As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Gen Z and Millennials are the biggest social media users of all age groups.

During a 2024 survey, 52 percent of respondents from 28 countries across the world stated that they trusted the media as a source of reliable information, up by two percent from the previous year. The reported also revealed that the countries with the most trust in media were China and Indonesia, whereas Japan fared the poorest in that regard with just 33 percent of respondents saying that they had faith in the media.

Introduction

Fake News Statistics: Fake news has become a major problem in today's digital age in recent years. It spreads quickly through social media and other online platforms, often misleading people. Fake news spreads faster than real news, thus creating confusion and mistrust among global people. In 2024, current statistics and trends reveal that many people have encountered fake news online, and many have shared it unknowingly.

Fake news affects public opinion, political decisions, and even relationships. This article helps us understand how widespread it is and helps us address several issues more effectively. Raising awareness and encouraging critical thinking can reduce its impact, in which reliable statistics and research are essential for uncovering the truth and stopping the spread of false information. Everyone plays a role in combating fake news.

I really don’t want to spend time talking about how big social media has become. While some of us are still in denial, the impact of social media platforms is so profound. Thus, it’s not surprising when social media trends and statistics go in sync with societal changes. Understanding these...

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Statistics related to communication and media 2018-2022 Data and Resources الاحصائيات المتعلقة بالاتصال والاعلام2018 -2022XLS الاحصائيات المتعلقة بالاتصال والاعلام2018 -2022 Explore Preview Download

A survey from July 2022 asked Americans how they felt about the effects of bias in news on their ability to sort out facts, and revealed that 50 percent felt there was so much bias in the news that it was difficult to discern what was factual from information that was not. This was the highest share who said so across all years shown, and at the same time, the 2022 survey showed the lowest share of respondents who believed there were enough sources to be able to sort out fact from fiction.

59% of adults in the united states are using Instagram daily.

The most significant cohorts of users on Instagram are aged 18 – 24.

Introduction

Mind-Boggling Social Media At Workplace Statistics: Social media has turned into a sword-like instrument in today's workplace. The information harbors opportunities for both networking and market exposure as well as being well-informed; on the other end, it can tilt the problem to a big distraction and loss of productivity. In 2024, the relationship between social media and workplaces has become infinitely more complicated, with employers trying to benefit from the positives while minimizing the negatives.

The article goes into some mind-boggling social media at workplace statistics. It makes a fascinating read about the impact of social media at work.

In 2024, ** percent of respondents to a survey in the United States said that they used Facebook for news. Facebook remains the leading social media network for news consumption among U.S. consumers. In second place was YouTube, with ** percent, marking a jump from the previous year.

Statistics for the Communications and Media Unit for the last three years

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

This data was collected/ generated through the periodic monitoring of the project’s social media statistics (including Facebook, Twitter and LinkedIn) with a view to measuring and assessing the performance and results of the project’s social media activity in terms of dissemination and communication.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.