It was estimated in 2017, that the apparel market grew by approximately 5.46 percent compared to the previous year. Further growth was forecast for the following years, with a peak growth rate of around 6.2 percent expected in 2020. The United States and China have the largest apparel markets in the world in terms of revenue.
Apparel & footwear market
H&M is one of the largest and most recognizable apparel brands worldwide. In 2017, H&M held the third largest market share within the global apparel and footwear market, with a share of 1.4 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. The global apparel and footwear market had retail sales of around 1.7 trillion U.S. dollars in 2017.
Leading apparel companies
Adidas was the third most valuable apparel brand in the world, valued at approximately 17 billion U.S. dollars in 2019. Nike, ZARA, and H&M are some of the other most valuable apparel brands worldwide. When it comes to retail sales, the picture is slightly different as many of the biggest apparel brands design and manufacture clothing as opposed to focusing on the retail side of the industry. TJX Companies, Inditex, and H&M were the leading apparel retailers in the world in 2017. Inditex, whose brands include ZARA and Bershka, had sales of around 28.9 billion U.S. dollars that year.
In 2023, the retail sales value of the apparel industry in Japan amounted to around 8.4 trillion Japanese yen. The fashion market in Japan is characterized by the predominance of the women's fashion segment, which made up around half of retail sales. Japanese clothing industry While Japan is home to large multinational casual wear manufacturers, such as Uniqlo, and Muji, imports mainly from China play a major role in the apparel market. Even though the country reduced its reliance on China as a trading partner in recent years through the diversification of procurement markets, the East Asian country accounts for the majority of clothing imports to the archipelago. Offline or online channels? Brick-and-mortar stores remain the main shopping channels of Japanese consumers, with department stores remaining an important point of sale. However, offline retail channels have been recording a continuous decline lately, as online apparel sales are reaching record highs on an annual basis.
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The Report Covers Global Men's Clothing Industry Statistics & Trends and the Market is Segmented by Product Type (Trousers, Denim, T-shirts, Winter Wear, Sportswear, and Other Product Types); by Distribution Channel (Offline Retail Stores and Online Retail Stores); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.) The report offers market size and values in (USD million) during the forecasted years for the above segments.
This statistic from a report published by McKinsey displays the forecasted sales growth in the fashion industry worldwide for 2020, by value segment. For 2020, the expected sales growth in value segment was between 5 and 6 percent. Mid-market fashion was expected to grow between 1.5 and 2.5 percent, the lowest sales growth of all the fashion segments in this statistic.
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The Global Fast Fashion Market Size Was Worth USD 60.50 Billion in 2022 and Is Expected To Reach USD 179.50 Billion by 2030, CAGR of 14.56%.
Success.ai’s Fashion & Apparel Data for Apparel, Fashion & Luxury Goods Professionals in Asia provides a robust dataset tailored for businesses seeking to connect with key players in Asia’s thriving fashion and luxury goods industries. Covering roles such as brand managers, designers, retail executives, and supply chain leaders, this dataset includes verified contact details, professional insights, and actionable business data.
With access to over 700 million verified global profiles and 130 million profiles focused on Asia, Success.ai ensures your outreach, marketing, and business development strategies are supported by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution positions you to succeed in Asia’s competitive and ever-growing fashion markets.
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According to Cognitive Market Research, The Global Fast Fashion market size is USD 99.6 billion in 2023 and will grow and expand at a growth rate or compound annual growth rate (CAGR) of 8.2% from 2023 to 2030.
The demand for Fast Fashion is rising due to the higher media innovations, higher quick fashion expenditure, a growing young population, and the expansion of developing countries.
Demand for adult wear remains higher in the Fast Fashion market.
The Women category held the highest Fast Fashion market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Fast Fashion market will experience the strongest growth until 2030.
Increased Social Media Adoption to Provide Viable Market Output
Increasing social media usage will likely fuel the fast fashion industry throughout the forecast period. Around the world, social media usage is continuously expanding. Through their social feed, social media outlets link influencers & fashion icons to people, and people learn about fashion trends and other aspects. These individuals then utilize social media to make transactions as well.
By April 2022, ads on any existing platform will be virtually 100% inescapable. While apps were first designed as a social network for connecting with friends, they have since evolved into a more curated, ad-targeted approach. Instagram, for example, rearranged its familiar user experience to replace creator portals with algorithm-based commerce. Similar approaches are possible.
(Source:www.searchenginejournal.com/10-new-social-media-platforms-apps-to-have-on-your-radar/457629/)
Social media is always pushing downloadable stuff to its users. Zara, Urban Outfitters, and SHEIN, among the most popular fashion retailers, replicate new pieces from big fashion designers produced inexpensively for the public, manufacturing whole new stock for their stores virtually every week. Growth in social media and new integrated product offers will favorably impact the quick fashion sector.
Technological Advancements in VR And AR to Propel Market Growth
Fashion garment manufacturers are investing in Virtual Reality (VR) and Augmented Reality (AR) technologies to merge the real and online selling worlds.
For example, in June 2019, the US retail giant Amazon released a virtual fitting room app, allowing customers to try on garments before purchasing them. In addition, online fashion store ASOS developed a 'Virtual Catwalk,' a video service that allows customers to see apparel products on moving models using augmented reality.
(Source:press.aboutamazon.com/2022/6/amazon-fashion-introduces-a-more-convenient-way-to-shop-with-virtual-try-on-for-shoes)
Customers may virtually test on clothes thanks to a customized measuring feature that uses AR technology. This makes online purchasing more engaging, dynamic, and enjoyable. It also assists in attracting more traditional customers to online shopping sites. Buyers may view the product themselves before purchasing it using these technologies.
Market Dynamics of Fast Fashion
Inadequate Compensation To Workers Hinders Market Growth
Employees in the fashion industry, especially women (who constitute about 80% of all garment workers worldwide), are underpaid. Women are also susceptible to workplace harassment. In addition, female garment workers in Asia's main fast fashion firms face abuse and harassment, including poor working conditions, inadequate compensation, and overtime, all leading to inefficiency. As a result, most individuals will not want to work in the fashion industry. As a result, inadequate compensation and working conditions impede the expansion of the Fast Fashion Market.
Impacted By Impact of COVID-19 on the Fast Fashion Market
Growth in the historical era was driven by increased foreign direct investments, growth in developing markets, expansion in media development, technological advancements, and urbanization. The influence of COVID-19, counterfeit products, reductions in free trade, severe competition, and increased inventory levels had a detrimental impact on growth throughout the historical era. Introduction of Fast Fashion
Higher media innovations, higher quick fashion expenditure, a growing young population, and the expansion of developing countries are expected to drive growth in the Global quick Fashion Market. The expanding young population'...
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According to Cognitive Market Research, The Global Sustainable Fashion market size is USD 7915.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 23.50% from 2024 to 2031.
North America Sustainable Fashion Market held 40% of the global revenue with a market size of USD 3166.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.7% from 2024 to 2031.
Europe Sustainable Fashion Market held 30% of the global market size of USD 2374.56 million in 2024.
Asia Pacific Sustainable Fashion Market held 23% of the global revenue with a market size of USD 1820.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.5% from 2024 to 2031.
South America Sustainable Fashion market held 5% of the global revenue with a market size of USD 395.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031.
Middle East and Africa Sustainable Fashion Market held 2% of the global revenue with a market size of USD 158.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031.
The sales of apparel are expected to increase due to shifting consumer preferences towards sustainable and versatile clothing options, coupled with innovative designs and increased accessibility through various sales channels.
The sales of women's apparel are anticipated to rise owing to evolving fashion trends, increased purchasing power, targeted marketing efforts, and a growing emphasis on inclusivity and diversity in fashion.
Growing Consciousness about Environmental and Social Issues to Increase Sales
The growing consciousness about environmental and social issues is becoming a significant driver in the sustainable fashion market, leading to increased sales. As consumers become more aware of the detrimental effects of traditional fashion practices on the planet and society, they are actively seeking out eco-friendly and ethically produced alternatives. This heightened awareness has sparked a shift in consumer behaviour, with individuals increasingly prioritizing sustainability in their purchasing decisions. They are willing to invest in clothing that aligns with their values, such as garments made from recycled materials, organic fibres, or produced under fair labour conditions. Consequently, fashion brands that embrace sustainable practices and communicate their commitment to environmental and social responsibility are experiencing a surge in sales, as they cater to a growing market segment seeking ethical and eco-conscious fashion choices.
Shifts in Consumer Values Towards Ethical Consumption to Propel the Growth
Shifts in consumer values towards ethical consumption are significantly propelling growth in the sustainable fashion market. As consumers increasingly prioritize transparency, accountability, and sustainability in their purchasing decisions, they are driving demand for ethically produced clothing. This shift is fuelled by a desire to support brands that uphold ethical labour practices, minimize environmental impact, and promote social responsibility throughout the supply chain. Consumers are seeking out garments made from eco-friendly materials, such as organic cotton or recycled fibres, and are willing to pay a premium for products that align with their values. Additionally, the rise of social media and digital platforms has facilitated greater awareness and discourse around sustainability issues in the fashion industry, further driving consumer demand for ethical alternatives. As a result, fashion brands that embrace ethical practices and incorporate sustainability into their business models are experiencing significant growth opportunities, as they cater to an increasingly conscientious consumer base.
Advancements in Materials Drives the Sustainable Fashion Market
Market Restraints of the Sustainable Fashion
Resistance from Traditional Players to Slow Down the Overall Transition Towards Sustainability
Resistance from traditional players in the fashion industry poses a significant challenge to the overall transition towards sustainability. Established brands often face pressure to maintain profitability and may be reluctant to invest in costly changes to their production processes or supply chains. Additionally, there may be a lack of incentive to shift towards sustainability if consumers continue to prioritize low-cost...
For 2023, sales growth was forecast to be potentially very slow across Europe, the United States and China. A more optimistic forecast puts growth in China at seven percent, but it could be as low as two percent. This estimate was slightly lower in the U.S. and lowest of all in Europe.
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According to Cognitive Market Research, the global Fashion market size will be USD 742512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
North America held the major market share of more than 40% of the global revenue with a market size of USD 297004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 222753.66 million.
Asia Pacific held a market share of around 23% of global revenue, with a market size of USD 170777.81 million in 2024, and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America's Market will have more than 5% of the global revenue with a market size of USD 37125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 14850.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Men held the highest Fashion market revenue share in 2024.
Key Drivers of Fashion Market
Innovations in Materials to Provide Viable Market Output
The innovations in materials are creating a significant increase in global demand. Breakthroughs in sustainable and eco-friendly fabrics, such as recycled polyester or plant-based alternatives like Tencel, respond to growing environmental concerns, attracting conscientious consumers. Advanced textiles with performance-enhancing properties, like moisture-wicking or antibacterial features, cater to the demand for functional yet stylish activewear. Additionally, developments in smart fabrics embedded with technology, such as garments with integrated sensors for health monitoring or adjustable temperature control, offer novel experiences to tech-savvy consumers. These material innovations not only inspire creativity among designers but also influence purchasing decisions, reflecting an evolving landscape where sustainability, functionality, and innovation converge in fashion.
Impact of Social Media Influencers to Propel Market Growth
The impact of social media influencers aims to provide growth in the Market. Their ability to showcase trends, endorse brands, and provide styling tips directly to consumers has transformed the industry landscape. Through platforms like Instagram, TikTok, and YouTube, influencers can swiftly disseminate fashion content, driving consumer purchasing decisions and shaping brand perceptions. Their authentic storytelling and relatable content foster a sense of trust and connection with followers, leading to increased brand loyalty and sales. Consequently, brands collaborate with influencers for promotional campaigns, leveraging their reach to amplify brand visibility and credibility. Overall, social media influencers have become pivotal drivers of trends, consumer behavior, and market dynamics in the fashion industry.
Restraint Factors of Fashion Market
Rising Production Costs to Restrict Market Growth
The Fashion market faces challenges due to the rising production costs. Labor wages may rise due to demands for better working conditions and fair compensation. At the same time, material costs can fluctuate due to factors like scarcity of resources or geopolitical tensions affecting supply chains. Additionally, investments in sustainable practices and technologies to meet regulatory standards can also contribute to higher production costs. These rising costs put pressure on fashion brands and manufacturers to either absorb the expenses, leading to reduced profit margins or pass them on to consumers through higher prices, potentially impacting affordability and competitiveness in the market.
Impact of COVID-19 on the Fashion Market
The fashion market experienced a varied impact. Lockdowns, social distancing measures, and economic uncertainty have led to decreased consumer spending on non-essential items like clothing and accessories. Retail stores faced closures while online sales surged, highlighting the importance of e-commerce in the industry. Brands and retailers had to adapt quickly by shifting their focus to loungewear, athleisure, and comfortable clothing suitable for remote work and stay-at-home lifestyles. Sustainability and ethical concerns have gaine...
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Explore the statistics for Fashion Accessories eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Fashion Accessories sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Fashion Accessories online stores for a comprehensive understanding of the market.
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Explore the Online Fashion Retail Market trends! Covers key players, growth rate 17.3% CAGR, market size $101.52 Billion, and forecasts to 2033. Get insights now!
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Explore the AI in Fashion Market trends! Covers key players, growth rate 41% CAGR, market size $6.99 Billion, and forecasts to 2034. Get insights now!
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According to Cognitive Market Research, the global custom clothing market is USD 50215.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.80% from 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 20086.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 15064.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 11549.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 2510.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1004.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.
Screen printing held the highest custom clothing market revenue share in 2024.
Market Dynamics of Custom Clothing Market
Key Drivers of Custom Clothing Market
Growing Demand for Eco-Friendly Practices in Fashion Drives Market Growth
The custom clothing market is experiencing a significant boost due to the growing demand for eco-friendly practices in the fashion industry. Consumers are increasingly conscious of the environmental impact of fast fashion and are seeking more sustainable alternatives. Custom clothing offers a solution by allowing individuals to choose ethically sourced materials, minimize waste through made-to-order production, and support local artisans or manufacturers who prioritize eco-friendly practices.
Moreover, custom clothing enables customers to align their values with their purchases by selecting environmentally friendly materials such as organic cotton, recycled fabrics, or plant-based alternatives. This shift towards sustainability benefits the planet and fosters a deeper connection between consumers and their clothing, leading to increased loyalty and satisfaction within the custom clothing market. As awareness of environmental issues continues to grow, custom clothing stands at the forefront of the fashion industry's evolution towards more sustainable and responsible practices, driving further market growth in the years to come.
Embracing Diversity and Heritage in Fashion Choices to Propel Market Growth
Embracing diversity and heritage in fashion choices has emerged as a significant driver propelling growth in the custom clothing market. Consumers increasingly value cultural authenticity and inclusivity, so there's a rising demand for garments that reflect diverse backgrounds and traditions. This shift has led to the popularity of custom clothing brands celebrating various cultural identities, offering designs inspired by traditional attire and motifs worldwide.
Furthermore, this trend drives sales and fosters a sense of community and empowerment among consumers. By embracing their heritage through fashion, individuals express pride in their roots and heritage, contributing to a more inclusive and culturally rich fashion landscape. Custom clothing brands prioritizing diversity and cultural appreciation are poised to thrive as they resonate with the values and aspirations of today's globalized consumers, driving continued growth in the custom clothing market.
Restraint Factors of Custom Clothing Market
Longer Lead Times Due To Individualized Production Processes Hamper Market Growth
Longer lead times resulting from individualized production processes pose a significant challenge to the growth of the custom clothing market. Unlike mass-produced garments, custom clothing requires meticulous attention to detail and unique specifications for each order, leading to extended production timelines. This delay can deter some consumers who seek instant gratification and quick turnaround times when making fashion purchases, potentially impacting the market's overall expansion.
Moreover, prolonged lead times may also hinder the ability of custom clothing brands to adapt swiftly to changing fashion trends and consumer preferences. In an industry characterized by rapid shifts in style and demand, the inability to respond promptly ca...
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Explore the Apparel Market trends! Covers key players, growth rate 7.2% CAGR, market size $1012.31 Billion, and forecasts to 2034. Get insights now!
The coronavirus crisis has led fashion and clothes shoppers to consider issues such as sustainability, social and environmental impact of the clothing industry. In a recent consumer survey where UK consumers were polled, 83 percent of respondents agreed that clothing items should be designed to last longer than they do at present. Around 58 percent of those who took part in the survey advocated government regulation in improving the social and environmental impacts from the clothing sector.
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The Report Covers Global Textile Market Trends & Statistics and it is Segmented by Application Type (Clothing Application, Industrial/Technical Application, and Household Application), By Material (Cotton, Jute, Silk, Synthetics, and Wool), By Process (Woven and Non-woven), and By Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The report offers market size and forecasts for the textile industry in Value (USD billion) for all the above segments.
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Apparel Market size was valued at USD 2.04 Trillion in 2023 and is projected to reach USD 3.84 Trillion by 2031, growing at a CAGR of 8.2% from 2024 to 2031.
Apparel Market Dynamics
The key market dynamics that are shaping the Apparel Market include:
Key Market Drivers
E-commerce and Digitalization: The proliferation of Internet shopping platforms has made it easier than ever for customers to buy apparel. The ability to browse and buy from anywhere, along with tailored marketing methods and the advent of social media influencers, has considerably accelerated the market’s expansion.
Fast Fashion: The demand for the most recent fashion trends at reasonable rates continues to drive the apparel industry. Fast fashion stores, with their short turnaround from design to shelf and ability to offer a diverse selection of designs, appeal to consumers’ desire for variety and novelty, resulting in increased sales volume.
Athleisure and Comfort Wear: The athleisure trend has grown as a result of the distinctions between casual, work, and sportswear becoming hazier. The increased emphasis on health, fitness, and comfort, particularly in the aftermath of the pandemic, has led customers to gravitate toward adaptable, useful, and comfortable apparel, growing this market segment.
Key Challenges:
Supply Chain Disruptions: Geopolitical tensions, trade disputes, and unanticipated events such as pandemics have all produced global supply chain disruptions, posing considerable hurdles to the Apparel Market. These disruptions cause delays, increased expenses, and challenges in maintaining inventory levels, reducing the market’s overall efficiency and profitability.
Rising Costs of Production: Increasing raw material and labor costs, as well as compliance with environmental and social requirements, all have a substantial impact on apparel companies’ profits. These rising costs, along with consumer desire for low pricing, create a difficult situation for sustaining quality while remaining cost-competitive.
Shifts in Consumer Behavior: The Apparel Market faces difficulty as consumer tastes vary rapidly due to trends, sustainability concerns, and economic issues. Staying ahead of these transitions necessitates agility and innovation in design, marketing, and business models, which is costly and hazardous for businesses, affecting market growth.
Key Trends:
Sustainability and Circular Fashion: The transition to sustainable practices is becoming more obvious, with firms focusing on circular fashion models—designing items with end-of-life considerations, employing recyclable materials, and providing recycling systems. This reflects increasing consumer demand for ecologically friendly products.
Inclusive and Diverse Sizing: The apparel industry is progressively embracing inclusivity, providing a wider selection of sizes and styles to accommodate different body shapes. This trend is motivated by an awareness of the value of body acceptance and a desire to offer a larger customer base.
Direct-to-Consumer (DTC) Channels: Many brands are focusing on or increasing their direct-to-consumer channels, bypassing traditional retail intermediaries. This enables stronger consumer relationships, more control over brand messaging, and higher margins. The growth of e-commerce and social media platforms has assisted the DTC trend.
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The global luxury fashion market size reached USD 253.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 334.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.05% during 2025-2033. The rising number of affluent consumers and their inflating income levels, growing aspiration for exclusivity and uniqueness, power of branding and brand equity, increasing influence of social media and digital platforms, and rapid globalization are some of the major factors propelling the market.
Report Attribute
| Key Statistics |
---|---|
Base Year
|
2024
|
Forecast Years
|
2024-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024
| USD 253.3 Billion |
Market Forecast in 2033
| USD 334.6 Billion |
Market Growth Rate (2025-2033) | 3.05% |
IMARC Group provides an analysis of the key trends in each segment of the global luxury fashion market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type, distribution channel, and end user.
Our Fashion & Apparel Data service offers tailored insights for brands in the fashion sector. Gain access to vital market information, including:
Trend Analysis: Stay on top of evolving fashion trends. Competitive Pricing Strategies: Understand and adapt to market pricing. Inventory Management Insights: Avoid stockouts with real-time inventory tracking. Consumer Preference Data: Align products with consumer tastes and demands.
Empower your brand with data-driven strategies to navigate the fast-paced fashion industry confidently, maintaining a competitive edge.
It was estimated in 2017, that the apparel market grew by approximately 5.46 percent compared to the previous year. Further growth was forecast for the following years, with a peak growth rate of around 6.2 percent expected in 2020. The United States and China have the largest apparel markets in the world in terms of revenue.
Apparel & footwear market
H&M is one of the largest and most recognizable apparel brands worldwide. In 2017, H&M held the third largest market share within the global apparel and footwear market, with a share of 1.4 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. The global apparel and footwear market had retail sales of around 1.7 trillion U.S. dollars in 2017.
Leading apparel companies
Adidas was the third most valuable apparel brand in the world, valued at approximately 17 billion U.S. dollars in 2019. Nike, ZARA, and H&M are some of the other most valuable apparel brands worldwide. When it comes to retail sales, the picture is slightly different as many of the biggest apparel brands design and manufacture clothing as opposed to focusing on the retail side of the industry. TJX Companies, Inditex, and H&M were the leading apparel retailers in the world in 2017. Inditex, whose brands include ZARA and Bershka, had sales of around 28.9 billion U.S. dollars that year.