Annual data on the proportion of adults in England who use e-cigarettes, by different characteristics such as age, sex and cigarette smoking status.

According to the data, among high school e-cigarette users in the United States, around ** percent used e-cigarettes for just *** days within the past 30 days. This statistic depicts the percentage of current U.S. high school and middle school e-cigarette users that used e-cigarettes for a select number of days within the past 30 days in 2023.

Explore the statistics for Smoking & Vaping eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Smoking & Vaping sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Smoking & Vaping online stores for a comprehensive understanding of the market.

This dataset contains two data files 1) High school electronic smoking device use and 2) High school tobacco use. Tobacco use is defined as having used either cigarettes, little cigars or cigarillos, cigars, kreteks (clove cigars), hookah, electronic smoking devices (e.g. e-cigarettes, vape pens, pod mods), or smokeless tobacco (e.g. chew, dip, snuff, snus). See the individual file description for more information on each data file.

The California Student Tobacco Survey (CSTS) is an on-going in-school survey of tobacco use among California middle and high school students. The purpose of the survey is to assess the use of, knowledge of, and attitudes toward cigarettes and emerging tobacco products (e.g. e-cigarettes, hookah, cigarillos). The California Tobacco Control Program coordinates statewide tobacco control efforts and funds the California Student Tobacco Survey (CSTS).

A survey from the fall of 2024, found that the most used tobacco products among college students in the United States were e-cigarettes or other vape products. At that time, around 76 percent of college students who used tobacco products in the past three months reported they used e-cigarettes or other vape products. The same survey found that among college students who reported ever using a tobacco product, around 25 percent stated they used tobacco daily or almost daily in the past three months, while 28 percent had used just once or twice. What is the most popular kind of tobacco product in the United States? Although e-cigarettes are the most used tobacco product among college students, the most commonly used form of tobacco among U.S. adults is still regular combustible cigarettes. In 2021, around 10 percent of women and 13 percent of men were current cigarette smokers, compared to four percent of women and five percent of men who smoked e-cigarettes. However, e-cigarette use is much more common among younger adults, not just college students. In 2021, around 11 percent of those aged 18 to 24 years used e-cigarettes, while five percent smoked combustible cigarettes. Smoking trends in the United States Smoking in the United States has dramatically decreased over the past few decades. In 1965, it was estimated that around 42 percent of adults in the U.S. smoked, but this number was only about 14 percent in 2019. Nevertheless, as of 2022, almost 29 million people still smoked and are at risk of premature death due to cancer, cardiovascular disease, or stroke, just a few of the risk factors of smoking. The state with the highest percentage of adults who smoke is West Virginia, while Utah has the lowest prevalence of smoking. In 2023, around 20 percent of adults in West Virginia smoked, compared to six percent in Utah.

Our data sheds light on the distribution of Smoking & Vaping stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 10.47K stores, which accounts for 40.71% of the total in this category. Shopify follows with 7.36K stores, making up 28.64% of the Smoking & Vaping market. Meanwhile, Custom Cart offers a significant presence as well, with 1.61K stores, or 6.26% of the total. This chart gives a clear picture of how stores within the Smoking & Vaping sector are spread across these key platforms.

When using any of this project's data, please reference the correct peer-reviewed publication listed below. Please see the publication for additional details on how the measures are constructed. Where multiple versions of the data exist, we recommend using the most recent version for new projects.E-cigarette Taxes: E-cigarette tax scheme vary across states and localities, making comparisons across states difficult. This project provides standardized e-cigarette tax rates at the state and local levels in the United States. 2nd Edition:Publication: Cotti, Chad, Erik Nesson, Michael F. Pesko, and Serena Phillips. "Standardising the measurement of e-cigarette taxes in the USA (2nd edition), 2010–2023 ." Tobacco control (2024). Accepted, in press.PubMed LInk: TBDDownload: E-cig Tax Version 2, 2010-2023.xlsxDescription: The downloadable data file includes 2 tabs:Closed System E-cigarette Taxes by State/County from 2010 to 2023, 35% Retailer Markup, Time-Invariant Tax UnitsOpen System E-cigarette Taxes by State/County from 2010 to 2023, 35% Retailer Markup, Time-Invariant Tax Units 1st Edition:Publication: Cotti, Chad, Erik Nesson, Michael F. Pesko, Serena Phillips, and Nathan Tefft. "Standardising the measurement of e-cigarette taxes in the USA, 2010–2020." Tobacco control 32, no. e2 (2023): e251-e254.PubMed LInk: https://pubmed.ncbi.nlm.nih.gov/34911814/Download: E-cig Tax Version 1, 2010-2020.xlsxDescription: The downloadable Excel file includes 3 tabs:E-cigarette Taxes by State/County from 2010 to 2020, 35% Retailer Markup, Time-Invariant Tax UnitsE-cigarette Taxes by State/County from 2010 to 2020, 20% Retailer Markup, Time-Invariant Tax UnitsE-cigarette Taxes by State/County from 2010 to 2020, 35% Retailer Markup, Time-Varying Tax UnitsIndoor Air LawsThis database reports US national- and state-level estimates of population coverage of comprehensive and partial indoor smoking restrictions from 1990 to 2021 for bars, restaurants, and workplaces, and comprehensive indoor vaping restrictions from 2006 to 2021 for the same locations. Estimates were calculated by using policy data from the American Nonsmokers' Rights Foundation. 1st Edition:Publication: Seidenberg, Andrew B., Karl Braganza, Maxwell Chomas, Megan C. Diaz, Abigail S. Friedman, Serena Phillips, and Michael Pesko. "Coverage of Indoor Smoking and Vaping Restrictions in the US, 1990-2021." American Journal of Preventive Medicine (2024).67, no. 4 (2024): 494-502.PubMed LInk: https://pubmed.ncbi.nlm.nih.gov/38876294/Download: Vaping and Smoking Indoor Air Laws Version 1, 2010-2021.xlsxResearch reported in this project was supported by the National Institute On Drug Abuse of the National Institutes of Health under Award Number R01DA045016. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

The percentage of U.S. adults that had tried vaping or using electronic cigarettes as of 2018 was around 53 percent. In general, more females than males had tried e-cigarettes or vaping. Approximately 60 percent of women and 45 percent of men had tried e-cigarettes or vaping as of that time.

Vaping and e-cigarette use in the U.S.

Vaping and e-cigarettes are a relatively new technology. It was introduced to the U.S. consumer market in 2007 and has increased in popularity ever since. Generationally, there is a stronger preference among Millennials for vaping or e-cigarettes over tobacco cigarettes. Additionally, e-cigarette use is among the top methods that U.S. adults use to quit smoking traditional cigarettes.

Vaping and e-cigarette U.S. market

As for the e-cigarette and vaping market, since the introduction of e-cigarettes and vaping to the U.S., the sales of e-cigarettes has increased dramatically over time. The brand that generated the most sales revenue in the U.S. in recent years was Juul. It is estimated that in 2018 the e-cigarette market generated about 3.6 billion dollars in sales.

The chart provides an insightful analysis of the estimated sales amounts for Smoking & Vaping stores across various platforms. Shopify stands out, generating a significant portion of sales with an estimated amount of $15.77B, which is 45.16% of the total sales in this category. Following closely, WooCommerce accounts for $8.66B in sales, making up 24.80% of the total. Custom Cart also shows notable performance, contributing $3.36B to the total sales, representing 9.63%. This data highlights the sales dynamics and the varying impact of each platform on the Smoking & Vaping market.

Tables containing additional analyses on cigarette smoking and e-cigarette use.

The global e-cigarette market, currently valued at approximately $1.513 billion in 2025, is projected to experience a compound annual growth rate (CAGR) of -8% from 2025 to 2033. This negative growth reflects a complex interplay of factors. Increasing regulatory scrutiny and public health concerns regarding vaping-related illnesses have significantly impacted market expansion. Furthermore, a saturation of the market in developed nations, coupled with reduced consumer confidence due to safety concerns, contributes to the negative CAGR. Despite these challenges, certain market segments, particularly those offering innovative product designs and emphasizing harm reduction compared to traditional cigarettes, show some resilience. The continued innovation in e-liquid flavors, device technology (e.g., pod systems), and disposable vape pens will influence the market trajectory. However, the long-term success of these innovations hinges on favorable regulatory landscapes and public perception shifts. The leading companies—Imperial Tobacco, Reynolds American, Japan Tobacco, Altria, and others—are adapting their strategies, focusing on compliance, research and development, and targeted marketing to mitigate the negative growth trend. While the overall market contracts, certain niche segments may see growth. This could include heated tobacco products or e-cigarettes marketed with a focus on cessation aids. The geographical distribution of the market will likely see a shift, with developing markets potentially showing slightly stronger performance than mature markets, although the overall contraction is expected globally. This necessitates a thorough understanding of evolving regulations and consumer preferences for successful market navigation. The competitive landscape, although populated by major players, is experiencing consolidation and a shifting emphasis towards compliance and responsible marketing. Companies are increasingly focusing on research, innovation in less harmful technologies, and adherence to evolving regulatory frameworks.

This chart offers a detailed view of the estimated sales amounts for Smoking & Vaping stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $24.93B, which accounts for 71.41% of the total sales in this category. United Kingdom follows with robust sales, totaling $3.69B and representing 10.57% of the overall sales. Canada also contributes significantly to the market with sales amounting to $880.43M, making up 2.52% of the total. These numbers not only illustrate the economic vitality of each region in the Smoking & Vaping market but also highlight regional consumer preferences and spending power.

This chart provides a detailed overview of the number of Smoking & Vaping online retailers by Monthly Sales. Most Smoking & Vaping stores' Monthly Sales are Less than $100.00, there are 13.79K stores, which is 93.66% of total. In second place, 731 stores' Monthly Sales are $10.00M to $100.00M, which is 4.97% of total. Meanwhile, 84 stores' Monthly Sales are $100.00K to $1.00M, which is 0.57% of total. This breakdown reveals insights into Smoking & Vaping stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Paper Abstract:Objective:This study explores the public discourse on Twitter regarding smoking cessation before, during, and after the EVALI outbreak, aiming to discern any changes in sentiment, topics, and content and help with contemporary smoking cessation efforts.Methods:Using snscrape, English tweets from September 1, 2018, to January 31, 2020, were collected and filtered for smoking-cessation-related keywords. Sentiments were evaluated with VADER, classifying tweets into positive, negative, or neutral. Topics were identified through Latent Semantic Analysis, and LexRank extracted representative sentences for content analysis.Results:There was a significant increase in smoking cessation discussions in September 2019, coupled with a decline in average sentiment score. The "Vaping" theme dominated, characterized by a drop in sentiment. Opinions on vaping were divided; some promoted e-cigarettes as a tool for smoking cessation while others expressed negativity, largely criticizing regulations on non-tobacco-flavored e-cigarette products.Conclusions:These findings highlight the urgency for policymakers to intervene on social media, aiming to amplify targeted smoking cessation content and improve the long-lasting less effective communication around e-cigarette policies, ensuring that public discourse is informed and constructive.

1995-2024. Centers for Disease Control and Prevention (CDC). State Tobacco Activities Tracking and Evaluation (STATE) System. E-Cigarette Legislation—Youth Access. The STATE System houses current and historical state-level legislative data on tobacco use prevention and control policies. Data are reported on a quarterly basis. Data include information related to restrictions, enforcement and penalties associated with the sale of e-cigarettes to youth through retail sales and vending machines.

[225+ Pages Report] The global E-Cigarette and Vape market size is expected to grow from USD 27.92 billion in 2023 to USD 72.36 billion by 2032, at a CAGR of 11.16% from 2024-2032

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E-Cigarette Market Size 2025-2029

The e-cigarette market size is forecast to increase by USD 18.29 billion, at a CAGR of 11.9% between 2024 and 2029.

The market is driven by the growing preference for these devices over traditional tobacco products due to perceived safety advantages. The allure of e-cigarettes as a seemingly healthier alternative to conventional cigarettes has fueled their popularity. However, this market faces significant challenges, primarily the increasing health concerns surrounding e-cigarette use. Reports linking e-cigarettes to respiratory issues, nicotine addiction, and potential long-term health risks have raised eyebrows. Another trend shaping the market is the emergence of hybrid vaping devices, which combine the best features of e-cigarettes and vaporizers.
These devices cater to consumers seeking a more customizable vaping experience. Yet, the health concerns persist, posing a significant challenge for market growth. Companies must navigate this complex landscape by addressing consumer concerns through transparency, innovation, and education. Investing in research and development to create safer, more effective products can help mitigate these challenges and capitalize on the market's potential.

What will be the Size of the E-Cigarette Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping its landscape. Nicotine strength and vape maintenance remain key considerations for consumers, with price sensitivity playing a significant role in purchasing decisions. TPD regulations and THC vape have emerged as critical issues, influencing market growth and consumer behavior. Secondhand vapor and brand loyalty are subjects of ongoing debate within the vape community. Social media has become a powerful tool for marketing strategies and influencer engagement, driving the vape industry's expansion. Refillable pods and online vape retailers have gained popularity, while mech mods and temperature control have emerged as niche markets.

Vape market growth is fueled by continuous innovation, with new products such as sub-ohm vaping, variable wattage, and vape accessories continually entering the market. Consumer behavior and vape safety remain crucial concerns, with ongoing discussions surrounding vape regulations and vape culture. PG/VG ratio, mesh coils, vape mods, drip tips, and vape juice are essential components of the vaping experience, reflecting the market's continuous dynamism.

How is this E-Cigarette Industry segmented?

The e-cigarette industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Modular e-cigarette
  Next-generation products
  Rechargeable e-cigarette
  Disposable e-cigarette


Flavor

  Tobacco
  Botanical
  Fruit
  Sweet
  Beverage
  Others


Mode of Operation

  Automatic
  Manual


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic vape market, e-cigarette reviews and consumer feedback shape purchasing decisions, with health concerns often a top priority. The vape community, a passionate and influential group, fosters engagement through social media, vape events, and online forums. Vape technology continues to evolve, with nicotine salts, pod systems, and temperature control gaining popularity. Nicotine strength and maintenance requirements vary, influencing price sensitivity and consumer behavior. TPD regulations and FDA scrutiny impact market growth, while new products such as CBD and THC vapes expand the market. Vape competitions showcase innovative vape mods, mech mods, and sub-ohm vaping techniques. Vape influencers, content creators, and vape shops contribute to the vape culture, shaping marketing strategies and industry trends.

Vape accessories, including drip tips, mesh coils, and box mods, cater to diverse consumer preferences. Safety remains a concern, with ongoing discussions on secondhand vapor and vape tricks. Brick-and-mortar retailers, including specialty vape shops and supermarkets, cater to the diverse needs of the vaping community.

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The Offline segment was valued at USD 15.6 billion in 2019 and showed a gradual increase during the forecast period.

Regional An

The global e-cigarette market, valued at $20,060 million in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 9.4% from 2025 to 2033. This expansion is fueled by several key factors. Increasing awareness of the potential health benefits compared to traditional cigarettes, coupled with the rising popularity of vaping among younger demographics, contributes significantly to market growth. The diverse range of e-cigarette types, including e-vapors and heated-not-burn products, catering to varied preferences and nicotine levels, further fuels market expansion. Innovation in product design, flavor profiles, and advanced battery technology are also key drivers. However, the market faces challenges. Stricter regulations and bans imposed by governments worldwide to curb youth vaping and address potential health concerns act as significant restraints. Furthermore, concerns regarding the long-term health effects of vaping and the potential for nicotine addiction continue to cast a shadow on market growth. The market is segmented by application (online vs. offline sales) and product type (e-vapor, heated not burn). Major players like Imperial Tobacco, British American Tobacco, and Philip Morris International are actively shaping the market landscape through strategic acquisitions, product diversification, and marketing initiatives. Regional variations are expected, with North America and Asia Pacific predicted to remain leading markets due to high adoption rates and a large consumer base. The market will likely see a shift toward more sophisticated and regulated products that comply with evolving health and safety standards. The forecast period of 2025-2033 presents significant opportunities for industry players. To sustain growth, companies need to adapt to evolving regulations, invest in research and development to address safety concerns, and effectively target specific consumer segments. A focus on innovative product offerings that meet consumer preferences while adhering to legal standards will be crucial. Companies focusing on developing harm-reduction strategies that promote responsible vaping habits are likely to gain a competitive edge. The increasing prominence of heated tobacco products suggests a shift in consumer preference towards products perceived as less harmful. The market's future hinges on striking a balance between innovation, regulation, and consumer demand, requiring a careful navigation of evolving societal attitudes and governmental policies.

Adults between the ages of ** and ** were most likely to smoke or vape e-cigarettes in the United States in 2021. Together, they represented nearly ** percent of the e-smoking population. Smokers aged 18 to 24 years old represented only ** percent of e-cigarette smokers.

1995-2024. Centers for Disease Control and Prevention (CDC). State Tobacco Activities Tracking and Evaluation (STATE) System. E-Cigarette Legislation—Tax. The STATE System houses current and historical state-level legislative data on tobacco use prevention and control policies. Data are reported on a quarterly basis. Data include state excise taxes on e-cigarettes and tax stamps.