In 2021, at ****** *********** had the highest number of plastic surgery per capita, this was followed by *********. In third place was ****** with **** plastic surgeries per 1,000 population. Even though the United States was the country with the highest number of surgical cosmetic procedures in total in 2021, the U.S. only ranked ***** in terms of number of plastic surgery per capita worldwide. In 2022, ****** has overtaken the U.S. for the highest number of surgical cosmetic procedures worldwide.

In 2024, approximately **** thousand cosmetic surgeries were carried out in the United Kingdom. This was slightly higher than 2023 figures, but lower than 2022. From 2003 to 2015 there was a steady increase in the number of cosmetic surgical procedures conducted in the UK. In 2016, Brexit and other global uncertainties may have factored into the large drop in number of surgeries.Popular types of cosmetic surgery The most popular cosmetic surgery among women in the UK in 2024 was breast augmentation with nearly ***** procedures, followed by breast reduction with approximately ***** procedures. For men, rhinoplasty was the most common surgery that year, with *** surgeries carried out. Cosmetics market in the UK In 2023, the sales value of the cosmetics market in the UK amounted to almost *** billion British pounds. This is only a slight decrease in market value compared to the highest market value in 2017, which stood at *** billion pounds. Cosmetic facial care was the leading category in the UK in skincare cosmetics, with a sales value of over *** million British pounds in 2022.

In 2024, the large majority of surgical cosmetic procedures worldwide were undertaken by women, with nearly 83.9 percent of surgeries. The share of men undergoing plastic surgery has increased slightly from 14.3 percent in 2023 to 16.1 percent by 2024.

This statistic depicts the most common surgical cosmetic procedures in the United States from 2019 to 2023. In 2023, liposuction was the leading procedure in the U.S., followed by breast augmentation. Liposuction has been the most popular surgical cosmetic procedure for the last five years.

In 2024, of the total **** million surgical cosmetic procedures conducted in the U.S., ** percent were performed on U.S. adults aged 40 to 54 years. Of this age group, the top surgical procedure was ***********, which was also the most popular cosmetic surgery in the U.S. overall.

*********** continues to reign as the most popular surgical cosmetic procedure in the United States, with nearly *** thousand operations performed in 2024. This fat removal technique outpaced other common surgeries like ***********************************, which were the second and third, respectively, most performed cosmetic surgeries in the U.S. Gender Differences in Cosmetic Surgery Choices While liposuction was among the top ten for both genders, men and women showed distinct preferences in other procedures. For women, breast augmentation was the second most common surgery, with over ********procedures performed. Men, on the other hand, opted for breast reduction as their first choice, with more than ****** operations. Global Trends in Cosmetic Procedures The popularity of liposuction extends beyond U.S. borders, ranking as the second most performed surgical cosmetic procedure worldwide, with over **** million procedures in 2024. However, eyelid surgery (blepharoplasty) was the highest ranked on the global stage, with nearly **** million procedures. The United States and Brazil lead in the number of cosmetic procedures performed globally, with Brazil surpassing the U.S. in surgical procedures.

************** emerged as the most popular cosmetic procedure worldwide in 2024, with over *** million operations performed. This was closely followed by *********** and *******************, highlighting the diverse range of aesthetic enhancements sought by individuals globally. However, while body conturing is facing a downward trend, facial operations are still growing. Global distribution of cosmetic procedures The United States and Brazil stand out as leaders in the cosmetic surgery industry. While Brazil tops the list for surgical procedures, the U.S. maintains overall dominance due to its high volume of nonsurgical treatments. In 2024, the U.S. boasted the highest number of plastic surgeons globally, with ***** professionals, followed by Brazil with *****. This concentration of expertise correlates with the countries' high rates of cosmetic procedures, both surgical and non-invasive. The growth in medical aesthetics The growth in nonsurgical cosmetic procedures, known as medical aesthetics, cannot be measured alone by the figures from this report. The ISAPS records only procedures carried out by plastic surgeons. However, licensed dermatologists and other medical professionals (depending on the country) are also allowed to perform less-invasive treatments. Therefore, the widening gap in favor of non-surgical beauty treatments is still to be determined.

In 2024, plastic surgery practices across the U.S. performed 26,430 breast reductions due to gynecomastia, a condition which causes enlarged breast tissue, on men. This was, thus, the most common cosmetic surgery among male patients. That year, the second most performed plastic surgery procedure among men in the U.S. was liposuction, with 21,082 surgeries registered.

In 2023, roughly a quarter of respondents said they have had at least one cosmetic procedure in the United States. This could be plastic surgery or minimally invasive cosmetic procedures, including cosmetic dentistry. One in ten respondents reported they have had two or more aesthetic procedures.

In 2024, plastic surgeons across the United States performed 328,646 liposuction procedures on women, making it the most commonly conducted surgical cosmetic procedure among women in the U.S. This was followed by breast augmentation, with 304,334 surgeries.

The United States leads the world in cosmetic procedures, with over *** million performed in 2024. This figure underscores the country's dominant position in the global aesthetic medicine market, surpassing Brazil's *** million procedures. The popularity of cosmetic enhancements in the U.S. is driven by a mix of surgical and non-surgical treatments, reflecting a growing acceptance of aesthetic interventions across demographics. Trends in procedure types and gender preferences While the U.S. tops the overall list, Brazil leads in surgical procedures, highlighting regional differences in cosmetic preferences. While liposuction was the most sought-after surgical procedure for both men and women in 2023, in 2024, eyelid surgery has emerged as the number one procedure. Women, though, still opt for more liposuction than blepharoplasty. The share of cosmetic surgery undergone by women is gradually decreasing. Men, on the other hand, are increasingly pursuing cosmetic enhancements, with their participation rising from **** percent in 2018 to **** percent in 2024. Non-invasive procedures gain traction Non-surgical treatments are a significant driver of the U.S. cosmetic market's growth. In 2024, an estimated **** million minimally invasive cosmetic procedures were performed in the U.S. Botox and other neuromodulator injections led the pack with *** million procedures, followed by HA fillers and skin resurfacing.

In 2024, facelifts, lower body lifts, and tummy tucks (abdominoplasty) were among the ************** plastic surgery procedures in the United States. That year, the average surgeon fees for a facelift in the U.S. was somewhere between ****** and *******U.S. dollars.

In 2024 breast augmentation was the most popular cosmetic surgery among women in the UK with ***** procedures conducted in that year. This was followed by surgical breast reduction and abdominoplasty (tummy tuck). Interestingly, blepharoplasty (eyelid surgery) is instead at ***** place if the total number of cosmetic surgeries among men and women was considered.

In 2024, roughly ** percent of all cosmetic surgical procedures were performed by plastic surgeons in the mountain and pacific region covering the west of the U.S. Similarly, nearly a ***** of all minimally-invasive cosmetic procedures were also conducted in these regions. Cosmetic procedures, whether invasive or not, had similar regional distributions.

While Brazil leads in surgical cosmetic procedures, the United States dominates overall due to its high number of nonsurgical treatments. Countries like Japan and Italy also show a preference for non-invasive procedures*, while in Mexico, like Brazil, surgical procedures are more popular. Gender disparities in cosmetic surgery Women continue to be the primary consumers of surgical cosmetic procedures, accounting for nearly ** percent of all surgeries worldwide in 2023. However, men's participation in plastic surgery has seen a slight increase, rising from **** percent in 2018 to **** percent in 2024. Popular cosmetic procedures among men and women in the U.S. In the United States, liposuction has become the top choice for both men and women seeking surgical cosmetic enhancement. In 2023, it was the most performed surgical procedure among women, followed by breast augmentation. Among men, liposuction overtook gynecomastia (male breast reduction) as the most common cosmetic surgery in 2023.

In 2022, total cosmetic procedures in the United States generated **** billion U.S. dollars, of which *** billion U.S. dollars was revenue from surgical cosmetic procedures, while a smaller share was from non-surgical procedures. This statistic shows the total revenue of cosmetic procedures in the United States from 2018 to 2022, by surgical and nonsurgical procedure.

In 2024, a total of **** million cosmetic surgeries were performed worldwide, an increase from **** million procedures the year before*. However, when the number of procedures were aligned, there was actually a decrease in total surgical cosmetic treatments in 2024, a **** percent drop. The number of global surgical cosmetic procedures experienced a large drop in 2014 and has been slowly increasing ever since. Furthermore, in the beginning of the COVID-19 pandemic, another dip was observed. The two countries contributing the most to global cosmetic surgery numbers were the United States and Brazil.

With about ******* procedures in 2022, eyelid surgeries dominated the cosmetic surgery market in Japan. Other popular procedures were facelifts, fat grafting from the face, rhinoplasty as well as liposuction. Growth of the aesthetic medicine market in Japan The aesthetic medicine market in Japan has experienced significant expansion, reaching around *** billion Japanese yen in 2022. This growth is evident in both surgical and non-surgical procedures. The ratio of non-surgical procedures surpassed that of surgical procedures, likely due to more affordable prices of non-surgical procedures as well as increased product portfolios and hesitancy toward painful treatments. While eyelid surgeries and facelifts top the list of surgical interventions, Botox injections, hair removal, and chemical peelings lead the way for non-surgical treatments. Trends in weight loss procedures Liposuction has remained a popular procedure among Japanese adults seeking body modification as the figure has almost tripled in recent years. Main reasons to undergo liposuction were the ability to physically remove fat as well as losing body weight in a short period of time. Japan has one of the lowest overweight rates among OECD countries, with only around ** percent of Japanese women being considered overweight. Low obesity rates lower the risk of some weight-related diseases such as diabetes. On the other hand, the popularity of the term “Cinderella weight” on social media has sparked debates about unhealthy and unrealistic body weight goals, especially among young Japanese women. Aesthetic standards such as double eyelids and slender bodies are constantly reinforced by representations of sruch norms in the media.

In 2024, Brazil was the Latin American country that performed the highest number of cosmetic surgery procedures, with 2.4 million. Mexico followed with 734,000 surgical procedures completed that year. Colombia and Argentina were also among the leading countries, with around 321,000 and 210,000 procedures, respectively. Cosmetic surgeries in Brazil Brazil is also the nation with the second-highest share of plastic surgeons and the largest share of plastic surgical procedures in the world. As of 2024, the country accounted for 11.1 and 13.5 percent of the total for each category, respectively. The most popular surgical cosmetic procedures in the South American country are liposuction, breast augmentation, and eyelid surgeries. Plastic surgeons in Brazil The density of plastic surgeons in Brazil has been increasing in recent years, going from 2.5 professionals per 100,000 population in 2013 to three per 100,000 population in 2024. As of that year, nearly 7,000 plastic surgeons were registered in the country, most of them in the Southeast Region, the wealthiest and most populated region in Brazil.

In 2024, plastic surgeons in the United States performed nearly * million cosmetic surgeries. This was an increase from **** million procedures the year before. The number of surgical cosmetic procedures registered in the U.S. has fluctuated and reached a peak of nearly * million in 2021. The number dropped in 2022 before increasing again. The U.S. and Brazil are constantly competing for the number one spot of the country with the most plastic surgeries. Brazil has overtaken the lead in the past 3 years.