8 datasets found
  1. Super Bowl TV viewership in the U.S. 1990-2025

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Super Bowl TV viewership in the U.S. 1990-2025 [Dataset]. https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

  2. Super Bowl attendance in the U.S. 1967-2025

    • statista.com
    Updated Feb 26, 2025
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    Statista (2025). Super Bowl attendance in the U.S. 1967-2025 [Dataset]. https://www.statista.com/statistics/1362951/super-bowl-attendance/
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    Dataset updated
    Feb 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

  3. Likelihood of watching the Super Bowl in the U.S. 2007-2025

    • statista.com
    Updated Feb 14, 2025
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    Christina Gough (2025). Likelihood of watching the Super Bowl in the U.S. 2007-2025 [Dataset]. https://www.statista.com/topics/1264/super-bowl/
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    Dataset updated
    Feb 14, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christina Gough
    Description

    The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

  4. NFL Super Bowl halftime show viewers in the U.S. 2025

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). NFL Super Bowl halftime show viewers in the U.S. 2025 [Dataset]. https://www.statista.com/statistics/1132847/super-bowl-halftime-show-viewers/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The Super Bowl is one of the biggest events on the sporting calendar. The main game attracts millions of viewers every year, but the event is about more than just a game of football. The halftime show, which features some of the biggest stars in music, has grown to be almost as significant and hotly-anticipated as the game itself. The 2025 Super Bowl halftime show, which starred Kendrick Lamar, attracted an audience of over *** million viewers, making it the most watched Super Bowl halftime show on record.

  5. Most watched sports leagues in the U.S. 2023

    • abripper.com
    Updated Sep 27, 2025
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    Christina Gough (2025). Most watched sports leagues in the U.S. 2023 [Dataset]. https://abripper.com/lander/abripper.com/index.php?_=%2Fstudy%2F23358%2Fsports-on-tv-in-the-us-statista-dossier%2F%2341%2FknbtSbwPrE1UM4SH%2BbuJY5IzmCy9B
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    Dataset updated
    Sep 27, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christina Gough
    Area covered
    United States
    Description

    The National Football League (NFL) was the most watched sports league in the United States in 2023. Viewers watched a combined 974.7 billion minutes of football action across the 284 televised games between November 2022 and November 2023. Meanwhile, Major League Baseball (MLB) ranked second with a little less than 330 billion combined minutes from viewers.

    How much does a Super Bowl ad cost?

    The price of running an ad during the Super Bowl has tripled over the past two decades. In 2024, advertisers paid an average of seven million U.S. dollars to air a 30-second commercial during the Super Bowl LVI broadcast. The renowned sporting event is highly anticipated each year and is watched by millions around the world. In the U.S., the 2024 edition of the Super Bowl was watched by over 123 million Americans.

    How many people watch the World Series?

    Unlike the Super Bowl, MLB World Series TV viewership experienced an overall decrease over the past two decades. The games of the 2023 World Series, in which the Texas Rangers achieved a five-game series win over the Arizona Diamondbacks, were watched by around nine million viewers. This shows a considerable drop from the previous year, when nearly 12 million people tuned in to see the Houston Astros win the Commissioner’s Trophy.

  6. Most watched sports leagues in the U.S. 2023

    • statista.com
    Updated Apr 30, 2024
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    Statista (2024). Most watched sports leagues in the U.S. 2023 [Dataset]. https://www.statista.com/statistics/1430289/most-watched-sports-leagues-usa/
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    Dataset updated
    Apr 30, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    The National Football League (NFL) was the most watched sports league in the United States in 2023. Viewers watched a combined 974.7 billion minutes of football action across the 284 televised games between November 2022 and November 2023. Meanwhile, Major League Baseball (MLB) ranked second with a little less than 330 billion combined minutes from viewers.

    How much does a Super Bowl ad cost?

    The price of running an ad during the Super Bowl has tripled over the past two decades. In 2024, advertisers paid an average of seven million U.S. dollars to air a 30-second commercial during the Super Bowl LVI broadcast. The renowned sporting event is highly anticipated each year and is watched by millions around the world. In the U.S., the 2024 edition of the Super Bowl was watched by over 123 million Americans.

    How many people watch the World Series?

    Unlike the Super Bowl, MLB World Series TV viewership experienced an overall decrease over the past two decades. The games of the 2023 World Series, in which the Texas Rangers achieved a five-game series win over the Arizona Diamondbacks, were watched by around nine million viewers. This shows a considerable drop from the previous year, when nearly 12 million people tuned in to see the Houston Astros win the Commissioner’s Trophy.

  7. Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025

    • statista.com
    Updated Jul 4, 2025
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    Statista (2025). Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025 [Dataset]. https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/
    Explore at:
    Dataset updated
    Jul 4, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of five million U.S. dollars and has risen even further in the last few years. Super Bowl ads The Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. Large corporations spend big The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011.

  8. Most popular NFL teams in the United States 2025

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Most popular NFL teams in the United States 2025 [Dataset]. https://www.statista.com/statistics/1398681/most-popular-nfl-teams-united-states/
    Explore at:
    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The Miami Dolphins and the Chicago Bears were the most popular NFL franchises in the United States as of the first quarter of 2025. Just under one **** of the surveyed respondents in the United States had a positive opinion of the two franchises. Meanwhile, the Philadelphia Eagles, who claimed their Super Bowl title in 2024, were the third most popular NFL team. How many people watch the Super Bowl in the U.S.? The TV viewership of the Super Bowl in the U.S. peaked in 2025 when the Philadelphia Eagles emerged victorious against the Kansas City Chiefs. The game was watched by over *** million people throughout the country. Meanwhile, the second most watched Super Bowl aired the previous year, in 2023, when the Kansas City Chiefs defeated the San Francisco 49ers. Which NFL player has won the most MVP awards? Since the trophy was first awarded during the inaugural Super Bowl in 1967, *** players have won the MVP award more than once. Tom Brady was the player with the most Super Bowl MVP Awards as of 2024, having won the award a record **** times. Joe Montana and Patrick Mahomes followed in the ranking with ***** wins each.

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Statista (2025). Super Bowl TV viewership in the U.S. 1990-2025 [Dataset]. https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/
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Super Bowl TV viewership in the U.S. 1990-2025

Explore at:
24 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

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