A 2023 survey found that item costs and savings were the most important factor which online shoppers in Canada considered when making a purchase from an online store instead of a traditional store. In second place was the shipping costs with 54 percent of respondents considering this aspect important.

According to data from an April 2021 survey of Canadian online shoppers, 33 percent of online shoppers from the country were Millennials from ages 27 to 40. The second-largest group were Boomers from 65 to 75 years old, who made up 30 percent of overall online shoppers in the country.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

The number of users in the e-commerce market in Canada was forecast to continuously increase between 2025 and 2029 by in total 5.9 million users (+21.82 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 32.95 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and revenue growth. The Statista Market Insights cover a broad range of additional markets.

This table contains 3 series, with data for years 2016 - 2017 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Sales (3 items: Retail trade; Electronic shopping and mail-order houses; Retail E-commerce sales).

In 2024, retail e-commerce in Canada was forecast to generate over **** billion U.S. dollars in revenues. According to estimates, this figure is projected to increase to *** billion U.S. dollars by 2029. Successful e-commerce segments in Canada Canada's booming e-commerce sector owes more than half of its retail sales to two particularly lucrative segments: fashion and electronics, which captured ** and ** percent of all e-commerce retail sales in Canada in 2022, respectively. With nearly ** billion U.S. dollars in e-commerce net sales, Amazon was the leading online store in Canada in 2021, outperforming competitors like Walmart and Costco by an impressive margin. Ranking second, walmart.ca generated around **** billion U.S. dollars in e-commerce net sales that year. Fashion leads the way Fashion proved to be a successful e-commerce segment in many countries around the world, and Canada was no exception, as the most popular online stores in the fashion segment raked in millions of dollars in e-commerce net sales, led by gapcanada.ca with *** million U.S. dollars in 2021. Like many other countries in the world, Canada's fashion e-commerce sector was also disrupted by a Chinese newcomer that catapulted itself to the centerstage of the fast fashion world: Shein was the most downloaded fashion and beauty shopping app in Canada in June 2022, with its ******* monthly downloads overshadowing those of competitors. In comparison, long-established fast fashion titan Zara only amassed ****** downloads that same month.

In Canada, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 163.33K stores, accounting for 45.67% of the total store count in the region. This is closely followed by WooCommerce, which supports 75.97K stores, representing 21.24% of the region's total. Wix makes a significant contribution with 31.46K stores, or 8.80% of the total. The chart underscores the diversity and preferences of store owners in Canada regarding their choice of platform.

E-commerce sales and total sales for retail trade in Canada, available on an annual basis.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Product Sold. Most Canada stores' Monthly Product Sold are Less than 100, there are 234.18K stores, which is 79.42% of total. In second place, 48.63K stores' Monthly Product Sold are 100 to 1K, which is 16.49% of total. Meanwhile, 9.75K stores' Monthly Product Sold are 1K to 10K, which is 3.31% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The pie chart showcases the distribution of app/software spending by store category in Canada, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $46.41M units representing 22.64% of the overall spending. Following closely behind is Home & Garden with a spend of $24.95M units, comprising 12.18% of the total. Beauty & Fitness also contributes significantly with a spend of $22.15M units, accounting for 10.81% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

According to a survey conducted in April 2021, 51 percent of Canadian online shoppers were women, while 49 percent of online shoppers from Canada were men.

Percentage of Canadians who purchased digital goods, physical goods, peer-to-peer services and other services online, during the past 12 months.

Digital technology and Internet use, online sales and purchases, by North American Industry Classification System (NAICS) and size of enterprise for Canada from 2012 to 2013.

The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

A March 2023 survey found that 61 percent of responding Canadian online shoppers preferred making online purchases from domestic businesses, as compared to just two percent who chose shop online from U.S. American e-tailers.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Visitors. Most Canada stores' Monthly Visitors are Less than 100, there are 104.86K stores, which is 56.50% of total. In second place, 50.13K stores' Monthly Visitors are 100 to 1K, which is 27.01% of total. Meanwhile, 24.37K stores' Monthly Visitors are 1K to 10K, which is 13.13% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Canada E-Commerce Market size was valued to be USD 38.56 Billion in the year 2024 and it is expected to reach USD 81.5 Billion in 2032, at a CAGR of 9.7% from 2025 to 2032.

Canada E-Commerce Market Drivers

High Internet and Smartphone Penetration: Canada boasts high rates of internet and smartphone penetration, providing widespread access to online platforms and enabling convenient online shopping. Growth of Mobile Commerce: The increasing use of smartphones and tablets is driving the growth of mobile commerce, enabling consumers to shop online anytime, anywhere. Improved Logistics and Delivery Infrastructure: The development of efficient logistics and delivery networks, including same-day and next-day delivery options, has enhanced the e-commerce experience for Canadian consumers. Government Support: Government initiatives to support digital commerce, such as improving digital infrastructure and promoting e-commerce adoption, are also contributing to market growth.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Canada. Custom Cart shows a significant lead, with total sales amounting to $1.11T, which constitutes 78.27% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $139.57B, accounting for 9.80% of the total platform sales in Canada. Sitecore Commerce also holds a notable share, with its sales reaching $103.37B, representing 7.26% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Canada, highlighting which platforms are driving the most sales.

This chart offers an insightful look at the store count by category in Canada. Leading the way is Apparel, with 43.39K stores, which is 15.77% of the total stores in the region. Next is Home & Garden, contributing 37.12K stores, or 13.50% of the region's total. Beauty & Fitness also has a notable presence, with 26.09K stores, making up 9.48% of the store count in Canada. This breakdown provides a clear picture of the diverse retail landscape in Canada, showcasing the variety and scale of stores across different categories.