International Tourism: Receipts data was reported at 8.250 USD bn in 2016. This records an increase from the previous number of 7.350 USD bn for 2015. Vietnam VN: International Tourism: Receipts data is updated yearly, averaging 4.190 USD bn from Dec 2003 (Median) to 2016, with 14 observations. The data reached an all-time high of 8.250 USD bn in 2016 and a record low of 1.400 USD bn in 2003. Vietnam VN: International Tourism: Receipts data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Vietnam – Table VN.World Bank.WDI: Tourism Statistics. International tourism receipts are expenditures by international inbound visitors, including payments to national carriers for international transport. These receipts include any other prepayment made for goods or services received in the destination country. They also may include receipts from same-day visitors, except when these are important enough to justify separate classification. For some countries they do not include receipts for passenger transport items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

In 2023, Vietnam welcomed almost 3.6 million South Korean tourist arrivals, the highest number of arrivals among all countries and territories, followed by Mainland China and Taiwan. In total, the country received around 12.6 million international tourist arrivals in 2023, a fourfold increase from the previous year, after the recovery from the COVID-19 pandemic.

Tourism in Vietnam

Thanks to its long coastline, historical French colonial landmarks, many world heritage sites, and vibrant culture, Vietnam is an emerging destination in Southeast Asia. Since the country opened its door to the world in the late 1980s, tourism has grown in importance as a part of the modern Vietnamese economy. By 2028, the share of direct GDP contribution from the tourism sector is expected to reach over 7.4 percent, with international tourism receipts forecasted to reach over ten billion U.S. dollars that same year. Next to increasing international arrivals, domestic tourism had also been thriving as more Vietnamese could afford to travel.

Vietnam’s tourism industry rebound post-COVID-19

The COVID-19 pandemic significantly disrupted the growth track of the Vietnamese tourism industry. However, as the pandemic was brought under control and restrictions were lifted, the sector showed signs of rebound and was expected to regain its momentum by 2023. Thanks to the government’s efforts to promote tourism and improve domestic infrastructure, in 2023, the number of international tourist arrivals by all means of transportation went up by approximately 3.4 percent, contributing to the growth in revenue of the country's tourism sector that year.

United States Imports from Vietnam of Blankets, Travelling Rugs was US$60.36 Million during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from Vietnam of Blankets, Travelling Rugs - data, historical chart and statistics - was last updated on June of 2025.