Coffee is one of the most widely consumed beverages in the world. In 2021/2022, nearly 176 million 60 kilogram bags of coffee were consumed worldwide, a slight increase from almost 167 million bags in the previous year.

Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Keurig Green Mountain is the leading vendor of single-cup coffee in the United States.

Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at 321 million U.S. dollars in 2017, and is expected to reach a staggering 1.37 billion U.S. dollars in market value by 2023.

In 2024, the majority of American consumers drink coffee every day. About 73 percent of consumers report drinking coffee daily, while only 3.8 percent report drinking coffee just once a week. Additionally, 16.1 percent of consumers drink coffee a few times a week. The coffee market in the U.S. Domestic coffee consumption in the United States amounts to over 26.3 million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are 16,466 Starbucks stores in the U.S., compared to 9,580 Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than 1,000 locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the leading single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about 23.3 percent. JM Smucker’s Dunkin' brand has a market share of approximately 18.6 percent. Coffee consumption by generation in the U.S. There are notable differences in coffee preferences among various generations. While Starbucks is the favorite coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to prefer Dunkin'. Moreover, approximately 77 percent of baby boomers and 69 percent of Gen X report making coffee at home every day, compared to only 57 percent of millennials and 40 percent of Gen Z. The preferred brewing method also varies by generation. Gen X and millennials favor using Keurig machines and coffee pods, while baby boomers prefer coffee pot machines, and Gen Z gravitates toward ground coffee.

Coffee consumption in the United States amounted to over 26.3 million 60-kilogram bags in the 2022/2023 fiscal year. This is a slight decrease from the total U.S. coffee consumption in the previous fiscal year.

Coffee production The coffee plant has its origins in Ethiopia and is now grown all over the world. Most of the world’s coffee is cultivated in South America, followed by Asia and Oceania. In 2021, over 77 million 60-kilogram bags of coffee were produced in South America. The majority of South America’s coffee production is attributed to Brazil. In the 2020/2021 fiscal year, global coffee production reached 175 million 60-kilogram bags.

Coffee brewing in the United States Americans love their coffee and have dozens of different methods and gadgets for brewing and preparing coffee. A 2020 survey of U.S. consumers found that the most commonly used coffee preparation methods were drip coffee makers and single cup brewers. However, drip coffee makers have become less popular over time. In 2010, 77 percent of coffee drinkers used drip coffee makers, while in 2020 this share had dropped to 41 percent.

In 2020 coffee was still an extremely popular beverage among Americans of all ages. Nearly half of 18 to 24-year-olds drank the beverage and almost 70 percent of seniors did as well. Not only are seniors more likely to be coffee drinkers than their younger cohorts, but they drink about three times as many cups a day as well.

Coffee’s health benefits

Several recent studies have shown that coffee drinking may have more positive effects than just keeping you energized. Some studies have shown a reduction in mortality among regular coffee drinkers, especially older drinkers. Furthermore, there’s some indication that coffee may boost cognitive performance in the elderly, when it is normally declining.

How we get our caffeine

Where and how Americans like to get their coffee seems to change with age as well. Over a third of 18 to 29-year-olds had visited a coffee shop recently, compared to just a quarter of 50 to 64-year-olds. Older Americans were also much more likely to use a standard drip coffee maker, while younger people experimented more with how they got their caffeine kick.

In 2020, people aged 70 and over drank about 2.18 cups of coffee per capita in the United States, making it the age group that drank the most coffee on average that year. U.S. coffee consumption for respondents between the ages of 25 and 29 stood at roughly 2.15 cups a day.

Share of consumers by age

Not only did the older age groups drink more coffee than their younger counterparts in 2019, but they were also more likely to be coffee drinkers in general. That year, just under half of 18 to 24-year-olds drank coffee, while almost 70 percent of people aged 60 and older were coffee drinkers. In the United States as a whole, coffee drinkers drank an average of 1.87 cups per day in 2020.

Coffee preparation methods

In 2020, the drip coffee maker was the most popular method for brewing coffee in the United States. Some 41 percent of Americans used a drip coffee maker for their past-day consumption. Other common preparation methods included single cup brewing, using an espresso machine, and cold brewing.

According to a 2019 survey of American coffee drinkers, 29 percent of the respondents consumed two cups of coffee per day at home during the week on average. The survey also found that 9 percent of coffee drinkers in the United States drank six or more cups of coffee.

Top Coffee Brands in the United States

There are dozens of ground coffee brands on the U.S. market but the most popular brand among Americans is Folgers, which generated sales of over a billion U.S. dollars in 2018. Private label regular ground coffee was the fourth leading brand in that category, with sales of 437.5 million U.S. dollars. A relatively new innovation in the coffee industry is the single-cup coffee brewing system. The leading vendor of single-cup coffee in the United States is Keurig Green Mountain.

U.S. Coffee Consumption

On average, Americans drink about two cups of coffee per day. This figure has remained somewhat stable over the last several years, dipping to 1.64 cups per day in 2016 before making a recovery in the next year. Perhaps due to coffee tolerance or physiological changes, the amount of coffee consumed by Americans tends to increase with age. The average 18 to 19 year old American drinks about one cup of coffee a day, while Americans aged 70 years and older drink three times that amount on average.

Out of almost one thousand respondents, 68 percent of participants between 18 and 29 years old drank coffee in 2022. There was a slight increase in comparison with the older age groups: 77 percent of respondents between 30 and 44 years old also drank coffee, as well as a share of 76 percent between 45 and 64 years, increasing once again to 77 percent for respondents aged 65 years and older.

In 2020, Americans drank an average of 1.87 cups of coffee per day. Between 2011 and 2020, U.S. coffee consumption per capita per day remained relatively close to two cups, with the exception of 2016, when U.S. survey respondents drank roughly 1.64 cups of coffee per day.

Coffee drinkers in the United States

In the United States, people aged seventy and older drank the most coffee per day in 2020. This particular age group drank an average of almost 2.2 cups per capita per day that year. Americans aged eighteen and nineteen drank the least per capita, namely about 0.8 cups a day. In terms of gender, men drank more than women per capita in the United States in the same year.

Time for coffee

In 2020, Americans drank about 1.3 cups of coffee during breakfast each day, making it the most common time of day for people to drink coffee in the United States that year. The least common time for Americans to drink coffee was during other meals.

In August 2024, among all generations, respondents aged 50 to 64 years seemed to be coffee lovers in the United Kingdom. In fact, 40 percent stated to drink the hot beverage several times a day, followed by 39 percent of the oldest age group saying the same.

Around three in four Japanese coffee drinkers consumed the hot beverage at least once a day. According to a 2023 survey in Japan, around 51 percent of respondents stated to enjoy one to two cups of coffee daily. The Japanese coffee market offers various sales channels for the distribution of the brewed beverage. Apart from coffee shops and home-brewed drinks, coffee-based beverages are also commercially available as RTD beverages in retail stores and at vending machines.

Between 2023 and 2024, the Chinese population consumed around 5.8 million 60-kilogram bags of coffee. In comparison, coffee production volume in China amounted to around 1.8 million bags in the same period. Coffee consumption among Chinese consumers was expected to increase to 6.3 million bags in the crop year 2024/25. China’s coffee market Instant coffee has long dominated the Chinese market, while freshly ground coffee has been gaining traction rapidly, accounting for over 40 percent of the market in 2023. In the past decade, cafés have sprouted all over China. Among the leading brands in China, Luckin Coffee had the largest number of cafés in operation as of 2024. The average Chinese coffee drinker In China, coffee is increasingly popular among young people. Consumers aged between 25 and 44 formed the largest group of coffee drinkers. Chinese coffee drinkers consume coffee regularly, with more than half of them drinking at least three cups a week.

In 2023, around 401.6 million tons of coffee were consumed in Japan, declining by over seven percent compared to the previous year. Compared to the turn of the century, coffee demand rose in the last decades amid a shift of consumer preferences from tea to coffee.The coffee market in JapanJapan is one of the largest coffee markets in the world. As the cultivation of coffee plants is limited to a few local farms, the Japanese industry relies on imported products to cover the domestic demand. The country is a major importer of coffee, sourcing its products predominantly from the largest exporter, Brazil. The market in Japan distributes the beverage in various forms and sales channels. While coffee shops offer the drink freshly brewed from grounded beans, retail stores include bottled coffee-based drinks in their product range. Additionally, for a quick energy boost along the way, vending machines sell canned-coffee drinks that are heated or cooled depending on the season. Coffee or tea: Where does the favorite hot drink lie?While the hot beverage culture in Japan is commonly associated with freshly brewed tea and traditional tea ceremonies, coffee did not fall behind in popularity among consumers. The brewed drink was chosen as the most popular non-alcoholic beverage after green tea in Japan. Furthermore, the majority of coffee drinkers would enjoy at least one cup daily, with home consumption playing a prominent role among Japanese consumer.

The statistic highlights the results of an online survey conducted by the National Coffee Association (NCA) as of January 2020. U.S. survey respondents were interviewed if they have consumed coffee the day before. The survey results revealed that 48 percent of African-American respondents drank coffee the day before.

Among coffee drinkers in the United States, the United Kingdom, and Germany there is quite a bit of variation in the per capita volume of coffee consumed on a daily basis. In the United States, about 26 percent of coffee drinkers have one 7-ounce cup of coffee or less per day, compared to 30 percent in the United Kingdom and 14 percent in Germany.

Coffee Consumption in the U.S.

On average, Americans consume about two cups of coffee per day, though this amount varies considerably by age group. In the United States, coffee consumption appears to be increasing with age, with 18 and 19 year olds drinking about one cup per day, and consumers aged 70 years and up drinking over three cups of coffee per day. However, unlike China and the United Kingdom, per capita coffee consumption is not expected to increase significantly in the United States.

Top Coffee Producing Countries

Brazil produces more coffee than any other country, at 61.7 million 60-kilogram bags in 2018. To put that figure in perspective, the second leading producer of coffee was Vietnam with just under 30 million 60-kilogram bags of coffee in that year.

In 2024, over 30 percent of coffee consumers in the United Kingdom drank coffee several times a day, while 23 percent only consumed the caffeinated drink once a day. About another share of 23 percent of respondents didn't drink coffee.

As of September 2024, three to four cups a week was the most common consumption frequency among coffee drinkers in China, with around 27.6 percent of consumers drinking coffee at this frequency. By contrast, only 4.1 percent of coffee drinkers consumed less than one cup per month.

Between 2023 and 2024, coffee consumption in India amounted to over one million bags, each weighing 60 kilograms. This marked an increase from the previous year. On a global scale, coffee consumption for the same period was over 170 million 60-kilogram bags. The European Union and the United States were the largest consumers, contributing significantly to this volume.

Coffee production in India

India’s coffee production has been on the rise, with an estimated output of over 374 thousand metric tons in the fiscal year 2024. This growth was largely driven by the southern state of Karnataka, which accounts for the country's largest share of coffee production. The Indian coffee landscape is dominated by Robusta beans, while Arabica coffee, known for its mild brews, constitutes a considerable portion with a production volume of over one million bags of 60 kilograms during the 2022/2023 season.

Coffee retail

Tata Consumer Products, a market leader in India’s tea and coffee beverage sector, witnessed steady growth in the coffee retail market through its subsidiary, Tata Coffee. This growth trajectory is amplified by Tata Coffee’s collaboration with Starbucks Coffee, which is expanding its retail presence across the country. Meanwhile, Continental Coffee Limited, the world’s largest private coffee label, has ventured into the business-to-consumer (B2C) segment in India.

In 2023, 105 thousand 60kg bags of coffee were consumed in Singapore. The increase in cafes, chain coffee shops, and specialty coffee houses in recent years had contributed to the increasing coffee consumption in recent years.

In 2023, the majority of American consumers reported drinking coffee every day. In fact, about 83 percent of Baby Boomers, 74 percent of Gen X, 66 percent of Millennials, and 42 percent of Gen Z surveyed said so. Accordingly, it can be stated that the younger the generation, the lower the daily coffee consumption.

The statistic displays the results of a survey of the daily number of coffee cups consumed in the Netherlands in 2022. The survey results showed that as of 2022, a large share of coffee drinkers in the Netherlands consumed up to four cups of coffee per day. Approximately 90 percent of the respondents indicated that they drink between one to six cups of coffee a day.