Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

Data on the global television market showed that there were an estimated **** billion TV households worldwide in 2021. According to the source, this figure will continue to grow and surpass *** billion by 2026. How are viewers receiving their television content? A more detailed look at television consumption by platform reveals that free-to-air digital terrestrial TV (FTA DTT) remains the most popular television distribution model worldwide. In addition to that, the latest reports also estimate that the number of IPTV households will exceed digital cable TV households for the first time in 2026. IPTV stands for internet protocol television and describes a new technology that delivers video content via the internet instead of traditional satellite or cable connections. Spotlight on the United States The number of TV households in the United States has been growing for decades. And yet, the U.S. pay TV penetration rate keeps dropping every year, mainly due to the ever-increasing accessibility and popularity of online video streaming options. Audiences no longer want to be tied to fixed broadcasting schedules, which is why many viewers are cutting the cord and canceling their pay TV bundles in favor of on-demand video content that can be watched whenever, wherever, and on whichever devices they want.

Introduction

Reality TV Statistics: Many people guilty pleasure themselves with reality TV shows. Some watch them for the drama or to escape their issues, while others feel a real connection with the stars. No matter the reason, reality TV is very popular, and many know about famous figures like Kim Kardashian. Plus, reality TV has a strong influence. We’ve gathered key reality TV statistics, such as the percentage of reality TV shows and the money reality stars earn.

Surprisingly, reality TV has been around since 1948, even though it became popular in the 2000s. This will help you see how common reality TV is, what people think about it, and its impact on society. It took a lot of effort, but it's worthwhile.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

This table contains 1044 series, with data for years 1990 - 1998 (not all combinations necessarily have data for all years), and was last released on 2007-01-29. This table contains data described by the following dimensions (Not all combinations are available): Geography (29 items: Austria; Belgium (Flemish speaking); Belgium; Belgium (French speaking) ...), Sex (2 items: Males; Females ...), Age group (3 items: 11 years;15 years;13 years ...), Time spent (6 items: Not at all; Less than 1/2 hour;2 to 3 hours;1/2 hour to 1 hour ...).

As of May 2025, streaming was the favorite platform for television and video users in the United States, reaching a 44.8 percent share of the overall viewing time. This marks a growth compared with the previous month. Meanwhile, the market share of cable TV and broadcast further decreased.

Television broadcasting industry, by North American Industry Classification System (NAICS) and Operating and financial detail for Canada, provinces and territories from 1976 to today.

This table contains 156 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Sex (2 items: Males;Females), Age group (6 items: 18 years and over;18 to 24 years;25 to 34 years;35 to 49 years; ...).

Introduction

Curved TV Statistics: The global market for curved TVs is expected to grow steadily in the coming years due to their advanced features. These include better picture quality, higher contrast with minimal glare, and ultra-high-definition (UHD) resolution. Curved TVs also improve the viewing experience with features like auto depth enhancement, even viewing distance, and support for 3D and 4D content.

The use of OLED and LED technology makes these TVs long-lasting, energy-efficient, and cost-effective. Additionally, increasing consumer demand for high-quality visuals and clear sound has fueled the expansion of the curved TV industry worldwide. This article will shed more light on Curved TV Statistics.

This table contains 39 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Age group (3 items: Total population;Children 2 to 11 years;Teens 12 to 17 years)

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of motion picture and video production (NAICS 512110), annual, for five years of data.

The Connected TV Market Report is Segmented by Device (Smart TV, Streaming Media Player, and More), Operating System (Android TV/Google TV, Tizen, Webos, and More), Screen Size (Up To 32 Inch, 33-45 Inch, 46-55 Inch, and More), Resolution (4K UHD, 8K, FHD and HD), Panel Technology (LED/Mini-LED, OLED, and QLED), Distribution Channel (Online, and Offline), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

From 1994 to 2023, Medianorway was an information center for facts about Norwegian media. The purpose was to make Norwegian media statistics available via one central source, and to document Norwegian media development through the systematic collection of media data. After more than twenty years of work, it has become a comprehensive collection of information about the Norwegian media sector.

Data on Norwegian TV compiled fra various sources by Medianorway, University of Bergen, 1994-2023. Data consist of long time series including statistics on television penetration and use, market shares of Norwegian TV channels, number and types of TV channels, TV companies' revenue and expenses and TV's share of advertising revenue. The data are organised as prepared tables in Excel and include information about data sources and methodology.

The data is a compilation of statistics gathered from different sources with varying methods. The specific methods used are described inside the datafiles.

The data is freely available to download and can be found below in the folder "Related documents and other materials".

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the continuous advancements in TV resolution technology. These technological innovations, including 4K and 8K resolutions, offer enhanced viewing experiences and set new standards for home entertainment. Furthermore, the increasing influence of digital media on smart TV advertising and marketing is another key driver. Digital media provides more targeted and measurable advertising opportunities, enabling brands to reach their audience more effectively. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences.
With the integration of internet connectivity and advanced features, smart TVs collect and process vast amounts of user data. This raises concerns regarding data privacy and potential misuse of personal information. Companies must address these challenges by implementing robust security measures and transparent data handling policies to build consumer trust and maintain market competitiveness.

What will be the Size of the Smart TV Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. Interactive TV experiences, powered by advanced operating systems like Android TV, are increasingly popular. Audio quality and energy efficiency are key considerations, with power saving modes and energy consumption a focus. Manufacturing processes refine panel production, integrating LED backlighting and advanced display technologies. Smart functions, such as local dimming and motion interpolation, enhance picture quality. Customer support and repair services ensure product longevity, while supply chain management and component sourcing maintain competitiveness. Viewing angles and response time are crucial for home theater and gaming applications.

Energy efficiency, contrast ratio, color accuracy, and audio output are essential for digital signage. Refresh rates and voice control add convenience, while input lag and Dolby Vision elevate the viewing experience. Product lifecycle management is essential for maintaining market relevance, as panel technology and screen size continue to advance. The ongoing unfolding of these patterns underscores the continuous nature of the market.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the integration of smart home technology and the increasing popularity of interactive and Android TV platforms. Advanced audio quality and energy efficiency are key features that continue to attract consumers. Manufacturers are focusing on improving picture quality through advanced manufacturing processes and display technologies like LED backlighting and Dolby Vision. Customer support and local dimming are also important considerations for consumers. The market is also seeing a shift towards energy-efficient and eco-friendly production methods, with companies prioritizing energy consumption and power saving modes. Smart functions, such as voice control and motion interpolation, are becoming increasingly popular, as are gaming features and high contrast ratios for an immersive viewing experience.

The market for smart TVs is diverse, with various screen sizes, response times, and panel technologies catering to different consumer needs. Digital signage and refresh rates are also important considerations for businesses and commercial applications. Despite the affordability of smart TVs, concerns around backlight bleeding and input lag persist. Companies are investing in product lifecycle management and repair services to address these issues and maintain customer satisfaction. The supply

India Broadcasting Statistics: Number of Pay TV Channels data was reported at 330.000 Unit in Dec 2018. This records an increase from the previous number of 313.000 Unit for Sep 2018. India Broadcasting Statistics: Number of Pay TV Channels data is updated quarterly, averaging 295.000 Unit from Dec 2015 (Median) to Dec 2018, with 13 observations. The data reached an all-time high of 330.000 Unit in Dec 2018 and a record low of 262.000 Unit in Dec 2015. India Broadcasting Statistics: Number of Pay TV Channels data remains active status in CEIC and is reported by Telecom Regulatory Authority of India. The data is categorized under India Premium Database’s Transportation, Post and Telecom Sector – Table IN.TE042: Broadcasting Statistics.

Satellite TV Channel Attribute Statistical Data Set