During a survey conducted in the United Kingdom in June 2021, ** percent agreed that they always accepted all cookies when they opened a website and it asked them about cookies. Among the countries presented in the data set, the share was highest in Poland (** percent) and lowest in the United States (** percent).
During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, ** percent of respondents stated that privacy laws accelerated their plans to reduce reliance on cookies; ** percent said their organizations had already implemented a fully cookie-free approach.
During a December 2023 survey in the United States, ** percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on social media websites. Among travel websites and food and beverage websites, the respective shares stood at **** and **** percent, respectively
During a 2022 survey carried out among data marketers, ** percent of respondents said they expected that they would be increasing spending/emphasis on use of first-party data because of the planned phase-out of third party cookies by browsers developers; ** percent said they expected to increase interest in third-party identity resolution solutions.
During a 2022 survey, ** percent of responding internet users from Germany said that they denied the storage of cookies or adjusted the scope of the storage of cookies, depending on the website. Roughly a third stated that they generally set their internet browser so that cookies were not stored permanently, or so as for their use to at least be restricted.
During a survey conducted in the United States in June 2021, nearly ** percent agreed that they always accepted all cookies, when they opened a website and it asked them about cookies. The rate was highest among respondents aged 25 to 34 and lowest among the age group ** to **.
This statistic shows the consumption of ready-to-eat cookies in the United States from 2011 to 2020 and a forecast thereof until 2024. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, ***** million Americans consumed ready-to-eat cookies in 2020. This figure is projected to increase to ****** million in 2024.
During a December 2023 survey in the United States, approximately ** percent of consumers aged 55 to 64 reported habitually (always or most of the time) opting out of first-party cookies on websites. Among interviewees aged 25 to 34, the respective share stood at ** percent.
During a global 2023 survey, 7.2 percent responding advertisers and publishers from across the world said they were not at all concerned about the impact of third-party cookie deprecation and other privacy-related changes to their overall business. The remaining 92.8 percent were at least slightly concerned, with 14.4 percent saying they were very concerned.
According to a 2022 survey of internet users in France, approximately 30 percent of respondents who are privacy conscious always give consent to the usage of cookies on websites. In contrast, only six percent of respondents in this group reported never providing consent to the use of cookies. Around a quarter of users who take privacy actions occasionally automatically accepted cookies usage, while a larger portion of 43 percent regularly provided consent. Additionally, three percent reported never allowing the use of cookies.
During a survey carried out in 2024, ** percent of responding in-house marketers and ** percent of agency marketers from seven countries worldwide stated that they were still 100 percent reliant on third-party cookies. Only ***** percent of in-house marketers and *** percent of agencies said they were not planning to continue using third-party cookies as long as they were available.
This statistic shows the types of ready-to-eat cookies eaten in the United States from 2011 to 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, ***** million Americans consumed sandwich ready-to-eat cookies in 2020.
According to a February 2023 survey, over 18 percent of respondents in the United Kingdom (UK) said they reject cookies on websites daily. Meanwhile, over a quarter of those surveyed stated having never done that, while almost six percent reported never having heard of this practice before.
Chocolate chip cookies are the most popular type of cookies for Americans when it comes to the holidays. Approximately ** percent of 2024 survey respondents picked chocolate chip cookies. Gingerbread was popular with about ******* of respondents.
This statistic shows the number of packages of store brand cookies eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, **** million Americans consumed * or more packages in 2020.
During a global survey carried out among marketers in August 2023, two thirds of respondents stated they believed that third-party cookie deprecation would occur in 2024 as planned by Google. On the other hand, the remaining third said they believed the move would be pushed back again. In April 2024, Google announced that it would indeed delay the step until at least early 2025.
During a survey carried out in the United Kingdom (UK) in late 2023, , **** percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on financial services websites. Among travel websites and retail websites, the respective shares stood at ** and **** percent, respectively.
According to a 2022 survey of internet users in France, approximately ** percent of respondents who believed their data was breached said they always accepted the usage of cookies by websites. Additionally, nearly ** percent of respondents who had doubts regarding data breaches said they always consented to the use of cookies. In comparison, ** percent of internet users who didn't think their data was breached reported never agreeing to the use of cookies by websites.
During an early 2024 survey carried out among advertising professionals from Europe, around ** percent said they were evaluating contextual advertising as a future alternative to third-party cookies, while approximately ** percent reported evaluating publisher-provided identifiers (first-party identifiers).
This statistic shows the per capita consumption of cookies and crackers worldwide in 2014, by country. According to the source, Argentina had consumed about ***** kilograms of cookies and crackers per person that year.
During a survey conducted in the United Kingdom in June 2021, ** percent agreed that they always accepted all cookies when they opened a website and it asked them about cookies. Among the countries presented in the data set, the share was highest in Poland (** percent) and lowest in the United States (** percent).