Between 2019, and 2024, global social media advertising spending skyrocketed by 140%, surpassing an estimated $230 billion in the latter year.

Gen Z Statistics: These techno-savvy people from Gen Z are the ones taking technology to the next level. This is the only generation that has gained experience from Gen Y and baby boomers. People from the 90s is the common term used for Gen Z. These Gen Z Statistics are a trip to the generation of people who teach you how to live! These guys know everything and are distinct from other generations. Editor’s Choice 40% of Gen Z usually leave their current job within 2 years moreover, 35% of them resign before lining up with another one. In the United States of America as of 2022, the most favorite snack of Gen Z consumers is Chips. In the United States of America, as of 2022, 45% of consumers from Gen Z preferred locally grown products. 2 out of 5 Gen Z candidates rejected an offer from a company because the company failed to live up to the candidate’s values. 46% of Gen Z barely earn extra money and fail to cover expenses. As of 2022, 29% of Gen Z are struggling with the cost of living with bills, housing, and transport. According to Gen Z Statistics, 33% of them working remotely said, mobile work helped to save money. Zoomers have entrepreneurial skills and are worried about their future. Moreover, 15% of Gen Z agreed on remote work helped them settle down at their favorite location away from work. The influential factor before choosing the food for Gen Z is ingredients.

Global social media platform data including users, revenue, engagement, advertising, and demographic metrics.

63.9% of the world’s total population is active on social media.

Discover how Social Media Algorithm Impact Statistics can empower your strategy with insightful data that boosts engagement and visibility.

Discover key Social Media Mental Health Statistics revealing how online habits affect wellbeing, anxiety, and happiness in everyday life.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Discover key social media advertising statistics, including ad spend, ROI, platform performance, audience targeting, and trend insights!

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

The dataset contains detailed information on some of the most popular English media channels on Youtube. From channel overview to statistics of the top 50 videos of each channel, here is a description of all the columns of the two datasets.

Mainstream Media Statistics

1. channelName: name of the channel on Youtube
2. id: The channel ID in Youtube
3. subscribers: subscriber count (up till 14/7/2023)
4. total views: total views of all the videos of the channel (up till 14/7/2023)
5. total videos: total number of videos of the channel (up till 14/7/2023)
6. created date: The date where the channel is created
7. description: description of the channel in their description page
8. playlistId: The id of the channel's video list

Top50_viewed_video_from_each_channels

1. Video Id: The ID of the video on Youtube
2. Channel Title: The channel name of the video
3. Title: Title of the video
4. publishedAt: When the video is published
5. categoryId: The category ID of Youtube (You may reference at https://mixedanalytics.com/blog/list-of-youtube-video-category-ids/)
6. description: The description of the video
7. viewCount: The total number of views of that video (up till 14/7/2023)
8. likeCount: The total number of likes of that video (up till 14/7/2023)
9. commentCount: The total number of comments of that video (up till 14/7/2023)
10. duration: The duration of that video

Inspirations

Data is scraped using Youtube API, feel free to use the data as long as it copes with the term of uses of Youtube. Something you can do with the dataset may be to analysis what news are of people's interest or to watch some of the most viewed news in the world to stay close with the society.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

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This machine-generated dataset simulates social media engagement data across various metrics, including likes, shares, comments, impressions, sentiment scores, toxicity, and engagement growth. It is designed for analysis and visualization of trends, buzz frequency, public sentiment, and user behavior on digital platforms.

The dataset can be used to:

Identify spikes or drops in engagement

Analyze changes in sentiment over time

Build dashboards for digital trend tracking

Test algorithms for sentiment analysis or trend prediction

From 1994 to 2023, Medianorway was an information centre for facts about Norwegian media. The purpose was to make Norwegian media statistics available via one central source, and to document Norwegian media development through the systematic collection of media data. After more than twenty years of work, it has become a comprehensive collection of information about the Norwegian media sector.

Data on online media in Norway are compiled from various sources by Medianorway, University of Bergen, 1994-2023. Data consist of long time series including statistics on penetration and use of different online media, online newspaper readership and circulation, preferred source of news, number and type of broadband connections, largest media groups and Internet's share of advertising revenue. The data are organised as prepared tables in Excel and include information about data sources and methodology.

The data is a compilation of statistics gathered from different sources with varying methods. The specific methods used are described inside the datafiles.

The data is freely available to download and can be found below in the folder "Related documents and other materials".

Social media platform statistics for 2026: user counts, engagement rates, ad spend, and platform growth trends.

Discover key Gen Z social media statistics, including platform preferences, usage habits, engagement trends, and content behavior!

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

Discover key social media attention span statistics, including user behavior, content retention, platform trends, and engagement patterns!

This data was collected/ generated through the periodic monitoring of the project’s social media statistics (including Facebook, Twitter and LinkedIn) with a view to measuring and assessing the performance and results of the project’s social media activity in terms of dissemination and communication.

Explore AI in Social Media Tools Statistics and discover actionable insights that boost engagement, drive ROI, and inform smarter marketing.