Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

During a 2024 survey, it was found that the most common sport or league bet on by student athletes in the United States was the National Football League (NFL). In total, 43 percent of male student athletes and 13 percent of female student athletes bet on the NFL.

As of July 2025, there were 38 states in the United States where sports betting was legal to varying degrees. Sports betting was legalized in the U.S. at a federal level in 2018, however, each state has its own distinct legislation concerning gambling.

An April 2023 survey analyzed the amount wagered by young adults who participated in sports betting activities in the United States. Overall, roughly 30 percent of respondents reported placing wagers of between 10 and 20 U.S. dollars. On the other hand, only around three percent of the sample mentioned to pace bets of less than one U.S. dollars as of the survey period.

Yearly and monthly growth charts for sports betting in Pennsylvania , including handle, revenue, and growth metrics

This dataset offers a comprehensive and dynamic overview of the evolving landscape of online sports betting within the state.

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online sports wagering began on October 12, 2021. (3) Monthly resettlements are wagers where the original settled wager result is modified due to an error or change in result of the underlying event. (4) Federal Excise Tax is 0.25% of Net Wagers. (5) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (6) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of sports wagering Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter.. (7) Payment rate is 13.75% of Gross Gaming Revenue. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (8) In May 2022, MPI Master Wagering License CT, LLC reclassified $2.6M of certain bets from October 2021 - March 2022 originally reported as resettlements, as winnings. This had no impact on Gross Gaming Revenue or payments to the state because winnings and resettlements are treated the same in the GGR calculation. Corrected amounts are reported above. (9) In May 2022, MPI Master Wagering License CT, LLC revised its October 2021 filing to reflect patron winnings that were cashed after the close of operations during the limited hours of Soft Launch. This adjustment reduced the payment due to the State of Connecticut by $31,669; taken as a credit against the May 2022 payment due.

Yearly and monthly growth charts for sports betting in New Jersey , including handle, revenue, and growth metrics

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online sports wagering began on October 12, 2021. (3) Monthly resettlements are wagers where the original settled wager result is modified due to an error or change in result of the underlying event. (4) Federal Excise Tax is 0.25% of Net Wagers. (5) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (6) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of sports wagering Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter.. (7) Payment rate is 13.75% of Gross Gaming Revenue. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (8) In May 2022, MPI Master Wagering License CT, LLC reclassified $2.6M of certain bets from October 2021 - March 2022 originally reported as resettlements, as winnings. This had no impact on Gross Gaming Revenue or payments to the state because winnings and resettlements are treated the same in the GGR calculation. Corrected amounts are reported above. (9) In May 2022, MPI Master Wagering License CT, LLC revised its October 2021 filing to reflect patron winnings that were cashed after the close of operations during the limited hours of Soft Launch. This adjustment reduced the payment due to the State of Connecticut by $31,669; taken as a credit against the May 2022 payment due. (10) In July 2024, Mohegan Digital, LLC's online gaming operator identified and reported data latency issues that caused errors in the May 2024 payment calculations submitted to the State of Connecticut. Mohegan Digital, LLC amended their May 2024 return, which resulted in an increase of $15,952 in both Wagers and Cancelled Wagers, an Increase of $5,375 in Patron Winnings, and a decrease of $5,375 in Monthly Resettlements. Amended figures are shown above.

Sports Betting Key StatisticsTop Sports Betting AppsUS Sports Betting App RevenueUS Sports Betting Revenue by SportUS Sports Betting Revenue by StateUK Sports Betting RevenueUK Sports Betting by...

When surveyed in October 2024, it was found that 12 percent of sports bettors in the United States bet more than 500 U.S. dollars a month on baseball and horse racing. Meanwhile, nine percent of sports bettors did so on football.

Yearly and monthly growth charts for sports betting in Kansas , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Maryland , including handle, revenue, and growth metrics

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Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

The global sports betting data service market size was valued at USD 1.3 billion in 2025 and is projected to grow from USD 1.5 billion in 2026 to USD 3.1 billion by 2033, exhibiting a CAGR of 10.4% during the forecast period. The increasing popularity of sports betting and the growing demand for data-driven insights to make informed betting decisions are driving the growth of the market. Furthermore, the advancements in technology, such as artificial intelligence (AI) and machine learning (ML), are enabling the provision of more accurate and personalized data, which is further fueling the market growth. The market is segmented into various applications including sports media, sports teams, sponsor brands, and others. The sports media segment held the largest market share in 2025 and is expected to continue its dominance throughout the forecast period. This is attributed to the increasing demand for sports betting data by media companies to enhance their coverage and provide value-added services to their viewers. Other key segments include sports teams, which use data to analyze player performance and make strategic decisions, and sponsor brands, which use data to measure the effectiveness of their campaigns and optimize their marketing strategies. Geographically, North America accounted for the largest market share in 2025 and is projected to maintain its dominance during the forecast period. The region's high adoption of sports betting and the presence of major sports leagues are driving the growth of the market. Europe and Asia Pacific are other key regions with significant market potential due to the growing popularity of sports betting and the increasing investment in data analytics. Introduction The global sports betting data service market has witnessed a surge in demand as the legalization of sports betting expands across jurisdictions. These services provide valuable data and insights to sportsbooks, media companies, and other stakeholders to enhance their operations and engage audiences.

In 2023, Sports Betting Market reached a value of USD 113.54 billion, and it is projected to surge to USD 223.66 billion by 2030

A January 2025 survey in the United States revealed that DraftKings was the most popular sports betting app among NBA fans. Meanwhile, FanDuel was liked by around 22 percent of fans.

Sports Betting Data Feeds Market Outlook

According to our latest research, the global sports betting data feeds market size stood at USD 1.35 billion in 2024, reflecting robust industry momentum and significant technological advancements. The market is poised to expand at a CAGR of 10.7% from 2025 to 2033, reaching a forecasted value of USD 3.13 billion by 2033. This impressive growth trajectory is primarily driven by the increasing legalization of sports betting across various jurisdictions, the proliferation of digital betting platforms, and the rising demand for real-time, accurate, and comprehensive sports data feeds among bookmakers and operators worldwide.

The primary growth driver for the sports betting data feeds market is the rapid expansion of online sports betting, fueled by widespread internet penetration and the proliferation of smartphones. As more countries move towards legalizing and regulating sports betting, the need for reliable, real-time data has become paramount for both operators and bettors. This surge in digital engagement is compelling bookmakers and betting operators to invest heavily in advanced data feed solutions that deliver pre-match, in-play, and historical data, thereby enhancing user engagement and optimizing betting outcomes. Furthermore, the integration of artificial intelligence and machine learning into data feed platforms is enabling more precise odds-making and fraud detection, further bolstering market growth.

Another significant growth factor is the increasing collaboration between sports leagues, federations, and data feed providers. Sports organizations are recognizing the value of monetizing their data assets and partnering with technology firms to distribute official and exclusive data feeds. These alliances not only ensure the authenticity and integrity of data but also open new revenue streams for sports bodies. Additionally, as consumer expectations for immersive and interactive betting experiences rise, data feed providers are innovating with enriched content such as live statistics, player tracking, and video feeds, which are rapidly becoming standard offerings in the competitive landscape.

The globalization of sports betting is also contributing to the upward trajectory of the sports betting data feeds market. Emerging markets in Asia Pacific, Latin America, and Africa are witnessing a surge in sports betting activities, driven by favorable regulatory shifts and the growing popularity of international sports. This global expansion is compelling data feed providers to diversify their offerings, support multiple sports and languages, and ensure scalability and compliance across jurisdictions. As a result, the market is experiencing an influx of new entrants and increased investments, further intensifying competition and accelerating innovation in data delivery and analytics.

From a regional perspective, Europe continues to dominate the sports betting data feeds market, accounting for the largest revenue share in 2024, closely followed by North America. The mature regulatory environment, high consumer adoption, and presence of leading sports data providers have positioned these regions at the forefront of industry innovation. Meanwhile, Asia Pacific is emerging as the fastest-growing region, with a projected CAGR exceeding 12% through 2033, driven by the rapid legalization of sports betting and the increasing popularity of esports and mobile gaming. Latin America and the Middle East & Africa are also witnessing steady growth, supported by evolving regulatory frameworks and increased investments in digital infrastructure.

Component Analysis

The sports betting data feeds market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s ecosystem. Software solutions form the backbone of data feeds, providing the infrastructure necessary for the aggregation, processing, and dissemination of sports data. These platforms are designed to handle vast volumes of real-time information, in

Yearly and monthly growth charts for sports betting in Washington D.C. , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Tennessee , including handle, revenue, and growth metrics

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On analysis of the Sports Betting Market, it was observed that Global will post the highest growth among all the regions. This conclusion was made after through examination of the growth prospects of the market across several regions including APAC, Europe, North America, South America, and MEA.

The sports betting market report also provides several other key information including:

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive sports betting market growth during the next five years
Precise estimation of the sports betting market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the sports betting market industry across APAC, Europe, North America, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of sports betting market vendors