Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales—all...

In 2024, digital advertising accounted for approximately ** percent total media advertising spending in Latin America. The share was highest in North America, where it stood at **** percent.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

The Seattle Alzheimer's Disease Brain Cell Atlas (SEA-AD) consortium strives to gain a deep molecular and cellular understanding of the early pathogenesis of Alzheimer's disease and is funded by the National Institutes on Aging (NIA U19AG060909). The SEA-AD datasets available here comprise single cell profiling (transcriptomics and epigenomics) and quantitative neuropathology. To explore gene expression and chromatin accessibility information, the single-cell profiling data includes: snRNAseq and snATAC-seq data from the SEA-AD donor cohort (aged brains which span the spectrum of Alzheimer's Disease pathology) and neurotypical reference brains. To explore key pathological proteins and cell types of interest to Alzheimer's disease, the neuropathology data includes: full resolution brightfield images, images processed and segmented in HALO image analysis software, image annotations, and quantification summary files for the relevant stains including Abeta (6E10), IBA1, a-Synuclein, GFAP, H&E-LFB, NeuN, pTau(AT8), and pTDP43.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of all NAICS under advertising, public relations, and related services (NAICS 5418), annual, for five years of data.

According to Cognitive Market Research, the global Mobile Advertising Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025. Market Dynamics Key Drivers

Consumer behavior – The mobile first is a key driver in the mobile advertising market

Consumer behavior has increasingly shifted towards a mobile-first approach, driven by the widespread use of smartphones and the availability of mobile internet. This surge in mobile connectivity has transformed consumer behavior with individuals increasingly relying on smartphones for daily activities like shopping, entertainment and financial transactions. The convenience and portability of mobile devices have them a preferred medium for tapping into digital services which has led businesses to adopt mobile-first strategies to engage with consumers.

For instance,

As of 2023, over half (54%) of the global population use smartphones. 
49% of the global population use mobile internet on smartphones.

(Source:https://www.gsma.com/newsroom/press-release/smartphone-owners-are-now-the-global-majority-new-gsma-report-reveals/)

This shift has led to an increase in mobile ad spending. Advertisers are no focusing on campaigns designed for smaller screens and shorter attention spans to reach a wider audience.

The rise of social media is driving the growth of mobile advertising

The growth of mobile advertising is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, Twitter have become major hubs for mobile advertising.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

The rise of in-app advertising across these platforms with the growing popularity of video and interactive ad formats has further fueled the market growth. Such advertising also leverages data to optimize targeting and engagement, leading to more effective campaigns. Paid ads now dominate social feeds.

For instance, the total spend on social media advertising is expected to reach $276 billion in 2025. It is projected that more than 80% of this spend will be generated though mobile by 2030.

(Source:https://sproutsocial.com/insights/social-media-statistics/#social-media-advertising-statistics-and-roi)

Key Restraints

Data privacy concerns to hinder mobile advertising market

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. These concerns significantly hinder mobile advertising by leading to consumer distrust, ad avoidance and increased regulations that impact the effectiveness and reach of ad campaigns.

Consumers are becoming more aware of how their data is being collected and used under the context of mobile advertising, making them actively avoid interacting with ads and uninstalling apps they believe violate their privacy. This has also led to widespread adoption of ad-blocking technologies.

For instance, as of 2024, 43% of global internet users use ad-blocking tools with mobile device users accounting for 63% of them. 

(Source: https://seosandwitch.com/new-ad-blocking-stats/)

This trend is largely driven by the growing desire to protect personal data. However, the same has had implications on advertisers. Regulatory development amid these concerns further add to the challenges faced by the mobile industry market. Strict data privacy laws have b...

This data set contains pounds and value for all seafood products that are landed and sold by established seafood dealers and brokers in the SE Region of the US mainland. In the US Caribbean, the landings are reported by permitted fishers. These types of data, referred to as the general canvass landings statistics, have been collected by the NOAA Fisheries Service, National Marine Fisheries Service and its predecessor agency, the Bureau of Commercial Fisheries. These data are available on computer since the mid 1920s. The quantities and values that are reported in this data set include monthly landings that were initiated in 1972. Between 1926 and 1971, data were collected annually and not monthly. Mixed annual and monthly data occur from 1972-1976 according to State and year. The general canvass landings include quantities and value for all commercially caught marine species and are identified by species or species group. These data are collected from or reported by every seafood dealer or broker that is licensed by each state in the Southeast Region (North Carolina through Texas). In addition, information on the gear and area of capture is available for most of the landings statistics in the data set except for Florida 1977-1996 and Louisiana 1992-1999. However, because these data are summaries, they do not contain information on the quantities of fishing effort or identifications of the fishermen or vessels that caught the fish or shellfish. In early years, these data were collected by field agents employed by the Southeast Fisheries Science Center and assigned to local fishing ports. These individuals would canvass the seafood dealers and record the quantity and value for each species or species category from the sales receipts maintained by the seafood dealers. Based on their detailed knowledge of the fishing activity in the area, the agents would estimate the type of fishing gear and area where the fishing was likely to have occurred. It should be noted that landings by gear and water body (fishing area) does not reside in the monthly landings data set for Florida for the years, 1977-1995, Louisiana 1990-1999, and Texas (for gear) from 1993 to present (this is subject to change for years 2008 and more recent). Annual landings by gear, water body and distance from shore are available in the Annual General Canvass data for Florida. More detailed information on the caveats associated with these data is provided in the Issues section. In more recent years, the states in the Southeast Region began to implement trip ticket programs that required the licensed seafood dealer/brokers to report the landings of all seafood products. A trip ticket program was initiated in Florida in 1985, in North Carolina in 1994, in Louisiana in 1999, in Alabama in 2000, and in Texas in 2007. In addition to the quantities of these landings, the states require dealers to report the price, the type of gear and the fishing area for each trip. Through cooperative agreements with each of the states, monthly summaries of the states trip ticket programs are provided to the Southeast Fisheries Science Center (SEFSC) and are included in the general canvass landings data set. In addition, summarized data are extracted from the NOAA-SEFSC Gulf Shrimp System for commercial landings of shrimp species that are landed at port in the coastal area of the Gulf of Mexico.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

As of May 2025, Disney revealed that its ad-supported tier reached an impressive 164 million subscribers worldwide, including viewers across Disney+, Hulu, and ESPN+. Meanwhile, Netflix's ad-supported tier had 94 million users globally.

Andorra AD: Repeaters: Primary: Male: % of Male Enrollment data was reported at 0.754 % in 2018. This records a decrease from the previous number of 0.949 % for 2017. Andorra AD: Repeaters: Primary: Male: % of Male Enrollment data is updated yearly, averaging 1.467 % from Dec 2002 (Median) to 2018, with 17 observations. The data reached an all-time high of 3.415 % in 2008 and a record low of 0.000 % in 2006. Andorra AD: Repeaters: Primary: Male: % of Male Enrollment data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Andorra – Table AD.World Bank.WDI: Social: Education Statistics. Repeaters in primary school are the number of students enrolled in the same grade as in the previous year, as a percentage of all students enrolled in primary school.;UNESCO Institute for Statistics (http://uis.unesco.org/). Data as of February 2020.;Weighted average;

Financial overview and grant giving statistics of Ad & D Friedman Family Foundation

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.