As of 2024, internet penetration in Europe was the highest among the world regions, growing from nearly 60 percent in 2009 to 91 percent in the latest measured year. Internet use in Africa was the lowest worldwide, at 38 percent. As of the same year, the total global internet reach translated to an estimated 4.9 billion internet users worldwide. Europe digital dominance Europe remains the most connected region globally, with steady growth in internet usage. Between 2023 and 2024, the number of internet users rose by 3 percent, and projected to reach 800 million by 2029. As of October 2024, Northern Europe was the first region worldwide by internet penetration, accounting for 97.5 percent penetration rate, while four of the six countries with the highest internet penetration rate worldwide are European, which highlights the region's dominance. Africa’s digital growth Internet use in Africa continues to grow, with mobile devices accounting for most of the web traffic across major African markets. Between 2023 and 2024, the number of internet users on the continent increased by nearly 13 percent, while the number of mobile internet users increased by 26 percent, reaching 331 million. As of January 2024, Morocco was leading with an impressive internet penetration rate of around 91 percent, while countries like Nigeria, Egypt, and South Africa had the highest number of internet users in the continent.

The number of internet users in Mexico was forecast to continuously increase between 2024 and 2029 by in total 19.1 million users (+17.06 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 131.05 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The population share with internet access in Argentina was forecast to continuously increase between 2024 and 2029 by in total 5.3 percentage points. The internet penetration is estimated to amount to 98 percent in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

The population share with internet access in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 2.9 percentage points. After the ninth consecutive increasing year, the internet penetration is estimated to reach 89.24 percent and therefore a new peak in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of 2023, 65 percent of the population in Small Island Developing States (SIDS) used the internet, compared to 35 percent of individuals living in the least Developed Countries (LDCs) while the internet penetration rate for those living in Landlocked Developing Counties (LLDCs) was at 39 percent. The global online access rate was 68 percent.

According to this forecast, the internet penetration will stay nearly the same over the forecast period. The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is six percent. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7 percent from 2018.

As of 2023, India had 1.24 billion internet users, more than any other country in the world. China ranked second, with 1.13 billion Indians accessing the internet via any device. The United States followed with approximately 319 million online users.

The percentage of households with internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 14.5 percentage points. After the twenty-eighth consecutive increasing year, the internet penetration is estimated to reach 68.81 percent and therefore a new peak in 2029. Notably, the percentage of households with internet access of was continuously increasing over the past years.Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Caribbean and Asia.

This statistic shows the percentage of adults who use the internet in the United States from 2000 and 2021. In the most recent measured year, 93 percent of U.S. adults were reported to use the internet at least occasionally, up from 76 percent in 2010.

As of January 2024, Morocco had an internet penetration of approximately 91 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with around 88 percent, followed by Seychelles with roughly 87 percent. On the other hand, South Sudan, Burundi, and The Central African Republic had the lowest prevalence of internet among their population.

Varying but growing levels of internet adoption

Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029.

Mobile devices dominate web traffic

Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.

The population share with mobile internet access in Austria was forecast to continuously increase between 2024 and 2029 by in total 5.4 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach 92.2 percent and therefore a new peak in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a survey conducted in Japan in August 2023, more than 98 percent of respondents between the ages of 13 and 49 used the internet. Among respondents aged 80 years and older, the internet penetration rate stood at 36.4 percent.

The population share with internet access in Slovenia was forecast to continuously increase between 2024 and 2029 by in total 8.2 percentage points. After the ninth consecutive increasing year, the internet penetration is estimated to reach 94.58 percent and therefore a new peak in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

In 2020, approximately 35.1 percent of the population in Myanmar had access to the internet. This was a dramatic increase from 2011, when less than one percent of the population in Myanmar were using the internet.

With internet usage rates above 96 percent among all age groups under 44 years, the rate of internet access in Spain declines steeply among those aged 55 years and older. In 2023, young adults aged 20 to 24 years had the highest internet usage rate in Spain.

The above statistic gives information on the average duration of daily internet usage worldwide as of the first quarter of 2019, sorted by age group and device. During the survey period, it was found that the average duration of daily mobile internet usage among internet users aged 25 to 34 years amounted to 3 hours and 45 minutes.

The number of internet users in Spain was forecast to increase between 2024 and 2029 by in total 2.6 million users (+5.97 percent). This overall increase does not happen continuously, notably not in 2029. The number of users is estimated to amount to 46.21 million users in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This graph shows the percentage of adult internet users in the United Sates since 2000, sorted by educational background. In 2019, 84 percent of high school graduates used the internet at least occasionally.