In the second quarter of 2024, 61 percent of surveyed small business owners indicated that the health of their business was in good shape. A further 24 percent of respondents said the health of their business was about average. At the end of 2019, small businesses in "very good" health peaked at 43 percent. By the end of 2020, this number fell to 25 percent in the wake of the COVID-19 pandemic.

Introduction

Small Business Statistics: Small businesses are often seen as the backbone of the economy, and rightly so. They bring fresh ideas to the market and create jobs for people who may not have opportunities in larger companies. From one-person businesses to significant job creators, small businesses are crucial to the economy.

However, with 82% failing because of cash flow problems and only 50% making it to the five-year mark, it’s clear that achieving success is not easy. Here are some Small Business Statistics that can help entrepreneurs understand the market better and position their products or services for success.

These small business statistics will tell you everything you need to know about the growth of business and where it’s going in the future.

In 2021, about **** million small business firms with employees were counted in the United States. That same year, there were around ** million non-employer small businesses.

Discover the latest small business marketing statistics in 2024 from Wix and Vistaprint. Learn valuable insights and effective marketing strategies to stay ahead of the game.

A comprehensive dataset covering small business statistics in 2025, including failure rates, growth data, average revenue, number of employees, and market insights.

During a survey on small businesses in the U.S. in August 2024, about 21 percent of the respondents stated that the most important problem for small businesses was quality of labor. Additionally, around 24 percent of survey participants said that inflation was the most important problem for their business, a slight increase from August 2023, when inflation was the biggest concern for 23 percent of businesses.

Small Business Development Centers (SBDCs) provide assistance to small businesses and aspiring entrepreneurs throughout the United States and its territories. SBDCs help entrepreneurs realize the dream of business ownership and help existing businesses remain competitive in a complex, ever-changing global marketplace. SBDCs are hosted by leading universities and state economic development agencies, and funded in part through a partnership with SBA.

In August 2024, the U.S. Small Business Optimism Index amounted to 91.2. This is a slight decrease from a value of 93.7 in the previous month. The index consists of 10 indicators derived from questions addressing small business owners: Plans to create employment; plans to make capital outlays; plans to increase inventories; expect economy to improve; expect real sales higher; current inventory; current job openings; expected credit conditions; now a good time to expand; earnings trends.

According to a new study, women started 49% of new businesses in the United States in 2021. This is way up from 28% in 2019.

Monthly dataset showing change in sales and jobs recorded by Xero, an online accounting software platform. This dataset is updated on a quarterly basis. These are official statistics in development. Source: Xero.

Cyber incidents, such as cyber crime, IT outages, data breaches, were the leading risk for small businesses globally for 2024. About ** percent of respondents cited this as their biggest concern, followed by ** percent who saw natural catastrophes as a leading risk for small companies.

Small business transactions and revenue data aggregated from several credit card processors, collected by Womply and compiled by Opportunity Insights. Transactions and revenue are reported based on the ZIP code where the business is located. Data provided for CT (FIPS code 9), MA (25), NJ (34), NY (36), and RI (44). Data notes from Opportunity Insights: Seasonally adjusted change since January 2020. Data is indexed in 2019 and 2020 as the change relative to the January index period. We then seasonally adjust by dividing year-over-year, which represents the difference between the change since January observed in 2020 compared to the change since January observed since 2019. We account for differences in the dates of federal holidays between 2019 and 2020 by shifting the 2019 reference data to align the holidays before performing the year-over-year division. Small businesses are defined as those with annual revenue below the Small Business Administration’s thresholds. Thresholds vary by 6 digit NAICS code ranging from a maximum number of employees between 100 to 1500 to be considered a small business depending on the industry. County-level and metro-level data and breakdowns by High/Middle/Low income ZIP codes have been temporarily removed since the August 21st 2020 update due to revisions in the structure of the raw data we receive. We hope to add them back to the OI Economic Tracker soon. More detailed documentation on Opportunity Insights data can be found here: https://github.com/OpportunityInsights/EconomicTracker/blob/main/docs/oi_tracker_data_documentation.pdf

About 1.5 million jobs are created in the US every year by small businesses alone. This means that 64% of all job creation comes from small businesses.

Introduction

Small Business Statistics: To balance out every country's economy, small businesses are termed the backbone. Small businesses are types of corporations, partnerships, or sole proprietorships that are independently owned companies with fewer employees and lower revenue than large companies. Many small businesses are now utilising the internet and various digital tools to connect with customers, and many of them generate income by selling online.

This article includes several statistical analyses from different sources that will guide you in understanding the importance of small businesses' effectiveness in recent years.

Introduction

Small Business Ownership Statistics: Small businesses stand as the real backbone of the world economy. Even in 2024, they continue to be instrumental in job creation, innovation, and community development. From busy urban centres to remote rural districts, small businesses provide the edge of economic growth and stability.

This article covers some of the latest small business ownership statistics from across the globe, pointing out major trends, challenges, and opportunities.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4MM+ companies, and is updated regularly to ensure we have the most up-to-date information.

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Nonemployer Statistics is an annual series that provides statistics on U.S. businesses with no paid employees or payroll, are subject to federal income taxes, and have receipts of $1,000 or more ($1 or more for the Construction sector). This program is authorized by the United States Code, Titles 13 and 26. Also, the collection provides data for approximately 450 North American Industry Classification System (NAICS) industries at the national, state, county, metropolitan statistical area, and combined statistical area geography levels. The majority of NAICS industries are included with some exceptions as follows: crop and animal production; investment funds, trusts, and other financial vehicles; management of companies and enterprises; and public administration. Data are also presented by Legal Form of Organization (LFO) (U.S. and state only) as filed with the Internal Revenue Service (IRS). Most nonemployers are self-employed individuals operating unincorporated businesses (known as sole proprietorships), which may or may not be the owner's principal source of income. Nonemployers Statistics features nonemployers in several arts-related industries and occupations, including the following: Arts, entertainment, and recreation (NAICS Code 71) Performing arts companies Spectator sports Promoters of performing arts, sports, and similar events Independent artists, writers, and performers Museums, historical sites, and similar institutions Amusement parks and arcades Professional, scientific, and technical services (NAICS Code 54) Architectural services Landscape architectural services Photographic services Retail trade (NAICS Code 44-45) Sporting goods, hobby, and musical instrument stores Sewing, needlework, and piece goods stores Book stores Art dealers Nonemployer Statistics data originate from statistical information obtained through business income tax records that the Internal Revenue Service (IRS) provides to the Census Bureau. The data are processed through various automated and analytical review to eliminate employers from the tabulation, correct and complete data items, remove anomalies, and validate geography coding and industry classification. Prior to publication, the noise infusion method is applied to protect individual businesses from disclosure. Noise infusion was first applied to Nonemployer Statistics in 2005. Prior to 2005, data were suppressed using the complementary cell suppression method. For more information on the coverage and methods used in Nonemployer Statistics, refer to NES Methodology. The majority of all business establishments in the United States are nonemployers, yet these firms average less than 4 percent of all sales and receipts nationally. Due to their small economic impact, these firms are excluded from most other Census Bureau business statistics (the primary exception being the Survey of Business Owners). The Nonemployers Statistics series is the primary resource available to study the scope and activities of nonemployers at a detailed geographic level. For complementary statistics on the firms that do have paid employees, refer to the County Business Patterns. Additional sources of data on small businesses include the Economic Census, and the Statistics of U.S. Businesses. The annual Nonemployer Statistics data are available approximately 18 months after each reference year. Data for years since 2002 are published via comma-delimited format (csv) for spreadsheet or database use, and in the American FactFinder (AFF). For help accessing the data, please refer to the Data User Guide.

Increase the small business ownership rate from 1.48% in 2011 to 1.53% by 2017.

The following small business statistics broken down by industry to help you understand the small business landscape better.