As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.
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The latest Facebook statistics show that the platform is growing – especially when it comes to advertising. These are the latest Facebook advertising statistics you need to know.
The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 50 minutes. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.
How much is spent on TV advertising during Super Bowl?
In the past three years, Super Bowl ads generated more than 300 million U.S dollars in revenue, and in 2020 specifically the figure amounted to 449 million. The average cost of a 30-second spot during that year's game was 5.6 million U.S. dollars. The list of those who were willing to pay that price includes some prominent FMCG names, such as Anheuser-Busch, as well as major auto makers like Volksvagen.
Is spending on Super Bowl ads worth it?
It is a popular opinion among adults in the United States that Super Bowl commercials are good entertainment - the majority of surveyed Americans perceive them that way. What is more, some 19 percent indicate that Super Bowl advertising makes them aware of advertiser brands, which fortunately means that companies can count on exposure to prospective customers. Therefore, Super Bowl advertising is definitely effective.
In 2022, more than four out of five (80.3 percent of) advertising and promotions managers in the United States identified as white. Almost 14 percent were Black or African American. That same year, nearly half of ad and promotions managers in the U.S. were female.
During a 2023 survey, 67 percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with 52 percent of respondents saying they often or sometimes used ads on this platform.
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The global advertising market size was valued at USD 676.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 995.0 Billion by 2033, exhibiting a CAGR of 4.4% from 2025-2033. North America currently dominates the advertising market share by holding over 32.6% in 2024. The market in the region is driven by high digital ad spending, advanced programmatic advertising technologies, strong consumer engagement on social media, growing video and streaming ads, data-driven targeting, and rising mobile ad consumption.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
| USD 676.8 Billion |
Market Forecast in 2033
| USD 995.0 Billion |
Market Growth Rate 2025-2033 | 4.4% |
IMARC Group provides an analysis of the key trends in each segment of the global advertising market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type.
According to market estimates, total media advertising spending the United States in 2020 would amount to 225.8 billion U.S. dollars. By 2024, the figure is expected to grow to 322 billion dollars.. Advertising spending in the U.S. – additional information
Advertising can utilize almost any form of media to meet its needs, including print, television, radio, cinema, outdoor, mobile and online. If there is a space where consumers are going to look at, advertisers will buy it up. The United States, in particular, is the largest advertising market in the world. China is to be the second leading market according to the ranking, yet its ad expenditures are estimated to represent less than half of the amount calculated for the U.S. Television is the main medium for advertisers in the U.S., as it has accounted for about 40 percent of all advertising spending in the country since 2010. However, with the rise of digital platforms, not all mediums are as heavily invested in as others. Particularly traditional mediums such as radio, magazines and newspapers all suffered a decrease in ad spending, with newspapers suffering the most. Newspaper ad spent is forecast to decline from nearly 15 percent in 2010 to about 5.5 percent in 2020. Despite being a leader in the advertising industry as of 2015, television’s share of advertising spending is also projected to decrease in the coming years. Digital is forecast to become the main media for advertisers in the U.S., accounting for 37 percent of all advertising spending in the country in 2017. In terms of revenue, digital advertising in the U.S. is forecast to generate more than 210 billion U.S. dollars by 2022, with search advertising accounting for the largest portion of this amount. Banner ads and social media advertising also belong to digital formats important for advertisers in the U.S. Within the digital market, mobile advertising is also a heavily invested in sub-sector of the advertising industry. In 2020, this spending on mobile ads in the country reached 98.3 billion U.S. dollars. Search advertising and display advertising account for the majority of mobile advertising spending.
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Commercial statistics-Case studies is a book subject. It includes 8 books, written by 6 different authors.
Volume statistics for daily commercial paper issuance are provided for each of the commercial paper rate categories: AA nonfinancial, A2/P2 nonfinancial, AA financial, and AA asset-backed; as well as for the total market. Total market is not the sum of the four rate categories as there is additional issuance that does not fall in any of the rate categories. The market statistics reflect all sales of commercial paper to investors by dealers or direct issuers, excluding secondary issues and repurchase agreement and financing issues.
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Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.
In 2022, search advertising spending amounted to 185.35 billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to 261 billion U.S. dollars.
Search Advertising
Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly 106.5 billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years.
Leading segment drivers
The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over 55 billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass 86 billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around 60 percent of their search advertising budgets towards the U.S. tech giant.
This data set contains pounds and value for all seafood products that are landed and sold by established seafood dealers and brokers in the SE Region of the US mainland. In the US Caribbean, the landings are reported by permitted fishers. These types of data, referred to as the general canvass landings statistics, have been collected by the NOAA Fisheries Service, National Marine Fisheries Service and its predecessor agency, the Bureau of Commercial Fisheries. These data are available on computer since the mid 1920s. The quantities and values that are reported in this data set include monthly landings that were initiated in 1972. Between 1926 and 1971, data were collected annually and not monthly. Mixed annual and monthly data occur from 1972-1976 according to State and year. The general canvass landings include quantities and value for all commercially caught marine species and are identified by species or species group. These data are collected from or reported by every seafood dealer or broker that is licensed by each state in the Southeast Region (North Carolina through Texas). In addition, information on the gear and area of capture is available for most of the landings statistics in the data set except for Florida 1977-1996 and Louisiana 1992-1999. However, because these data are summaries, they do not contain information on the quantities of fishing effort or identifications of the fishermen or vessels that caught the fish or shellfish. In early years, these data were collected by field agents employed by the Southeast Fisheries Science Center and assigned to local fishing ports. These individuals would canvass the seafood dealers and record the quantity and value for each species or species category from the sales receipts maintained by the seafood dealers. Based on their detailed knowledge of the fishing activity in the area, the agents would estimate the type of fishing gear and area where the fishing was likely to have occurred. It should be noted that landings by gear and water body (fishing area) does not reside in the monthly landings data set for Florida for the years, 1977-1995, Louisiana 1990-1999, and Texas (for gear) from 1993 to present (this is subject to change for years 2008 and more recent). Annual landings by gear, water body and distance from shore are available in the Annual General Canvass data for Florida. More detailed information on the caveats associated with these data is provided in the Issues section. In more recent years, the states in the Southeast Region began to implement trip ticket programs that required the licensed seafood dealer/brokers to report the landings of all seafood products. A trip ticket program was initiated in Florida in 1985, in North Carolina in 1994, in Louisiana in 1999, in Alabama in 2000, and in Texas in 2007. In addition to the quantities of these landings, the states require dealers to report the price, the type of gear and the fishing area for each trip. Through cooperative agreements with each of the states, monthly summaries of the states trip ticket programs are provided to the Southeast Fisheries Science Center (SEFSC) and are included in the general canvass landings data set. In addition, summarized data are extracted from the NOAA-SEFSC Gulf Shrimp System for commercial landings of shrimp species that are landed at port in the coastal area of the Gulf of Mexico.
The Commercial Prospecting dataset provides commercial property data and UCC liens data across the U.S.
Daily rates for commercial paper are provided for the AA nonfinancial, A2/P2 nonfinancial, AA financial, and AA asset-backed categories. The criteria that determine which issues are included in the rate categories are detailed in the Rate Calculations section of the About page of this release.
Commercial valuation data collected and maintained by the Cook County Assessor's Office, from 2021 to present. The office uses this data primarily for valuation and reporting. This dataset consolidates the individual Excel workbooks available on the Assessor's website into a single shared format. Properties are valued using similar valuation methods within each model group, per township, per year (in the year the township is reassessed). This dataset has been cleaned minimally, only enough to fit the source Excel workbooks together - because models are updated for each township in the year it is reassessed, users should expect inconsistencies within columns across time and townships. When working with Parcel Index Numbers (PINs) make sure to zero-pad them to 14 digits. Some datasets may lose leading zeros for PINs when downloaded. This data is property-level. Each 14-digit key PIN represents one commercial property. Commercial properties can and often do encompass multiple PINs. Additional notes: Current property class codes, their levels of assessment, and descriptions can be found on the Assessor's website. Note that class codes details can change across time. Data will be updated yearly, once the Assessor has finished mailing first pass values. If users need more up-to-date information they can access it through the Assessor's website. The Assessor's Office reassesses roughly one third of the county (a triad) each year. For commercial valuations, this means each year of data only contain the triad that was reassessed that year. Which triads and their constituent townships have been reassessed recently as well the year of their reassessment can be found in the Assessor's assessment calendar. One KeyPIN is one Commercial Entity. Each KeyPIN (entity) can be comprised of one single PIN (parcel), or multiple PINs as designated in the pins column. Additionally, each KeyPIN might have multiple rows if it is associated with different class codes or model groups. This can occur because many of Cook County's parcels have multiple class codes associated with them if they have multiple uses (such as residential and commercial). Users should not expect this data to be unique by any combination of available columns. Commercial properties are calculated by first determining a property’s use (office, retail, apartments, industrial, etc.), then the property is grouped with similar or like-kind property types. Next, income generated by the property such as rent or incidental income streams like parking or advertising signage is examined. Next, market-level vacancy based on location and property type is examined. In addition, new construction that has not yet been leased is also considered. Finally, expenses such as property taxes, insurance, repair and maintenance costs, property management fees, and service expenditures for professional services are examined. Once a snapshot of a property’s income statement is captured based on market data, a standard valuation metric called a “capitalization rate” to convert income to value is applied. This data was used to produce initial valuations mailed to property owners. It does not incorporate any subsequent changes to a property’s class, characteristics, valuation, or assessed value from appeals.Township codes can be found in the legend of this map. For more information on the sourcing of attached data and the preparation of this datase
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Statistics illustrates consumption, production, prices, and trade of Printed matter; trade advertising material, commercial catalogues and the like in Greenland from 2007 to 2024.
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The Commercial Building Inventories provide modeled data on commercial building type, vintage, and area for each U.S. city and county. Please note this data is modeled and more precise data may be available through county assessors or other sources. Commercial building stock data is estimated using CoStar Realty Information, Inc. building stock data.
This data is part of a suite of state and local energy profile data available at the "State and Local Energy Profile Data Suite" link below and builds on Cities-LEAP energy modeling, available at the "EERE Cities-LEAP Page" link below. Examples of how to use the data to inform energy planning can be found at the "Example Uses" link below.
This page will be updated weekly from October through December. The weekly pattern of commercial paper maturing after December 31 chart and table will be replaced each week. A new row will be added to the commercial paper maturing after December 31 table each week.
Success.ai’s Commercial Real Estate Data and B2B Contact Data for Global Real Estate Professionals is a comprehensive dataset designed to connect businesses with industry leaders in real estate worldwide. With over 170M verified profiles, including work emails and direct phone numbers, this solution ensures precise outreach to agents, brokers, property developers, and key decision-makers in the real estate sector.
Utilizing advanced AI-driven validation, our data is continuously updated to maintain 99% accuracy, offering actionable insights that empower targeted marketing, streamlined sales strategies, and efficient recruitment efforts. Whether you’re engaging with top real estate executives or sourcing local property experts, Success.ai provides reliable and compliant data tailored to your needs.
Key Features of Success.ai’s Real Estate Professional Contact Data
AI-Powered Validation: All profiles are verified using cutting-edge AI to ensure up-to-date accuracy. Real-Time Updates: Our database is refreshed continuously to reflect the most current information. Global Compliance: Fully aligned with GDPR, CCPA, and other regional regulations for ethical data use.
API Integration: Directly integrate data into your CRM or project management systems for seamless workflows. Custom Flat Files: Receive detailed datasets customized to your specifications, ready for immediate application.
Why Choose Success.ai for Real Estate Contact Data?
Best Price Guarantee Enjoy competitive pricing that delivers exceptional value for verified, comprehensive contact data.
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Strategic Use Cases
Lead Generation: Target qualified real estate agents and brokers to expand your network. Sales Outreach: Engage with property developers and executives to close high-value deals. Marketing Campaigns: Drive targeted campaigns tailored to real estate markets and demographics. Recruitment: Identify and attract top talent in real estate for your growing team. Market Research: Access firmographic and demographic data for in-depth industry analysis.
Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 30M Company Profiles 700M Global Professional Profiles
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Enrichment API Ensure your contact database remains relevant and up-to-date with real-time enrichment. Ideal for businesses seeking to maintain competitive agility in dynamic markets.
Lead Generation API Boost your lead generation with verified contact details for real estate professionals, supporting up to 860,000 API calls per day for robust scalability.
Targeted Outreach for New Projects Connect with property developers and brokers to pitch your services or collaborate on upcoming projects.
Real Estate Marketing Campaigns Execute personalized marketing campaigns targeting agents and clients in residential, commercial, or industrial sectors.
Enhanced Sales Strategies Shorten sales cycles by directly engaging with decision-makers and key stakeholders.
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Success.ai’s B2B Contact Data for Global Real Estate Professionals delivers the tools you need to connect with the right people at the right time, driving efficiency and success in your business operations. From agents and brokers to property developers and executiv...
It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.
As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.