Introduction

Gaming Monetization Statistics: The gaming sector has undergone considerable transformation, moving away from its conventional model of selling games as independent units.

Instead, it has embraced a diverse ecosystem where various strategies are utilized to produce revenue. Gaming monetization pertains to the practices and tactics employed by game developers and publishers to derive earnings from their creations.

This multifaceted methodology holds immense importance in maintaining the industry's expansion, facilitating game development, and furnishing players with captivating interactions. The dynamic gaming monetization landscape is characterized by its ability to adapt to changing market dynamics, emerging player preferences, and technological advancements.

This adaptability will remain essential in sustaining the industry's growth while ensuring that players continue to receive captivating gaming experiences.

Video gaming is a popular way for gamers to connect with friends and family, and many gamers have formed relationships through video games. During a February 2025 survey, 78 percent of responding gamers in the United States agreed that playing games can introduce people to new friends.

A survey conducted in the third quarter of 2024 found that over 92 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 93 percent of male respondents in the same age group stated that they played video games. Worldwide, over 83 percent of internet users were gamers.

Introduction

Board Game Statistics: ​Board games have experienced a notable resurgence, becoming a preferred pastime for diverse demographics. In the United States, 43% of board game enthusiasts engage in gameplay several times per week, while 25% play weekly. Demographically, 47% of board game players are aged between 18 and 34, with individuals aged 55 and above comprising 18% of the player base. Gender representation is balanced, with women accounting for 51% and men 49% of board game enthusiasts. Regarding game collections, 43% of gamers own more than 25 board and/or card games.

The average playing time for most board games ranges from one to two hours, though this can vary significantly depending on the game's complexity. These statistics underscore the enduring appeal and diverse engagement within the board gaming community.​

Video gaming is no longer a hobby exclusively enjoyed by the young. As generations have grown up with video games a normal part of life, the age of the average gamer also increases. During a 2023 survey, 25 percent of video game players still come from the 27 to 42 years age demographic, and 19 percent are 59 years and older. Time spent gaming In 2023, Americans aged between 15 to 19 years spent 98.4 minutes on gaming or leisurely computer use during an average day. The age demographic which devoted the least amount of time to gaming was the 55 to 64 years category. Members of this age demographic spent an average of just 17.4 minutes playing on the computer during an average day.

Get key 2023 Video Gaming trends in the Middle East. Learn market dynamics, console popularity, VR advancements & thriving mobile gaming. Middle East Video Gaming Market Worth $3.56 bn, Gamers in the MENA region in 2021 65.3 mn, Global Mobile Gaming Worth $92.2 bn, Mobile Gaming Share % in Global Gaming 50, Average Monthly Google Searches for PS5 in Middle East 373000, Highest Gaming Revenue Driver among MENA countries Saudi Arabia, Country with the highest share of gamers in the Middle East Egypt.

Introduction

Cloud Gaming Statistics: Cloud gaming, or gaming-as-a-service, enables users to play video games over the internet without needing a high-definition gaming console or a gaming personal computer. Here, the use of cloud servers means that processing power is provided offsite, allowing easy gaming on different devices like smartphones, tablets, and smart TVs.

In 2025, cloud gaming statistics will still dominate the gaming sector as a fundamental tool, owing to the state of the art and the availability of the Internet.

In 2023, the Video Gaming Market reached a value of USD 229.70 billion, and it is projected to surge to USD 460.33 billion by 2030.

According to a survey on online gaming conducted by Rakuten Insight in January 2025, about ** percent of the respondents from Hong Kong aged between 16 to 24 years stated that they had played online games. The same survey found that about ** percent of gamers from Hong Kong played online games every day.

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Artificial Intelligence (AI) In Games Market Size 2025-2029

The artificial intelligence (ai) in games market size is forecast to increase by USD 27.47 billion, at a CAGR of 42.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of Augmented Reality (AR) and Virtual Reality (VR) games. These immersive technologies are revolutionizing the gaming industry by providing more realistic and interactive experiences, thereby fueling the demand for advanced AI capabilities. AI algorithms enable more intelligent and responsive non-player characters, dynamic game environments, and personalized user experiences. However, the market faces challenges, primarily due to the latency issues in between games. As AI-driven games become more complex and data-intensive, ensuring seamless and low-latency interactions between players and the game environment becomes crucial. Addressing these latency issues will require continuous advancements in AI technologies, network infrastructure, and cloud gaming solutions.
Companies seeking to capitalize on the market opportunities must focus on developing AI solutions that deliver high-performance, low-latency experiences while ensuring data security and privacy. Effective collaboration between game developers, technology providers, and network infrastructure companies will be essential to address these challenges and drive the growth of the AI in Games market.

What will be the Size of the Artificial Intelligence (AI) In Games Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, integrating advanced technologies such as e-sports integration, player behavior analysis, game analytics, game engine optimization, computer vision, UI, QA, game balance, game AI, character AI, social features, gameplay mechanics, cloud gaming, game physics engines, in-app purchases, game localization, multiplayer networking, performance benchmarking, streaming integration, pathfinding algorithms, procedural generation, UX, subscription models, competitive gaming, machine learning models, neural networks, advertising integration, and audio design. These technologies are not static entities but rather dynamic components that unfold and intertwine, shaping the market's intricate landscape. E-sports integration and player behavior analysis enable game developers to create more engaging experiences, while game analytics offers valuable insights into player preferences and trends.

Game engine optimization and computer vision enhance game performance and visual quality, respectively. UI and QA ensure seamless user experiences and bug-free gameplay, respectively. Game balance and character AI add depth and complexity to game mechanics. Machine learning models and neural networks facilitate intelligent decision-making, while social features and gameplay mechanics foster community engagement. Cloud gaming and streaming integration expand accessibility, and game physics engines and in-app purchases generate revenue. Game localization and multiplayer networking cater to diverse player bases, and performance benchmarking ensures optimal game performance. The ongoing interplay of these technologies shapes the market's dynamics, with new applications and innovations continually emerging.

How is this Artificial Intelligence (AI) In Games Industry segmented?

The artificial intelligence (ai) in games industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  AI enabled platforms
  AI enabled games


Technology

  Machine learning
  Natural language processing
  Computer vision
  Robotics


Game

  Action
  Adventure
  Casual
  Racing
  Simulation
  Sports
  Strategy


Application

  Gameplay Optimization
  Character Behavior Generation
  Level Design
  Player Engagement


End-User

  Developers
  Publishers
  Players


Platform Type

  Console
  PC
  Mobile
  Cloud


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The ai enabled platforms segment is estimated to witness significant growth during the forecast period.

In the dynamic gaming industry, Artificial Intelligence (AI) is revolutionizing game development and player experience. AI technologies, including deep learning, reinforcement learning, and machine learning models, are integrated into various aspects of game creation. These tools enhance

Explore the statistics for Games eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Games sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Games online stores for a comprehensive understanding of the market.

Key Mobile Game Demographics StatisticsMobile Game Age Demographics by CategoryGame Gender Demographics by CategoryGames are the most popular app category on both app stores, accounting for about 59...

Video games have become a common form of entertainment for a large proportion of the population. They’re played by all age groups and demographics, offering companies a wide potential market. Mobile phone gaming has made games more accessible to people who would otherwise not be inclined to buy consoles or PC games. User-friendly devices, including tablets and smartphones, encourage older generations to play. Still, traditional console gaming continues to be a cornerstone of the market, with Sony's PlayStation 5 and Microsoft's Xbox Series X fetching strong sales figures despite initial supply chain hurdles. The UK Video Games industry has demonstrated resilience, leveraging new platforms and business models to fuel growth. Revenue is expected to swell at a compound annual rate of 1.6% over the five years through 2024-25, reaching £7.8 billion. Revenue growth has been supported by the release of the next generation of consoles, including the PlayStation 5 and the Xbox Series X, which were both launched in November 2020. Microtransactions and downloadable content (DLC) have emerged as pivotal trends, diversifying income streams and reshaping traditional monetisation models. Revenue is forecast to climb by 1.5% in 2024-25 as successful games continue to be released to the ninth-generation of consoles. The average industry profit margin has heightened in recent years in line with the expanding popularity of digital services. Microtransactions are expected to expand, though concerns over exploitation remain. Companies may increasingly adopt freemium models, easing criticisms of a lack of inclusivity while maximising revenue. Delivering content directly to consoles via the internet is likely to become even more popular, while casual gaming via portable devices, especially mobile phones, is expected to continue to expand. Revenue is anticipated to strengthen at a compound annual rate of 2.5% over the five years through 2029-30 to reach £8.9 billion. Nonetheless, workforce issues loom, with demand for skilled developers rising but the talent pool remaining constrained talent pool.

The chart provides an insightful analysis of the estimated sales amounts for Games stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $38.23B, which is 55.20% of the total sales in this category. Following closely, WooCommerce accounts for $11.05B in sales, making up 15.95% of the total. Shopify also shows notable performance, contributing $11.02B to the total sales, representing 15.92%. This data highlights the sales dynamics and the varying impact of each platform on the Games market.

Gaming Market is Segmented by Gaming Platform (Mobile Games, PC Games (Downloaded/Box & Browser), Console Games, and More), by Revenue Model (Free-To-Play (F2P), Pay-To-Play / Premium and More), by Genre (Action/Adventure, Shooter and Battle Royale and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Macau Gaming: Gross Revenue: Games of Fortune: Live Multi Game data was reported at 661.000 MOP mn in Jun 2018. This records an increase from the previous number of 624.000 MOP mn for Mar 2018. Macau Gaming: Gross Revenue: Games of Fortune: Live Multi Game data is updated quarterly, averaging 504.500 MOP mn from Mar 2010 (Median) to Jun 2018, with 34 observations. The data reached an all-time high of 661.000 MOP mn in Jun 2018 and a record low of 22.000 MOP mn in Mar 2010. Macau Gaming: Gross Revenue: Games of Fortune: Live Multi Game data remains active status in CEIC and is reported by Gaming Inspection and Coordination Bureau. The data is categorized under Global Database’s Macau – Table MO.Q017: Gaming Statistics.

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Gaming Market Size 2025-2029

The gaming market size is forecast to increase by USD 100.8 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by the increasing adoption of augmented reality (AR) and virtual reality (VR) games. These immersive technologies offer players unprecedented levels of engagement and interaction, fueling the demand for more sophisticated and realistic gaming experiences. Additionally, the emergence of cloud gaming is disrupting traditional gaming models, enabling players to access high-performance games on demand and without the need for expensive hardware. However, the market faces challenges as well. Regulation of loot boxes, randomized in-game purchases, is gaining scrutiny from governments and consumer protection agencies, raising concerns over potential addictive behaviors and ethical issues. Companies must navigate these challenges by ensuring transparency and fairness in their gaming practices while continuing to innovate and meet the evolving demands of tech-savvy consumers. In summary, the market is poised for continued growth, driven by technological advancements and shifting consumer preferences, while navigating regulatory challenges to maintain a competitive edge.

What will be the Size of the Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic innovations shaping its various sectors. Game audio integrates advanced technologies, enhancing immersive experiences. Player data analysis fuels personalized game recommendations and targeted advertising. Competitive multiplayer engages players, fostering vibrant gaming communities. Game design embraces procedural generation and mixed reality, offering fresh experiences. Gaming peripherals cater to diverse user preferences, optimizing gameplay. User experience and graphics fidelity remain paramount, pushing technological boundaries. In-game advertising and cloud gaming redefine monetization strategies. Game performance and game engines are continually refined, driving industry advancements. Game programming, game testing, and game development frameworks ensure seamless gameplay. Mobile gaming and console gaming cater to diverse platforms. Frame rate, game mechanics, and game physics optimize player engagement. Character design, cooperative multiplayer, and subscription models expand the gaming landscape. Game development tools, game localization, game art, and game development platforms facilitate creativity. Artificial intelligence and machine learning revolutionize game AI, non-player characters, and game engine optimization. The market's continuous dynamism reflects the industry's commitment to innovation and growth.

How is this Gaming Industry segmented?

The gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCasual gamingProfessional gamingPlatformOnlineOfflineDeviceMobile gamingConsole gamingPC gamingGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyMiddle East and AfricaUAEAPACChinaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW).

By Type Insights

The casual gaming segment is estimated to witness significant growth during the forecast period.The casual the market is experiencing significant growth due to the increasing popularity of mobile gaming. This segment caters to players who prefer games that do not demand extensive time investment. Game development in this sector focuses on user experience, graphics fidelity, and easy-to-understand game mechanics. Augmented reality and virtual reality technologies are increasingly being integrated into casual games, enhancing immersion. Non-player characters and game physics add realism, while machine learning and artificial intelligence bring a new level of challenge and engagement. Game analytics and live streaming enable developers to gather player data and improve game design. Social gaming and cooperative multiplayer foster community building. Console gaming and PC gaming still hold a strong presence, but mobile gaming's convenience and accessibility make it a preferred choice for casual gamers. Frame rate and game mechanics are crucial factors in ensuring smooth gameplay. Wearable gaming and cloud gaming are emerging trends, offering new opportunities for developers. Game monetization models, such as subscription services and in-game advertising, provide revenue streams for casual gaming service providers. Game development tools, engines, and platforms facilitate the creation of engaging and immersive experiences.

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The

Includes 24 hour recall data that children were instructed to fill-out describing the previous day’s activities at baseline, weeks 2 and 4 of the intervention, after the intervention (6 weeks), and after washout (10 weeks). Includes accelerometer data using an ActiGraph to assess usual physical and sedentary activity at baseline, 6 weeks, and 10 weeks. Includes demographic data such as weight, height, gender, race, ethnicity, and birth year. Includes relative reinforcing value data showing how children rated how much they would want to perform both physical and sedentary activities on a scale of 1-10 at baseline, week 6, and week 10. Includes questionnaire data regarding exercise self-efficacy using the Children’s Self-Perceptions of Adequacy in and Predilection of Physical Activity Scale (CSAPPA), motivation for physical activity using the Behavioral Regulations in Exercise Questionnaire, 2nd edition (BREQ-2), motivation for active video games using modified questions from the BREQ-2 so that the question refers to motivation towards active video games rather than physical activity, motivation for sedentary video games using modified questions from the BREQ-2 so that the question refers to motivation towards sedentary video games behavior rather than physical activity, and physical activity-related parenting behaviors using The Activity Support Scale for Multiple Groups (ACTS-MG). Resources in this dataset:Resource Title: 24 Hour Recall Data. File Name: 24 hour recalldata.xlsxResource Description: Children were instructed to fill out questions describing the previous day's activities at baseline, week 2, and week 4 of the intervention, after the intervention (6 weeks), and after washout (10 weeks).Resource Title: Actigraph activity data. File Name: actigraph activity data.xlsxResource Description: Accelerometer data using an ActiGraph to assess usual physical and sedentary activity at baseline, 6 weeks, and 10 weeks.Resource Title: Liking Data. File Name: liking data.xlsxResource Description: Relative reinforcing value data showing how children rated how much they would want to perform both physical and sedentary activities on a scale of 1-10 at baseline, week 6, and week 10.Resource Title: Demographics. File Name: Demographics (Birthdate-Year).xlsxResource Description: Includes demographic data such as weight, height, gender, race, ethnicity, and year of birth.Resource Title: Questionnaires. File Name: questionnaires.xlsxResource Description: Questionnaire data regarding exercise self-efficacy using the Children's Self-Perceptions of Adequacy in and Predilection of Physical Activity Scale (CSAPPA), motivation for physical activity using the Behavioral Regulations in Exercise Questionnaire, 2nd edition (BREQ-2), motivation for active video games using modified questions from the BREQ-2 so that the question refers to motivation towards active video games rather than physical activity, motivation for sedentary video games using modified questions from the BREQ-2 so that the question refers to motivation towards sedentary video games behavior rather than physical activity, and physical activity-related parenting behaviors using The Activity Support Scale for Multiple Groups (ACTS-MG).