Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2025, the number of global e-mail users amounted to 4.55 billion and is set to grow to 4.97 billion users in 2028. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

In 2024, the open rates for e-commerce e-mail marketing campaigns increased to ***** percent, compared to **** percent three years prior.

During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with **** percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with **** percent of professionals using it for their marketing purposes.

Global Email Address & Contact Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B & B2C Outreach Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

Comprehensive Phone Number Data: Enhance your sales and telemarketing strategies with our extensive phone number database, perfect for direct outreach and boosting customer engagement.

B2B and B2C Contact Data: Tailor your messaging with B2B contact data and B2C contact Email address data that allow you to effectively connect with C-suite executives, decision-makers, and key consumer groups.

CEO Contact Information: Unlock direct access to CEO contact details, ideal for high-level networking, partnership building, and executive outreach.

Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

B2B Lead Generation: Tap into our rich B2B Email data to expand your business networks, refine your outreach efforts, and generate high-quality leads.

Sales Data Amplification: Supercharge your sales strategies by integrating enriched contact data for better targeting and higher sales conversion rates.

Competitive Market Intelligence: Gain valuable insights into your competitors by leveraging our comprehensive contact data to analyze trends and shifts in the market.

Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.

Global Reach, Local Relevance: Our Email address data solutions cover global markets while allowing you to focus on specific regions, industries, and audience segments tailored to your business needs.

Cost-Effective Solutions: We offer scalable, affordable B2B email data and B2B contact data packages, ensuring you get high-value results without breaking your budget.

Ethical, Compliant Data: We strictly adhere to GDPR guidelines, ensuring that all contact data is ethically sourced and legally compliant, protecting both your business and your customers.

Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

Cold B2B Email Outreach

CRM Enrichment & Marketing Automation

Account-Based Marketing (ABM)

Recruiting & Executive Search

Market Research & Competitive Intelligence

Flexible Data Licensing & Access Options: One-Time Data Files available upon request

24/7 API Access for seamless integration

Monthly & Annual Plans tailored to your needs

API Credits Roll Over with no expiration

Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

What are the average email marketing results in different countries? Here’s what we’ve found.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

The mass email sender tool market is experiencing robust growth, driven by the increasing need for efficient and targeted marketing campaigns across diverse sectors. Businesses of all sizes, from small enterprises to large corporations, rely on these tools to nurture leads, boost sales, and enhance customer engagement. The market's expansion is fueled by several key trends, including the rising adoption of automation in marketing, the increasing preference for personalized email communication, and the growing importance of data analytics in optimizing email campaigns. The software segment currently dominates the market due to its flexibility and ease of integration with existing CRM and marketing automation platforms. However, the platform segment is projected to witness significant growth in the coming years, driven by the increasing demand for comprehensive email marketing solutions that offer advanced features such as A/B testing, deliverability optimization, and detailed reporting. The enterprise segment is a major contributor to market revenue, followed by schools and educational institutions, and banks and financial institutions, all leveraging these tools for communication and outreach. Geographical expansion is also a key driver, with North America and Europe currently holding the largest market shares, but significant growth potential is visible in Asia-Pacific and other emerging markets. While challenges such as email deliverability issues and increasing regulations related to data privacy remain, the overall outlook for the mass email sender tool market remains positive, with a projected Compound Annual Growth Rate (CAGR) fueling substantial expansion over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Established providers like SendGrid and Mailchimp offer comprehensive solutions with robust features and strong brand recognition. However, newer entrants are increasingly disrupting the market by offering innovative features, competitive pricing, and specialized solutions for niche markets. The market is witnessing a shift towards cloud-based solutions, offering scalability, cost-effectiveness, and improved accessibility. Furthermore, integration with other marketing technologies, such as CRM systems and social media platforms, is becoming increasingly crucial for mass email sender tools to maintain a competitive edge. The focus on enhancing email deliverability and complying with evolving data privacy regulations is also shaping the market's trajectory. This competitive landscape, combined with the ongoing technological advancements and market expansion, suggests a dynamic and promising future for the mass email sender tool market.

Email Mailing Lists and Email Lists. 40K plus filters. Search using detailed Demographic criteria and Geographic information on ProMarketing Leads.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States said the difficulty in measuring and/or proving return on investment (ROI) was a roadblock to achieving email marketing's goals. Low engagement rates and inadequate personnel dedicated to email marketing followed, mentioned by ** and ** percent of participants, respectively. According to the same study, Mailchimp, Salesforce Marketing Cloud, and Hubspot ranked among the email service providers (ESPs) most used by marketers in English-speaking countries worldwide.