Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

During a late 2023 survey carried out among marketing professionals worldwide, ** percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by ** percent of respondents. TikTok was used by ** percent of interviewed marketers.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

According to a survey conducted among video marketers worldwide and released in June 2022, ** percent of respondents said their leading video marketing goal for 2022 was to increase revenue and sales. This was followed by ** percent of respondents saying their main video marketing goal was to increase brand awareness and reach new audiences.

A dataset containing statistics and insights on the use of customer video testimonials by marketing leaders in the United States, based on opinions collected from various social media platforms.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

Final outcomes of the InPreVi (AI4Media) project developed in 2022.

1. Data set describing the statistics of the video ad marketing campaigns

2. Script for web traffic classification

The business video marketing platform market is experiencing robust growth, driven by the increasing adoption of video content for marketing and communication purposes across various industries. The shift towards digital marketing strategies, coupled with the rising demand for engaging and easily consumable content, fuels this expansion. While precise market sizing data wasn't provided, a reasonable estimation based on current market trends and the presence of numerous established and emerging players (Wistia, Vidyard, Vimeo, etc.) suggests a market valuation in the billions of dollars in 2025. A Compound Annual Growth Rate (CAGR) of, let's assume, 15% (a conservative estimate considering the sector's dynamism) points to significant expansion over the forecast period (2025-2033). Key drivers include the enhanced ROI offered by video marketing, the affordability and accessibility of user-friendly video creation and hosting platforms, and the growing demand for personalized and interactive video experiences. The market is segmented by application (large enterprises, SMEs) and deployment type (on-premises, cloud-based), with cloud-based solutions experiencing faster adoption due to scalability, cost-effectiveness, and ease of access. Growth may be constrained by factors such as the need for high-quality internet connectivity, the complexity of video content creation for non-experts, and competition from free or low-cost video hosting alternatives. However, the continuous innovation in video editing tools, analytics dashboards, and integration with other marketing platforms is mitigating these challenges. The geographic distribution of the market demonstrates a strong presence in North America and Europe, driven by early adoption and higher digital maturity levels in these regions. However, Asia-Pacific, particularly India and China, are emerging as high-growth markets due to increasing internet penetration and rising mobile usage. The competitive landscape is fragmented, with several established players vying for market share alongside numerous smaller, specialized providers. This suggests opportunities for both consolidation and innovation within the industry. Successful players will likely be those that effectively leverage AI-powered features, offer robust analytics and data-driven insights, and adapt to evolving consumer preferences for short-form, interactive, and personalized video content. The long-term outlook for the business video marketing platform market remains exceptionally positive, driven by the ongoing importance of video in digital marketing strategies.

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

Snapshot img

Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted a

The Video Marketing Platform market has seen remarkable growth in recent years, evolving into a vital tool for businesses looking to enhance their digital marketing strategies. As organizations increasingly recognize the power of video content in capturing consumer attention, platforms dedicated to video marketing h

During a survey conducted in September 2021 among content marketers in the United States who make use of videos, ** percent of respondents said their organization did not utilize existing video to potential. Lack of in-house skill was also deemed a challenge by ** percent of respondents, while ** percent cited a lack of budget.

YouTube Trending Videos Dataset

Exploring YouTube Trending Videos

By dskl [source]

About this dataset

Moreover it also reveals various engagement metrics such as the number of views the video has received, likes and dislikes it has garnered from viewership. Additionally information related to comment count on particular videos enables analysis regarding viewer interaction and response. Furthermore this dataset describes whether comments or ratings are disabled for a particular video allowing examination into how these factors impact engagement.

By exploring this dataset in-depth marketers can gain valuable insights into identifying trends in content popularity across different countries while taking into account timing considerations based on published day of week. It also opens up avenues for analyzing public sentiment towards specific videos based on likes vs dislikes ratios and comment count which further aids in devising suitable marketing strategies.

Overall,this informative dataset serves as an invaluable asset for researchers,data analysts,and marketers alike who strive to gain deeper understanding about trending video patterns,relevant metrics influencing content virality,factors dictating viewer sentiments,and exploring new possibilities within digital marketing space leveraging YouTube's wide reach

How to use the dataset

How to Use This Dataset: A Guide

In this guide, we will walk you through the different columns in the dataset and provide insights on how you can explore the popularity and engagement of these trending videos. Let's dive in!

Column Descriptions:

• title: The title of the video.
• channel_title: The title of the YouTube channel that published the video.
• publish_date: The date when the video was published on YouTube.
• time_frame: The duration of time (e.g., 1 day, 6 hours) that the video has been trending on YouTube.
• published_day_of_week: The day of week (e.g., Monday) when the video was published.
• publish_country: The country where the video was published.
• tags: The tags or keywords associated with the video.
• views: The number of views received by a particular video
• likes: Number o likes received per each videos
• dislike: Number dislikes receives per an individual vidoe 11.comment_count: number of comments

Popular Video Insights:

To gain insights into popular videos based on this dataset, you can focus your analysis using these columns:

title, channel_title, publish_date, time_frame, and** publish_country**.

By analyzing these attributes together with other engagement metrics such as views ,likes,**dislikes,**comments),comment_count you can identify trends in what type content is most popular both globally or within specific countries.

For instance: - You could analyze which channels are consistently publishing trending videos - Explore whether certain types of titles or tags are more likely to attract views and engagement. - Determine if certain days of the week or time frames have a higher likelihood of trending videos being published.

Engagement Insights:

To explore user engagement with the trending videos, you can focus your analysis on these columns:

likes, dislikes, comment_count

By analyzing these attributes you can get insights into how users are interacting with the content. For example: - You could compare the like and dislike ratios to identify positively received videos versus those that are more controversial. - Analyze comment counts to understand how users are engaging with the content and whether comments being disabled affects overall

Research Ideas

• Analyzing the popularity and engagement of trending videos: By analyzing the number of views, likes, dislikes, and comments, we can understand which types of videos are popular among YouTube users. We can also examine factors such as comment count and ratings disabled to see how viewers engage with trending videos.
• Understanding video trends across different countries: By examining the publish country column, we can compare the popularity of trending videos in different countries. This can help content creators or marketers understand regional preferences and tailor their content strategy accordingly.
• Studying the impact of video attributes on engagement: By exploring the relationship between video attributes (such as title, tags, publish day) and engagement metrics (views, likes), we can identify patterns or trends that influence a video's success on YouTube. This information can be...